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Perfect Curtain Call For The Twenty-Fourth Humen Fashion Fair And 2019 Humen Fashion Week (Fall)

2019/11/27 1:39:00 718

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In November 24th, the twenty-fourth China (Humen) International for four days. clothing Trade fair and 2019 Humen fashion week (Autumn) (hereinafter referred to as "Service Fair") is a perfect curtain call for the famous clothing city Humen Guangdong. This year's fashion show has strong atmosphere and distinctive innovation features. With the five new features, new harvest, new trend, new trend, new vitality and new image, the vigorous development of Humen's clothing eco circle has been presented. With the innovative attitude, it has once again introduced the splendid embroidery of Humen clothing, showing the new image of "Bay Area fashion city and charming quality Humen".

New harvest

All aspects of the fair have been further upgraded, which has made great efforts in promoting commercial docking.

(Photo by Tang Hancheng)

One side, Serving mice The total area is about 300000 square meters, the main venue is located at the Humen Convention and Exhibition Center, and there are about 20 sub venues, including the major clothing stores, the accessories market, the small commodity market, the electricity supplier park and so on. The main venue of the special brand fashion area (including women's clothing, men's wear, underwear), children's wear area, China textile fabric fashion trend released and fashion interactive experience area, fashion and print creative quality exhibition, social responsibility zone and other special areas, the world's "Humen characteristics" clothing supply chain, to provide convenient one-stop shopping experience for brands and distributors from all over the world.

On the other hand, the industrial docking has also realized the "whole industry chain" mode -- from the docking of buyers, professional buyers, clothing brands and garment markets; the textile and garment upstream and downstream fabric enterprises, the printing enterprises and the garment enterprises docking, the docking between the Humen garment industrial cluster and the whole country's textile and garment industrial cluster; the docking between the designer and the garment enterprise, and the online docking between the electricity supplier and the traditional enterprise.

The rendezvous and docking service has various forms, rich contents, and outstanding results. Exhibitors generally reacted fruitfully.

First of all, we should continue to lay out global marketing, take advantage of the European and American Chamber of Commerce and industry, Guangdong cross mining exhibition company and Guangdong Chang Mei Yi supply chain company. More than 50 foreign businessmen from Europe, Asia, Africa, Latin America and other regions came to attend the conference, compared with last year's more than 240 foreign businessmen. Service Trade Fair The growth rate is 80%, and there are many foreign businessmen delegation members, including fashion brands, fashion buyers, designers, clothing traders and wholesalers. All these foreign businessmen are negotiating with Humen with clear purchasing requirements to seek cooperation. They conducted face-to-face exchanges with the Humen Trade Fair exhibitors, and successfully built a "zero distance and high efficiency" transnational procurement platform. During the current trade fair, the precise matching global buyers and Humen garment industry clusters have been collecting and docking, and have achieved fruitful trade orders, providing new trade momentum for Humen clothing.

Secondly, there are 2019 Humen rich people fashion festival, China Textile cloud original design, original goods exhibition fair and so on, which set up a precise docking platform for fashion buyers and original brands. In November 22nd, the Humen purchasing center of Guangdong, Hongkong and Macau fashion buyers formally settled in Humen's Fumin fashion city. During the spring and summer, autumn and winter and Humen trade fair, regular professional buyer groups will be organized regularly to the rich people's fashion city and docking with the high quality merchants in the market. During the trade fair, 150 buyers from Guangdong, Hongkong and Macau fashion buyers alliance with the high quality merchants of Fu Min fashion city engaged in docking, negotiation, procurement and ordering. At the same time, there are also static exhibition and dynamic show, which provide a broad platform for the exhibitors to join with merchants both at home and abroad.

After the investigation and return visit by the organizing committee, one is that the transaction is hot. Most of the exhibitors have received orders from different sizes. The two is the expansion of marketing network. Many enterprises have joined the agency to sign the contract and have a warm response. For example, European famous stores, Lai long, three Yuan Yi you and so on have harvested about more than 20 agents, rose, Europe, Ono Qi, Yi Ying Fang, and more than 10 signing agents. Three, through exhibitions, they have greatly publicized their brands, enhanced their brand awareness and increased their confidence in their products, such as Yue and Lai long. Four, we need to strengthen the exchange of industries, understand new and cutting-edge information, discover the shortcomings of our brands, and enhance our awareness of learning and innovation.

