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Shenzhen International Underwear Exhibition Leads The Global Fashion Trend

2021/4/19 23:58:00 5601

ShenzhenUnderwear ExhibitionCulture Week

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Small underwear, big industry, big fashion. As the leader of global underwear fashion industry The 16th China (Shenzhen) international brand underwear Exhibition and 2021 China underwear culture week On April 19, the 16th curtain opening ceremony was held in Shenzhen Convention and Exhibition Center, which once again showed the brand-new strength of Shenzhen and Chinese underwear brands to the global industry.

And The 16th China (Shenzhen) international brand underwear exhibition and 2021 China underwear culture week During the same period, Shenzhen international underwear accessories and sewing equipment exhibition and Shenzhen International intimate clothing supply chain exhibition were also presented in Shenzhen Convention and Exhibition Center, with a total exhibition area of 82, With more than 800 exhibitors, more than 1000 high-quality underwear brands and tens of thousands of fashionable new products, the exhibition attracted many domestic and foreign buyers to seek cooperation opportunities and smooth the domestic and international "double cycle".

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High grade. As the only underwear industry exhibition held in Shenzhen, the exhibition was approved by the Ministry of Commerce, and guided by the Department of consumer goods industry of the Ministry of industry and information technology of the people's Republic of China, Guangdong Provincial Department of industry and information technology, Shenzhen Municipal Bureau of Commerce, Shenzhen Bureau of industry and information technology, Shenzhen Trade Promotion Commission and Shenzhen Futian District People's government Ltd. Co sponsored by the annual underwear industry event.

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There are many new technologies and new products, and the upstream and downstream industrial chain is complete. The exhibition focuses on new products, new technologies, new trends and new applications of underwear industry at home and abroad, and strives to build a professional exchange platform integrating business negotiation, international exchange and brand display for underwear manufacturers and upstream and downstream industry chains.

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International style. As an international exhibition, Shenzhen international underwear exhibition has an influence in the global underwear ecosystem, attracting the attention of many international well-known designers and show guides. Many international designers have cooperated with Shenzhen and domestic underwear enterprises with the help of the grand exhibition platform; domestic underwear enterprises can better expand the international market with the help of this platform.

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Ms. Pei Lei, deputy director of the Standing Committee of Shenzhen Municipal People's Congress, announced the opening ceremony

In the morning, the opening ceremony was held in hall 5 and dynamic release Hall of Shenzhen (Futian) Convention and Exhibition Center. Cao Xuejun, first-class inspector of the Department of consumer goods industry of the Ministry of industry and information technology of the people's Republic of China, Cao Tingrui, director of the textile department of the Department of consumer goods industry of the Ministry of industry and information technology of the people's Republic of China, Gao Yong, Secretary of the Party committee of the China Federation of textile industry, Wang Tiankai, former president of the China Textile Industry Federation, Xu Yingxin, vice president of the textile industry branch of the China Textile Industry Association and China Council for the promotion of trade, and WAN Shu, director of the consumer goods industry department of the Guangdong Provincial Ping, deputy director of the Standing Committee of Shenzhen Municipal People's Congress, Gao Lin, second level inspector of Shenzhen Municipal Bureau of Commerce, Zheng Xuan, first-class researcher of Shenzhen Municipal Bureau of industry and information technology, Tang Jin, deputy director of Shenzhen Trade Promotion Commission, Wang Jun, deputy district chief and member of Party group of Guangming District People's government, Wang Zhengchao, director of Shenzhen Municipal Convention and Exhibition Office, Chen Rizhou, deputy director of Guangming District Bureau of industry and information technology, Shenzhen Futian district enterprise Li Qiying, deputy director of the industry development service center, and other leading guests, as well as other business associations, representatives from various industrial clusters and professional markets, exhibitors, professional buyers and media friends, attended the opening ceremony of the exhibition to jointly open the curtain of China underwear culture week and the 16th Shenzhen international brand underwear exhibition.

Speech by Mr. Hu Zhibin, President of Shenzhen underwear industry association and chairman of Zhongrui intelligent International Holding Co., Ltd

On behalf of Shenzhen underwear industry association, President Hu Zhibin extended a warm welcome and heartfelt thanks to the guests! President Hu Zhibin said that after 15 years of development, Shenzhen underwear exhibition has become a comprehensive platform integrating fashion release, industry grand ceremony, annual competition, high-end forum and exhibition. The association is planning to build a live e-commerce Industrial Park and an online celebrity incubation base in the underwear industry, and join forces in the industry to invest resources to build the "three ones" project. In the future, the association will spare no effort to build a live e-commerce platform with the influence of the whole industry, gather and empower high-quality suppliers in the whole industry, build an online exhibition and trading platform that will never end, link consumers with the Internet mode, empower the underwear industry, and create a underwear live supply chain from the source of the industry.

