The Live Broadcast Of The Electricity Business Is Coming To AI Virtual Idol PK Li Jiaqi.

Although in the era of live broadcast of e-commerce, "everything can be sold, everyone can broadcast", but after KOL, stars, entrepreneurs and so on, the live selling of AI virtual idol is still unique.

Recently, the famous Chinese singer Lu Tian Yi, Le Zheng Liang selling live news attracted many "Jin Yi Wei" and two cultural lovers. On the day of the live broadcast, the number of online viewers rose to 2 million 700 thousand in just 1 hours, and nearly 2 million people played the role of AI, the virtual idols of Li Jiaqi.

Another source of news is that "a Zen monk" and "dog Gojk Su" are preparing to deliver live goods, indicating that the wave of AI virtual idols is coming soon. At that time, the AI virtual idol market will again attract capital attention and usher in a "contending" battle.

AI virtual idol live with fire?

The AI virtual idol, such as Luo Tianyi, Lok Cheng, and so on, are selling live fire. Is it the three minute fever caused by the freshness of consumers, or is it better than the live broadcast products brought by AI virtual idol live? The result of market analysis is more inclined to the former.

In the first place, AI virtual idol live is more like a carnival of fans, which has increased the channel of brand communication and commodity sales to some extent. However, in the presentation of commodity value, AI virtual idols carry considerable genetic defects.

Moreover, the virtual idols with high popularity have commercial value, so the possibility of AI virtual idols carrying large scale products is less likely. It is reported that the virtual singer Luo Tian has accumulated 4 million 590 thousand and 1 million 820 thousand fans at micro-blog and B station respectively. A Zen Buddhist monk is the IP of Dayu incubator of MCN institution, more than 46 million of her fans.

Secondly, different from Li Jiaqi and Wei Ya's household and department stores can be recommended. AI virtual idol sells only to 95 and 00 after the attention of two yuan field of new groups, this also means that it is recommended to apply to the new group of goods will have sales.

Of course, it is not excluded that some brands just want to show their faces in the new group, in order to increase the popularity of the brand in the new group. The AI virtual idol can not only satisfy the brand's "face" needs, but also fit the concerns of the new group.

Third, the live broadcast of the electricity supplier is on the top of the draught. Besides the anchor, entrepreneurs, county magistrate and celebrities have come to share a cup of cake. In the dilemma of commercialization, AI's virtual idol is coming off the stage with live goods. It is also expected that after all, AI virtual idol is a panacea. Singing, dancing and hosting are all good at everything. Testing water with live goods is not impossible, but if you want sustainable development, you will have many difficulties.

Whatever the purpose, AI virtual idol live with goods in the new group, which means that the wave of AI virtual characters is coming again.

Capital dreams AI virtual idol

In 2007, the future of Japanese virtual idols was born, and the development of the virtual idols industry was driven by one's own power. This market trend soon spread to China, and then the virtual characters such as Luotian Yi were born, and on the stage of CCTV, Hunan satellite TV and Jiangsu satellite TV in a short time, the virtual idol market was hot for a while.

In recent years, AI, VR, holography and other technologies have been mature and widely used. Entrepreneurs and Internet giants are increasingly concerned about virtual idols. The number of domestic idols is increasing.

Tencent based on the role of the king in the "glory of the kings" launched the "unlimited king" AI virtual men's favorite. Like the real idol, the "infinite king" AI virtual men's business activities such as the album, the event, the cover and so on have been implemented one by one, expanding the market of Tencent's virtual idol business.

In addition, Iqiyi's virtual band "RichBoom" appeared in many of the pop music shows including "I am a singer", "new Chinese rap" and "youth have you 2". It also endorsed Tsingtao Brewery, farmer Hill spring, Sprite and other brands, and the business value is higher and higher.

