2019 Global Textile And Clothing Market Value List: Anta Shenzhou Top Five, Lining Surpass Cage

Another year's inventory. With the end of 2019, we reviewed the performance of 257 textile and garment enterprises in Shanghai, Shenzhen, two, Hong Kong, and US stock market this year. We noticed that the market value of Anta sports and Shenzhou International has jumped to the top five, and Lining also surpassed Skech, only one step away from the top ten.

According to the statistics of the first textile network, as of December 31, 2019, the market value of 257 textile and garment enterprises in Shanghai, Shenzhen, two, Hong Kong, and US shares totaled 3 trillion and 359 billion 909 million yuan. In the first half of 2019, the total business income of these enterprises amounted to 843 billion 316 million yuan, and the net profit attributable to the parent company was 70 billion 104 million yuan.

From the market value ranking, the first textile network reporter noted that Nike still takes the lead in the market capitalization of 11018 trillion and 370 billion yuan, and with the growth of sports and leisure market worldwide, the international sports brand Lululemon, which originated from yoga, entered the third place with a market value of 199 billion 330 million yuan. Chinese enterprises Anta sports and Shenzhou International ranked fourth and fifth respectively at the market capitalization of 168 billion 819 million yuan and 153 billion 373 million yuan.

China's Lining surpassed Skech in the market value of 48 billion 437 million yuan, after Levi's.

Observing the classification of the ranking, the first textile network reporter found that, benefiting from the vigorous sports enthusiasm of consumers, the sports sector has become the main driving force for the growth of textile and garment industry. According to the insiders, the sporting goods industry has been developing vigorously under the background of rapid economic growth, and in the steady growth stage of the economy, the industry can still maintain a surmounting growth. It is a track with high quality consumer products with long-term growth.

With the improvement of the living standard of the mass consumption, the enhancement of fitness consciousness and the launching of large scale sports events, the enthusiasm of Chinese residents to participate in sports activities has been continuously improved. Take the marathon as an example. In 2014, the Chinese marathon race held only 51 games, and the number of participants was 900 thousand. In 2018, the two figures reached 1441 and 7 million 300 thousand respectively, showing a rapid growth momentum. At the same time, the fitness of residents has become more popular. In the 2014-2018 years, the number and membership of Chinese fitness clubs increased by an average annual growth rate of around 15%. By 2018, the number of members of the national fitness clubs has reached 47 million 500 thousand. According to frost Sullivan statistics, soccer, basketball, table tennis, running, fitness walking and other mainstream sports activities now have 2-3 billion people in China.

In recent years, with the increase of consumption level and sports enthusiasm, the sporting goods market has seen a rapid growth. According to statistics of frost Sullivan, the market of sports shoes and clothing in China reached 235 billion 700 million yuan in 2018, and the compound growth rate reached 12.8% in the past 5 years. In 2018, the per capita consumption of sporting goods reached 169 yuan, which was nearly 60% higher than that of 5 years ago. Sales volume, sports shoes / sportswear in 2018 reached 530 million pairs of /8.9 billion pieces respectively, the total sales volume of shoes and clothing increased by 8.6% during the 5 years. In terms of unit price, the sneakers / sportswear in 2018 reached 231/129 yuan respectively, and the compound growth rate was 3.3% in the 5 years.

Wang Xueheng, an analyst with Guoxin Securities, said that the concentration of sporting goods head brands is high, and the upstream and downstream industries chain is also in the process of leading concentration. Nike and Adidas account for 16.1% and 11.5% of the global sporting goods market respectively, while the two brands account for 15.2% and 11.3% respectively. The upstream garment manufacturers Shenzhou International footwear manufacturer and Yuyuan group, which produce about 400 million garments and 330 million pairs of shoes a year, have a 15.9% share and a 15.9% share in the sports retail market in China. Sports brand has built up a deep barrier with continuous investment in R & D and marketing, and has also constructed the resource barrier of the industrial chain. The brand has reached the world's leading volume and needs to be supported by world-class head suppliers. Besides, sales around the world also need to cooperate with regional head distributors. Similarly, upstream suppliers and downstream leading suppliers are also inclined to cooperate with leading brands with long-term growth prospects, and strong alliance is the way to maintain long-term competitiveness of leading enterprises in the industry chain.

After the 2008 Beijing Olympic Games, the demand for sports goods was increasing day by day, but the competition among brands was also fierce. Excessive expansion and extensive management led to an inventory crisis in 2011-2012 years. Since then, international brands have been adjusted more rapidly, while domestic brands have entered a period of adjustment of 3-5 years. Until 2014, Anta realized the continuous growth of income and profits. Subsequently, Lining and XTEP completed the adjustment in the past two years to achieve recovery.

In Wang Xueheng's view, during the ten years after entering the 2009 year, the international leading brands grew rapidly. Until 2018, Nike (including AJ), Adidas, Skechers, NewBalance and PUMA occupied 49.6% of the market share of the Chinese market. Domestic leading brands (Anta, Lining, XTEP, 360 degrees and Anta acquired FILA) maintained a relatively stable share after adjusting for 22.6%, while the rest of the international brand share was relatively stable at 7%, while the squeezed ones were mainly the market space of small and medium-sized domestic brands and non branded products, and their share dropped from 40% in 2009 to 20% in 2018.

From the earnings report, Nike and Adidas's Greater China continued to perform well, and have achieved double-digit growth for more than 20 consecutive quarters. In recent years, some leading domestic brands have also experienced rapid growth after undergoing restructuring. The latest quarterly operation shows that Anta's main brand and FILA brand have achieved double-digit and 50%-55% growth respectively. Lining has achieved low growth of 30%-40%, and XTEP has achieved a growth rate of about 20%. Under the background of the steady slowdown in the overall retail sales of consumer goods, the leading body brand is better than most other retail businesses.

Wang Xueheng believes that after nearly 100 years of development, the international leading sports brand has formed a deep brand moat by virtue of the continuous accumulation of marketing and R & D resources. At the same time, it has formed a deep industrial chain resource barrier through long-term cooperative relationship with the leading enterprises in the upstream and downstream industries of the most competitive core competitiveness. The concentration of the head brand has been increasing significantly. The Top2 brand occupies 27% of the world share, and the other leading brands also show a relatively fast growth momentum. At the same time, Wang Xueheng also pointed out that the trend of leading concentration is spreading from the end of the brand to the upstream and downstream of the industrial chain, and enterprises have won long-term transcendental growth through mutual support from their core competitiveness and leading brands. It can be predicted that with the leading enterprises showing excellent competitiveness, the brand will be "double super and strong" in the Chinese market in the future, and the upstream leading manufacturers and downstream retail leaders will continue to grow in excess. (first textile net Martin)