Chen Dapeng: At The Beginning Of The 14Th Five Year Plan, China'S Clothing Industry Is Seeking New Life With "Change"

For the clothing industry, the just past 2020 is short and long. The outbreak of new pneumonia at home and abroad, as well as many uncertain international market situation intertwined, exacerbated the operational risk of the market. All of these make the beginning of 2021 full of variables and destined to be extraordinary.

"In the face of the new development environment and epidemic pressure, China's clothing industry has shown a bold face and momentum of facing challenges and innovation and development. At present and for a period of time to come, the development of China's clothing industry is still in an important period of strategic opportunities, in which opportunities and challenges will be faced with new development and changes. " At the end of the year and at the beginning of the year, Chen Dapeng, vice president of China Textile Industry Federation and President of China Garment Association, summarized and prospected the development of China's clothing industry from many aspects.

Industry transformation and upgrading accelerated in an all-round way

In the past 2020, with the good effect of epidemic prevention and control in China and the restart of international market demand, the economic operation of China's clothing industry showed a stable recovery trend, the domestic and export markets continued to warm up, the decline rate of the main economic indicators of production, investment and efficiency was further narrowed, the industrial operation quality was continuously improved, and the production and operation situation of enterprises was gradually improved.

"Although the cumulative growth rate of production, investment, efficiency and other major economic indicators of the clothing industry has not yet turned positive, and the industry and related enterprises are still in a complex environment of many uncertain factors, the steady recovery of the clothing industry will be further consolidated under the acceleration of the domestic market recovery and the return of foreign orders." Chen Dapeng said that under the catalysis of the new crown pneumonia epidemic, the digital transformation and intelligent reconstruction are continuously and deeply promoted in the whole industrial chain of the clothing industry with the goal of digitalization, networking and intellectualization, and the main approach of technological transformation.

Chen Dapeng said that garment enterprises continue to strengthen the business of new retail, new e-commerce and cross-border e-commerce, build and improve the omni channel marketing system of online and offline collaborative development by integrating online and offline sales channels, adopting new technologies such as AI and big data analysis, enabling products and retail terminals. In addition, in order to meet the needs of new consumer groups, clothing brand enterprises are also more active in promoting younger and personalized development. They can have more rapid insight and innovation on the changes of consumption trend in the domestic market, and increase the weight from product culture, sales channels, supply chain management and other tracks. In particular, the "Guochao" brand has become a further rising fashion "new force" in the market during this period 。

In Chen Dapeng's view, the universal application of industrial Internet of things and the accelerated evolution of artificial intelligence will comprehensively reshape the industrial form and industrial structure, comprehensively promote the digitization and networking of all elements and links of the industry, and trigger the reorganization and reform of business processes and market connection mode, and form a new industrial cooperation, resource allocation and value creation system.

"Under the epidemic situation, China's clothing industry is actively adapting to digital changes. New ways such as online celebrity economy, sharing economy, social economy, online live broadcast, and entertainment marketing are driving market reform and consumption upgrading. While the consumer Internet continues to advance, it is speeding up to move forward to the industrial Internet, especially informatization takes the lead in deeply integrating industrialization." Chen Dapeng said, "at the same time, the production mode of mass customization is becoming more and more mature, the application of" Internet + "technology is speeding up, and the service cloud platforms such as enterprise data center and" system + Internet of things + MES "management platform are constantly emerging, and the construction of industrial Internet platform has entered a substantial development stage

However, he also said frankly that at present, there are still two problems to be solved in the digitalization of the clothing industry: one is the standardization of all links in the operation of enterprises, which is the starting condition for the digitalization of the industry; the other is to pay attention to the development of relevant basic science and technology, especially the research and development of worldwide scientific and technological problems.

The 13th five year plan shows a good development trend

2020 is also the end of the 13th five year plan. In the past five years, China's clothing industry and enterprises have implemented the "three products" strategy in an all-round way, showing a good trend of steady progress, and the growth and quality, structure and pattern complement each other, becoming one of the industrial sectors of China's entering the ranks of world manufacturing powers. In this regard, Chen Dapeng summarized the following aspects:

First, the industrial economy grew steadily. As the world's largest clothing producer and exporter, China has a stable position, which plays an important role in supporting the smooth operation of the world clothing industry system and promoting global economic and cultural cooperation and governance.

Second, the industrial pattern continued to advance. Clothing production capacity and investment continue to push forward to the central and western regions and overseas, and the capital, design, marketing and trade centers have developed in depth to the eastern coastal areas, gradually forming a new industrial pattern in which the eastern, central and western regions interact with each other and effectively allocate international and domestic resources. At the same time, the industrial chain collaboration has been further strengthened, and the integrated development of "big and strong" and "small and fine", as well as the collaborative industrial chain with design and R & D as the core has been initially constructed.

Third, high quality manufacturing with creativity has become a high-value link, and its position in the industrial chain and value chain has been significantly improved. Product R & D focuses on improving the product consumption experience from the aspects of wearing scene, wearing comfort, fashion aesthetics, ecological environment protection, natural health, and so on, and meets the emotional needs of consumption from the aspects of industrial design, fashion creativity, cultural integration, digital consumption and personality representation.

