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2020 Textile Machinery Joint Exhibition Intelligent Manufacturing Efficient Platform Held In National Convention And Exhibition Center (Shanghai)

2021/5/21 14:09:00 0

China International Textile Machinery Exhibition 2020ITMA AsiaCITMEITMAAsia

On May 15, with the first batch of textile machinery equipment officially submitted for customs declaration, China International Textile Machinery Exhibition 2020 and ITMA Asia Exhibition (hereinafter referred to as textile machinery joint exhibition) entered the "sprint" stage, which will be held in the National Exhibition Center (Shanghai) from June 12 to 16, 2021. After more than two years, this textile machinery joint exhibition is the world's first offline textile machinery professional exhibition in recent two years, which is particularly expected. What highlights will it present? In the "double cycle" development pattern, what kind of development trend and signal will be transmitted?

The new era gives new tasks, and new achievements are needed in the new journey. When the exhibition is about to be held, several media jointly interviewed Liang Pengcheng, executive vice president of textile industry branch of China Council for the promotion of international trade, and general manager of Beijing tegst International Exhibition Co., Ltd., to interpret the highlights of the exhibition in advance and discuss the industry development opportunities and directions.

Everything is ready

More than 1000 exhibitors and six pavilions are blooming

"With the steady recovery of the domestic textile and clothing industry, textile machinery joint exhibition is constantly ushering in good." Liang Pengcheng said in an interview that the extension of the exhibition has given the industry and enterprises more sufficient preparation time. According to the data of the National Bureau of statistics, in the first quarter of 2021, the industrial added value of China's textile industry increased by 20.3% year-on-year, 36.8 percentage points higher than the same period of last year. The output of main textile products increased in different ranges. On the one hand, after actively coping with and eliminating the impact of the epidemic in the last year, the upstream and downstream of the industrial chain have gradually recovered, and the production linkage is smooth; On the other hand, the consumer market gradually recovered, and the new business model accelerated the activation of the consumer market and led to the expansion of production.

This exhibition is the seventh since the joint exhibition was held. It has been more than two years since the joint exhibition was held. The docking demand for a long time is about to touch.

"At present, all preparations for the exhibition are ready, and only waiting for exhibitors and enterprises to appear." Liang Pengcheng said that up to now, more than 1200 exhibitors have registered for the 2020 textile machinery joint exhibition, which will use six exhibition halls of the National Convention and Exhibition Center (Shanghai). Among them, there are more than 1000 domestic exhibitors and more than 200 overseas exhibitors. Although overseas enterprises have been affected by the epidemic, all the representative large-scale enterprises have confirmed their participation.

On the whole, the exhibition presents the following four characteristics:

First, the world's first off-line textile machinery exhibition in recent two years is worth looking forward to. Since the end of ITMA Textile Machinery Fair in Barcelona in 2019, the global textile machinery exhibition has been in a "interrupted" state due to the epidemic situation. The two-year "vacuum period" makes the industry and enterprises need an effective platform to transfer new technology, new equipment and various solutions, and obtain market feedback from it; After the impact of the epidemic, the huge market gap, the new demands to be filled and the long-standing business demands will be released. Therefore, this joint exhibition in recent two years, the world's first textile machinery professional exhibition, and much to look forward to. At present, there are still many enterprises still waiting to participate in the exhibition, a rare industry event can not be missed.

Second, new formats and new application scenarios will help enhance the competitiveness of the textile industry chain. The emergence of new technologies, as well as the catalysis of the new epidemic situation, make the industry into a period of deep transformation. The combination of 5g + artificial intelligence, big data and cloud computing technology, as well as the demand for high-quality development and industrial upgrading of the textile industry, put forward new requirements for intelligent equipment. Many exhibitors in this exhibition will focus on the automation control, software system integration, information, logistics and other product technologies related to the intelligent textile industry. These technologies have been closely integrated with the textile machine host and textile technology, providing multi scene local solutions, which will help the continuous improvement of the competitiveness of the industrial chain.

