Dawan District Textile Fair Is Coming! To The Industry?

Since the outbreak of Xinguan epidemic, all offline exhibitions have been cancelled, which has a great impact on the exhibition industry. According to the calculation of China's Convention and exhibition industry annual report in 2018, this year 1~6 Monthly suspension two thousand Exhibition over square meters six thousand Multiple sessions, fifty Professional meeting eighty More than 10000 festivals and more than 10000 people eight More than 10000, directly affecting the output value of about three thousand and five hundred More than 100 million yuan.

There is no doubt that there are many positive factors for the textile industry to hold the fair as scheduled.

Zhu Bo, head of a Shanghai enterprise engaged in yarn and fabric related business. Like most businesses, he had a hard time in the first half of the year. He admitted that the impact of the epidemic on him was far beyond his original imagination, and the biggest task this year is to survive first. Now, he urgently needs to find a suitable business cooperation platform to maintain and expand his business.

"In recent months, I've been looking for some new business opportunities by participating in professional textile exhibitions. However, due to the epidemic situation, all the trade fairs originally scheduled to be held were postponed or cancelled. " He said, "recently, other kinds of exhibitions have begun to be held again, and the impact of the epidemic on the development of the industry is gradually becoming smaller and smaller seven It was held in Dawan District in May intertextile As the first large-scale joint exhibition in the industry this year, I will definitely go to the scene to have a look at the new products developed and launched by various enterprises in the past six months, understand the new trend of the industry's technological development, and look for some new business opportunities. "

The sluggish market in the past few months has made Wang Xingbo, general manager of Harbin Ningli Trading Co., Ltd., feel helpless. He predicted that the order situation in the second half of this year is still not optimistic: "in the past few months, the company's business was very bleak, and there were basically no large orders. Even if the orders had been received, the prices were generally low." Out of the trust of the previous spring and autumn joint exhibition, he is also optimistic about this exhibition. "The previous joint exhibitions were organized in an orderly, efficient and safe manner, which established a good platform for enterprises to contact the market. In my opinion, Dawan District Textile Fair is also a good platform to publicize our products. We will cherish this opportunity, present our best products to meet customers, and hope to make more friends in the exhibition. "

As a well-known enterprise in the north and even the whole country, the exhibition area of Ningfang group in Intertextile surface accessories exhibition has changed from the initial ordinary nine The square meter standard booth has developed to the present sixty-two Square meters of special booth, which to a certain extent reflects the recognition of enterprises to the exhibition. Zhao Yuntao, the company responsible for the exhibition, told:“ intertextile Noodles and accessories exhibition is our most important platform. We have never been absent from the exhibition in spring and autumn for many years. Through this exhibition, we have met a large number of new customers, which has played a crucial role in the market development and business development of Ningfang group. We will continue to participate. We also hope that the organizers can attract more and larger international brand customers to participate in the exhibition. The more customers come, the more opportunities we will have. "

At present, there are two important textile and clothing distribution centers in China. One is the East China Yangtze River Delta Economic Zone, with Shanghai as the center; the other is Dawan district and Pearl River Delta region, including Dongguan and Guangdong, which can be extended to Fujian. Both regions are big windows for China's export trade business. This year, it is expected to be affected by the epidemic situation.

Intertextile is held in the National Convention and Exhibition Center (Shanghai) in spring and autumn every year. Its radiation area is mainly in East China. It plays a great role in the development and promotion of Jiangsu, Zhejiang, Shanghai and other surrounding markets and clusters. Many enterprises believe that, intertextile After its appearance in Dawan District, the exhibition will certainly play a leading role in the development of textile enterprises in the Pearl River Delta region.

