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"Smart Life" Is Becoming A Trend, Smart Home Appliances Accelerate Into 5G + Era

2020/12/31 9:44:00 0

WisdomLifeTrendIntelligenceHome Appliances5G +Times

With the increasing demand of consumers for quality life, smart home has gradually become a trend, attracting the layout of major home appliances, home furnishings and even Internet enterprises.

According to the data, the scale of China's smart home market will reach about 153 billion yuan in 2019 and 182 billion yuan in 2020. In terms of equipment shipment, China's smart home market shipped 208 million units last year, and is expected to exceed 215 million units this year.

This year's outbreak of the epidemic has improved people's awareness of smart home. During the period of staying at home, the smart home industry has brought new experience for users' epidemic prevention and control and home life. According to consumer survey data, after living in isolation, 76% of respondents have improved their quality of life and said they would consider buying more smart home products.

At the same time, the state vigorously promotes the "new infrastructure", which will accelerate the commercialization of 5g, aiot and other cutting-edge technologies. While accelerating the transformation and upgrading of the industry, it may also give birth to new business forms and business models for the smart home industry. The breakthrough of smart home will emerge in the 5g + era.

New opportunity of "housing economy"

Under the impact of the epidemic situation, the domestic home appliance market sales will be generally under pressure in 2020, and the smart home market will be hard to be immune to.

Zhao Meimei, general manager of AVC's white appliance division, told the 21st century economic report that "this year's epidemic has a great impact on home appliance retail. From the perspective of scale, the scale of smart home is also declining."

Skyworth Group officials believe that the start of this year's black swan has brought a certain degree of impact on the entire smart home industry. In terms of production capacity, due to the shortage of upstream raw materials and spare parts, the short-term product output is insufficient, and the home appliance industry has missed the first quarter sales bonus period; in terms of sales, offline store channels are closed and cannot operate normally, and online large-scale household appliances cannot provide delivery and home installation services due to the closed management of residential areas.

Liang Ting, who is engaged in financing work in a real estate company in Guangzhou, told reporters that this year, their home appliances such as oven, intelligent speaker, sweeping robot and dishwasher have been added. "Before, my aunt would come to do cleaning every two weeks, but no one came over during the epidemic, so I had to do the housework by myself. Only then did I find that I was very tired and there would be more conflicts among members." After using it, Liang Ting found that intelligent home appliances have the interactivity and convenience that traditional household appliances did not have in the past, and can indeed bring new experience to life.

"After the outbreak of the epidemic this year, a large number of enterprises started the home office mode, which made people stay at home for a longer time, and people's demand for the improvement of living environment was enhanced, which gave birth to the market demand for smart home products." According to Zhang Xiaoyi, vice president of Midea Group and President of CIO and IOT business division, a more comfortable and healthy living environment after the epidemic has become the mainstream demand of people. In this context, consumers' awareness of the smart home market will be greatly improved, and the development of the industry will usher in New opportunities.

For example, the "housing economy" created during the epidemic period has brought more business opportunities to smart home manufacturers, such as cloud recipes, fresh air system, indoor purification, in car killing and so on. Creating good home scene services has become a breakthrough for smart home manufacturers. At the same time, the new consumer demand forces manufacturers to accelerate the implementation of safer, intelligent and convenient contactless smart home applications, and consumers pay more attention to healthy home appliances and contactless home experience, which are all market changes worthy of attention in the home appliance industry.

The above-mentioned Skyworth people believe that under the plight of this year's epidemic situation, there are also opportunities for the industry. Under the "housing economy" effect, the number of users of large screen entertainment, digital office and online education is increasing rapidly, which stimulates people's demand for the integration of smart screen and intelligent human settlement. "For example, in this epidemic, smart TV has won the favor of many consumers, and the number of users and boot rate have been significantly improved."

5g enabling period

The industry expects that with the further popularization of Internet of things technology and the acceleration of 5g technology commercialization, new changes will be set off in the smart home market. In the future, smart home devices combined with 5g, cloud and artificial intelligence technologies will become the inevitable trend of the industry development.

At present, the major home appliance manufacturers have begun a new round of competition on the "5g + smart home" new track.

Chen Xiaoping, CEO of yunmi technology, said in an interview with the 21st century economic report that "5g is based on the changes in the technology of the whole platform, not only the connectivity or bandwidth problems, but also the capability of the whole platform has been improved." For example, 5g has improved the data transmission speed of Internet of things devices, which is 10 times faster than the current LTE network. "In the past, there were more than 20 devices connected, but now it is no problem to increase to more than 200 devices."

Under the difficult start of this year, yunmi, whose main income source is sales of intelligent products, has begun to adjust its strategy, return to the core of zhihuijia and make product layout closely around 5g IOT. In addition, the reporter noted that home appliance enterprises represented by Midea, Gree and Haier are stepping up the layout of their smart home business on the 5g track.

In the first half of the year, Midea IOT carried out a series of transformation from intelligent scene, IOT technology, ecological cooperation, member operation, etc., focusing on upgrading the connection technology and intelligent security system, and accelerating the landing of 5g products, IOT ecological scene and service robot platform.

