Tianjin Textile: After Ups And Downs, It Is Back In Its Prime

"The important staff of Renli woolen mill in the 1930s were all from world famous universities, including the elite returned from studying in the United States and Japan. This shows that the textile industry played an important role in the national economy at that time." "Before the arrival of" Di Yang "wool of East Asia company, domestic wool was basically imported. This national brand with the meaning of" resisting foreign goods "became the first domestic wool brand in China. Three years later, it defeated Japanese and British wool brands and occupied 87% of the wool market in China at that time."

A few days ago, a reporter walked into the Tianjin Textile Museum. In front of him, there were precious photos and touching stories in his ear, all of which tell the past of "Tianjin has been seen by industry for a hundred years, and textile has been seen by Tianjin industry". As a label of the memory of Tianjin city, Tianjin Textile has experienced ups and downs in the past and is back in its prime. In January this year, the textile group achieved a sales revenue of 1.31 billion yuan, a year-on-year increase of 9%, a profit of 17.18 million yuan, a year-on-year increase of 1.88 times, and an import and export volume of 197 million US dollars, a year-on-year increase of 8.6%.

Ten percent left in manufacturing

90% belong to import and export trade and modern service industry

"It should be said that in recent years, Tianjin Textile has gone through an extraordinary road of transformation and development, and has gone through all kinds of hardships to achieve" Nirvana rebirth. " Ge chuanbing, general manager of Tianjin Textile Group, told reporters.

This extraordinary road of transformation and development can be seen at a glance from hundreds of thousands of employees 20 years ago to 3000 today. With the large reduction of the number of employees, it is the comprehensive remodeling of Tianjin textile development pattern

Manufacturing industry accounts for only 10% of the total, and domestic and foreign trade logistics plate and modern service industry have become the important pillars of Tianjin textile development.

Taking Tianjin Textile Group Import and Export Co., Ltd. as an example, the company, which has been shortlisted in the national top 500 import and export for many consecutive years, will realize an import and export volume of 1.4 billion US dollars in 2020 under the global shadow of the epidemic, with a year-on-year growth of 8%, setting the best record in history. In the first month of this year, the import and export volume reached 137 million US dollars, an increase of 8.5% year on year.

Tianfang standard testing and Certification Co., Ltd., which belongs to the group's modern service sector, was established in 2014. After three years of development, it successfully landed on the new third board in 2017 and grew into a domestic specialized and special testing institution. In 2020, it seized the opportunity contained in the epidemic crisis, and immediately shouldered the responsibility of the main force of mask and protective clothing testing, snapped up equipment, built new laboratories and implemented the new standards After many times of evaluation and expansion, it has become one of the few international mutual recognition inspection institutions with CNAs qualification in China in a short time, occupying 90% of the testing market of mask protection service manufacturers in the city.

"Our company has doubled its revenue in five years. In 2020, under the impact of the epidemic, we will still achieve good results in both revenue and profit growth. It can be said that the first World War of the epidemic has enabled us to successfully reach the peak of industry standard setters, laying a solid foundation for the next step to achieve higher quality and higher level of development." Tianfang standard company general manager Lu Gang told reporters.

The transformation and upgrading of Tianjin Textile Industrial Park has made a substantial breakthrough.

Tianjin Textile Industrial Park is located in the airport area of Tianjin Port Free Trade Zone and the airport area of Tianjin free trade zone. It was started in 2003 under the deployment of the industrial strategy of moving eastward and the comprehensive development of Haihe River. Since its operation for more than 10 years, it has become an important starting point for Tianjin Textile to achieve Nirvana and turn losses into profits.

"In May 2019, the textile group cooperated with the Management Committee of Tianjin Port Free Trade Zone to develop more than 2870 mu of land in the textile industrial park, and started the construction of a new park with emerging industries such as aerospace, artificial intelligence, financial services, scientific and technological services, Internet big data and other emerging industries as the core. After the overall completion of the project, the enterprises entering the zone are expected to create an annual output value of 40 billion to 50 billion yuan, and the tax revenue will exceed 20% 100 million yuan. " Cheng Jianfei, deputy general manager of textile group, introduced to reporters.

System and mechanism innovation

Let employees become the real masters of the enterprise

LV gang was appointed to Tianfang in September 2019 through open election, and now he is the general manager.

"The three system reforms are in place in our Tianfang standard, because the responsibilities and rights of the employees and the management are well matched, coupled with the implementation of the equity incentive mechanism, the employees really become the owners of the enterprise. This is also the fundamental driving force for the steady development of enterprises by seizing the market opportunity brought about by the outbreak of the epidemic, which brought about a surge in demand for testing masks and protective clothing Lu Gang said.

Tianfangbiao is one of the seven enterprises that were included in the "double hundred action" of the state owned assets supervision and Administration Commission of the State Council in 2018. The country selected more than 400 subsidiaries of central enterprises and local state-owned enterprises as the pilot to carry out a number of reforms, so as to create a number of vanguards and models of state-owned enterprise reform, play a demonstration effect, drive and promote the reform of other enterprises, and realize the reform from point to surface It is regarded as a good opportunity for transformation and upgrading by Tianfang standard, and firmly seizes this reform opportunity to break through the old systems of appointment system of leading group, single channel of employee promotion, business field and simplification of capital structure, so as to build a new situation of high-quality development.

In Tianfang standard, except for LV Gang, who was recruited publicly by the management, the rest of them have realized the transformation of identity system. All middle-level cadres have realized contractual management and market-oriented exit. The managers can cash in the annual performance salary according to the completion of the operation, and optimize and innovate the salary, incentive assessment and other systems.

