Red Bean Special Topic: Ling Jue Ding, Red Bean Children'S Clothing Wealth Summit!

Will be Ling Jue Ding, red bean children's clothing wealth summit will attract attention!

The future has come first. On August 26, 2020, in the spring after the domestic epidemic prevention, red bean children's wear held a grand banquet in Wuxi Xidong Fortune Plaza. This is a special summit, a long lost reunion, and a new business opportunity. Partners from all over the country gathered in the venue to witness the hot scene of the fortune summit together with the leaders of red bean children's wear. The on-site franchisees are boiling with enthusiasm for joining and ordering, and the number of customers who have signed a deal and joined in has reached a new high.

01. After the outbreak of the epidemic, the red bean children's wear has made a strong breakthrough and overcome the difficulties together with the franchisees!

At the moment of the epidemic, red bean children's wear takes the group as the shield to fight against the migration of consumer habits, adopts online consumption and social marketing mode transformation, and makes a strong breakthrough to find a new turning point for children's clothing industry. Choosing an enterprise with strong brand strength is a sharp weapon for franchisees to develop the market. Choosing red bean children's clothing is a high quality guarantee for franchisees to achieve long-term development. At the meeting, the chain director indicated that the strong breakthrough of red bean children's wear in the special period not only reflected the brand strength, but also was willing to advance and retreat together with franchisees in the face of difficulties. After the epidemic, the brand of red bean children's wear plate rose against the trend, and the development prospect is very broad. As the advocate of healthy children's wear, the strength of red bean children's clothing is obvious to all, deeply rooted in the market, and is the "umbrella" of the majority of franchisees, and the strong backing of everyone!

02. "Franchise + joint venture" mode broke out, red bean children's wear ushered in a new outlet!

You Jianxin, director of red bean children's wear chain, introduced the project introduction and franchised joint venture policy interpretation of this red bean children's wear chain director, and made a clear explanation of the advantages of red bean children's clothing and franchise joint venture mode. Among them, he pointed out that "red bean children's wear will focus on offline entities, develop online marketing simultaneously, base on Jiangsu Province, focus on the Yangtze River Delta, radiate across the country, focus on creating natural and healthy fabrics, and provide safe and secure children's clothing for Chinese Baoma." As a leading enterprise of children's clothing in China, Hongdou Group has launched a unique business model of "franchise + joint venture". It inherits the product concept of "natural and natural health", integrates, shares, cooperates and win-win alliance, and focuses on products focusing on "wearing natural and elastic inside and taking health and comfort as characteristics", so as to maximize the wealth growth of children's clothing industry.

In the important period of the rapid development of the joint venture mode at this stage, the franchise + joint venture mode launched by red bean children's wear highlights the cooperation opportunities beyond the peers, and provides feasible suggestions for the development of children's wear field. According to its own strategic deployment and resource advantages, Hongdou Group has grasped the wind vane of healthy children's wear plate, grasped the trend of the situation from the vantage point of the plate, and caught the new wind with a forward-looking eye.

With decades of experience accumulation and precipitation, red bean children's wear has the capacity of flow fission distribution, and has completed the integrated marketing mode of "franchise + joint venture".

03. Operation of nine standardized management, high empowerment for sales terminal!

"With more than ten years of management experience in the group clothing chain, Hongdou children's wear has an independent chain business school in Hongdou University. The so-called" chain "of red bean children's wear has two meanings, namely," linked image, locked management ". Only by unifying the image, can it be called a chain. By standardizing the brand management concept, empowering the terminal entity operation, and serving each franchise Union The store is under escort. " Ms. Ji Jingfang, director of red bean children's wear chain, shared the theme of "Introduction to project operation management standardization" at the meeting. She pointed out that "our red bean children's wear company has nine standardized management, which are divided into three aspects: people, stores and goods: in terms of people, it mainly includes the standardization of employee image, member management and personnel training; In the aspect of store, it is mainly the standardization of store image, store service and on-site management; in terms of goods, it is mainly the standardization of store display, logistics distribution and management system. "

All standardization comes from execution. Good standardization needs good execution. In the future, red bean children's wear will work hand in hand with franchisees to achieve win-win cooperation. We will do a good job in brand side, constantly export brand standardization for terminal implementation, and continuously empower sales terminals.

