Zara Gets On The Scandal List: New Ads Are Being Smeared, Asian Women Are Not Very Smart And Freckled.

Recently, the operator financial network launched the 2019 annual list of clothing brands' public opinion events. Among them, the Spanish clothing brand ZARA has been insulted by Asian women because of its new advertising. This incident has been raised to the height of international relations and has aroused concern.

It is understood that before the Spanish clothing brand Zara and its social distribution platform distribution of the latest product of an advertisement, the product invited the Chinese model Li Jingwen to show. But Li Jingwen in the photo is freckled, rough and dark.

Some netizens believe that ZARA purposely vilified Asian women and filming the Chinese model very badly. "Do Asian women have freckles?" "do models want to make a difference, or are they trying to smear Asians?"

For such a controversy, Zara responded by saying that the differences between Chinese and Western aesthetics resulted in ambiguity, and the pictures were not modified and were normally shot.

Throughout its previous advertising films, there are many Western women with freckles on their faces.

ZARA is a subsidiary of Spain's local clothing brand Inditex. Founded in 1975, it is the world's third ranking and Spain's number one clothing company. It has more than more than 2000 clothing chains in 56 countries around the world. La Natsu Bell, known as China Edition Zara, is loved by consumers in China.

According to the operator's financial network, the net income of the 2019 Inditex group increased by 12% in nine months, from 2 billion 400 million euros in 2018 to 2 billion 700 million euros; sales increased 7.5% to 19 billion 800 million euros; gross margin was 58.2%. The number of new stores is 41.

Earlier, Zara became embroiled in controversy over the cause of Taiwan's wrongdoing. Whether intentional or unintentional, many netizens still hope that Zara can look at the annual revenue growth and avoid unnecessary disputes.