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Dalang Express: The 19Th China (Dalang) International Wool Products Fair Came To A Successful Conclusion

2020/11/9 23:38:00 30

Dalangmao Trade Fair

Embark on a new journey and realize the leap of "weaving"

The 19th China (Dalang) International Wool Products Fair came to a successful conclusion

2020 is a year of historical convergence for China to achieve the "two centenary" goals, the end of building a moderately prosperous society in an all-round way and the 13th five year plan, as well as a key year for the transformation and upgrading of dalangmao. Under the correct leadership of the municipal Party committee and municipal government, the full support of the central provincial and municipal associations, and the active participation of enterprises inside and outside the province, the 19th China (Dalang) International Wool Products Fair (hereinafter referred to as the "Textile Fair") has achieved a complete success.

This "Textile Fair" has five sub venues, including one main venue of wool trade center, Global Trade Plaza, textile world, wool wool trade street, yarn world and Guangdong wool weaving Market. The exhibition area is more than 200000 square meters. There are more than 800 built-up booths and more than 2000 shop booths, providing authoritative product display, procurement negotiation and capital for the upstream and downstream enterprises of the whole industry Communication platform.

During the exhibition, more than 100 media were attracted to participate in the exhibition, including Xinhua, China News Agency, Guangdong TV, Nanfang Daily, Dongguan daily and other mainstream media at central, provincial and municipal levels, as well as industry media such as China textile, textile and clothing weekly, China Textile Information Network, etc. more than 100 news articles were published (broadcast), and the e-commerce highlights of the "Textile Fair" appeared on CCTV On schedule financial column. The media such as Nanfang +, yangchengpai, I Dongguan, fenghuang.com and other media carried out the live broadcast of the exhibition. The organizers created a small program of "Textile Fair" cloud Exhibition for the first time to carry out video live broadcast. The total number of people watching the live broadcast was more than 250000.

I. quality - endow industry with energy

At present, China's economic development from the high-speed growth stage to the high-quality development stage, Dalang Town wool industry is also transforming and upgrading in the direction of high-quality. With the theme of "quality · new weaving city", the exhibition is committed to building Dalang into an international wool trading city integrating brand display, creative exhibition and sales, value sharing and other cutting-edge keywords such as "new yarn", "original design", "intelligent manufacturing" and "e-commerce".

"New type yarn" is the basis of wool fabric "quality". For the first time, the new yarn area of the "Textile Fair" was hosted by China Knitting Industry Association and textile industry branch of China Council for the promotion of international trade, and was organized by fancy yarn color yarn branch of China Knitting Industry Association and Dongguan textile yarn industry association, covering a total area of 192 square meters. A total of more than 50 kinds of new yarn varieties in the industry are presented, integrating various global leading functional materials such as fire prevention, self heating, antibacterial, anti-virus, inlaid non sensitive onion, plant dyeing, etc. Among them, the volcanic rock yarn brought by Lanmei textile has obtained national invention patents; Suzhou Xiaoran has 18 invention patents for chemical fiber polyester yarn, differential fiber, functional fiber and other raw materials; and 10 invention patents have been applied for materials such as zinc shield fiber, ocean mystery and molting cotton of Qingdao nihimi.

"Original design" is the soul of "quality". The success of this project is to release the trends of China (Dalang) woolen clothing from 2021 to 2022, the final of the 18th China (Dalang) wool clothing design competition of kangpina cup and the 4th annual meeting of China (Dalang) wool fashion designers. With the theme of "shuttle", the competition is composed of Chen Jingdong, President of Dongguan wool textile designers association, Liu Yang, winner of the Golden Summit Award and honorary president of Guangdong fashion designers for life, Li Xiaoyan, winner of the Golden Summit Award and chairman of the presidium of global original designers, Qu Tingnan, China's top ten fashion designer, and Han Jianfei, chief designer of Leihan fashion design studio One step to highlight the authority of the competition. In addition, this year's original design exhibition area is an exhibit made by designers according to the popular trend in the next two years. The exhibits are not only sweaters full of design sense, but also hand hook handbags, woolen crafts, knitted shoes and other products.