Third, the strength of colleges and universities landed to help transform the achievements of production, teaching and research. This year's "research and Innovation Zone" will intensify its presentation, including Donghua University, Qingdao University, Wuhan Textile University, Xi'an Engineering University, Tianjin University of technology, Zhejiang University of science and technology. The exhibition of many new technological achievements will enhance the innovation service ability of equipment and process technology to a greater extent, and promote the transformation of scientific and technological achievements between industry, University and research Exchanges, cooperation and cross-border integration.

Fourth, a number of new technologies and new applications are upgraded to show the latest technological progress. Many well-known textile machinery manufacturers will show the latest application trends and technological progress to the industry through the textile machinery joint exhibition 2020. For example, Qingdao textile machinery newly developed faro-e pallet winder, wide carding machine, wide web laying machine; Cixing shares of the latest research and development of STG smart run computer flat machine products and first-line molding products; Swiss Rieter ring spinning machine joint hand; Autoairo AIRO spinning machine, etc.

The 14th five year plan

Scientific and technological innovation with self-reliance can win the future

This year is the opening year of the 14th five year plan, and "double circulation" has become the strategic choice and new feature of textile industry enterprises in market layout. The new blueprint is exciting, the prospect of the new journey is broad, and the path of the textile industry in the new era is gradually clear. Liang Pengcheng said that there are four directions worth exploring: independent innovation, developing new manufacturing industry, emphasizing domestic demand and internal circulation, and accelerating the development of low-carbon economy.

Independent innovation can make up for the shortcomings. Only the self-reliance and self-improvement of scientific and technological innovation can win the initiative and win the future. As far as the textile industry is concerned, many key components, devices and links still rely on imports, and there is still a lot of room for improvement in product quality and production technology. This requires us: first, we should tackle the technical problems in a down-to-earth manner, and make up for the short plates and forge the long plates; Second, accelerate the deep integration of industry, University and research, combine scientific and technological achievements with market demand, and create an ecological environment of independent innovation; The third is to enhance the strategic deployment of innovation, and the industry association should make a long-term plan for industrial independent innovation.

Develop new manufacturing industries. The digital economy has triggered profound changes in global manufacturing industry, and the epidemic situation has accelerated the pace of digitalization in all walks of life. In fact, the textile industry has taken the lead in terms of digitalization and intellectualization, especially in the intelligent aspect of textile machinery. The development achievements in the past two years are very remarkable. From the recent two textile machinery joint exhibitions, we can see that all kinds of new technologies and new applications emerge one after another, playing a very positive role in promoting the upgrading of the textile industry and structural adjustment.

Stable growth in internal circulation. The dual cycle with domestic demand as the main body is the inevitable way out under the current environment, and also the main direction for the economy to seek the increment pole. Super large scale domestic market and constantly upgrading consumer demand are transforming into huge space for industry development. At present, affected by the restrictions on the cross-border flow of people under the epidemic situation, the global exhibition market has basically formed a regional development trend. Local enterprises mainly participate in the exhibition, and overseas enterprises take the form of showroom to connect online or after the exhibition. China's market capacity is vast, from textile machinery to textile. From the present point of view, to meet the domestic market demand as the main body, to open up the domestic and foreign markets in series is the necessary measure for the industry to maintain stable growth.

Accelerate the development of low-carbon economy. In the long-term goal of 2035, it is proposed that "green production and lifestyle should be widely formed, and the carbon emission will be stable after reaching the peak", which puts forward higher requirements for the development of the industry. The green transformation of the industry has become a "just need". We should vigorously promote the development and application of energy-saving and consumption reducing processing technology and equipment, and accelerate the feasibility study and implementation of zero emission in all aspects of the textile industry.

Live up to expectations

"Online + offline" dual drive to ensure the effectiveness of the exhibition

When talking about the expected effect of this joint exhibition of textile machinery, Liang Pengcheng said: the professional exhibition teams such as CCPIT, textile machinery association, China Exhibition Group and European textile machinery manufacturers' committee are the organizers, practitioners and promoters. They will know the responsibility from the heart, bear the responsibility in the body, and perform the responsibility in the practice, so as to escort the exhibition.

