Affected By The Epidemic Situation, How Will Fujian Textile Industry Cope With The Crisis?

Among many traditional industries in Fujian, textile, footwear and clothing industry occupies an important position in terms of scale and popularity. The size of the textile industry in Fujian should not be underestimated. It is reported that in 2019, the textile, footwear and clothing industry in the province achieved a business income of 1.1 trillion yuan, of which the textile and clothing industry achieved 740.6 billion yuan, ranking the fifth in the country; the footwear industry realized the business income of 361.8 billion yuan, and the scale of sports shoes ranked first in the country.

However, the textile industry in Fujian Province is facing the biggest challenge due to the development of the textile and clothing industry. In addition, through active adjustment, we can turn danger into opportunity.

Rebuilding sales with the help of "new economy"

It is reported that since the outbreak of the epidemic, the textile and clothing industry in Fujian Province has been faced with the phenomenon of overseas customers' delay and refund, and the increasing pressure on export sales. Therefore, with the help of the transformation of online and offline economic mode, enterprises have to change their mode of online and offline marketing, and to cope with the pressure of online and offline economic community, and to cope with the pressure of online and offline economic sectors.

Facing the difficult situation that more than 80% of physical stores were closed and offline sales almost stagnated, Anta actively responded and shifted its business focus to online. By launching the company and franchisees to open the "full retail" mode, Anta has changed from "waiting for customers" to "going out to find customers".

The company has adopted the "all staff retail" mode. From senior executives to ordinary employees, from sales to backstage support teams, the company has mobilized more than 30000 employees and dealer partners to participate in the development of new marketing models such as online wechat business, online marketing and community marketing. It also links with the supplier system in the first time, integrates the production capacity of the supplier factory and the situation of employees returning to work, and timely adjusts them Order distribution, smooth industrial chain supply chain cycle.

It is reported that the "all staff retail" has accelerated the recovery of Anta's offline production capacity. The performance in May was the same as that of the previous year, and the momentum was rapid in June. In particular, during the "6.18" promotion period, the cumulative turnover of e-commerce reached 1.43 billion yuan, up 78% year-on-year.

More than 2000 store managers have launched a nationwide live broadcast of men's clothing. In order to effectively promote the strategy, the talent also reduced the proportion of "futures system", adjusted to a "distribution system" more suitable for rapid response, and worked hard on new technologies, new materials and new styles to attract young customers. In the same way, Qipai achieved a sales of nearly 4 million yuan in 6 hours with popular anchor.

According to the relevant person in charge of Fujian Provincial Department of industry and information technology, at present, the province encourages all localities to take the promotion of online upgrading as an important measure to smooth the circulation of the industrial chain based on regional reality. With the help of various online platforms, key cities, parks and enterprises of textile, footwear and clothing are promoted to carry out production, supply and marketing docking, upstream and downstream supporting, expand online market, expand domestic and foreign sales channels, and build a new network Online and offline integrated marketing system.

Diversified expansion terminal

In the first quarter of this year, the colorful fox only received 60% of the previous year's orders. In the face of severe foreign trade situation, the company chose to take the initiative to change. In the communication with customers, enterprises found that the demand for indoor sports products such as yoga clothes increased significantly. Based on such market changes, colorful fox swimwear has been adjusted. With the help of the similarity of production process, the production of swimsuit is extended to the production of light sports products such as yoga suit and fitness suit. After the small batch production and shipment, customers continue to pursue orders. Since the outbreak of the epidemic, yoga clothing orders sales have exceeded 70 million yuan. Then, the enterprise extended the production to elastic pants, fashion protective masks and other fields. Through such a contingency, the company's annual performance is expected to be the same as last year.

At present, the textile terminal products in Fujian Province are mainly shoes and clothing, and the development of industrial textiles and household textiles is relatively backward. In addition to the high market share of mainstream footwear and clothing brands, some enterprises have the phenomenon of following the trend in brand cultivation and product design, and the product homogenization is serious. Under the epidemic situation, the short board has become increasingly prominent. In the future, the function of textile terminal products will be strengthened, and the terminal application scenarios will be accelerated to extend to a wide range of fields. Therefore, Fujian textile footwear industry needs to speed up the development of diversified terminal products to increase the ability of regional industries to resist risks.