New trend

How will Humen's garment industry develop in the future? This session announced a major positive news: Humen will work with the China Textile Industry Federation to build a world-class textile and apparel industry cluster.

Not long ago, in November 11th, Humen and China Textile Industry Federation signed an agreement in Beijing to build a world-class textile and garment industry cluster. At the opening ceremony of the current trade fair, the launching ceremony of the "world textile and garment industry cluster leading area" was held. Sun Ruizhe, President of China Textile Industry Federation, Secretary of Humen Town Committee and Liu Jie, director of the Management Committee of Binhai New Area, jointly unveiled the "leading area of the world's textile and garment industry cluster" to jointly launch a new chapter in the future development of Humen's clothing industry. The next step will be to play the role of China Textile Industry Federation's industry orientation and industry think tanks. Relying on the foundation and advantages of Humen's clothing and apparel industry, a series of industrial support policies will be introduced to integrate the high-end industrial resources of the big bay area, the whole country and even the whole world. This means importing all kinds of service platforms that support the development of clothing and apparel industry, holding a World Conference on textile and clothing, absorbing overseas rich fashion, brand and design resources, and developing new elements of international brand, technological innovation, fashion creativity, design and research, talent support and financial services, etc., to empower the fashion industry in Humen and Daban District, boost Chinese clothing and apparel enterprises to be stronger and stronger, and cultivate more fashion brands that are renowned for China and the world. This will undoubtedly promote the development of Humen's clothing and apparel industry to a higher level. Advancing from the national excellence to the world is our new expectation for Humen to build a world-class garment industry cluster.

One day before the opening ceremony, the media meet will also convey new signals of industrial development. Next, Humen will take the opportunity to build a world-class textile and garment industry cluster as the opportunity to focus on the new development of the "innovation driven technology industry, culture led fashion industry and responsibility oriented green industry". It highlights six major points: "innovation and innovation, consumer stimulation, brand cultivation, high-end publishing, park construction, platform services", vigorously promoting industrial transformation and upgrading, accelerating the promotion of clothing and apparel industry to improve the level of intelligent manufacturing, and developing the industry of innovation, fashion, green and cultural industries, promoting the development of high quality industries, and constantly polishing Humen's clothing brand.

New trend

Field, Chichi dress (Zimple brand), Yi Zhu dress (Eall.cz/ Italian brand), Austrian garment accessories (ANOTHER ONE brand), city beauty brand, long Lin dress (Saint chinton brand), hainazhichang, Costa brand, Dongguan city staff clothing designer skills competition, and "Humen Cup" International Youth Design (women's wear) finals, among which "Humen Cup" has long been an important international costume design event. The 30 groups of participants in this contest finals are distinguished from 3108 entries from 20 countries and regions, including China, Russia, Japan, Mexico, Ukraine, Spain, France, Italy, Thailand, South Korea, Uzbekistan and Australia. The 11 fashion shows in this fashion week are all influential companies in the industry, including YISHION group (YISHION brand) and Fumin company. On the evening of November 21st, after fierce competition, the Japanese contestant Hirata Atsushi / song Jing won the gold medal in his work "Yue Jie". Through these fashion releases, the trend of fashion at home and abroad has been timely transmitted.

The static exhibition of the main venue has also demonstrated the latest products and products of the participating enterprises. It has demonstrated the leading edge of the market competitiveness and potential, such as 24K nano gold cloth, smart discolouration skin clothing, cooling clothing, cooling, heating and other functions such as clothing, clothing, intelligent ECG monitoring products and graphene heating products, which also can adjust the temperature.

In addition, diversified state-level innovation forums, including the China Textile and garment supply chain (Humen) forum, the 2019 China's "baby ska" media influence list and the China Summit of pregnant and infant industry development summit, the Fifth China Clothing Technology Development Conference, the Thirteenth National Forum on textile and apparel standards and quality management, have brought the latest intelligent technology, cutting-edge technology and new vision and new thinking in China.

New vitality

As a microcosm of industrial development, the current trade fair also shows the vigorous vitality of Humen's clothing and apparel industry.

