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"Black Five" Has Become A Global Economic Growth Opportunity.

2019/12/2 12:54:00 0

Black FridayBlack FiveElectricity SupplierInternational Observation

Local time 29, Europe and the United States welcomed the annual "black Friday", marking the beginning of the end of the consumer season in the United States, businesses will take the opportunity to launch various promotional measures to attract consumers. Many businesses opened the "black Friday" promotion ahead of schedule.

Just yesterday, the promotional activities of Messi department store in New York had already started in advance. What are the consumers' enthusiasm for buying this year?

The black five came too early from Thanksgiving to "chopping hands".

At the gate of flagship store in Messi's department store, the landmark department store in New York, it is now around 8 a.m. in New York time. Now the crowd may not be so turbulent, not because customers are not enthusiastic, but for a very important reason. It was yesterday, on Thanksgiving Day, that Messi's department store opened from 5 p.m. to 2 a.m. today, and then opened again at 6 o'clock this morning. This is also a common feature of many black and white businesses this year, which is to come earlier. In addition to Messi's department stores, large retailers like WAL-MART and Target are normally closed on Thanksgiving Day, and early start a variety of discounts for black five. Everyone seems to be very enthusiastic about Thanksgiving shopping this year, and many people have to go out early. When it comes to the whole black five discount weekend, everyone's enthusiasm to go shopping is very high. DDT's questionnaire shows that 70% of Americans will go out shopping in the weekend.

Black five online shopping is hot, Thanksgiving is expected to reach $4 billion 200 million.

The online discount also came earlier and fiercely. According to Adobe Analytics data, online shopping sales increased by 14.5% on the day of Thanksgiving at 10 a.m., and it was expected to reach $4 billion 200 million. The day before Thanksgiving, sales of e-commerce increased by 22% over the same period. Not only is Amazon such a hot business, many traditional retailers' business performance is also very bright, such as Costco's web page because of too many people browsing, there is slow reaction on Thanksgiving.

Vigorously push the electricity supplier to promote Costco website overheating and paralysis

In addition to early start, this year's discount intensity is also relatively fierce, and there are more discount products. Apart from computer clothing and other traditional black five discount items, from jewelry to genetic testing, almost everything is on sale. It is also for this reason that analysts are very confident about the sales of the whole holiday season this year. NPD collectively expects that the overall performance of the holiday season will rise by 2.7% to 3.2% this year.

Discount products are expected to boost overall holiday season sales.

Of course, good black five sales, does it mean that the whole holiday season sales will be outstanding. This year, the retail industry in the US is still feeling the adjustment. The impact from the electricity supplier is more and more obvious. According to the data of coresight research, the number of stores closed by the United States in 2018 was 5820. This year, there are still more than 1 months away from the end of the year, and the number of shops closed has exceeded 7000.

The holiday shopping season in the US is creating new business opportunities for logistics companies. With the advent of "black Friday" and "cyber Monday", the most popular holiday shopping season in the US is coming. At present, more and more consumers choose online shopping. In order to meet their needs, e-commerce platforms like Amazon are making "lightning strikes" the norm. In New York, a start-up company is hoping to help smaller brand businesses sell more products by providing similar quick delivery services.

It's not yet in December, but as a founder of a small cosmetics brand, Tina Herz has packed thousands of Christmas gifts this week, all of which are ordered by consumers online. She expects sales to increase by 3 times during the holiday shopping season, to a certain extent, thanks to a logistics start-up company called Ohi. As Jones, founder of Ohi (oh, HI) company, Ben Jones said that although Amazon Co has the ability to provide fast delivery service, it has not brought convenience to those smaller business operators. The goods of small businesses often take 3 to 5 days to deliver to consumers. So he decided to find a way to solve this problem.

Part of the business model of Ohi is to turn the vacant retail space or office space like a large city into a mini warehouse, which has some advantages, such as closer to the consumer's home. The company's founder said that these convenient storage locations and the use of bicycles and even the way of delivery, make express services more environmentally friendly, and help reduce costs.

Ohi charges monthly fees for brands, starting at $750 per month, excluding express charges. These brands can not only have sufficient storage space, but also access to Ohi's technology and data analysis platform to track their product sales. In the coming holiday season, American consumers will spend more than $135 billion on the e-business platform, which is 13.5% more than the same period last year, according to 360 of digital research, an industry research firm. More and more consumers want to receive their products as soon as possible.

Tina Herz, founder of Loli Beauty beauty makeup brand, USA: since our delivery service on that day, our customer satisfaction has been greatly improved, and the number of consumers has increased, and our package has increased by 34%.

It is reported that Ohi plans to expand its 3 micro warehouses in Manhattan, Broolyn and Losangeles to all major US cities in the next 2 to 3 years. However, while catching the opportunity of the fast logistics market, some experts say that Ohi also faces many challenges, including the timely availability of large quantities of logistics infrastructure, and the coordination of the distribution of goods between many small warehouses.

