DILANS I Dylan 2021S/S Released A Wonderful Show.

In June 22nd, DILANSI Dylan Original silk pajamas designer brand in China (Shenzhen) knitting brand innovative design week Shenzhen International Knitwear Fair The brand shows on the stage (hereinafter referred to as "CKIW") shine brilliantly.

The theme of this release is "freshman". First of all, it aims to interpret the brand's interpretation of the source of culture, creativity and vitality in the fierce market competition, and to convey the brand's continuing attention and sustainability in this niche.

Secondly, at the moment of the global epidemic, we hope to see more understanding of the meaning of life, and to have a completely new understanding of the concept of environmental protection on the global destiny community, so as to realize the value of life and the meaning of life, which is a "new process".

Finally, the release of every series of products is a new journey. The old ones are culture, philosophy and spirit, and the new ones are self seeking breakthroughs and constantly updated iterations.

DILANSI show

The clock rings, and the story goes on. Music, silhouette, flash, rocker, and audience's expectations were all pushed to the climax, where time flowed slowly.

The illusion of T and the real scene outside the scene have been completely contrasting. The DILANSI brand has its own story in the spotlight. The staff seem to be doing their job in a orderly way in this small world.

The beginning of the show, the entire background of the stage, the LED image is the geometric structure that is processed. It has a modern temperament. Compared with other special releases, it can recognize the specificity of the DILANSI Dylan brand. The visual material is in the high and low squares, and the combination of virtual and real. At the same time, it also integrates the multidimensional space and mirror sense, and the uncoherent design of the background picture has a deeper meaning.

VOL.1

Music, models, standing in front of the LED, the scene with unique lighting technology, so that each model presents an elegant silhouette. In the aircraft's sound effect, it passes through the earth and the blue sky and white clouds, meaning the sky is still beautiful after the epidemic. The healthy and happy life is still in the same blue sky. That is the common pursuit of mankind, and the energetic product declares the healthy attitude of the sportsmanship.

The first series is the "national sports". Through this epidemic, fitness campaigns have become a major trend in improving their immunity. This series of inspiration was originated from the 80s national sports era. They were not satisfied with the current situation and expressed their courage to express themselves. During this period, a series of classic elements were created. Showing the beauty of nostalgia and youth movement, the fashionable charm of the cross era is sketched. This season's home exercise style draws inspiration from the old photos and innovates according to the fashion, so that the revival trend can be reborn in the modern fashion.

VOL.2

When entering the second series, the model is like walking through the jungle of a layer of trees, breaking away from the hedges of the city, and playing freely in the embrace of nature. People and nature are interdependent and co existing together. The insects and insects in the jungle come from far away.

The spirit of the jungle game series is to pursue freedom and approach the natural way of life. With the improvement of environmental protection concept, we should use close to nature animals and environmental protection elements to convey the concept of environmental protection and positive energy, and develop the consciousness of self caring and life. This series uses the combination of interesting animals and popular colors to make wild animals and lines become fashionable and soft, escape the pressure of the city, perceive the link between human and nature again, and find the blending of youth and intellect.

VOL.3

Then, the picture is a golden clock, like the golden age, the accelerating second hand spinning rapidly, leading us into the best of times. Light music, instead of deep, people enjoy the joy of work and the ease of life. In the rhythm of Zhang Chi's degree, the model makes a comfortable step, just like stepping into the pace of life.

The "good times" is the third series of this release show, which depicts a group of independent women who pursue quality of life and have an attitude. They do not stick to the trend and cherish the memory of classic things. They have Old from the good times. Soul, they also understand and accept the current trend, pay attention to the quality of life, elegant, refined and sexy. This series pays special attention to the combination of structural cutting and popular colors, and the effective exertion of innovative technology on silk fabrics. It creates quality and unique home clothes for urban women, and they often have the potential of "pajamas".

Dialogue DILANSI

Q1

What are the reasons for participating in the exhibition?

A: this week of innovation design is to open the window, so that more people can see Hangzhou's silk products. CKIW then joined the industry's senior show production team to create the international fashion week standard brand press conference. It is very attractive to me. It has always advocated the use of this combination of static and dynamic mode to display products. The brand conveys the charm of the brand through dynamic exhibition. Then, combined with the static exhibition of the exhibition, the audience can understand the quality and details of the product more comprehensively, so that the two can combine together. Such dissemination will be more valuable.