Deeply rooted in the industry is the biggest strength and strength of China Textile Industry Federation series joint exhibition. From the perspective of the effectiveness of the 2021 series of exhibitions, the hot business docking of fabrics, yarn, clothing and so on is extending to the equipment end, making this textile machinery joint exhibition more exciting.

According to reports, at the spring joint exhibition just concluded in late March this year, 140000 professional visitors came to visit the five major exhibitions. In fact, since the second half of 2020, all kinds of textile industry exhibitions have returned to the line one after another. From Shenzhen to Shanghai, from fabrics, yarns to clothing, home textiles and knitting, the exuberant popularity and actual display effect of the scene have injected a strong needle into the industry, and laid a lot of epidemic prevention and emergency management foundation for textile machinery joint exhibition.

It is worth mentioning that in order to ensure the trade effect and internationality, this exhibition will adopt the "Online + offline dual drive mode".

Offline:

Rely on the industry and get through the internal resource circulation. The organizer of textile machinery joint exhibition has accumulated huge audience resources by holding various exhibitions and industry activities for many years, and has carried out audience survey during which, providing strong data support for textile machinery exhibition; At the same time, with the help of the conference and activity platform of various professional associations of China Textile Federation, the organizers have carried out invitation for exhibitions to ensure accurate investment promotion.

Domestic and foreign industry organizations are closely linked. The organizer has invited more than 400 textile and clothing merchants' associations and received good feedback. Meanwhile, according to the different characteristics of the four major exhibition fields, the organizer has conducted targeted audience invitation and organization to the corresponding business associations. At present, the group visit work is going on in an orderly manner. In addition, the organizers have been committed to promoting exchanges and cooperation in the textile industry of various countries for many years. They have been working closely with the overseas textile and clothing business associations, overseas offices in China and the commercial offices of embassies in various countries, and constantly strengthen the contact and docking with overseas buyers.

Online:

Exhibitor customer invitation system upgrade, invite customers to visit for free. In order to provide better service and convenience for the majority of participating enterprises to invite customers to visit, the organizing committee specially adjusts the ticket purchasing criteria: all enterprises that have obtained the qualification of textile machinery joint exhibition 2020 will apply for admission tickets for customers through the "Exhibitor customer invitation system", and the relevant expenses shall be borne by the exhibition organizer.

Direct broadcast activity drainage. Through official website, wechat public platform, cooperative media and its own database, the organizer will open the section of "joint exhibition wonderful activities to be seen first", so as to publicize and promote all kinds of activities spontaneously held by participating enterprises at the exhibition site in advance, including but not limited to new product release, exhibits introduction, online conference, live interaction, etc, Through the huge resources and coverage of the exhibition, it can help exhibitors to drain accurately.

Media network online continuous promotion. Textile machinery joint exhibition has more than 100 cooperative media resources in the world. Since the start of exhibition recruitment, media publicity has been carried out in an orderly manner. Even during the postponement period, global media exposure did not stop. They use websites, wechat, member email and other ways to make the exhibition information timely and accurately transmitted in the global industry, which has played a positive role in promoting the image of the exhibition and attracting exhibitors. In addition to the traditional cooperative media, the sponsor will also use big data means to cover the app terminals and friends circle of target audience, and carry out point-to-point community marketing, so as to make continuous efforts for accurate invitation of on-site audience.

Take advantage of the wind to go, long sky thousands of miles. In the end, Liang Pengcheng said that he believed that with the efforts of various parties and the expectation and support of all people, when the textile machinery joint exhibition 2020 opens on June 12, it will build an efficient communication and docking platform for the upstream and downstream users of the entire textile industry chain. In the new journey, the industry has a huge space for development, full of opportunities and promising prospects. I believe that the supply and demand sides, while feeling the market enthusiasm, must find the core key to advance development, create new space for growth and open up a new world for development.


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