Countermeasures For China'S Textile And Clothing Trade Under The Influence Of Epidemic Situation

 

Like aviation, tourism, catering, entertainment and film and television industry, the textile and garment industry has suffered a direct blow. As a global long industrial chain and labor-intensive industry, the textile and garment industry has been damaged more deeply, and the short-term recovery is more difficult and complicated.

 

The international textile and garment trade has declined: the epidemic has spread to the world, and the main production and market centers of the world's fashion have become epidemic areas. The financial crisis triggered by the outbreak and the global economic downturn have led to a decline in international textile and clothing trade and export orders. Textile production and trade enterprises have been in trouble.

 

The industrial chain is blocked and restart is still sometimes: textile and clothing are long industrial chains, and the timing of starting and downstream industries is different. They are mutually tied up, enterprises start up difficultly, and supply chain coordination is more difficult. This makes the garment industry a low turnover rate and a slow normalization industry.

 

Economic system constraints: outbreak isolation is an effective means, but the economic halt, triggering a series of reactions: production and manufacturing, circulation disruption, workers' abnormal unemployment, declining income, bringing additional pressure to the poverty alleviation task, financial and financial fluctuations, and enterprise operating capital chain is difficult to continue, these factors are fetters each other, so the industry as soon as possible resuscitation. In addition to the effective application of enterprises, other industries need synergy and the government's very policy.

 

The recent Countermeasures of textile and garment industry: facing the direct impact and destruction of the epidemic, China's textile and clothing have shown great pressure resistance. At present, we mainly strive for the time and strength to complete the existing orders, make delivery as soon as possible, reduce losses, maintain customers, play the foundation and advantages of "dual", accelerate the promotion of intelligent manufacturing, industrial Internet, Internet of things, big data, industrial cloud and so on, reduce labor demand, combine online and offline demand, so as to reduce dependence on physical distribution, distribution and retail channels.

 

We should seize the urgent needs of the epidemic to meet the demand growth of functional textiles such as medical protective clothing and respirators, expand or transfer production capacity, speed up the development and marketization of new functional materials and products, support domestic epidemic prevention strategies, and help global epidemic prevention. Expand the development of high-tech professional health care products and the civilian market after the epidemic.

 

Powerful enterprises are pressing the pause button, and for the industry 4, the new retail starts to wait for the warm-up, grasp the upgrading of equipment technology, expand the development and storage of new products. In order to seize the rebound of the internal and external market after epidemic, we should grasp the change of consumers' lifestyle and fashion consumption concept and orientation, and develop healthy, safe functional outdoor, home, leisure and intelligent wearable fashion products. The house mode has not yet ended, and some outdoor fashion products have been sold on the electronic business platform to the storehouse, which is a signal.

 

We are in the superposition of multiple cycles. If the new epidemic spreads globally, if the new global financial crisis is expected to happen on schedule (about ten years), then the global recession, the sluggish market and the fall of world trade will become the biggest challenge facing the world textile industry. The long-term negative impact on China's textile trade will be great.

 

The SARS in 2003 reduced the number of customers and orders in the Canton Fair by more than 30%, but at that time world textile began to recover, but also because of China's accession to the WTO in November 2001, the termination of the MFA (multi fibre agreement) in 2004 and the cancellation of quotas. China's textile industry is on the rise, with trade volume and growth both at a high level, and the impact of the epidemic is not reflected in export growth.

 

The global financial crisis triggered by the US subprime mortgage crisis in 2008, the negative growth of global textile trade in 2009, and the recession of textile trade almost permeated for seven years. The textile export industry of China appeared the negative growth for the first time in 2015. Therefore, before the outbreak of the epidemic and the emergence of the new financial crisis, the world economy and the global textile trade have been on the decline. Complex international political and economic factors, especially the trade war, Chinese textile industry has already suffered great external pressure. Therefore, the plight of the new crown disease to the world and China's textile trade is grim.

 

On the other hand, the global spread of the epidemic will highlight the resilience of China's textile and garment industry and its ability to face the possible financial crisis. China will once again become an important force in self salvation and save the global crisis. The epidemic also proves that the global textile industry can not be divided, and the Chinese textile and garment industry will consolidate and enhance its leading position in the world textile industry, depending on the situation of China's textile industry. Is it possible to deepen sustainable and high quality development strategy?