At present, there are 89 key employees of Tianfang standard who enjoy the shares of the company. Due to the stable growth of the company's performance and the continuous improvement of shareholders' income, these key employees have shared more than 4 million yuan of cash dividends for four times.

"The assessment results are closely linked with the position promotion and salary adjustment, which truly reflects the distribution concept of" more work, more pay, less work, less work, no labor ". This not only helps Tianfang develop across the board, but also is the real reason why our Textile Group Import and Export Co., Ltd. has continued to grow for many years and maintain its leading position in Tianjin's foreign trade industry." Ge chuanbing said to reporters.

Ge Shu's growth experience in Tianjin Textile Group Import and Export Co., Ltd. can be a good example of this. Ge Shu, 38 years old, entered Tianjin Textile Group Import and Export Co., Ltd. as soon as he graduated from university. Because of his outstanding business ability, he was the assistant to the general manager of the company at the age of 32 in 2015. At the beginning of this year, he was employed as the general manager of the company through competition.

"In our company, as long as the business is well completed, the annual salary of front-line salesmen can be far higher than that of the company leaders." She told reporters, "every year, we give more than 100 front-line salesmen of the company the task of generating revenue, taking the Department as the unit to be responsible for the profits and losses, and independently bear the operating costs. It is because the incentive mechanism and elimination mechanism have been put into practice for many years that the enterprise has been developing and growing year by year. "

It is also because of the existence of this incentive mechanism, in the special epidemic environment in 2020, the company quickly seized the opportunity of explosive growth in the demand for furniture and household goods in the export market, which is convenient for maintaining social distance and personal access, as well as home schooling and home office, so as to communicate with domestic enterprises for the first time, so as to maintain production capacity and rapid production, They have seized business opportunities. According to statistics, in 2020, the export volume of bicycles, epidemic prevention materials, furniture and household products will reach US $665 million, a year-on-year increase of 43%.

According to ge Shu, in August 2020, the company has completed the shareholding of key employees, with 96 employees investing 5.23 million shares and introducing capital of 19.14 million yuan. In the fourth quarter of 2020 after the completion of employee shareholding, the company's operating revenue reached 3.121 billion yuan, a year-on-year increase of 31%, and a profit of 16.4975 million yuan, a year-on-year increase of 102%. "This achievement should be the result of our consistent implementation of a good incentive mechanism, but employee ownership has certainly played a role in promoting it." She said.

Based on the 14th five year plan

Form the strategic development pattern of "five major plates"

"Facing the" 14th five year plan ", Tianjin textile will gradually form a strategic development pattern of" five major plates "with" domestic and foreign trade logistics as the core, high-end manufacturing as the support, asset management as the starting point, modern service as the guide, and park adjustment and transformation as the driving force "by optimizing resource allocation, deepening organizational reform, improving internal control system and innovating operation mechanism Ge chuanbing said.

In terms of building the development and operation of the park, based on the substantial breakthrough in the transformation and upgrading of the textile industrial park, Tianjin textile will complete the introduction of strategic investment, industry introduction, policy implementation and other important key nodes as soon as possible. Through the introduction of industrial resources and the introduction of war investment in the form of project cooperation, the integration of industry and city can be realized. On this basis, it will drive the group to achieve the goal of high quality and high efficiency.

In terms of strengthening the domestic and foreign trade logistics sector, we will make full use of domestic circulation, aim at the domestic market, vigorously implement business model innovation, and actively try to serve the domestic end-user market as the main body of new retail formats. At the same time, "Tianjin Fashion Week" will be built into an important platform for the prosperity of textile and clothing market, with the theme of unblocking the domestic circulation of textile and clothing fashion industry, and taking the integration and docking of shipping, logistics and exhibition in Tianjin as an opportunity.

In terms of strengthening the modern service sector, it will continue to enlarge the demonstration and leading role of leading enterprises represented by Tianfang standard, adhere to the idea of transforming from manufacturing industry to modern manufacturing service industry and extending the value chain of follow-up service of manufacturing industry, so as to promote the rapid rise of modern service industry, integrate resources, extend vertically and horizontally, and strengthen the leading position of Tianfang standard On this basis, the effect of group size is formed.

In terms of asset management, it will focus on improving the level of industrial asset securitization, improving the level of property asset management, and improving the management level of joint-stock enterprises, promote the listing of Tianfang standard gem, promote the docking and integration of unlisted high-quality assets of the group with listed companies, and gradually gather high-quality resources and assets of the group to the listing platform. At the same time, relying on the group's existing property resources and land resources, it will create a high-quality park with creative industries as the main industry, each with its own characteristics and advantages, and in line with the requirements of the territorial urban planning, so as to form an asset management brand. We will improve the level of business formats and maximize asset returns.

In terms of polishing the high-end manufacturing sector, Tianjin textile will shoulder the responsibility of state-owned enterprises, strive to improve the ability and level of scientific and technological innovation under the guidance of the decision-making and deployment of the municipal Party committee and the municipal government, take intelligent manufacturing, integration of industrialization and industrialization, and civil military integration as the main direction of attack, and establish strategic cooperation alliances between the group, universities and high-tech companies, so as to form a set of R & D, production, and production The whole process industrial system integrating sales and testing is committed to the research and development of carbon fiber composite materials, the development of scientific and technological textiles, green textiles, functional textiles and fashion textiles, so as to promote the transformation of traditional textile manufacturing industry to intelligent and high-quality, and seize the strategic highland of high-end manufacturing industry.

"Our goal is to create an urban textile science and technology innovation group with" high-end value, light volume and clean production "to revive the historical momentum of Tianjin's textile industry Ge chuanbing said.