It is reported that since the outbreak of the epidemic, textile, footwear and clothing enterprises in the province, under the guidance and assistance of governments at all levels and relevant departments, have made an urgent cross-border transfer of production and supply of medical protective materials. Thanks to the solid industrial foundation, in a short period of time, the number of mask manufacturers increased from 8 to more than 230, and the number of medical protective clothing manufacturers increased from 1 to more than 30. At present, the province is promoting the extension of the industry and expanding the downstream industry chain. In terms of clothing, accelerate the development of a new generation of fashion, functional and smart clothing; expand the industrial chain of textile fiber production, non-woven, processing equipment, and finished product application, and promote the development and application of industrial textiles such as medical and health materials, safety protection, public emergency, and new infrastructure; In the shoe industry, it guides enterprises to speed up the development and application of functional footwear products, expand rehabilitation products such as corrective shoes and medical beauty shoes, and promote the development of focus, personalization and differentiation.

Tapping the potential of high-end supporting facilities

As the first three-star green industrial building project in China's textile industry, Anton new factory of Fengzhu textile has entered the stage of equipment mobilization and commissioning, and is expected to be put into use by the end of September this year. It is reported that all aspects of the plant adopt energy-saving and environmental protection design: 36000 square meters of solar photovoltaic system is installed on the roof, with an annual power generation of 5 million kwh; the reclaimed water reverse osmosis membrane system designed for two-stage reuse can make the sewage reuse rate reach more than 50%; Four flue gas recovery and treatment equipment can efficiently recover and purify the waste gas and recover the waste heat, which can reduce 5000 tons of standard coal per year The new factory will also adopt 25 intelligent green high-end equipment technology, which is an intelligent and green modern dyeing factory.

At present, the development of global fiber materials is developing in the direction of multi structure, multi-function, super performance, intelligence and green, and the industrial application is deepening, which is expanding new space for the development of textile and clothing industry. Under the crisis, many textile, footwear and clothing enterprises in the province, especially the upstream enterprises, insist on investing funds to implement technological transformation, continuously promote the transformation of green, intelligent and high-end, and tap the potential for further development and improvement.

Huafeng Huajin company, located in Putian, continues to promote green transformation, build a low-carbon, green and circular industrial chain, and enhance the ability to resist market risks and cope with them. At present, the project of Huafeng green fiber industrial park is accelerating, implementing the recycling of green fiber and waste textiles, developing recyclable fiber raw materials, researching new textile fiber raw materials, developing green fiber materials and products, and accelerating the transformation and upgrading from traditional materials to green fibers. Today, Huafeng has a design and R & D team of more than 300 people around the world. Relying on the strong R & D force, we independently developed more than 300 new materials and varieties such as fashionable and comfortable fabrics and green functional textiles, and obtained 207 patents. Although affected by the epidemic situation, the shipment decreased, but the advantages of product characteristics are still, the company's revenue in the first half of the year was basically flat.

In Nanping, Minrui synthetic fiber has increased its R & D and innovation efforts, and has shifted from low-end recycled polyester to full-scale production of ES fiber. At present, orders are in good condition, and full load production is expected to increase the annual output value by more than 60%.

In Changle, an important textile industry town, Yongrong holding is speeding up the construction of Jinjiang science and technology intelligent, green differentiated nylon fiber and other key projects; Jinlun high fiber continues to promote the R & D and industrialization of high-performance PTT fiber and its composite fiber, aiming at the short board to make up for the lack of supporting at the high end of the industry.

Although the textile, footwear and clothing industry chain in Fujian Province is relatively complete, bio based and high-tech fibers are almost blank. The development of high-performance fiber blending, high count and high-quality yarn and fabric is still insufficient, high-end printing and finishing capacity is not strong, and the self-sufficiency rate of high-end fabric supply in Fujian Province is less than 40%. Therefore, there is still a lot of room for expansion in the high-end matching field, which will also become the next step of the student The direction of transformation and upgrading.