Lanxi Textile: The Secret Of Steady Development Against The Trend

Since this year, Lanxi textile industry has overcome various difficulties, turning crisis into opportunity and implementing precise policies. On the one hand, it has expanded new sources of customers in the international market, on the other hand, it has explored new demands in the domestic market. New kinetic energy is surging in the "double cycle", so that enterprises can develop steadily in the adverse situation.

Today, in the workshop of Zhejiang blue dream Textile Co., Ltd., workers are rushing to make a batch of orders from Guangdong. Chen Yan, vice general manager of the company's sales, said frankly that as an enterprise with a foreign trade export proportion of 80% to 90%, the first half of this year had a hard time. She told reporters that this year's epidemic is a big test, which makes people start to reflect on whether the business model based on foreign trade can support enterprises to go higher and further.

"We realize that both the potential and the demand of the domestic market are very huge, and it is very important for us, a local enterprise, to explore the domestic market." Chen Yan said that in the first half of this year, after visiting major domestic textile markets, based on the information collected, they developed a number of products suitable for the domestic market and trends. After being put into the market, they achieved good results and developed many domestic customers.

"In the long run," two legs "is a more stable development direction for enterprises. In the future, while consolidating the foreign trade market, we will continue to open up the domestic market through product innovation, and strive for the simultaneous development of domestic and foreign trade markets, so that enterprises can walk out of a healthy and balanced development path." Chen Yan said.

With the recovery of foreign trade market before, some textile enterprises in Lanxi began to adjust their thinking, and actively explore new markets in ASEAN and other regions while stabilizing their old customers in Europe and the United States. During this period, Zhejiang Seven Star Textile Co., Ltd. has been cooperating with customers in ASEAN countries such as Vietnam.

"The stable development of enterprises this year is inseparable from the full support of the municipal Party committee and the municipal government. The government departments not only organize enterprises to participate in online exhibitions, but also set up special classes to help enterprises explore the market together." Chen Huan, director of the general office of Zhejiang Seven Star Textile Co., Ltd., said that efforts will eventually be fruitful. In September, the company ushered in the "harvest season", and enterprises have received orders from many ASEAN countries. Up to now, the export of white cloth from enterprises to ASEAN has increased by about 30% year on year. "In the next step, we will increase investment in technical transformation, R & D and intelligent manufacturing, so that the quality of products can better meet the needs of customers." Chen Huan said.

Over the past year, in order to make textile enterprises develop steadily, Lanxi economic and Information Bureau has done a lot of work. "Especially for the denim enterprises which mainly focus on foreign trade, by encouraging them to open up new domestic customers, after half a year, the proportion of domestic sales of enterprises has gradually increased, from 10% to 30% now." In the next step, Lanxi will continue to encourage textile enterprises to build "two legs" both inside and outside, so as to lay a solid foundation for the better development of enterprises, the official of the Bureau said.