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CBA And CSL Restart The Countdown Of Wuhan Offline Sports Events

2020/7/28 11:53:00 2

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This year, affected by the outbreak of new coronavirus pneumonia, sports events with typical aggregation characteristics are inevitably affected, and global sports events are basically suspended.

On July 26, 21st century economic reporter learned from the CBA League official that the first batch of fans who attended the match after the second round of the CBA Qingdao competition area were finally welcomed. The on-site fans included staff of Qingdao mobile, doctors, teachers and public security personnel who made outstanding contributions to the society during the epidemic. On July 31, the CBA playoffs of this season will officially start, and ticket sales to fans will also be officially resumed. Before that, what made football fans excited was the opening game of 2020 China Football Association Super League (Suzhou area) on July 25. The pace of restart of global sports events is also gradually accelerating, and major brand events such as the five major European leagues and F1 have returned one after another.

Previously, the Beijing Municipal Sports Bureau also issued a notice saying that according to the actual situation of the new crown pneumonia epidemic, it will gradually resume the holding of sports events, and steadily promote the opening of fitness venues. According to relevant requirements, sports events with a scale of less than 500 people (including organization and service support personnel and spectators) are allowed to be held.

Li Hongliang, as a reporter of China's National Football Association, said: "as a reporter of the 21st century China Football Association, it is expected that China's top sports events will be released in July All kinds of offline sports activities and events. "

How to seek the "new" strength of sports event industry in adversity, to minimize the adverse impact of epidemic spread on sports event industry, grasp the development opportunity of sports event under special background, and get rid of the current predicament of sports event industry as soon as possible has become a common problem for the current sports industry.

Wuhan sports events restart

As a disaster area, Wuhan has been hit hard.

In the first half of the year, all sports events in Wuhan were postponed or were forced to cancel. Wuhan tennis open, "Han Ma" Wuhan marathon, "water horse" Wuhan Water marathon, "horse racing" Wuhan International Horse Racing Festival, "Tianma" world flyer conference, "iron horse" China automobile and motorcycle sports meeting, these "five horse galloping" make Wuhan sports events gradually become a brand in recent years. Wuhan applies for and undertakes more than 15 international, intercontinental and national sports competitions every year; there are 22000 sports fitness venues, forming a "15 minute fitness circle"; more than 1000 national fitness activities are held throughout the year

Zhang Wenxu, a university broadcasting host and host of large-scale sports events, told 21st century economic news: "last year, I participated in the hosting of more than 150 competitions. But since the outbreak of the epidemic, I have only participated in a friendly basketball match held in Wuhan last week. From a personal point of view, the impact is also very big

Li Hongliang, based on a recent study tour and comparison of the offline events held in Wuhan and other regions, pointed out: "the recovery of offline events in the south is better than that in the north. Provinces like Guangdong and Zhejiang have resumed some competitions very early. In Wuhan, we spent half a year to catch up with other people's work for a year, which really opened a certain distance. For example, in July, only half of the business of the company's stadiums and stadiums has been restored. However, it is very difficult for the company to recover its business from the two main business modules of sports venues in July. The competition Department has been trying to undertake and plan some new projects, but due to the epidemic situation and the current flood control and other objective factors, the time really can not fall

Zhang Wenxu is relatively optimistic. According to him, the National Men's Basketball League (NBL) will start a 20 day event in the second half of the year, with the venue likely to be located in Wuhan. "According to the current situation of epidemic control in Wuhan and the re competition of domestic events, Wuhan is not so pessimistic. I believe that August and September will be better and better, and our second round may be fully launched. The reason why Wuhan is regarded as the host of NBL proves that Wuhan has not increased the difficulty due to regional factors. "

According to the public information of Wuhan Sports Bureau, at present, the opening rate of outdoor sports fitness venues such as basketball, football, tennis and racing cars in Wuhan has reached 70%, and the fitness participation rate of open outdoor venues can basically reach 80% of the same period last year; the opening rate of indoor fitness venues has reached 40%, and the fitness participation rate is about 10% to 20% of the same period last year.

Breakthrough and transformation

With the continuous improvement of the related industrial chain of sports events, the degree of commercialization has gradually increased, and the comprehensive impact and economic benefits of the events have far exceeded the events themselves.

According to the relevant data, the economic contribution of the Premier League accounts for 1% of the total British GDP, and the contribution of the Spanish League to Spain's GDP is 1.37%, which has become an important booster of the regional economy. Due to the failure of many sports events to be held as scheduled, the economic losses of the Asian Football Association (AFC) and the suspension of the NBA (NBA) have exceeded 900 million US dollars. The direct losses of the cancellation of the Bundesliga season will reach 700 million euros. The direct losses of the extension of the Tokyo Olympic Games will reach 6 billion US dollars. If the economic radiation effect of the events is considered, the losses will be further expanded.

Domestic event industry has also suffered huge economic losses. Taking marathon as an example, some well-known domestic marathon events have established relatively complete operation system, and the market development is relatively mature. In terms of the current epidemic situation, the General Administration of sport of the people's Republic of China and the local governments are cautious about the approval and holding of the event. The economic value brought by the marathon in 2020 will surely drop like a cliff.

Under the adversity, enterprises and practitioners are actively seeking transformation.

Zhang Wenxu analyzed and pointed out: "as event hosts, we can transform and take root in the grass-roots level to do some training, cultivate more students, let them understand sports broadcasting, sports hosting and sports commentary, let them love this career, so that more children can be engaged in this profession in the future."

Not only sports practitioners are trying to innovate business breakthrough, but also sports companies are actively seeking transformation. According to Li Hongliang, in order to "survive", Hanwei sports started its online shopping mall business in May, and so far has been able to achieve monthly sales of 100000-150000 yuan, which is also one of the main directions of the transformation of sports enterprises. Li Hongliang pointed out: "the epidemic situation makes the sports industry practitioners realize that the pure offline sports company has great limitations. The development direction of offline sports in the future should be combined with the Internet to become an online and offline sports company."

It is worth noting that the introduction of relevant national policies is also imminent.

"At present, the order of the sports industry is relatively weak, and there may be" stampede "events in shuffling. In fact, enterprises hope that sports bureaus at all levels can intervene more and provide targeted support. Both the plan and the market must be in place, and the plan should play a leading role in order to avoid the phenomenon of bad money driving out good money and burning both jade and stone. " Li Hongliang said that enterprises are also looking forward to corresponding policies and measures.

 

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