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Xin Xufeng, Deputy Director Of The Press Center Of China Textile Industry Federation: Attending Changfa International Fashion Annual Meeting

2020/12/25 17:53:00 0

December 24, with“ Li Xing · Shen Zhan ”The 2020 long hair international fashion annual meeting was held in Keqiao Changfa international fashion center. The event is directed by circulation branch of China Textile Industry Federation, sponsored by Changfa international fashion center, and co organized by CFU creative fashion alliance, global collection center and Shaoxing Niushi Network Technology Co., Ltd.

Deputy director of information center of China Textile Industry Federation, executive vice president and chief editor of textile and garment weekly magazine Xu Feng Secretary General of circulation branch of China Textile Industry Federation Wang Shuiyuan , consultant and former executive vice president of China Fashion Designers Association Su Baoyan Executive vice president of Jiangsu Garment Association Gong Huijuan Deputy Secretary of the Party Working Committee and deputy director of the construction and Management Commission of China Light and Textile City Qian miaodi , executive deputy general manager of Changfa International Fashion Center Cai man More than 100 people from textile and garment enterprises, brand representatives and professional purchasers from all over the country participated in the event.

Platform fashion feast, scale expansion

Under the joint shaping of various resources integration and foreword strength, Changfa international presents its unique positioning and special highlights in 2020, further strengthening the role of textile and clothing exhibition and trade complex, including factor gathering, rapid reaction manufacturing, focusing on promoting design innovation, service industry, etc., and further improves its scale and level.

　　 Wang Shuiyuan In his speech, Keqiao District, as a representative global textile industry cluster area, is vigorously promoting the construction of "International Textile City" in the new era with the construction of world-class textile industry cluster Pioneer Area as the guide. In particular, continuous innovation and iterative upgrading in product development have formed a highly competitive textile industry chain, innovation chain and value chain. Changfa international fashion center is an important industrial platform to promote the construction of "International Textile City" in Keqiao District, and a new business card for the innovation and development of Keqiao Textile Industry. It is building a new landmark of fashion industry with the help of tens of millions of flows of China Light and textile city. It has made due contributions to the promotion of Regional Industrial Agglomeration Competitiveness, and has become an important basis for the development of Keqiao Textile Industry.

Cai man Make《 Changfa international fashion center 2020 results released + 2021 development prospect, This paper reviews the outstanding highlights and diversified achievements of the annual "report card" of 2020 senior fashion industry, and looks forward to the industrial development plan in 2021. Cai man said that in 2020, under the guidance of the industry and Keqiao district government departments, Changfa took the lead in carrying out many business docking modes by taking advantage of the platform's resource advantages and Internet economic model. In the next 2021, Changfa international will continue to focus on the fashion industry, actively practice the orientation of science and technology, fashion and green industry by doing well in the three articles of fast response, design and service. Guided by the innovation of concept and thinking, mechanism and system, business model, path strategy and management service, Changfa international will develop new economy, cultivate new kinetic energy and realize high quality With the development of quantity as the main line, it will build into a professional modern service base, a digital high-end manufacturing base, a fashionable brand incubation base and an international exchange and innovation base, and become a high-quality development demonstration base with industry driving force and international influence and a leading highland of new kinetic energy training.

Before the official start of the event, it was also held Brand / fabric two way exclusive purchase docking meeting 。 Nanjing suyao Garment Co., Ltd As a one-stop ODM enterprise providing the products of all season waiting and all kinds of products, it provides a one-stop ODM enterprise providing the brand with arrival from design plan to the guest warehouse. This purchase is from wool to snow textile and other woven women's clothing fabrics. Deputy manager of fabric development department Sun Shuai "Keqiao China Textile City as one of our important purchasing points, today many Keqiao fabric enterprises are in line with our needs." Ye Zhiheng, principal of Keqiao dingkai Textile Co., Ltd "We have just left contact information with Su Yao, and we will send some samples to them to see if they meet the needs of the consumer market," he told reporters

Activity site Samma, Su Yao and other clothing brands also issued 2021 purchasing demand 。

Committed to fashion design, leading the trend of the future

Since Changfa international was established in Keqiao, it has actively introduced designers and brought the brand operation concept into Keqiao fabric market. Through a series of fabric planning salons, it has provided new ideas for the design and production of fabric suppliers, strengthened the relationship between fabrics and trends, provided professional consultation and practical methods for the transformation and upgrading of Keqiao surface material enterprises, and created its own brand, Increase product premium and get more sales.

