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Xinjiang Cotton Storm: The Best Protection Of The Industry Is Consumption, Only Mass Consumption

2021/4/7 14:17:00 0

Xinjiang cotton storm, a stone to stir up thousands of waves.

Li Ning brand is in this storm repeatedly praised by Chinese people, and the reason why netizens support Li Ning brand is very simple: Li Ning has long written the adoption of Xinjiang cotton on the label. However, a user named "chuangkelaoqi" on the shaking tone picked out the supplier behind Li Ning and said that it was the behind the scenes hero of Xinjiang long staple cotton, and this enterprise was Esquel Group.

According to relevant information, Yida group, founded in 1978, is a vertically integrated cotton textile clothing group. Its business scope covers cotton breeding, spinning, weaving, dyeing and finishing, garment making, accessories, packaging and retail. It provides one-stop solutions for customers. It is one of the largest cotton textile and garment manufacturers and exporters in the world.

Chen Haiying, chief representative of the Beijing Representative Office of Yida group, said in an interview with the reporter of textile and garment weekly that Yida group did not plant, research and use long staple cotton in recent years, but lasted for 26 years. It was only because of this incident that it was known by more people.

26 years of deep ploughing

Promote the progress of cotton textile industry in Xinjiang

Due to its unique natural environment, Xinjiang has become the only region producing long staple cotton in China.

It is reported that Yida group has invested in Xinjiang since 1995, with an investment amount of more than 160 million US dollars. It has successively established Turpan Yida Textile Co., Ltd., Xinjiang Yida Textile Co., Ltd., Aksu Yida cotton Co., Ltd. and Changji Yida Textile Co., Ltd., providing employment for more than 1000 local people and bringing about 17 million yuan to the national and local finance every year Taxes.

In the past 26 years, Yida group began to control the quality of long staple cotton from the source of cotton seeds, so as to "select the best from the best". It has provided scientific and technological support and services, cotton seed cultivation information and cotton planting information in cotton planting areas, adjusted the cotton planting structure in the cotton planting areas, promoted the economic benefits of local cotton farmers, and contributed to the promotion of local high-quality employment and economic development.

In 2015, Yida group also invested and completed the world's first long staple cotton gene sequencing research project in collaboration with a number of universities and scientific research institutions. Through unremitting exploration and practice of cotton species and technology, Yida group promoted the birth of top Xinjiang long staple cotton, which integrates the excellent genes of global high-quality long staple cotton.

At the same time, Yida Group actively promoted the use of drip irrigation technology in Xinjiang cotton field, adopted biological pest control method, reduced the use of chemicals, and used manual picking to achieve sustainable planting plan. It completely retains the natural white and healthy characteristics of Xinjiang long staple cotton.

It can be said that Yida group, relying on the advantages of quick response from overseas market at the end of the industrial chain, introduced advanced spinning concepts and technologies, adapted to the market and adjusted the product structure, which led to the progress of the whole cotton textile industry in Xinjiang.

From cotton seed to shirt

Unswervingly protect long staple cotton

Chen Haiying said that in the most difficult stage of the enterprise, they have never been silent, but have been maintaining Xinjiang long staple cotton and shouting for long staple cotton. "Xinjiang cotton is really good. We just want to let you know that it is not the imported fabric that is good, but Xinjiang cotton is the best." Chen Haiying said excitedly that Yida group has been investing emotion and funds to support Xinjiang long staple cotton, hoping that it can always exist and develop, and carry forward such a high-quality natural fiber in China.

In fact, Yida group not only supports the development of Xinjiang long staple cotton in the aspects of planting and research, but also adheres to and adheres to in the terminal field. Yida group's clothing brands "Pai" and "shirushi", both from cottonseed to shirt, adhere to the way of sustainable development throughout the whole process, use the best Xinjiang long staple cotton, and produce every garment with a socially responsible attitude. Its brand "ten such as official" recently announced that it would protect Xinjiang long staple cotton with infinite pride.

What's the good about Xinjiang long staple cotton? According to reports, Xinjiang long staple cotton is very precious because of its "small quantity and high quality". Under the same conditions, the growth cycle of Xinjiang long staple cotton is 10-15 days longer than that of upland cotton, so it needs more heat, so it is better quality, and it is also known as "the best cotton" and "white gold". At the same time, its fiber is flexible and long, but its fineness and strength are much higher than ordinary cotton, so its softness is better, which also makes its price more expensive.

In particular, because of its long internal fiber, it is particularly suitable for weaving some high-end products with high yarn count. Therefore, it is selected as raw materials to make high-end ready-made clothes which are soft, breathable and comfortable, full of luster and elasticity.

It is worth mentioning that in 2020, "Pye school" also cooperated with CCTV's large-scale cultural and Museum exploration program "national treasure" to jointly launch the limited edition cross-border joint name series of "Pye school" x national treasure, and embroidered the ancient characters "Bi" in different parts. Originally, it refers to silk and silk. It symbolizes that the ancients continued the silk couplets into silk to keep out the cold. It also has the meaning of continuous extension. This design shows the long history of Xinjiang long staple cotton and the achievements of national culture integration. It also expresses the determination of China's high-end shirt brand "Pye faction" to be the guardian of Xinjiang long staple cotton and adhere to the promise of using the best quality Xinjiang long staple cotton.

The best protection for long staple cotton is consumption

In fact, during the 26 years of symbiosis and co prosperity with Xinjiang long staple cotton, Yida group has already integrated into the local area.

In 2011, the "Xinjiang Yida Yang Yuanlong Education Fund" was established, and successively donated 1.68 million yuan to build 10 primary schools in remote and poverty-stricken areas of Xinjiang. The employees of Yida donated 900 primary school students, with a total amount of 270000 yuan. These donations are mainly used for student guidance books, exercise books, exercise books, living expenses, etc. At the same time, Yida group's "Yida Book Network" donated 141 primary schools in southern and Northern Xinjiang, with a total value of 2.7 million yuan, totaling more than 264000 books.

In August 2003, Yida was the first one in Xinjiang to organize 58 cotton farmers' representatives to Xinjiang Yida Textile Co., Ltd. in Urumqi for free training, visit and exchange; organized 7 large cotton growers to Guangdong Yida Textile Co., Ltd. located in Gaoming, Foshan, Guangdong Province, to learn that cotton has become a high-quality product after spinning, weaving, cutting and sewing All the procedures of clothing export let cotton farmers know the important influence of the operation standard in the early cotton planting and picking process on the later weaving process. By organizing cotton farmers to visit and learn this way, it plays a positive role in improving the quality awareness and standardized operation of cotton farmers, and promoting the high-quality development of cotton in Xinjiang.

Despite the strong support of Chinese people, Xinjiang long staple cotton is indeed under pressure in the short term.

In response, Chen Haiying said that Yida group will, as always, consolidate the existing cotton research, primary processing and deep processing construction in Xinjiang, increase investment in Xinjiang, and make contributions to the local economic construction in Xinjiang.

Therefore, "textile and clothing weekly" also called for the best protection of the industry is consumption, only public consumption, can better promote the development of Xinjiang long staple cotton and industrial upgrading.