"Black five" becomes global growth opportunity

Line of sight turned to England. Europe and the United States enter the "black Friday" sales season today. What is the situation at the scene?

Britain has entered the black Friday mode. It's London's local time on Friday at nine a.m., a shopping mall in London starts today, and continues until next Monday (Monday Monday), a four day Carnival of e-commerce. In fact, the British were originally five black, but with the development of e-commerce in recent years, more and more people began to buy online. Black Friday has become an opportunity for global sales growth from the US sales day. Today's sales figures are still growing. I remember that sales of British black five in 2018 amounted to 1 billion 490 million pounds, or about 13 billion 500 million yuan. Although this figure is no match for China's double eleven or two, it has increased by 1708% compared with the average day in Britain. That is, the average consumption of British people during this period is 315 pounds, equivalent to 2800 yuan. This has been very impressive in the context of the overall economy.

Where do the British black five go to buy?

Unlike the United States, black Friday is not a holiday in Britain, and people have limited time to shop. Therefore, more than 70% of people choose online shopping. The shopping peak usually occurs between 5 and 8 in the evening. As you can see, these stores in the mall behind me actually posted discount slogans two weeks ago, so as to seize the opportunity. In Britain, online and offline discounts are the same. Black five is just a start, and general promotions will last for nearly a month. If you miss the purchase at the store, you can also place your order online. Personally, I think this year's logistics speed in Britain has been improved in an all-round way. In the past 5 to 7 days of delivery cycle, now 2 to 3 days can be completed.

What to buy?

According to observation, the commodities bought by British people in black five have also changed in recent years. Such as mobile phones, tablet computers, Bluetooth headsets and other explosions, this year has changed the trend of family consumption, household products, health products, TV sets and mobile phone packages. The UK health care products store has been making a big discount this year. Many of them are shopping for 30 pounds. According to British media forecasts, the volume of black Friday's trading this year will probably increase by about 3.4%. The reason is that the pound has risen in the past 3 months, and there is a high degree of participation in various online discounts launched by businesses in London.

However, the British Retail Association believes that the continued low consumption and the spillover effect brought by the general election will bring some pressure to businesses. The British may be more restrained when buying "new year products". It also reflects concerns about the economic outlook.

Domestic electricity providers take part in the "black five" trick. "Black Friday" is the annual Christmas promotion season in Europe and the United States. Many consumers will rush to buy imported discount products in "black five". Nowadays, with the escalation of international cross-border electricity business, Chinese consumers can easily purchase the good goods imported from the world without having to go out of the sea in a complicated way. This year's "black five", the domestic electricity suppliers have joined the promotion battle situation, and each has a strange trick.

Play the first: follow the anchor buy buy buy live broadcast to the foreign trade, bonded warehouse "black five" period, in fact, consumers are most concerned about whether to buy genuine goods, this is not, with the help of live broadcast with goods craze, Ali Tmall, koala, Suning and other electricity providers directly in the bonded area live broadcast, consumers look at the live broadcast side orders, the bonded warehouse staff immediately sorting and packaging, pay customs clearance after the logistics distribution, usually 1 to 3 days can receive. The Jingdong opened the live broadcast to foreign countries. The zero time difference hit Messi department store, Tokyo Ginza, and other famous foreign department stores directly to the five conference hall.

Play two: 10 billion subsidies to see who the price is low, what is playing virtual, only the price reduction is true. This year, the "black five" major electricity providers launched a straight price drop, this Suning 10 billion subsidy to tap the price, there are more than ten billion subsidies for bonded bags, beauty, food, 3C products all subsidies. Businesses allow consumers to enjoy high quality parity imports.

Play three: tide, black technology, new can not stop Hai Tao another pain point, is a lot of explosive products, new products are out of stock. During the "black five" period, it is not easy to buy abroad, and it is hard to buy scarce goods in the world. For example, Suning went on the line of the American pop singer Rihanna's personal make-up brand Fenty Beauty's glossy lipstick; Ali koala new tide clothes, fashionable shoes and beautiful makeup, electronic hair generator, electronic skin beauty instrument has also become the new favorite of consumers.

Suning staff: quality assurance is still one of the most important concerns of consumers. Overseas buyers can broadcast consumers directly to purchase information through live broadcast in the locals, as well as our chain traceability technology in bonded warehouses.

Duan Ling, vice president of Koala sea: this year's "black five" consumer enthusiasm is beyond our expectations. We will pay more attention to light extravagance and overseas tide clothes. The amount of consumption of male consumers and the explosive force they buy are far higher than our expectations. After 95, consumers will obviously become a new climax of this year's rise compared with last year.

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