04, o2o online new retail mode, the implementation of sales multi-point explosion!

Under the impact of the epidemic, Ms. Hua Ling, director of red bean children's wear chain, shared the new online retail mode of red bean children's clothing o2o at the meeting, which perfectly integrated online and offline sales.

First: carry out all channel contacts and graft social e-commerce platform

Online cloud store realizes the link between online and offline, and acts as a commodity carrier and trading platform for social retail. Whether online or offline, users can use online cloud store as a commodity carrier. At the same time, users can share goods with friends and social groups through online sharing. Hongdou cloud store can obtain continuous flow and sales by constantly attracting new customers and settling users.

Second: standardized community + precision sales strategy

Red children's wear creates a social retail mode. The community is the main online "battlefield". Precise fans are introduced into the community. In the community promotion activities, relying on the online store recommended product links, the community users can be activated to place orders and implement precision sales. As an online and offline router and interface, community can break the traditional sales promotion, let customers take the initiative to find customers, attract customers by means of interaction, service, products, etc., develop the target in all channels, and promote the multi-point explosion of sales!

05, product is 1, hard core product is the king of survival and development

"With the opening of the two child policy, more than 10 million newborns are growing every year. It is obvious that the children's wear market has great development space." Mr. Xu Jianfeng, director of the commodity center of the children's wear company of Hongdou Group, shared the theme of the "Introduction to the autumn and winter commodity planning" at the meeting. He pointed out that "under the crisis, if you are prepared, you will win the first prize, focus on the popular products and build your mind. Therefore, the new autumn and winter products prepared for one year will be shared with you in advance."

Good product + standardized management complement each other. In marketing, the product is 1, and other nicknames are 0 after 0. The key to project success is based on product. Therefore, good product + standardized management is 100000, or 10000000. In this way, it can be very clear that the product is the king, and having hard core products is the key to the success of a project and an industry.

06. The brand power of red bean children's clothing is irresistible -- it has obvious advantages

The meeting is coming to an end. After signing the contract with the customer representatives, Sichuan customer made a speech on the stage. She said that she was deeply impressed by the magnificence of Hongdou Group. She has been paying close attention to the development trend of red bean children's clothing in the past two years, and is constantly seeking cooperation opportunities with the company. She found that Hongdou Group has decades of experience in clothing management, while the children's clothing sector is currently in a high-speed growth stage, and all major brands are seizing the "dividend" of children's clothing market. At present, the demand of healthy children's clothing market is the most vigorous, and will usher in explosive expansion in the next few years. Therefore, she is willing to join hands with red bean children's wear to seize this opportunity and create an omni channel marketing model. She expresses her confidence in joining in the future with her own experience. In the case of a large demand for children's market in the future, many on-site joining customers have said that they are optimistic about the future development of red bean children's wear.

Red bean has a strong comprehensive strength, unique brand name, unique cultural connotation, brand story landing CCTV, red bean children's wear the first TVC to show father and son's family culture appeared on CCTV, red bean quality generations wear, generation by generation! Second, red bean children's wear 2018, 2019, red bean group participated in Shanghai clothing Expo, and was reported by Jiangsu news television. The group has many years of experience in children's clothing operation, excellent brand management team, new concept in line with international standards, and has obvious basic advantages in many aspects such as products, services, distribution, operation and management.

At the meeting, chairman Zhou Hongjiang said: "the epidemic situation has a great impact on our society and our country. We have experienced an unprecedented Sino US trade war with foreign countries. Although we are not easily aware of these impacts at present, we are experiencing an unprecedented and major crisis era, which is called the" UKA era " An era of complexity and uncertainty. " There are dangers and opportunities. Through mutual exchange and learning, the people who participated in this wealth summit believe that children's wear industry can do better in the future.

Finally, it summarizes the five advantages of joining red bean children's clothing

1. The strength of Hongdou Group is guaranteed and the clothing industry has rich experience.

2. Clear brand positioning and focus on building natural and healthy fabrics.

3. The product is healthy and comfortable, with natural wear inside and comfortable elastic outside.

4. The system supports four powerful systems and comprehensive management.

Standardization of operation and management concept.

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