First of all, exhibitors have more technology and creativity. Such as smart wearable brand Sheng Tianhong, underwear brand, and so on, show the use of graphene and other "black science and technology" materials, such as heating products, cooling clothing, Chinese medicine therapy and other health care products, clothing and clothing products, Wan Tai Technology Company's brand cloud clothing (Huang Jinjia), with "vacuum magnetron sputtering technology", will be 99.99 pure gold nanometers into the fabric surface, creating the world's only 24K nano gold cloth, is committed to high fashion and royal clothing textiles research and development and construction.

Secondly, more new models are adopted in participating enterprises. Simultaneous interpreting with the HUAWEI and HUAWEI, the Zimple has been making new moves in this trade fair. In the evening of November 23rd, Zimple joined hands with the dripping orange car to share the fashionable attitude of low carbon travel life and explore the green color and fashion creation concept. Also, the women's clothing brand ECA launched the new social retail, such as aesthetics.

In addition, the current trade fair has strengthened the propaganda and interaction in the new media such as jitter, short hand and short hand. The topic of "shaking the Humen trade fair" has attracted nearly 700 thousand people's attention.

New image

In addition to fashion shows, the show also shows the new image of fashion industry in Humen from a number of angles.

On the one hand, the fashion show shows more Humen faces in the supermodels, which reflects the growth of Humen's fashion talents. 除了何祖儿,是虎门土生土长的世界小姐,她曾获第67届世界小姐中国总决赛二十强、时尚国际精英超级模特大赛中国总决赛“模范中国”冠军超模、丝绸之路世界模特大赛中国总决赛平面模特冠军等殊荣,此次还有一位超模也是从虎门本土诞生的,她就是汤斐斐(20岁,广东工业大学大二学生),出生于湖南的她,从3岁开始,就跟随父母一起来到虎门,生活在虎门,最终落户虎门北面村,受虎门时尚氛围的影响,高考时报考了广东工业大学服装表演专业并被录取,此后逐渐成长为一名走在时尚T台上的名模,在各种模特大赛斩获诸多荣耀:2017华谊新面孔影视模特大赛全国总决赛荣获十佳;2018世界模特大赛全国总决赛最佳T台奖;2018时尚国际精英超模大赛中国总决赛亚军、最佳人气金奖;2019东莞时尚文化季荣获高校时尚风云人物奖;2019粤港澳模特时尚盛典荣获新锐 Model Award; 2019 "model China" Fashion International Elite super contest China finals South champion; 2019 World Chinese Miss competition national finals best model young lady Award; Chinese traditional culture dissemination messenger prize...

Booth Image Award

On the other hand, in order to encourage the exhibitors to enhance their brand image, the fair will continue to hold the performance evaluation of the booth image. The 7 awards include the most fashionable touch award, the most fashionable art award, the most market potential award, the most popular netizen welcome booth award, the most popular Audience Award, the most branding style award and the most fashionable and Creative Award. Among them, the most popular booth award is voted on by the "Humen clothing" WeChat public number and the remaining six awards are selected by experts. This exhibition company attaches great importance to the display of its own brand image, and its booth creativity has its own characteristics. After fierce competition, in the end, the most popular audience award, the most fashionable Creative Award and the most popular netizen welcome booth award were obtained by the creative printing exhibition area, Folli Follie and ANOTHER ONE. YISHION, Sen hu er, ANOTHER ONE and Yi Ao were awarded the most fashion sense award, the most fashion Art Award, the most market potential award and the most branded style award.

Through the media omni-directional and multi angle publicity, the current trade fair shows the new image of Humen's clothing industry and Humen city. On the basis of many state-level authoritative industry media, mass media, more than ten provincial-level TV stations and local mainstream media, the current trade fair has strengthened the promotion of new media, introduced well-known video media and other live broadcast, and formed a super media group. It has carried out a three-dimensional publicity report on the current trade fair, and has formed a strong publicity campaign to further enhance the influence and radiation of the trade fair, enhance the image of Humen's garment industry and Humen City, and fully demonstrate Humen's unique charm as a "famous city of Chinese clothing", "a famous town of Chinese women's clothing", "a famous Chinese clothing town", and a "famous brand building model area for national costume (casual wear)".


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