Hongkong Exhibition Industry "Cloud" To Find New Machines

On the big screen, delegates from the Zhejiang provincial council for trade promotion and representatives from the Hongkong Trade Development Council participated in the activities of the two places in Zhejiang and Hong Kong respectively, and conducted online exchanges. With the ceremony going on, the two representatives rose to stand in front of the stage and announced the launch of the exhibition in their respective forms. This is the scene of the "cloud startup" of Zhejiang famous brand (Hongkong) online exhibition. Affected by the outbreak of the new crown pneumonia, many mice in Hongkong were postponed. In order to meet the purchasing needs of merchants, Hongkong TDC has launched various forms of online purchasing exhibition.

Online exhibition opens channels

Jinhua Chuang Lei Lei Toys Co., Ltd., Zhejiang Ju Peng cup Co., Ltd. Open the link of Zhejiang famous brand (Hongkong) online exhibition, and the information of the name supplier is clear at a glance. From the range of products and services, credit reference to the nature of business and the way of contact, purchasers can get online and discuss cooperation with exhibitors.

There are 120 Zhejiang foreign trade enterprises involved in the online exhibition, involving electronics, textiles, clothing, lighting products and other industries. Among them, nearly 10 epidemic prevention products manufacturing enterprises have launched on-line epidemic prevention products such as driverless disinfectant sweeping machine, infrared thermometer gun, mask, protective clothing, first-aid bag and so on. These enterprises are free to enter the platform for 1 years, and can also participate in 10 year-round online exhibitions sponsored by the Hongkong Trade Development Council. At the same time, they can directly conduct small-scale cross boundary transactions on 5 to 1000 pieces of products through the Hongkong TDC's "small batch purchase" platform.

The famous Zhejiang (Hongkong) online exhibition is only part of the Online Procurement Exhibition of Hongkong TDC. On the "TD procurement" platform, reporters also saw several online exhibitions and procurement areas. Among them, the "spring Online Procurement Exhibition" is the largest and will last for a month. It includes 4 themes: technology, lamps and electronic products, gifts and household products, lifestyle, fashion and beauty. The products are in great numbers and there are about 22 thousand suppliers involved.

"There is danger in organic matters. Now it is a good time for enterprises and trade promotion institutions to break through the form of entity promotion and develop the market with new thinking and new means." Zhou Qiliang, vice president of Hongkong's TDC, believes that the "TDC procurement" platform is the best channel for buyers and suppliers to purchase and promote them.

Synergy with offline

Affected by the epidemic, as of the end of March this year, more than 1600 exhibitions have been cancelled or rescheduled worldwide. Hongkong TDC has postponed 18 major events. The 9 international exhibitions, including the Hongkong International Spring lighting exhibition, Hongkong spring electronic products exhibition and the International Information Technology Expo, which were scheduled for April to May, will be merged into a comprehensive exhibition, which will be held in late July.

Zhou Qiliang said in a recent interview that although the current overseas buyers can not come to Hongkong, but it does not mean that they do not have procurement needs. The spring Online Procurement Exhibition was launched to meet everyone's needs and pave the way for the merger exhibition held in July. He expects the online and offline exhibitions to produce synergy and attract more buyers to Hongkong when the exhibition is re organised. "The epidemic will pass away, and more importantly, the basic elements of Hongkong have not changed. The flow of people, logistics and capital flows is still free and smooth. This will help TDC continue to provide the best procurement channels for businesses."

In order to help all industries tide over difficulties, the HKSAR Government launched a HK $30 billion anti epidemic fund, of which HK $1 billion was used to support the exhibition industry. For example, a small and medium-sized enterprise will participate in the exhibition of the TDC. The SAR government will subsidize the 50% exhibitors' fees, with an upper limit of HK $10 thousand. This measure will benefit not only Hongkong enterprises but also businessmen from other parts of the world.

Help mainland enterprises go global

As Zhejiang's largest source of foreign investment, foreign investment destination and service trade partners, Hongkong is the first choice for Zhejiang enterprises to attend overseas exhibitions. Chen Zongyao, President of Zhejiang International Trade Promotion Association and Zhejiang International Chamber of Commerce, said that the Zhejiang famous brand (Hongkong) online exhibition, relying on the international procurement and big data resources accumulated by Hongkong's TDC for decades, and with the strong advantage of Hongkong free trade port, will bring more international trade partners to the 120 Zhejiang foreign trade enterprises participating in the first batch.

According to statistics, Hongkong TDC holds 37 large-scale exhibitions every year, attracting 40 thousand exhibitors and Over 770 thousand buyers. At present, there are more than 100 thousand suppliers of the "TDC" procurement platform, with 2 million registered buyers all over the world, and 24 million suppliers and buyers annually.

Zhou Qiliang believes that through the TDC platform, mainland enterprises can get twice the result with half the effort in developing cross-border trade and promoting products and services to global buyers. "Hongkong is a good sourcing center, playing a bridge role in global business activities. Many countries and regions have recognized trade and trade fairs in Hongkong, and are willing to order all kinds of goods in Hongkong. The mainland provinces and cities can promote the local superior industries and key enterprises through Hongkong, so as to better move towards the world.