In The Post Epidemic Era, It Reshapes Fashion

[news shocking fashion industry]

After nearly 15 years of glory, Vimy, who has been standing at the top of the pyramid, has been in a "middle-aged crisis" in recent years. In addition to the impact of the epidemic this year, Victoria's secret performance has been declining, British companies declared bankruptcy, 25 stores closed. This year, in addition to the 250 stores planned to close in North America, a considerable number of stores will be closed around the world.

[the amazing news caught the fashion industry by surprise]

World famous brands have declared bankruptcy, which is just the tip of the iceberg for fashion stores. Looking back on the past year of 2019 to the first half of 2020, the fashion industry can be described as changeable, from some big brand stars to the fashion heavyweight Karl Lagerfeld's death and the global epidemic started in January 2020 have all aroused turbulent waves. From top to bottom, not only high-end fashion brands, but also the whole fashion industry has experienced a cruel reshuffle, especially in the context of New retail technology Many traditional retailers and brands are facing great challenges under the double pressure of transformation and epidemic situation.

[where is the consumption power under the epidemic situation? 】

According to a survey conducted by morning consult in April 2019, 52% of post-90s respondents said that they found new products mainly through social media.

Online and offline integration

With the changes in the market, online growth began to slow down, online and offline integration began. Online and offline is no longer a single, separate, but effective combination of unity, or even integration, from which new retail will emerge. Of course, it will take some time for the integration of online and offline products in China. Due to various reasons, China has really achieved a new retail mode and accepted the new one Retail mode Still a few, more enterprises are still wandering, thinking. On the one hand, we have to face the tide of traditional offline retail closures, on the other hand, we also have to face e-commerce. It is difficult to get stuck in the middle of the offline layout. In the future, China will no longer have pure e-commerce companies and no pure offline entity companies. Offline and entities will continue to integrate to drive development.

[the general trend is both danger and opportunity]

Half a year later, the fashion industry has been hit hard by many factors, such as production, supply chain and sales. In the face of more unknown and challenging 2020, what trends will it bring to us?   

It is wise to follow the trend. "Internet + industry" is the best way to break through.   

July 25, post epidemic era, it Summit The 5th national fashion industry transformation Summit Forum We are waiting for you to find out!

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