Q2

How to choose an exhibition suitable for yourself (brand / company)?

A: self positioning, exhibition positioning and resources fit. The reason for attending the Shenzhen needle fair is also very simple. What I want to do is not only to sell products, but also to do the right time products, and also do value links in the right time. The location and resources provided by the Shenzhen acupuncture fair are highly compatible with my needs.

Q3

How much time is required to prepare for the product after the exhibition is confirmed? What aspects do you usually prepare for it?

A: to tell you the truth, our work has been non-stop. Products are constantly developing and updating periodically to keep them alive. So we can not say exactly how long it takes to prepare. We can never say that we have never stopped preparing.

Before attending the exhibition, we did not only make the most basic product preparation, but also comb out the old customers and the new intention customers' opinions, and prepare a series of contents to publicize and preheat the media channels.

Q4

What kind of experience or experience should we share on the exhibition site?

A: the standard we choose is environmental sustainability. It is suggested that if you choose the hardcover facade, you can also select the materials that can be used sustainably after the exhibition.

Brand requirements for on-site decoration are very simple, focusing on the display of product series. The beauty of the facade may increase the attractiveness of the customers, but it will still increase the sales volume of the products themselves.

Q5

What do you have in mind to win customers?

A: the first is the product, the second is the product, the third is the product.

For the brand of niche products, it is not competitive to take conventional products or low-end products. Only in the regional positioning, customers in the selection of products "you can not" or can not pick a lot, is the fundamental reason to attract customers to survive for a long time.

Those who can come to the exhibition have strong professionalism. If the display is all old, customers will only think that the designer's ability and products are problematic. Whether it is in fabrics, crafts or a professional process, bold display of new products, so that their products become irreplaceable. Of course, for some special users, our basic funds are foolproof.

Q6

What do you think is the key trend of DILANSI in the next quarter?

A: Silk spirit, differentiation, creativity, comfort and reinterpretation of women's charm. In the past, we tried the form of brand combination and explored the horizontal operation, which enabled us to perfect the balance between home and fashion. In the future, we want to explore something more "spiritual", to pinpoint the core of the brand, hoping to give consumers guidance and build deeper friendship with them.

Introduction of Dylan company

DILANSI (Di Lansi), a brand of high-end silk pajamas in Hangzhou, was founded in 2008. It features "Silk only". It inherits Chinese silk culture and combines western fashion aesthetics and forms its unique brand style. DILANSI is not limited to the elegant and confident noble qualities of urban beauty. It also wants to inspire women to show a sense of self-confidence and encourage them to become more brilliant.

DILANSI values the elegance and elegance of urban young men and women, featuring unique fine crafts and fashionable avant-garde design styles to create a new generation of young people who are confident and noble, leading them to pursue a more ideal and quality life and create a benchmark for silk household clothes industry.

　　 Hangzhou mark dress Co., Ltd. Located in the "Silk house of China" - Hangzhou, its predecessor is Taizhou Jiaojiang JIhang Garment Co., Ltd., founded in 1997, mainly produces and manages fashionable silk household clothes. After 20 years of development, it has gradually formed an integrated enterprise with production and operation of silk pajamas as the main body, with cooperative processing as auxiliary, and integrating R & D, production, sales and brand operation.

The company has a strong senior design team and professional production line, with external designers as the core link, integrating upstream and downstream resources such as accessories suppliers and garment manufacturers. Through O2O designer brand sales platform, buyers, showroom and other channels for sales, the company's "global fashion design ecosystem" project is successfully implemented, and has a certain scale.

As a professional silk pajamas design and production enterprise, the company successfully created "Di Lansi" and "Gu Qi". "The temptation of Kawa" and other independent brands, for a long time, the company regards customer satisfaction as the highest pursuit. As always, it regards "professionalism", "refinement" and "perfection" as the product standard, and strive to make the main industry of silk pajamas bigger and stronger, and strive to build "the first brand of Chinese silk household clothes".