As a sacred place to nurture two dimensional culture, B has been in the field of virtual idols for a long time. Besides launching the virtual idol 2233 niangs and bringing together more than 6000 virtual hosts, it has invested two yuan virtual idols and Vtuber in the Chinese and Japanese heads of Luotian, rainbow club, etc., and has also held virtual idol concerts for many times.

In addition, cool dogs, A stations, tiger teeth and other Internet Co have been involved in the virtual idol market, and focus on virtual IP start-ups have also been concerned about capital. In May 6th, McGee technology announced that it had won tens of millions of yuan B round of financing from Bo capital, and the MCN magic mutual entertainment of McGee technology focused exclusively on virtual IP business.

Virtual idols have exploded in the capital market, and the group of pink idols is also expanding.

According to incomplete statistics from the Beijing Commercial Daily, the number of virtual idols has exceeded 30. According to B station statistics, tens of thousands of "UP owners" around the "virtual singer" to create and disseminate. Take Luotian Yi as an example. At B station, it has more than 10000 original music works, and the hits of "ordinary Disco" and "right world" are all tens of millions of hits at B station.

In short, the AI virtual idol market is a big battle.

AI the value of virtual characters is highlighted, and the blue ocean is vast.

To a certain extent, AI virtual idols can make up for the shortcomings of people's normal activities or add flowers to activities. This is also the value of its existence.

On the one hand, AI virtual idol is an integration of many Internet technologies, and has strong shaping ability. For example, providing the "strongest brain" for AI virtual characters can effectively collect information and store large amounts of content, which can meet the needs of normal interaction between virtual idols and consumers.

Moreover, it can create versatile, perfect and changeable voice and satisfy all fans' illusions about idols. In the case of a real person hosting a program, virtual idols can make up for the lack of real talent, and have high-tech effects in the visually. Whether it is "face value fans" or "technology fans" can be turned into fans.

On the other hand, compared with the real life idol, AI virtual idol has no emotional distress, and will not be tired by high intensity work, which will ensure the efficiency and frequency of work, and also means that more time can be used to earn a lot of money. Of course, it is important that during the work process, AI virtual characters can maintain relatively stable working conditions to ensure the performance level and quality.

Not only is AI virtual idol, but the two dimension industry is becoming more and more intelligent and digital, and it will also promote the development of other new industries. For example, more and more AI virtual hosts, AI virtual lawyers, AI teachers and so on...

Of course, AI virtual characters go deep into all walks of life, because the market needs and is sure of consumers. After 95 and 00, the group supporting the two dimensional culture is growing, and with the passage of time, the new generation of users will become the backbone of the consumer market. It is expected that the AI virtual characters will still have much room for commercial development.

Next process: disrupt technology and cost dilemma

In the new generation of consumer demand growth driven by AI virtual idol will fire, this is beyond doubt.

According to the relevant statistics, the total number of Z generation (refers to the number of people born in 1995-2009) is about 260 million, and the two yuan is one of the circle representatives in the Z generation. In 2019, the total output value of China's two yuan industry is estimated at about 200 billion yuan and will exceed 220 billion yuan by 2020.

But at present, the cost and technical requirements of production and molding of AI virtual idol IP are still hard for the major platforms.

It is reported that the cost of the live broadcast of Los Angeles is 900 thousand, much higher than that of the Li Jiaqi quotation of 320 thousand and the 180 thousand of the price quoted by Wei Ya. The AI virtual idol appearance fee is high because the technical requirements of AI virtual idol performance are very high, which means that huge cost is needed to carry out technical research and product maintenance.

At the same time, trapped in the predicament of technology and cost, the platform wants to produce AI idols in batch. It is more difficult to produce virtual idols. Even if AI virtual idols are developed, there is a need to help AI virtual idols out of business.

Therefore, it is possible to further expand the AI virtual idols industry by solving both cost and technical problems simultaneously.

All in all, in the broad virtual IP market, the main platforms in the blue ocean are not only against peer attacks, but also the development and development of AI technology.