2021 Haining Spring Home Expo Successfully Concluded

Based on the new stage, carry out new ideas, build a new pattern, and show new achievements. When the development of new formats such as overall home furnishing soft decoration and finished curtain meets the drive of digital innovation, what kind of sparks will be created by the upgrading and remodeling of home textile fabric industry chain? From March 28 to 30, 2021 Haining China International Home Textiles (spring) Expo (hereinafter referred to as: 2021 Haining Spring Home Expo) annotated the development direction of home textile industry with practical actions.

The growth rings of time engrave the development track of China's home textile industry, and also witness the extraordinary road of Haining home textile industry cluster and Haining Home Expo. After 20 years of precipitation and innovation, 2021 Haining Spring Home Expo shows the style of the times. It is a good platform to promote and lead Haining home textile fashion, weaving process intelligence, trade exhibition internationalization, comprehensively show the new concept, new technology, new process and new products of home textile industry development in the new era, lead the new development of home textile industry, and advocate new fashion of home life.

Developing the power of innovation

During the three days of the exhibition, more than 3000 fabric brand merchants and machinery manufacturers competed on the same stage. There was an endless stream of people and exchanges in the exhibition hall. The total number of visitors and merchants was nearly 60000. The actual effect was far better than expected, conveying the vigorous vitality and innovation power of the home textile industry. In terms of product innovation, from materials, colors, to design and style, we are in the forefront of fashion trends; in terms of channel innovation, the physical exhibition resonates with the webcam live broadcast at the same frequency, and is committed to the digital linkage of the world; in the aspect of intelligent manufacturing, it comprehensively demonstrates the new technology and level of home textile "intelligent manufacturing" through live demonstration weaving.

At this home expo, Zhejiang University of science and technology and Haining China home textile city jointly initiated and established the fashion fabric innovation center, with the theme of "returning to the truth", "nostalgia", "inheritance" and "remodeling", launched more than 30 items of the latest research and innovation research and development achievements, such as water and oil repellent, antibacterial and anti mite, air purification and formaldehyde elimination fabrics, to inject innovation and development of home textile industry The new fashion has attracted numerous merchants. It is understood that the fashion fabric innovation center is based on the professional advantages of Zhejiang University of technology for more than 100 years and the foundation of Haining home textile industry. Since its establishment last year, it has initially formed a professional team of fashion fabric research, design, proofing application and display, and has built a proofing center equipped with more than 40000 needles of super large jacquard loom and other world advanced mechanical equipment It can realize the sample and production of single width, high precision and wide width jacquard fabric.

Cross border e-commerce is the fastest-growing trade format in the era of digital economy. Affected by the new epidemic, the shopping habits of consumers at home and abroad have further changed, and the flow of e-commerce and cross-border e-commerce continues to break out. At this home expo, the organizer invited three overseas traffic anchors to broadcast Haining Home Textile Expo through the Facebook home page of Haining China Home Textile City, YouTube platform and Amazon store for the first time, showing Haining, Xucun, Haining home textile industry, Haining Home Textile Expo and high-quality enterprises in Chaoxiang to further improve Haining home textile overseas popularity.

With the rapid development of social economy and the continuous sublimation of people's demand for a better life, the diversified and personalized household soft decoration demand forces the home textile industry to speed up the fashion upgrading, quality upgrading and process upgrading. The "intelligent manufacturing" level of the home textile industry has become an important indicator for the high-quality development of the industry. At this Home Textile Expo, the organizers of the exhibition in the form of "exhibition in exhibition", relying on Haining Home Textile Expo, grandly launched the exhibition of intelligent machinery and equipment. Compared with the past, this intelligent machinery and equipment exhibition is closely related to "intelligent manufacturing". The exhibition scale and participating enterprises are the highest in all previous times. With an exhibition area of more than 1200 square meters, it has attracted more than 20 mechanical equipment brands such as Duma, Lihua and Jack. Through on-site demonstration weaving, the new technology and new level of home textile "intelligent manufacturing" are fully displayed.

On the road to the future

The 20th anniversary of Haining home textile exhibition has gone beyond the scope of new product display and purchase visit. It is also a new industrial highland for upstream and downstream enterprises to gather together to understand the trend, exchange information and discuss the future. Meanwhile, the 2021 Haining China · international home textiles (spring) Expo industry exchange meeting, 2021 Haining China · international home textiles (spring) Expo opening ceremony and "Haining home textile Cup" 2021 China International Home Textile creative design competition launching ceremony, the 2nd China home furnishing soft clothing and finished curtain Brand Construction Summit Forum, the "Haining home textile Cup" 2021 China International Home Textile creative design competition, the 2nd China home furnishing soft clothing and finished curtain Brand Construction Summit Forum, and the "Haining home textile Cup" 2021 China International Home Textile creative design competition were held at the same time Fabric brand enterprise series new product release conference points out the direction for home textile industry.

At the 2021 Haining China International Home Textiles (spring) Expo industry exchange meeting, Haining home textile cross-border e-commerce Pioneer Park Service Provider alliance signing ceremony was successfully held. Taking Haining home textile cross-border e-commerce venture Park as the platform and enabling Haining home textile industry to go abroad as the starting point, the service provider alliance has gathered a number of professional enterprises including cross-border collection, cross-border logistics, cross-border live broadcast, etc., and will provide one-stop cross-border e-commerce services such as global shop layout, training incubation, digital marketing, brand operation, supply chain services, etc 。

In view of the current domestic soft clothing and finished curtain marketing model innovation, brand building and protection and other hot spots, the second China home furnishing soft clothing and finished curtain brand building summit forum, the home textile industry, design, production, marketing and other fields of industry elites, using the guest keynote speech + sharing exchange form, multidimensional discussion of home furnishing and finished curtain fashion, brand Based on the successful enterprise cases, new ideas and new ideas, the paper provides new inspiration and ideas for the innovation and upgrading of home textile enterprises, and jointly expands a new world for the upgrading and development of home textile industry.

Multiple thinking collides with wisdom sparks, and innovative ideas enlighten future changes. Facing the new stage, new pattern and new business format, 2021 Haining Spring Home Expo gathers industry strength and innovative thinking, closely follows the changes of the times and the needs of the market, explores the cross-border integration of home furnishing soft clothing, finished curtain and Internet, and is committed to leading the new direction of high-quality development of the industry.