Changfa International's fashion platform has attracted the cooperation of a number of outstanding units in the upstream and downstream of the industrial chain. The event was held with channel development model, innovation and cooperation model, live broadcast leading model and design driven model The signing ceremony of strategic cooperation agreement between Changfa International & Zhijiang College of Zhejiang University of technology, the unveiling ceremony of joint practice teaching base, the signing ceremony of strategic agreement of 2021 China fabric star series activities of Changfa International & Textile & Fashion Weekly, and the signing ceremony of strategic agreement of "co building designers Sharing Central edition room" by Changfa International & primary color digital To promote the implementation of industry university research strategic cooperation, and strive to create a fashion innovation cooperation system with collaborative linkage of innovation chain, industry chain and capital chain, so as to maximize the great value of fashion enabling industry.
Fashion is not just a phenomenon of the present, it is flowing and implicated in the past and the future, while the trend of fashion connects the imagination of the future. On the spot, senior Chinese trend lecturer, Nari Roddy, France- Liu Huayang do Autumn and winter trends of 2021 / 2022 released With exquisite themes, bold, different world, travel behavior themes, respectively, retro, charming, emotional delicate; strong lines and bright colors in the 1980s; science fiction + original style, futuristic performance and exploration desire; dramatic expressiveness, luxury elements, publicity and magnificence as the key words. Each theme includes popular colors, texture of popular fabrics, patterns of popular fabrics and design of popular fabrics Appearance effect. In addition, it also interprets the characteristics of representative consumer groups of each theme, and understands their consumption tendency and its impact on brand product design.

Create a one-stop innovation platform, let fashion come into life

The positioning of Changfa international is to attach equal importance to fashion and commerce. How to integrate the elements of innovation resources and create a high-level industrial innovation ecology? The construction of industrial innovation service complex is the "key move" for Changfa international to feed back the textile industry.
As an innovative service platform for the textile and garment industry in the Yangtze River Delta, Changfa international actively plays an industrial service role in the epidemic situation, helping the textile and garment enterprises tide over the difficulties. After returning to work, Changfa international actively responded to the government's call to work online. While working online, Changfa international transferred the original offline activities to the online public welfare course of CFU care to help Keqiao enterprises seek change in the "epidemic". It has reached a consensus with the global textile network to serve more than 14000 businesses.

Changfa international is transforming from the original fashion and creative service platform to a multi-functional commercial complex such as a full category supply chain base, an online celebrity incubation base, and a live e-commerce service center. This year, Changfa International's "star trade online Red e-commerce base" project was officially launched. This 4000 square meter online Red live incubation base helps enterprises transform and upgrade in an all-round way by means of "live broadcast + training + service". In order to further improve the international industrial chain of Changfa and open up a new direction for Changfa international to serve Keqiao Textile Industry in the future, the 2021 prospect of star trade purchase live broadcasting base Niushi media was released on the spot, and the signing ceremony of strategic agreement on live broadcast business cooperation was held.

Cai man In an interview with our reporter, he said that this is the best time and the worst time. Although the industry is struggling to move forward under the pressure of upgrading, it is likely to usher in a new transformation as long as it resists the pressure and gets out of the predicament. Changfa international fashion center, with its "never-ending" fashion and the surging force to promote the high-quality development of textile and clothing industry and fashion industry, from fashion to art, from design to life Changfa international has never stopped trying to transform and upgrade, and will always be on the road of continuous innovation and change.