As the gold medal hard core exhibitor of Intertextile, Lutai group will fully demonstrate its strength in this exhibition. According to Dr. Zhang Wei, senior executive of the company's strategic marketing department, "in the past, we have been intertextile The spring and summer noodle accessories exhibition is the focus of the company's participation. This year, we attach great importance to the Dawan District noodle and accessories exhibition. We hope to fully display our corporate image through this relatively large exhibition platform. " Zhang Wei said that they are more concerned about the final influence of the exhibition. If the exhibition has a great influence, the company will definitely have more investment in this respect. He believes that judging the influence of an exhibition usually involves two aspects: on the one hand, whether the company can obtain more information through the exhibition; on the other hand, whether the company can obtain some high-quality customers through the exhibition. “ intertextile Face accessories show is obviously word-of-mouth online. "

As the global epidemic is still continuing, although the market is still in a certain degree of downturn, many exhibitors believe that the epidemic is also a touchstone, and the gold content of the audience at the Dawan District surface accessories exhibition will not disappoint them. Jinwei of Haining Tianyi Textile Co., Ltd. has its own judgment on the upcoming exhibition: "Dawan district is the largest gathering place of ready-made clothing brands in China. It has always been the leader of fashion, and its counterparts in the mainland will certainly be able to learn from seven We expect that the on-site auxiliary materials exhibition in Dawan district will bring good drainage effect to the supply and demand of the market

Affected by the epidemic, the flow of overseas materials and personnel is not smooth, and many enterprises reflect that their overseas market business has been greatly affected. In the case of foreign trade setbacks, it has become the consensus of many enterprises in the industry to break through the existing development bottleneck by means of internal training or strengthening exhibition and network business connection.

Shenzhen Julian Textile Co., Ltd. is an enterprise which mainly produces chemical fiber elastic fabric. Due to the impact of the epidemic situation, although the company's overseas orders have been affected, Huang Lan, the marketing manager, is full of confidence in her products: "although the company's business declined a little in the first half of the year, there is still a lot of room for the market to rise for the knitted chemical fiber elastic fabric. Because, now more and more fields begin to use knitted chemical fiber elastic fabric - not only in the traditional underwear, swimsuit field has demand, but also in yoga, sports industry development momentum is very good. In addition, knitted chemical fiber elastic fabric is used for men's and women's wear T T-shirt materials are also a new trend in the market. We are also constantly expanding the customer base, constantly developing new products to meet the needs of new and old customers. We are looking forward to meeting more high-quality customer groups in this exhibition. " Due to the lack of effective flow of personnel at home and abroad during the epidemic period, in order to carry out business, the company made full use of the Internet platform to realize online and offline interaction. "We're using it intertextile official APP And other online channels to establish a network platform to introduce and promote the exhibits, and we hope to achieve full understanding and exchange between the supply and demand sides online and offline. " Huang Lan added.

Under the predicament, Haining Tianyi Textile Co., Ltd. has been trying its best to maintain the continuous communication with overseas, so as to pave the way for the later market opening. Jin Wei told reporters: "needless to say, at present, both domestic and foreign markets are in adversity. At this time, stability is the most important thing. This period of sluggish development has left us time and opportunity for serious reflection - in the future, we will focus on the production of personalized and small batch orders, gradually increase the proportion of creativity and technology in sales, do more market research, provide more professional services for different customers, and avoid the impact of mass production through customized services Volatility. It's not only beautiful, but also painful. "

Ningfang group also encountered similar development problems, but their solution to the difficulties is internal adjustment. According to Zhao Yuntao, before the epidemic, the group was mainly engaged in export sales, accounting for 60% of the total domestic sales 40% 。 Under the epidemic situation, the clothing terminal market consumption is weak, and the number of orders from customers is greatly reduced. This kind of market change, the company plans to increase the domestic market share to 60% above. At the same time, Ningfang group also focuses on expanding the market of medical fabrics and tooling fabrics, and actively strengthens the cooperation with domestic brand enterprises to make up for the shortage of orders.

After half a year of sluggish industry development, industry colleagues are looking forward to new development opportunities fifteen day ~17 Today, Dawan District international textile fabrics and Accessories Expo, Dawan District international clothing and apparel Expo, Dawan District international textile yarn Expo and Dawan District International Knitting Expo, which can be called "aircraft carrier class" whole industry fleet, may bring you back to the old brilliant feeling