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Post Epidemic Era: Major Brands Wrestle With Each Other In The 103Rd China Needle Association

2020/5/19 17:47:00 819

2020 is an unconventional year. The epidemic situation has been rapidly controlled in China, and the order of life and production is gradually restored. Affected by the epidemic situation, the economy slowed down in the first half of the year, leaving the real turnaround and turnaround in the second half of the year. Retaliatory consumption may appear after the end of the epidemic in the second half of the year. The flow of people in physical stores and the recovery and recovery of consumer confidence will be the turning points in the battlefield in the second half of the year.

2020 is also the watershed of enterprise operation and development. The integration of offline and online is a trend and a strategy. The second half of this year is the most critical moment to test the survival and development of enterprises. To survive is to win. Therefore, the major brands are actively preparing to respond to the market, through a variety of strategies and ways to let enterprises survive. For the textile and clothing industry, the second half of the year is the main battlefield of competition.

last year, Acupuncture meeting It was successfully held in Guangzhou this year The 103rd China needle Association It will also be held in Guangzhou Canton Fair exhibition hall from September 19 to 21, 2020. in recent years, Acupuncture meeting We will continue to innovate and create more value for the enterprises. In the second half of the year, as a critical moment for the recovery of the real economy, the 103rd session of the China Securities Regulatory Commission will provide a platform for real enterprises to revive and provide the key to opening the second half of economic recovery for the participating enterprises.

　　 Beauty trap: bring health and beauty to women

As a model enterprise of social e-commerce, meirenji grasps the banner of realizing dreams, takes commodities as the base, emotion as the pillar, and services throughout. Taking the lead in establishing its own logo and banner in the underwear industry, it takes social e-commerce as its main business model, subverting the traditional business mode of underwear. The concept of beauty plan not only focuses on changing women's body, but also provides a platform for women's inner pursuit of beauty and career.

Anyone is irresistible to beautiful things, so let "beauty" culture run through the product inside and outside, let people enjoy and remember the beauty brand with comfortable, healthy and beautiful experience. Let the product contain culture, through the provision of products and courses, to explore women, educate women, let women change from inside to outside. Meirenji has been closely around the main axis of "where the consumers are, where we are", closely follow the pace of consumers, and strive to be female approved products from the perspective of terminal female customers.

　　 Red bean home: National underwear rising from applause

Hongdou home is one of the four chain brands of Hongdou Group. With the change of consumption scene and mode in the new era, Hongdou Group, with keen business sense, quickly responds to the market and integrates its rich clothing products to launch a brand-new red bean home life Museum.

Red bean home is a company which takes "living for comfort" as its brand positioning, adheres to user thinking, solves pain points for users, and provides excellent affordable interior wear category. It has the advantages of weaving, dyeing and finishing, ready-made clothing and other internal supporting industry chain advantages, and has strong design and research ability. Since the development of red bean home, the scale has gradually become large. According to official statistics, in 2019, there are more than 2000 stores in China, covering all provinces. It creates and dominates new comfortable categories such as baby soft bra and red bean velvet soft underwear. It stands out from other clothing brands with its comfort characteristics. With nine soft velvet processes, its softness index is 3 grades higher than ordinary underwear. The red bean velvet soft underwear is loved by consumers all over the country.

　　 Yaxi: build word of mouth with brand and embrace the future with strategy

Brand is the appearance of an enterprise and also carries the reputation of the enterprise. Yasi, Ashtar and Ju, which are owned by the company, have made great achievements in the underwear market with their different product characteristics and positioning. Yaxi takes the middle and high-end line, takes mature women as the target consumer group, and intelligently creates mature and elegant products. However, Ashtar takes the small fresh and Japanese and Korean style as its positioning, takes the route of youth and vitality, and attracts more young girls' attention with affordable prices and high-quality products; Ju brand created by New York designers has a natural overall style, and integrates some European and American design elements, and captures a large number of loyal consumers with a more user-friendly price.

Yaxi has always been a strategic, innovative and driven enterprise. In the face of the wave of innovation, only by facing the future with the attitude of change can enterprises win the first chance. Whether it's online Youai city or offline physical stores, Yaxi strives to build products, design, research and development, and retail into an ecological chain of underwear. It uses smart retail and smart links to form a stable inner ring within the enterprise, uses big data to ensure that the enterprise has a longer foothold in the underwear industry, and uses love and persistence to help Yaxi walk out of her own way!

