The Annual Salary Of Millions Is Only Bought From UNIQLO. This Young Japanese Can Afford To Buy LV But They Are Still Very Poor.

Japan has entered the "low desire society" for a long time. Young people in Japan are far away from the famous brand, away from luxury cars, spiritually far away from love, and away from marriage. However, materially or spiritually, Japanese young people's low desire for change is more straightforward.
　　 One
Japan's low desire is really poor.
The era of luxury luxury is still gone, although there are many rich people, but ordinary people's lives are replaced by other new "labels" rather than luxuries.
New lifestyles derived from low desires include "Minimalism", "breaking away from home", "basic funds" and so on. The trend of breaking off is especially popular. On the one hand, it is to teach people to throw away unnecessary items, and to compress necessities on the other hand, and the standard of "essential" is also decreasing.
Some families who have broken their homes have left their homes empty. They seem to be like model houses. Even if people live in them, they can't seem to see the breath of life.
Apart from broken homes, Japanese young people have begun to explore various tips for saving money under a sizable income. Although beautiful girls still do not shorten the cost of buying clothes, they have been included in the best way to save money when they buy discounts.
And speaking of basic funds, UNIQLO is definitely the national "basic" brand. Among the many fast selling brands, UNIQLO can be said to be the most "Earth", so it can kill a blood route in a fast selling brand, one is quality, and the two is not easy to be out dated.
Although all brands sell basic funds, uniforms are the most colorful, while the basic funds are always ugly, but gradually, UNIQLO's coat is not fashionable, but it is not very easy to be out of date.
　 Two
Are young people really "poor in China"?
In the foreign clothing brand that enters the Chinese market, the most popular trend in recent years is UNIQLO, at least two consecutive years in the top 11, the sales volume is very impressive. Young people started buying UNIQLO, which used to be "dirt", and even popular UNIQLO.
So, some people say that China has also entered a low desire society, and began to consume demotion. Low desire may be true, but consumer demotion seems not.
The times are indeed different. China's overall economic level is much higher than before. Some of the young people were originally well-off families, and some could earn millions of dollars each year by virtue of their abilities. Young people working in the first tier cities earn a lot and spend a lot of money, but there are many young people who are "poorer" than those we used to understand.
Many young people nowadays want to buy a luxury bag, which is much easier than before. Look at the payroll and look at the price of LV. It doesn't seem so far away. But why do these young people who can afford to buy LV start buying UNIQLO?
Cheap may be one of the reasons, but some people will say that UNIQLO is not the cheapest now. Taobao's search for a net of red money may be cheaper than UNIQLO. So what do youths choose UNIQLO to see about UNIQLO?
It can be concluded that there are probably several key words: good ride, basic funds, and no obsolescence.
These key words are linked together to bring the greatest benefit to the young people. In fact, they are not cheap but save time.
They do not lack the money to buy more expensive brands, but they do not want to spend time on it.
Before, in Japan, there was a variety show called "billion wedding". A male guest appeared wearing only a common coat bought by ZARA. The details were even mockery by the female guests. As a result, the male guest wearing ZARA was the richest person in the field.
When the identity was announced, there was a female guest who couldn't understand why the rich wore ZARA. In fact, the question turned out that the rich should be very curious why they could not wear ZARA themselves.
This is not to say that the rich do not love luxury goods, but the established thinking of all the rich people who only love luxury goods. Perhaps it was wrong from the beginning.
Similarly, we do not exclude that many young people nowadays are keen to buy famous brands. But gradually, we find that there are waves of young people who can afford luxuries but do not seem to care much about buying them. They are wearing uniforms, walking on canvas shoes and carrying ordinary bags around the city.
So some people feel that this young man has been demoted. Indeed, on the surface, they are really "poor". They can not add up to the price of others. But they may be "rich" elsewhere. The money to buy LV bags may be used for tourism. They may take the class to learn new skills, maybe go to the gym, or add high-tech home appliances that improve the quality of life.
　　 Three
Transformation of young people's consumption
Since some people buy bags, they always keep buying bags, and some of them will have good health, good traveling and good learning. I have been doing this all the time.
There are many forms of desire. We do not evaluate which one is more advanced, but these are all personal choices. But if the young people who buy UNIQLO are demoted by consumption, they are obviously not very accurate. They are actually consuming transformation.
In fact, the desire is always there, but simple luxury can no longer satisfy the young people. They begin to have more ideas and know exactly what they want. They want others to see themselves no longer just a collection of luxury logo, they care about others to see their ability and vision, such a desire to let them face the world full of ambition.
In this era of Internet advertising bombardment, everyone was surrounded by them, passively accepting a lot of information. It can not be ruled out that some people are caught up in blindly following the trend. In this era, Amway is too fast, blind, and blindly chasing too many people.
However, few people think seriously about the things that come from outside Amway, do they really need them or really like them.
　 Four
Be true to yourself in 2020 and reconcile with desires.
When young, which girl did not like one or two luxury bags, which boy did not row all night for a pair of limited shoes. I have no regrets about what I have ever experienced. The memories I owned are always beautiful. Just now I see the value of those loved ones in my heart.
After entering the 2020, we suddenly found that the first wave of 90's has also entered the 30 generation. Some of them have become the backbone of the old age, and some of them are still fighting for their dreams. Some of them are still mediocre.
No matter what kind of state it is, the new year hopes that everyone can face life in a comfortable state of mind, so that all kinds of desires can reconcile with themselves and find the real self.