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Speech by Mr. Gao Yong, Secretary of the Party committee of China Textile Industry Federation

In his speech, Secretary Gao Yong said that carrying forward China's underwear culture is of great significance to the construction of a textile power. It is not only the contribution of the textile industry to the prosperity of socialist culture, but also an important way for the textile industry to constantly meet the new expectations of the people for a better life. Secretary Gao Yong hopes that China underwear culture week will continue to build a good platform to promote the construction of independent brands and contribute more to the development of China's textile and clothing industry. The industry will achieve high-quality development of the textile industry in the new historical conditions, new era and new development stage.

Speech by Ms. Cao Xuejun, first class inspector of the Department of consumer goods industry, Ministry of industry and information technology of the people's Republic of China

Ms. Cao Xuejun said that after years of development, Shenzhen underwear exhibition is gradually becoming the world's most leading underwear industry exhibition trade platform, and has played an important role in promoting the transformation and upgrading of Guangdong and even the national textile and clothing industry. In the next five years, Shenzhen's underwear and garment industry should catch up with the rapid development of Shenzhen's fashion industry, grasp a new round of technological revolution and consumption reform, speed up the transformation and upgrading of the industry, and promote the transformation of the underwear industry to a high-quality development. The consumer goods department of the Ministry of industry and information technology will continue to support the development of Shenzhen textile and clothing industry, support the underwear industry to carry out the "three products" strategy, accelerate the brand construction of underwear industry, and promote the high-quality development of textile and clothing industry.

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Natural and "burning", underwear fashion show, shining around the world. Subsequently, a natural and "burning" underwear fashion trend release show was held. The opening show was exclusively hosted by Xinyi underwear innovation research and development center, and the new products of more than 20 well-known underwear surface accessories suppliers and brand manufacturers and concept products of the R & D center were collected to jointly present a new trend of underwear development integrating China's applied color system and post epidemic era.

Organic Art

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Phantom Garden

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Generation Z older children

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BOSS LADY

Big show in the wonderful visual enjoyment, bring industry thinking. It is reported that the trend show takes "underwear fashion" as the core concept, bringing four themes of "organic art, phantom garden, generation Z children, boss lady", 60 sets of selected concept products, presenting the fashion trend of underwear and outerwear, leading to the thinking of the relationship between underwear and outerwear.

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After the opening show, all the leading guests took the lead in visiting each exhibition hall under the leadership of the organizer. They had a close experience of the various fashion and cultural conflicts in the exhibition, listened to the challenges and demands of the development of the exhibition enterprises, understood the exhibition situation of each plate, highly affirmed the organization work of this exhibition, and gave great guidance to the development of underwear industry The guiding suggestions indicate the direction and enhance the confidence of exhibitors and organizers in the new year.

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Shenzhen underwear exhibition has always been an arena for enterprises to compete for business opportunities. Hundreds of underwear brands gathered together to discuss the development of underwear industry in the new year. From the perspective of industry development, this is a grand event of underwear new product display and fashion release; from the perspective of enterprise development, it has to be said that it is a new opportunity for resource exchange and self-development. This exhibition is a grand gathering with the largest number of exhibitors, the most abundant activities and the largest exhibition area. The guests, professional buyers and invited merchants of the exhibition exceeded the expected scale. On the first day of the exhibition, the visitors were like clouds, and the exhibitors returned with full loads.

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In the afternoon of the same day, the 2021 China underwear summit "digital intelligence growth · product effect first opportunity" theme forum, Dezhou Huayuan ecological "source · enlightening nature" theme forum, and fashion trend 2022 Chinese underwear designer salon were held in the forum area of hall 2 and Hall 6 of Shenzhen Convention and Exhibition Center. At the same time, the dynamic release Hall of No.5 hall has constantly staged wonderful brand shows. Red bean home dry cotton pajamas release conference, "such as kiss" brand special show, Langsha, fenyun & chenxinyu, a + & companion foam and other brand fashion release shows came in turn, burning the scene.

The golden belly bag award ceremony, the highest honor ceremony of the industry, will be held in the evening, which will become a big gathering of the industry's top celebrities and rookies. The next two days will continue to stage the competition + big show + Forum wonderful activities, not to be missed!

Relying on a strong network of media and audience resources at home and abroad, the exhibition has created a "Online + offline" linkage mode, and simultaneously carried out live "pictures + activity video" live broadcast, so as to spread the event to the world. To watch the event, please pay attention to the official wechat "siuf"_ "China", to watch the exhibition on the cloud, share opportunities and seek common development. (reporter Jiao Yanling)

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