　　 Omisa: against the trend, push the old and bring forth the new

According to the four physiological cycles of women, omisa brand divides its products into five categories: comfortable and sexy, comfortable and healthy, comfortable adjustment, comfortable body shaping and comfortable maintenance. Combined with 332 terminal landing project, it guides customers' consumption habits. Although the underwear market was not optimistic at that time, omisa still went against the trend by maintaining a growth rate of more than 30% for six consecutive years. Today, omisa has more than 1000 image stores nationwide and more than 2000 terminal networks, occupying an important position in the national underwear brands.

If you want to say that omisa has any advantages, it can be summarized in these aspects. The first is that the enterprise itself has a relatively perfect second-line image, brand operation and promotion ideas. A mature brand operation system is like a lifeline for the brand, and the operation system also needs to keep pace with the times and gradually improve with the changes of the times; Second, consumers' demand for products and production is the demand of consumers; Finally, it has a systematic terminal sales strategy. Omisa constantly innovates the new concept of cycle underwear, and once the "214 terminal landing project" is promoted, with the joint efforts of all partners, the marketing has made gratifying achievements.

　　 Product: super brand is the only one for consumers

If a product wants to be a best-selling product, the accelerator is the pain point to find the user, the engine is the scream point, and the amplifier is used to detonate the product. Wei Chao is located in the functional underwear brand, which has identification in the market. In the early stage of distribution market, the product has won the unanimous praise of users, and the product itself also brings a certain amount of flow.

The super brand launched by Weibo uses new media to strengthen publicity and promotion, links industry resources for information dissemination, takes channel and terminal business as the platform, and focuses on video and graphics to strengthen product functions, so as to attract users to buy. In terms of visual display, Weibo has formed a certain display surface, which echoes with posters and commodities, forming a strong impact in the terminal store, attracting the attention of users, and high cost-effective health function products can also be quickly traded. Weichao's super brand series will continue to be introduced to the market, boost products and brands with the mode of fast sale, and constantly launch new models, bringing profits and sales volume to terminal operators. No matter now or in the future, Wei Chao's super brand series will become a new bright spot in the underwear market, bringing better and richer wearing experience to users!

　　 BaTiO: from us we continue

After countless days and months since the creation of traceless underwear by battio, it is not only a category or a tool for making money, but also a kind of emotion that is hard to give up. Pattio doesn't want traceless underwear to be just a flash in the pan in the underwear industry. What they have been doing and insisting on doing is to innovate and break through the seamless underwear again through new technology, so that the seamless underwear can continue in the industry.

In 2019, battio became one of the drafting units of the group standard of "seamless underwear" led by underwear Committee of China Textile Association. Batige has made its products unique. Whether it's the "top cool" or the updated "seamless underwear 4.0" era, pattio's every upgrade, innovation and research and development is to let consumers have a better experience, from the comfort, appearance and style fashion to give consumers more than cost-effective experience.

　　 Muscle secret: a new species in underwear

Jiangsu Juxi Textile Technology Co., Ltd., as a professional textile technology company in the whole industry chain, has a number of core textile technologies and patents in the industry, as well as high-efficiency brand operation and management experience, and constantly introduces new healthy functional materials and new technologies to solve the "pain points" of consumer demand.

The underwear products of volcanic rock polymer fabric are new high-tech products in the market, which breaks the traditional underwear fabric application. Compared with other natural materials, it has the advantages of self heating, one-way moisture transmission, no pilling, no shrinkage, antistatic and so on. The traditional volcanic rock fabric has a rough handle, easy to hair off and pilling. The new material research and development center of Jiuxi factory has innovatively reformed the volcanic rock fiber in three years. Volcanic rock polymer fabric has high elasticity, moisture absorption and perspiration function, and almost zero shrinkage after washing, with excellent fabric stability. Underwear is known as "the second layer of human skin". Consumers' demands are endless. High R & D and high investment are needed to ensure the touch, comfort and fit of the products. The two brands of "volcanic rock polymer" and "ice" jump out of the traditional underwear fabrics and make the brand move to a higher level and deeper scientific research and technology level.

All brands are actively consulting and confirming the participation. The Organizing Committee of the exhibition welcomes your participation. (reporter Jiao Yanling)