Dalian Clothing: Invite To The World, Invite To The World

Dalian clothing ， Inviting the world

Walking in a strange city, the food we eat and the clothes we see always influence our cognition of a place more than the people we meet. Many cultural background colors of the city are also contained in the clothing and food.

As for the clothing culture of Dalian City, when you go deep into the local customs and customs, you will find that "the stage of life clothing, the life style of stage clothing" is the important cultural background of Dalian people, and "openness, pioneering, compatibility, personalization and fashion" are the important cultural characteristics of Dalian.

This is because the city has experienced a special period of history. In the early years, the original residents of Dalian had always followed the traditional customs of clothing. They made their own clothes, shoes and hats. In winter, they wore cotton coats and Thousand Layer soled cloth shoes. The civilized squire wore a melon skin cap. However, after the invasion of Russia and Japan, influenced by the "Western clothes, leather shoes and civilized sticks" of the Russian and Japanese expatriates, the city of Dalian presents diversified clothing characteristics.

Because of this, Dalian's clothing enterprises have integrated the Chinese and western original three-dimensional tailoring method, which has both Chinese and Western styles. It integrates Japanese fine craftsmanship, European and American style, and Chinese elegant charm. It has become one of the world's fashion trends. It has carried forward China's traditional clothing culture of truth, goodness and beauty, and has also reproduced the glory of "Silk Road" in Han Dynasty and "clothing covered the world" in the Tang Dynasty An important link of external contact.

"I think Bill Gates and I should open a men's clothing store selling Dayang's suits, Maybe we'll be richer 。” Even Warren Buffet, the God of shares, has praised Dalian clothing company Dayang group.

Scattered is full of stars, gathering is a fire.

Although Dalian clothing and textile industry started early and brilliant for a time, with the rapid development of market economy, Dalian clothing enterprises found that the technical level, brand awareness, research and development speed and market share of a single enterprise are far less than the rapid development of industrial clusters. From the successful experience of clothing and textile industry in Jiangsu, Zhejiang and Fujian in recent years, industrial clustering has indeed promoted the integration One of the "keys" for the rapid development of sports clothing industry.

At the same time, from the perspective of industrial structure and product structure, industrial cluster is actually the extension of a certain product processing depth and industrial chain, is the adjustment and optimization and upgrading of industrial structure; and in a certain space, the high concentration of industry is conducive to reduce the production cost of enterprises, improve the economic benefits of scale and scope, and improve the market competitiveness of industries and enterprises.

To further promote the transformation and upgrading of Dalian's textile industry, absorb advanced technology and fashion concepts from the outside world, and cultivate a clothing cluster culture with Dalian characteristics, China Garment Association will give full play to its influence and appeal, and link with local government agencies and associations, In March 2019, Dalian's "fashion city" will be selected as the "top fashion industry cluster" in Dalian.

They are: Dalian Dayang garment Customization Technology Co., Ltd., Dalian Longsheng Garment Co., Ltd., Liaoning Dongyuan International Trade Co., Ltd., Dalian fushiya Trading Co., Ltd., Piermont (Dalian) Fashion Co., Ltd., Dalian honglun Garment Co., Ltd., Dalian Tianli Garment Co., Ltd., Dalian Angor Garment Co., Ltd., and Dalian Xinxin garment system Manufacturing Co., Ltd., Dalian Tim Clothing Co., Ltd., Dalian yiruifeng Trading Co., Ltd. Dalian fashion industry group has been holding more than 50 years of exclusive fashion industry and has been actively participating in the domestic and foreign fashion industry.

Just as Dalian cluster is concentrating on how to better optimize the overall industrial structure, break through the traditional production and marketing mode, and start the comprehensive transformation and upgrading, the epidemic disaster in 2020 will come quietly

Recently, under the leadership of Ji Ming, deputy director of Shanghai Office of China Garment Association and Deputy Secretary General of China garment quality manufacturers alliance, the operation team of fashion industry park paid a special visit to Dalian Dayang garment Customization Technology Co., Ltd., Dalian Longsheng Clothing Co., Ltd. and Liaoning Dongyuan International Trade Co., Ltd Ltd., Dalian fushiya Trading Co., Ltd., Dalian Tianli Garment Co., Ltd., Dalian angoer Garment Co., Ltd., Dalian Xinxin garment manufacturing Co., Ltd., and Dalian Tim Garment Co., Ltd.

During the visit, the operation team mainly discussed with the leaders of Dalian enterprises on how to cooperate with Dalian high-quality garment manufacturing enterprises to break the situation after the epidemic.

The first company to punch in is Dalian Dayang garment Customization Technology Co., Ltd.

As the leading enterprise of "China's famous suit city", Dayang group has developed into the world's largest suit manufacturer, the world's largest garment customization enterprise, and the world's largest tailor-made factory after more than 40 years of trials and hardships.

