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"Check The Three Raiders 14 Steps" Difficult To Close The Wechat Friends Circle Advertising

2020/3/25 9:51:00 4

StrategyStepsWechat Friends CircleAdvertising

WeChat's circle of friends has become an advertisement that is hard to shut down.

"A total of 14 steps. It's too much trouble to lock up." Recently, in an interview with the twenty-first Century economic report reporter, a user could not help but Tucao, "in the closing process, I withdrew from the three check strategy and finally found the closing button."

In January 25, 2015, the commercial circle of WeChat's friends circle was formally launched. The first batch of 3 advertisements was launched, each with 10 million users, a total of 30 million. Since then, advertising in the circle of friends has become a "part of life" for users.

However, not all users are willing to accept "bombing" in the circle of friends. Previously, according to the IT home survey, 60.69% of WeChat users could not accept friends circle advertising, 30% of users said it was understandable and hoped that WeChat could optimize advertising presentation, and 8.31% of users did not care.

How to close friends circle advertising? Through WeChat set up function, at least 14 steps can be closed for six months of personalized advertising. After a lot of hard work, users will still receive widespread advertising. It is impossible to completely turn off the ads in the circle of friends.

It's too concealed to find.

"If I can turn off the advertising of my friends circle, I will certainly turn it off." User Wang Lu told the twenty-first Century economic news reporter, "generally I will click on the functional keys on the top right corner of the advertisement, and I will not be interested in choosing them."

In fact, most users choose this way to close advertising, but this operation only closes the advertisement and reduces the push of the category advertisement. In other words, there will be endless advertisements coming to users.

In settings, users can "manage the advertisements you see". The specific steps are: open WeChat APP- I - Set - about WeChat - Privacy Protection Guidelines - how do we use information - about Advertising - (how to manage the advertisements you see) management - login -QQ/ WeChat login - (personalized service settings) to close the corresponding 4 buttons.

If you login with WeChat, this process will take 14 hits to complete. Select QQ login, there are "one click login", "allow other buttons to open", "login" and other steps, 17 times to close.

"It's too much trouble. I can't find it myself." Wang Lu sighed. At the same time, reporters found that in the process of setting up, "privacy protection guidelines" placed at the bottom of the page, often ignored; after that, the operation buttons were inserted in the text, very unaware, only the underscore as a reminder.

Apart from being very deep, it is also difficult to operate. Reporters learned that to close the advertising button, users need to login settings. In the login operation, Tencent has provided two kinds of login modes, namely, WeChat and QQ.

In a recent interview, when reporters and 3 interviewers were logged in, WeChat login showed "logon failure", while QQ could login normally. "I don't have QQ. I will not download QQ to set this up." Wang Lu told the twenty-first Century economic news reporter. In the end, Wang Lu did not choose to download the registered QQ and continue to set up.

In addition, even if the button was finally found successfully, it would not be "once and for all". The closing button of WeChat indicates that the validity of a shutdown is only six months. "During the period of closure, our advertising system will no longer use this information to display advertisements for you. When the expiration date is closed, you can still choose to close again. " WeChat made such a hint.

"This way of setting is not appropriate, WeChat provides the way of setting up, but it makes the user unable to find it and is not sincere." Zhao Zhanling, a lawyer of Beijing Zhi Lin law firm, commented to reporters. But in his view, such a setup is not illegal.

Reporters found that the advertising function is the default setting of the system. Hu Gang, Deputy Secretary General of the China Internet association law enforcement Committee and lawyer of China Association for Consumers Association, said that if the relevant advertising service settings are automatically matched and acquiescence, they should be able to achieve such a refusal at most two or three steps. This is a kind of matching between import and export, the same treatment. "

Personalized service can only be turned off.

It is worth noting that users' "after all difficulties" closed, but WeChat friends circle advertising "personalized service".

After the 14 steps mentioned above, users will also see advertisements in their circle of friends. WeChat APP explains in the "advertisement" department: you may opt out, but please understand that you may still receive the popular advertisement after you quit.

"Then I might as well not turn it off, so that I can push my favorite commercials." User Ru Qian Qian said helplessly.

In addition, the reporter found that WeChat users need to agree to the software licensing and service agreement (hereinafter referred to as the "agreement") when registered with WeChat users. 7.3.4 stipulates that the Tencent has the right to decide that the software should be used for commercial purposes, including, but not limited to, the development and use of some services of the software for the promotion of third parties.

In the agreement, Tencent promises that users can choose to block and refuse to receive relevant promotional information according to the system settings.

However, practice has shown that it is not easy to implement the promise that users can choose shielding and refuse to receive relevant promotional information according to the system settings. In twenty-first Century, business reporter tried to find a button to completely close the advertisement in WeChat APP, but did not find the relevant settings.

In this regard, the reporter tried to contact WeChat customer service. The Tencent customer service public number robot customer service said, "how to block friends circle advertising" answer is to choose a single advertisement on the top corner of the [promotion] - not interested, in order to close the current advertisement, but did not disclose the way to completely close the circle of friends advertising. Customer service telephone has not been connected.

Twenty-first Century economic news reporter mail contacted WeChat, however, as at press time, no reply was received.

Hu Gang told the twenty-first Century business news reporter that the contract shows that consumers can choose to block or refuse to receive relevant promotional information, and if the actual result is that it can not be closed, then this is a breach of contract.

Consumer rights protection

In the view of Zhao occupation, at present, consumers choose less space when they are involved in WeChat's circle of friends. Therefore, WeChat should optimize the user experience and provide users with a more convenient way to screen and close advertising, instead of closing an advertisement individually. Zhao occupation told the twenty-first Century economic news reporter.

"Consumers can protect their rights through litigation if they fail to close their advertisements." Hu steel further explained to the twenty-first Century economic report reporter that consumers can complain to the State Administration of market supervision and administration or local administration for Industry and commerce, whether they are injured by consumers' rights or by advertising supervision.

Hu pointed out that the "consumer protection law" stipulates that it should be processed within 7 days. "This is also a way of giving priority advice, because the information and findings of the complaint are conducive to the late filing of civil claims or civil proceedings."

At the same time, Hu said that consumers could also ask consumers associations to propose class action and public interest litigation, and consumer associations should promote litigation. "Consumers can also file a lawsuit with the relevant court in accordance with the contract." He said.

 

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