Chairman Of The Red Dragonfly Will Sell The Shoes After The Circle Of Friends, And Then Start The Live Broadcast Of Taobao.

A new crown pneumonia epidemic, such as Hurricane crossing, has a huge impact on the offline retail industry, especially the red dragonfly, a traditional enterprise that focuses on the profitability of offline stores.

After selling in the circle of friends, Qian Jinbo, chairman of the red dragonfly, once again caught up with the trend and began selling live shoes on Taobao.

At 10 a.m. on March 8th, the Museum of Chinese shoe culture at the headquarters of the Red Dragonfly headquarters is being broadcast live. The main planner and anchor of the live broadcast are all held by Qian Jinbo, chairman of the red dragonfly. On the day of live broadcast as "International Women's Day", Qian Jinbo, chairman of the board of directors, specially organized a public welfare activity, selling a pair of Red Dragonfly business fashion shoes, which is a pair of leather shoes suitable for work wear and fashionable style.

Qian Jinbo, chairman of Red Dragonfly

The live broadcast attracted a total of 435 thousand and 300 people watching, with 3 million points of praise, and 3 Taobao flagship stores grew 114% over the same period last year.

How difficult is an enterprise under the epidemic? Since the outbreak of the epidemic in January, red dragonflies have been closed down in more than 4000 stores nationwide. The Red Dragonfly after closing the shop is not only profitable, but also has to pay rent, wages and other expenses every month. Qian Jinbo, chairman of the company, can not help but sigh: I often sleep all night.

But as the saying goes, "no longer die in adversity, it is in the face of adversity". Faced with adversity, Qian Jin Bo made a decisive decision to open a self rescue campaign called dragonfly. In only 1 days, we completed the online shopping mall, launched a small program, launched a membership group, and set up a group of nearly 400 people with more than 200 people in the 2 days' offline shopping guide, and more than 5000 successful online shopping guides.

Not only that, Qian Jinbo, who was also the boss, took the lead in the first place in the circle of friends. He was the first to cry out in the circle of friends, and with the copy "money Jin Bo recommends, everybody support!" Start selling.

On the Valentine's day of February 14th, the sales volume of red dragonfly has exceeded 100 million yuan, which is a very difficult task for traditional enterprises. With the joint efforts of all of us, the sales volume of Red Dragonfly went up gradually, followed by 1 million 500 thousand yuan and 2 million yuan... Until now, online sales volume is stable at more than 2 million yuan per day.

Xiong Jianhua, director of the Red Dragonfly Dong Ming, said in an interview with reporters that under the influence of the epidemic, the chairman of the board was carrying live goods. This is also a way of company marketing, and also a gesture. Now the situation is that the company is marketing from top to bottom.

The self rescue of red dragonfly is actually a microcosm of many enterprises at present. Traditional enterprises are too dependent on the line, resulting in greater impact in the epidemic, and this epidemic is like a wave of violence, forcing traditional enterprises to "transform", for the traditional offline entities to accelerate the transformation of new retail press shortcut keys.

We believe that after the epidemic, we can usher in a better spring.