"Intelligent manufacturing" is "power". There are 16 special booths, 18 standard booths and 34 exhibitors. Among them, "Cixing Zhizao Museum" exhibits products with the theme of "intelligence, saving and environmental protection". The exhibition products include the first-line molding computer flat knitting machine, the latest intelligent running flat knitting machine and STG products. Through the upgrading of software and hardware, the equipment successfully transforms the traditional 2D production mode into 3D production mode, which saves the expensive and time-consuming follow-up sewing process, and greatly improves the production efficiency. It has become one of the representatives of the advanced technology level of the line forming flat knitting machine. Dongguan Qianglong, Tongxiang Qianglong, Tongxiang superstar and other brands also launched the integrated forming computer flat knitting machine this year. The intelligent knitting software company promotes the traditional computerized flat knitting machine to realize the "integrated forming" function through intelligent counting and flower drawing, which has attracted the attention of the market.

E-commerce is the direction of quality. At this year's Textile Fair, the organizers cooperated with Alibaba, pinduoduo, Jingdong and shuoyin platforms to give full play to the industrial advantages, build a leading e-commerce platform and a docking platform for Dalang weaving industry, and take advantage of new sales models such as live delivery and short video "drainage" of e-commerce, so as to open up channels for enterprises to sell products and services, promote production by sales and promote sales by production, and promote Dalang Enterprises develop domestic market.


2. Innovation - stimulate industrial vitality

Making good use of the "golden key" of innovation, accelerating the optimization and upgrading of industrial structure, and leading the economic transformation and development are the due meanings of building a modern economic system and promoting high-quality development. This "Textile Fair" innovates various wool weaving activities, strives to cultivate new machines, opens a new situation, and explores and leads the development of new machines in the industry.

1. Hold Wool Fashion week for the first time. One of the highlights of this "Textile Fair" is the first time to hold Dalang fashion week. From November to August, the fashion show of Da Fan long and Mao Textile Co., Ltd., the leading fashion brands, were released one after another.

2. Hold a fashion trend conference. The opening ceremony of the fashion show of grand mausoleum, which is a perfect combination of fashion and fashion, was staged at the opening ceremony of the grand mausoleum, which was a perfect combination of fashion and fashion of the grand mausoleum "Strength". Through the famous fashion brand exhibition of Dalang Textile Fair and the fashion trend press conference in the front line of fashion, we will further play the role of Dalang weaving in leading the fashion pace, and promote the development of Dalang wool fabric to the whole country and the world.

3. Build China (Dawan District) fashion wool products purchasing base. At the launching ceremony of the "Textile Fair" series, Dalang town and China textile industry circulation branch signed the strategic cooperation agreement on jointly building China (Dawan District) fashion wool products purchasing base industry federation. The two sides reached a consensus on "building China (Dawan District) fashion wool products purchasing base", further promoting the efficient docking between Dalang wool weaving and domestic marketing channels, and jointly organizing "going out" ”"Introduced in" dalangmao textile precise procurement docking meeting, actively expand business cooperation.

4. To build a comprehensive hall for the first time. The comprehensive hall is jointly built by China's first wool weaving village, Xiangtou, and five associations related to the Dalang weaving industry. It produces the most cutting-edge products through the latest design, the most advanced technology and the most advanced equipment, and then displays and sells them through new retail modes such as e-commerce live broadcast. The Museum covers an area of 105 square meters and is divided into seven areas, including industry introduction area, design area, technology area, raw material area, sweater area, equipment area and e-commerce live broadcasting area, which fully demonstrates the comprehensive advantages of the whole industrial chain of Dalang wool

5. Hold an exhibition of creative works of wool weaving culture. For the first time, this "weaving fair" created a wool cultural and creative exhibition on the first floor of the main venue. With needle as pen and thread as ink, nearly 20 pieces of Dalang folk calligraphy works and art works were woven by using advanced CNC loom, focusing on weaving "culture in sweater", and constantly improving the cultural connotation of Dalang wool weaving. At the same time, we also continue to promote the wool weaving culture into the campus activities, wool weaving industry, wool culture from the baby. This cultural and creative exhibition also shows 18 pieces of woolen yarn art handicrafts created by Xiangtou kindergarten students. Children use yarn as paintbrush to make their dreams from their eyes' vision.

6. Network anchor enters "weaving fair". For the first time, the "Textile Fair" combined several live broadcasting platforms such as Taobao, pinduoduo, Jingdong, shuoyin and other live broadcasting platforms as well as the seven established live broadcasting bases of Dalang to create an e-commerce enabling exhibition area in the atrium of the main venue. More than 50 live broadcast talents were invited to enter the "Textile Fair" to visit the exhibition in the cloud, and hold several high-quality live broadcast day activities. Through the combination of exhibition and sales, e-commerce is used as an industry Empowerment. It is the first to launch the "cloud" Textile Fair small program, including exhibition report, online live broadcast, exhibitor exhibits display, supply and demand docking and other practical functions, so as to further enrich the "private traffic" of Dalang "Textile Fair".