During the communication with Zhiyong Minister of Dayang group, we learned that the company's overall orders were relatively stable from the beginning of this year to May. However, due to the influence of foreign epidemic situation after May, foreign trade orders declined slightly, but the company did not relax at all. It just took advantage of this period of time to carry out training and learning activities for workers to improve the company's overall software strength. At the same time, during the epidemic period, the company also found that the online Red direct broadcast had a great help to enterprise orders, and it has been included in the company's long-term plan, hoping that the fashion industry park can be able to do so in the future.

　　 Many enterprises in Dalian cluster are very interested in webcast——

Wang Jifu, chairman of Dalian Xinxin garment manufacturing Co., Ltd., which focuses on the R & D and production of all kinds of professional wear and children's wear procurement, said: "at present, it is planned to build a children's wear market in Dalian, which radiates to the three provinces in Northeast China. During the epidemic period, all staff marketing, factory resources are open, and direct connection with C terminal will be considered. In the future, live broadcasting will be considered, so as to promote corporate culture and expand sales channels. "

Mao Xiumin, chairman of Dalian Tianli Garment Co., Ltd., which focuses on the design, development and manufacture of various kinds of underwear, said: "affected by the epidemic, the number of orders has declined, and it is also difficult to recruit employees. I hope that in the future, we can make use of the strength of fashion industry park to do a good job in the channel of online Red live delivery with goods."

Li Yanxia, head of Dalian angoer Clothing Co., Ltd., which also focuses on the design, development and manufacture of various kinds of underwear, also said: "affected by the epidemic situation, enterprises have orders in stock. At present, they are considering domestic sales and are trying to bring goods live. In addition, the company also has demand for underwear lace and fabric factories at present, and hopes to connect with the fashion industry park as soon as possible

In this regard, the fashion industry park has planned related activities for live e-commerce, and is now in the process of intensive preparation. Enterprises with demand for live broadcasting can actively prepare for it.

Of course, in addition to the demand for live broadcasting, Dalian enterprises have also reflected their docking needs

Wang Shunxi, head of domestic sales of Liaoning Dongyuan International Trade Co., Ltd., the core supplier of men's casual coats of Lingzhi group, said: "Dongyuan currently focuses on production and processing, has its own design team, and has strong fast reaction ability. It hopes to connect with domestic high-quality brands through fashion industry park, such as GXG, taipingniao, SEMAR, bosden, etc

Gong Lifeng, chairman of Dalian fushiya Trading Co., Ltd., which focuses on the design, development and manufacture of high-end windbreaker and overcoat, said: "at present, the company has a demand for high-end knitted men's clothing and woven fabric suppliers, and hopes to connect with relevant high-quality enterprises as soon as possible."

Yang Xuesong, general manager of Dalian Tim Clothing Co., Ltd., which specializes in the design and manufacture of school uniform and professional wear, said: "at present, the company has a demand for fabric suppliers who can make school uniform and knitted outerwear. We hope that enterprises with this ability can contact as soon as possible."

In addition, in view of the company's future development plan, Dalian enterprises also seriously discussed the implementation plan, such as Dalian Longsheng Clothing Co., Ltd., which focuses on leather customization.

Dalian Longsheng is a digital chemical factory that can launch customized leather clothes according to individual needs. It cooperates with Netease yanxuan, koala Haigou, yibangren, Jack Jones, Vero Moda, Zara, etc. It mainly produces customized leather clothes, single piece production, followed by women's dresses, shirts, children's wear, etc.

At the end of recent years, the company has begun to develop its own intelligent fabric management system in combination with its environmental management system. According to the product characteristics and market demand of Dalian Longsheng, it is suggested that Longsheng can expand its sales channels through cooperation with racing cars, music festivals and other activities in the future.

At the same time, through the close communication with the leaders of Dalian enterprises in these three days, we also have a deep understanding of the advantages and disadvantages in the development process of Dalian cluster. In the future, the fashion industry park will continuously optimize the service strategy, propose targeted solutions, integrate high-quality industrial resources, enable the independent R & D and innovation ability of Dalian cluster, and promote the overall construction of China garment quality manufacturers alliance!

The essence of returning to the sea of Sichuan is the most inclusive stage of life. As one of the most fashionable cities in China, Dalian has accumulated more than 40 years of clothing fashion culture. Its solid foundation of clothing industry and world-class manufacturing level are the confidence of Dalian's clothing enterprises to face the future and be proud and free and easy. It is also the foundation for Dalian's clothing enterprises to face difficulties and be invincible. Looking forward to the future, with the joint efforts of Dalian's clothing enterprises, this beautiful coastal city of Dalian will glow with new colors as soon as possible and create a new glory of China's clothing industry!