2021 Keqiao Spring Textile Fair

With the comprehensive completion of a well-off society and the opening of a new journey of building a textile power, the domestic market demand level has been continuously improved, and the endogenous driving force of economic growth has been further enhanced. Especially in the face of the new development cycle and double cycle development pattern in the post epidemic era, the industry needs to clarify its positioning and work together to open up a new development pattern.

As a well-known professional, brand and international textile industry exhibition at home and abroad, China Shaoxing Keqiao international textile surface Accessories Expo (spring) With an exhibition area of 25000 square meters, it has gathered more than 500 powerful fabric enterprises. It will be held in the International Exhibition Center of China Light and textile city from May 6 to 8 to open the Spring Festival of the industry.

After more than 20 years of development, Keqiao Textile Fair It has become a diversified and whole industry chain exhibition and trade platform with the most sense of science and technology, innovation and fashion in the textile industry, integrating trade, science and technology, fashion, sustainable development and industry exchange, and has become the vane of high-quality development of the industry. This year's exhibition will gather the powerful forces inside and outside the industry, connect all links from the perspective of the whole industry chain, and present the source of innovation, business opportunities and fashion of the industry development in the new stage.

　　 Enhance the service value and expand the circle of friends

The impact of many uncertain factors accelerated the transformation and upgrading of the textile industry, and put forward higher and more professional requirements for the development of industry exhibitions. Under the new development pattern, Keqiao Textile Expo takes promoting the high-quality development of the industry as its own responsibility, takes the linkage of the industrial chain and the creation of one-stop service platform as the direction, combines with the industry development trend and new marketing channels, and constantly innovates the ideas of holding exhibitions and attracting investment, so as to help the industry enterprises to open up the supply and demand channels.

current Textile Fair Remarkable achievements have been made in attracting investment, which has not only won the full support of Zhejiang red and green blue, Zhejiang Yongan RONGTONG, Zhejiang Yongli warp knitting and Zhejiang Kewang textile, but also attracted new enterprises such as Zhejiang Huida and Shaoxing Zhongwei. The exhibition products are more abundant and diversified. The exhibits cover women's wear fabrics, denim fabrics, formal fabrics, casual fabrics, functional fabrics, sportswear fabrics and other categories. It is estimated that more than 400000 fashionable fabrics will appear in Keqiao Textile Expo.

Precise business docking is not only an important means to open up the supply and demand sides, but also an important way to improve the effectiveness of trade, and is a new driving force for the industry to overcome difficulties. For this reason, the organizers of this exhibition focused on the business model under the new market environment, made full use of the data resources of hundreds of thousands of customers accumulated over the years, relying on the technical advantages of point-to-point invitation, and achieved remarkable results in visiting and booking.

At that time, the site will not only gather high-quality clothing enterprises from Guangdong, Fujian, Jiangsu, Zhejiang, Henan, Shandong and other places, but also organize groups from Qingdao, Xiamen, Tianjin, Shenyang, Shenzhen and other places. At present, well-known enterprises such as Shandong qianrong home textile, Qingdao global garment, Ningbo shidannu group, Hongdou Group, Jiangsu Sunshine Group, mercury home textile, clothing and fashion were invited to the scene.

　 Improve the industrial chain and help the exhibition upgrade

More than 20 years of exhibition experience and industry accumulation have created Keqiao Textile Fair's keen market observation and industry insight. In this year's Textile Expo, the organizers will take the textile and clothing supply chain as the carrier, link the upstream and downstream of the industrial chain, hold 2021 Keqiao fashion week (spring) and 2021 China Keqiao Textile Printing Industry Exhibition (spring) to deeply cultivate the industry, All round display of textile industry science and technology, fashion, green charm and change signal.

At the same time, Keqiao fashion week will set up fashion design exhibition in No.2 sub Hall of China Textile City International Convention and Exhibition Center, which will be launched from four aspects: trend color release, sustainable innovation display, Jingwei masters' works display and fashion exchange forum. At the same time, a series of design exchange activities will be held to show the new vitality and new style of Keqiao Textile Industry.

In order to further link up with the Textile Expo, this year's textile printing industry exhibition will continue to play an important role as a platform for "displaying the charm of fashion technology and promoting industrial transformation and upgrading". During this period, it will bring supporting activities such as "playing with colors, detonating digital printing" forum, and "love color" will also bring the latest color trend interpretation.

Keqiao Textile Expo is not independent and closed, but smooth and linked. To improve the industrial chain, enrich the exhibition content, promote the balance of supply and demand, and help the exhibition upgrade, the Textile Expo has created a new pattern of holding exhibitions in the whole industry chain of the textile industry, and injected new momentum into Keqiao industry and market promotion. In this era of great change, this Keqiao Spring Textile Expo will once again gather high-quality resources and ideas for the industry, showing full industrial enthusiasm and industry confidence to meet challenges.

　　 Comply with the market orientation and strengthen the effect of Commerce and trade

At present, we are facing unprecedented challenges and unique development opportunities. The strong demand of the domestic market is forging a new development space. Therefore, this Textile Expo will follow the new development pattern of domestic large cycle as the main body and domestic and international double circulation promoting each other, relying on Keqiao's unique industrial resources and geographical advantages, Continue to play the industry function of "leading the global textile trend, showing the charm of fashion technology, promoting industrial transformation and upgrading, and building a platform for supply and demand trade".

According to reports, compared with previous years, the focus of this fair is on fabric R & D and production-oriented enterprises in the field of domestic trade, and foreign trade to domestic sales enterprises, and deeply plough into the domestic market. Compared with the high proportion of foreign trade enterprises accounting for more than 90% in the past, domestic trade enterprises accounted for more than 60% of the exhibition. I believe this is also the trend and direction of Keqiao Textile Expo in promoting "double cycle" based on "big cycle" for textile enterprises in the process of transformation.

In recent years, the deep integration of the textile industry and the digital economy has spawned a number of new scenarios, new models and new formats, and also enabled enterprises to reap more business opportunities. This year's Textile Expo has explored the new mode of digital exhibition. On the basis of making efforts to run offline physical exhibitions, Digital Textile Expo was launched again, and cloud live broadcast zone and online Red direct broadcast exhibition were set up at the exhibition site to help exhibitors lock in the new business opportunities of online and offline "dual channel" and integrate into the new pattern of "double cycle" at home and abroad.

It is understood that this year's Textile Expo will strengthen fabric live broadcast. During the exhibition, 24 times of high-quality fabric "live broadcast" and booth scene "cloth theater" will be provided to hundreds of thousands of member merchants to understand the Textile Expo in real time. In particular, the first day of the "cloud round table - using digital intelligence · textile digitization" will open the "Digital Textile Expo" to share new technologies and knowledge from the perspective of experts. It has built an online business docking platform for every agent, investor and buyer who pays attention to fashion and textile digitization, which will effectively create a dynamic environment for Keqiao Textile Industry.

Standing at the new starting point of the "14th five year plan" and based on the new development stage, Keqiao Textile Expo will play new roles and responsibilities in key areas such as scientific and technological innovation, improving the industrial chain, green development, expanding domestic demand, and digital reform. It will forge ahead with unique industrial feelings and distinct regional advantages, and promote the healthy, sustainable and high-quality development of the industry（ Reporter: Jiao Yanling)