7. Hold the final of the 19th China (Dalang) wool garment design competition. On November 3, the final of the 18th China (Dalang) wool clothing design competition of "kangpina Cup" was staged in Dalang wool trade center. The theme of this competition is shuttle. After several rounds of intense selection, the work of No.14 designer Wang Peng's "life session · face" stood out and won the gold medal of this competition. The competition took only two months from the start to the final. Hundreds of professional colleges participated in the competition, and 818 contributions were received. 20 groups of contestants completed the garment production with quality and quantity. It can be called the most efficient wool clothing design competition. Through the competition, many excellent fashion woolen clothing designers were explored and cultivated.

8. Intangible cultural heritage exhibition to highlight the cultural charm of Dalang. From November 3 to 4, Dalang held a series of activities of intangible cultural heritage featured cultural performance of 2020 Maozhi folk custom culture festival to show Dalang's folk characteristics, let everyone feel the charm of Dalang cultural heritage, further stimulate the enthusiasm of the masses to love excellent traditional culture, and create a good atmosphere for the protection and inheritance of traditional cultural heritage in the whole town.

9. "Hold innovation driven digital empowerment" - 2020 China fashion brand marketing mode innovation forum. On November 3, an innovation forum was jointly held with the circulation branch of China Textile Industry Federation. Leaders of the association, industry experts and representatives of local enterprises were invited to discuss the innovation of clothing brand marketing mode, rationally consider the current situation and future development trend of Dalang e-commerce industry, and deeply activate the sustainable mode of e-commerce enabling Dalang wool textile industry marketing. During the forum, Dalang Town signed strategic cooperation agreements with Alibaba and giant engine respectively to further accelerate the digital transformation of Dalang manufacturing, enhance the market expansion ability of Dalang manufacturing, and promote the multi-dimensional growth of Dalang in the industrial brand marketing system, digital infrastructure supporting system, and electronic business service system.

In addition, the opening ceremony of China (Dalang) International Textile Fair, the purchasing and docking meeting of hundreds of groups and thousands of people, square dance competition and many other industry activities were held to further enrich the trade effectiveness and cultural connotation of the exhibition.

3. The future is worth looking forward to

Lanlang has a great industry foundation and is the most important one. There are more than 17000 wool market players in the town. The annual turnover of wool market reaches 60 billion yuan. One sweater comes from Dalang for every six sweaters in the world. Among the 22 national business cards in the town, 17 are related to wool weaving.

As an important node of Guangzhou Shenzhen Hong Kong Macao science and technology innovation corridor, the location of China spallation neutron source (CSNS) and an important part of Songshan Lake Science City, Dalang Town attaches great importance to the improvement of urban quality, optimizes the soft and hard environment of Dalang woolen fabrics, and promotes the development of wool featured industries. Dalang's comprehensive strength and popularity have been continuously improved. In 2019, the town's GDP was 5.475 billion yuan, ranking the eighth in the city (excluding Songshan Lake); the total investment in fixed assets was 7.2 billion yuan, with a year-on-year increase of 14%; the town level assets were 6.04 billion yuan; the village level assets were 13.09 billion yuan, with a year-on-year growth of 7.5%; the total retail sales of social consumer goods was 11.27 billion yuan, with a year-on-year increase of 8.6%; various RMB deposits were about 41.8 billion yuan, with a year-on-year increase of 12.2%, ranking 30th among the top 1000 towns in China.

Through the efforts and persistence of the previous 18 sessions, "Textile Fair" has already become the fashion center of China and even the world wool industry. As the first national exhibition held under the normalization of epidemic prevention and control this year, its significance is more extraordinary.

This "Textile Fair" is like a "timely rain", moistening the whole wool industry and promoting the coordinated development and deep integration of global wool industry chain. The success of the "Textile Fair" is like a "shot in the arm" to let the world see the broad development prospects of the wool industry, boost confidence in the development of the global wool industry, and inject confidence and impetus into the global economic recovery.

For more than 40 years, the new journey is inspiring. Standing at the starting point of the 19th "Textile Fair", Dalang town will take innovation as the fundamental, talent as the basis, intensive as the starting point, and quality as the core, strive to cultivate new machines and open up a new situation, so as to make the long wool industry bigger and stronger. With an indomitable attitude of struggle and a state of mind without hindrance, dalangmao weaving people will promote the development of dalangmao textile industry to open up a new situation, and make new and greater contributions to the comprehensive construction of a socialist modern country and the realization of the second centenary goal!


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