According to Midea Group's half yearly report, the activation rate of smart home appliances has increased by 33% compared with the beginning of the year, and the sample rate of intelligent products in offline channels has reached 78%, and more than 140000 user intelligent scenes have been created; more than 10 million families have used Midea's smart home service, and more than 150 million human-computer interactive intelligent services have been provided. The number of users who have opened the Intelligent Cloud housekeeper service has increased by 88% in the first half of the year compared with the same period of the same period last year Taiwan received 4.3 billion orders and 7.8 billion heart beats per day.

Haier, which was the first to put forward and make efforts in smart home, launched the scene brand "three winged birds" for the first time for the full scene solution of smart home, so as to continuously add the ecological brand strategy of smart home in the Internet of things. In the first half of the year, 627000 sets of scene schemes were sold, with a year-on-year increase of 65.75%.

According to the financial report data, in the first half of the year, the sales of Haier Zhijia smart home appliances increased by 20% year-on-year, the ecological income of Internet of things was 3.77 billion yuan, a year-on-year increase of 96%; the sales of complete sets of smart home appliances increased by 55%, accounting for 29.64% of the total sales, with a year-on-year increase of 4.8%. It is reported that as of July this year, the peak daily activity of Haier Zhijia app users reached 522000, an increase of 132% compared with April, and 9289 active resource parties, an increase of 194% compared with April.

This year, Dong Mingzhu, the leader of Gree Electric appliances, who is busy with live broadcasting and running around, has also made frequent "moves" in the 5g field. In May this year, Guangdong Unicom, together with Gree and Huawei, launched the 5g private network transformation project of "5g + industrial Internet" at Gree Electric headquarters in Zhuhai, and successfully built and tested the first domestic private network based on MEC edge cloud + 5g SA slice in intelligent manufacturing field, marking the formal application of 5g private network technology in intelligent manufacturing field.

In December, Gree launched the big song 5g mobile phone in a more low-key way, causing a round of hot discussion in the market. Gree Electric disclosed in the semi annual report that in order to help the company open the era of intelligent IOT and open the design control entrance of smart home ecological chain, Gree Electric is accelerating the research and development of 5g Internet of things communication equipment.

It can be predicted that with the application of 5g, artificial intelligence, big data and Internet of things will be on the train of rapid development. "For the field of smart home, whether it is the creation of new products or the exploration of new technologies, they will make more professional and deeper development based on the technical basis of 5g, aiot and other components of the smart home ecological link. In terms of product form, the support of artificial intelligence technology will further enrich the application functions of smart home devices, and meet the needs of more new applications and new scenes. " This is the judgment of the relevant responsible person of Skyworth Group.

Experience needs to be upgraded

In fact, after nearly seven years of accelerated development, people's understanding of smart home has gradually established and deepened, and the development mode of the industry has gradually transformed from the front-end product supply to the back-end life service. In this process, manufacturers began to realize that products and technologies are only one aspect of intelligent products, and the future development direction of the industry should still be based on the personalized life needs of users, and meet the personalized needs of users through personalized customized scenarios.

"It doesn't mean that if a user buys a product from a manufacturer, he or she has to buy other products of that manufacturer to experience a smart life." Zhang Xiaoyi believes that in order to take the lead in the smart home track, enterprises should not only focus on their own products and hardware, but also provide more services and improve the user experience based on the needs of users. Therefore, the realization of smart life can not rely on one manufacturer alone. The real smart home is that all manufacturers work together and interact with each other to bring real convenience to users and make smart life "available at hand".

At present, the industry generally agrees that the breakthrough of smart home is opening. Open device connection, open platform construction and open ecosystem will provide vitality and power for the development iteration of smart home. However, in the actual operation process, we all hope that others can participate in their own ecosystem, and the cooperation of cross-border products, technologies and service providers can be seen everywhere, but it has been difficult to realize the opening of the platform.

For example, for users, different brands of smart home appliances need to install different operating systems, which greatly reduces the user's sense of experience. Secondly, the necessity and operation difficulty of intelligent function is also one of the main feedback points of users.

"It's not stupid to press a physical key to complete an operation without voice or phone settings?" Many consumers have said that the main purpose of purchasing intelligent products is to liberate their hands and save the time spent on housework, so those intelligent functions that need to increase operation steps and have poor experience will eventually be eliminated by the market.

"With the maturity of artificial intelligence technology, smart home will eventually realize non influence, that is, automatically realize scene analysis, activity state analysis and failure rate analysis, and complete the transformation of smart home from" intelligent "to" intelligent. " Zhang Xiaoyi believes that at present, major manufacturers are still scrambling for the entrance of smart home, but the future smart home must be multi entrance or even no entrance, because smart home is a kind of life scene dominated by people, and the functionality of a single device can not reflect the needs of people.

"The competition for entrance goes against the three essential characteristics of smart home: convenience, quickness and comfort. People's needs, behaviors and living habits are the real entrance of the industry, that is, no entrance." Zhang Xiaoyi said.

 

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