Fourth, science and technology empowerment has been accelerated. Positive progress has been made in the construction of intelligent factories. For example, a large number of full process automatic manufacturing modes based on "intelligent hanging system + automatic sewing unit" or "automatic template sewing system + automatic stereoscopic storage and logistics system" have been widely adopted, effectively promoting the construction and development of first-class enterprises.

Fifthly, the brand competitiveness has been improved rapidly. With the development of digital economy, old brands focus on positioning, refresh their younger image, and new brands have the courage to innovate and stand out. Young, cost-effective, high culture, high appearance of independent brands grow rapidly. With the characteristics of multi brand and multi business layout, more and more clothing groups are growing. A number of international competitive clothing brands are speeding up the pace of internationalization, and reconstructing the new advantages of Chinese clothing brands in international competition.

Sixth, new market species are emerging day by day, leading a new wave of global clothing industry business model change. Relying on the Internet, we will give full play to the advanced new technologies such as big data and artificial intelligence. Through online entrance and interface, new forms such as super IP and short video, and new formats such as o2o, c2m, B2C, C2C and B2B, we will build a three-dimensional new retail mode of all customers, all channels, all times, all links and all data, which are two-way integration of physical store intelligence and e-commerce experience, A new round of reconstruction of industrial value creation mode has been preliminarily realized.

Seventh, sustainable development will continue to make efforts to build a responsible Chinese fashion value and image. Actively promote the construction of social responsibility management system, take the four dimensions of people-oriented, green development, fair competition and consumption safety as the fundamental path, integrate the social responsibility system into the value system and innovation system of the industry, and accelerate the implementation of sustainable development practice in the industry.

At the same time, Chen Dapeng also said that there are many problems and deficiencies in the development of China's clothing industry. "For example, the industry's high-quality manufacturing capacity and industrial cultural strength need to be improved, and the Industrial Synergy ability needs to be improved." Chen Dapeng said.

Responding to the "14th five year plan" with development and Reform

2021 is the first year of the 14th five year plan, so the confidence and determination of the industry development is particularly important. In this regard, Chen Dapeng said that at present and in the future, the development of China's clothing industry is still in an important period of strategic opportunities, in which opportunities and challenges will face new development and changes

First, global regional and bilateral trade agreements are growing rapidly, expanding new space for China's clothing industry. Although the current trend of localization is obvious, the overall process of globalization has not been reversed, but has continued to evolve in a new form of regionalization.

Second, the construction of a socialist modern country provides a good future market environment for the development of enterprises and industrial clusters. In particular, the state attaches great importance to modern manufacturing industry and modern manufacturing system, which stimulates the confidence and vitality of enterprise development.

Third, the acceleration of a new round of scientific and technological revolution and innovation will further promote scientific and technological innovation, reshape the structure of the clothing industry, promote the development of the clothing industry to the direction of digitalization, intelligence and networking, and reconstruct and optimize the industry and the entire industrial ecology.

Fourth, consumption upgrading injects new impetus into the high-quality development of the industry. The new generation of consumers represented by "post-90s" and "post-00s" will have stronger personalized and differentiated consumption demands, which will bring huge new space for the development of China's clothing industry.

At the same time, he also said that the development of China's clothing industry is also facing challenges from both international and domestic markets: first, the sluggish global demand will become a long-term existence; second, the global pattern of clothing industry will be reshaped to intensify market competition and promote the efficiency of enterprise resource allocation; third, the transformation and upgrading of domestic economy will bring new challenges to industrial development.

Regarding the development orientation of China's clothing industry in the "14th five year plan" and even longer period, Chen Dapeng said that at present, the industry has formed a new consensus on the development of the industry, namely: we should firmly grasp the opportunity of promoting the construction of a socialist modern power and comprehensive opening up, rely on cultural progress and scientific and technological innovation, adapt to the dual cycle needs of domestic and foreign economic development, and consolidate the world's garment manufacturing The foundation of a powerful country opens a new journey of building a fashion power.

At the same time, he also pointed out that during the "14th five year plan" period, China's clothing industry still needs efforts in the following aspects: building a new development pattern, speeding up the construction of a modern industrial system, coordinating the development of domestic and foreign markets, and building an industrial ecology with sustainable development characteristics in China; To build an advanced clothing manufacturing system with obvious characteristics of "two modernizations" in-depth integration, optimize the industry's scientific and technological innovation system, strengthen the industry's original innovation, especially promote the pace of intelligent manufacturing; build a high-quality industry supply chain, optimize the creative industry chain, and promote the industrial value chain to the middle and high-end; lead the new trend of fashion culture and enhance the fashion discourse power; We should cultivate and practice China's fashion concept, construct China's fashion culture system, and promote the transformation of fashion culture creativity; establish a number of world-class clothing brands and industrial clusters with certain fashion discourse power to build a new world fashion highland; promote sustainable development, increase green manufacturing, build a low-carbon, green and circular economic system; promote social responsibility work to establish the image of a responsible country; We will promote the construction of the spirit of integrity.

In the face of the unprecedented great changes in the past 100 years and the great opportunities for the new development of the industry, Chen Dapeng pointed out that as long as we continue to reform and innovate in this digital economy era, constantly promote the upgrading of industrial base, the modernization of industrial chain, and comprehensively enhance the creativity of science and technology and culture, we will surely usher in a better future for the clothing industry.