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Foshan, Huang Feihong'S Hometown, Wants To Use This Children'S Wear Design Week To Build China'S International Children'S Fashion Capital

2020/11/11 19:46:00 0

Children'S WearDesign Week

Some time ago, the state announced a new batch of first tier cities, one of which we are very familiar with, which is Foshan. Foshan City appears in many kung fu movies, such as Huang Feihong series films, ye man series films, etc., the most familiar is its martial arts heritage.

However, as famous as Huang Feihong, Foshan ancestral temple, the "famous town of children's wear in China", whose complete industrial chain and the children's clothing industrial cluster representing the high-quality manufacturing level provide strong support for holding children's wear industry grand gathering. Due to the impact of the epidemic situation and the global economic and trade environment, the domestic traditional children's wear industry is facing the challenges of transformation and development opportunities at the same time. Therefore, a children's wear industry design festival based on the existing industry, integrating IP, originality, fashion and e-commerce is becoming more and more necessary and important.

      The first China (Foshan) children's fashion design week will be opened in Lingnan pearl stadium in Foshan, Guangdong from December 25 to 27. The design week aims to provide a docking platform for children's wear enterprises in Foshan and the Pearl River Delta region, which integrates IP, design and manufacturing closely, promotes the cross-border integration of excellent IP parties, excellent designers and children's clothing enterprises at home and abroad, and improves production through "IP" and "design" Product added value, enhance the core competitiveness of children's wear enterprises, let the cultural creativity with copyright as the core drive the development of the industry.

      Foshan zumiao is known as "famous town of children's wear in China". The complete industrial chain and complementary industrial cluster of children's clothing provide strong support for holding the children's wear industry grand gathering. The China (Foshan) children's clothing fashion design week is sponsored by the National Copyright Trading Center Alliance, Foshan Municipal Copyright Bureau, Foshan Chancheng district culture, radio, television, tourism and Sports Bureau, and Foshan zumiao street It is organized by the Copyright Protection Association of Foshan.

The first China (Foshan) children's wear fashion design week will give enterprises a new fashion platform to show their strength with the most cutting-edge products, the strongest industrial advantages, the strongest IP lineup and the most diversified activities, so as to comprehensively help the cross-border integration of IP and children's clothing, and jointly open a new situation in children's clothing industry. The design week aims to create a new development mode of IP + children's wear, promote cross-border integration of children's wear and IP, and promote authorized cooperation through precise buyer positioning and rich business matching activities on the exhibition site.

At the same time, the organizer will cooperate with a number of mainstream media and industry associations to hold multi theme activities, such as brand children's wear, IP cultural and creative exhibition, children's clothing copyright protection + IP empowerment Summit Forum, IP design and supply chain docking conference, children's clothing e-commerce selection conference, children's clothing fashion trend conference and other multi theme activities. In the fertile land of Foshan children's wear, many brands and IP parties have worked together to discuss and formulate the future development path, create a new pattern of China's fashion industry, and contribute to expand the influence of Foshan children's wear in China and the world.

      With the 80 / 90 parents becoming the main consumer terminal of children's wear, 4 + 2 + 2 has improved the consumption power, and the consumption awareness and consumption literacy of the main consumer groups have been greatly improved, so that the breadth and depth of children's fashion industry have been extended. "Education guided consumption" will replace "waiting to be consumed", and new topics are proposed for the future development of children's wear. This design week is intended to create an international children's fashion in China To provide a platform and development opportunities for enterprises and businesses in the industry.

Foshan children's wear industry circle extends in all directions. It takes 30 minutes to undertake Guangfo manufacturing circle. The transportation modes such as railway, high-speed and airport are convenient, reaching the whole country and connecting the world seamlessly. Foshan children's clothing industry cluster has a broad authorized market. In addition, Foshan children's clothing industry chain is perfect. There are more than 3000 children's clothing manufacturing enterprises, more than 6000 upstream and downstream supporting enterprises, and nearly 1000 enterprises with an output value of more than 30 million yuan in the industrial chain. What's more, Guangzhou's service industry is developed, Foshan's manufacturing industry is advanced, and the two places have developed in dislocation and complementary advantages, resulting in the birth of the most powerful urban economy in southern China.

The Organizing Committee of the first China (Foshan) children's fashion design week said that due to the demand characteristics of children's clothing products, the combination of children's clothing and IP seems like a fish in the water. A good IP can be the killer of an enterprise. It can not only bring double consumer groups, but also make the brand surpass the pure product height and become a cultural symbol with special meaning because of the influence of IP itself. This design week provides a docking platform for the close cooperation of "IP", "design" and "manufacturing" in children's wear industry, and promotes the cross-border integration of excellent IP parties, excellent designers and children's wear enterprises at home and abroad. Through standardized copyright trading, children's wear enterprises can use excellent IP and design in their products. On the basis of quality advantages, children's wear enterprises can increase the appearance advantages of product design, meet the aesthetic needs of consumers, enhance the added value of children's clothing products, enhance the core competitiveness of children's clothing enterprises, and let the cultural creativity with copyright as the core drive the development of children's clothing industry.

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