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Red Bean And Black Bean 34; The Pioneer Of The Party'S Kindness In The Annual Report; Shen Xiying: Running Against Time; Foreign Trader

2021/6/7 12:06:00 134

Red BeansUnderwear BrandClothing Brand

Turn over Shen Xiying Red bean A long list of personal honors and excellent "report card" is particularly eye-catching. She has won the group marketing model twice, and the New York three companies of red bean international company's American business unit under her leadership have achieved double growth in sales profit for two consecutive years in 2019 and 2020. Especially in 2020, under the great pressure brought by the outbreak of the epidemic on the global economy, Shen Xiying resolutely implemented the decision of "traditional foreign trade + anti epidemic materials", completed the anti epidemic materials of US $10.83 million, realized the sales of a total of 16 million US dollars, realized the profit of more than 10 million yuan, and the profit increased by 174.9% compared with the same period, It provides a strong guarantee for the sustainable and steady development of the company.

In the comprehensive ranking of the group's three level enterprises in 2020, the three companies in New York ranked sixth Shen Xiying At the same time, he was honored as the vanguard of red bean party members in the activity of "Celebrating the party's kindness in the annual report of the people's Republic of China".

Behind the "hard core" achievements, we must have made great efforts.

The target customers of the three companies in New York are the American market. In 2020, with the rapid spread of the global epidemic, overseas customers began to face some difficult situations, such as closing stores, bankruptcy and restructuring, which affected the company's foreign trade business“ Under the epidemic situation, not only challenges, but opportunities and challenges coexist. " After the decision of "traditional foreign trade + epidemic prevention materials" was firmly established, Shen Xiying quickly divided the team into two teams with clear responsibilities. One team continued to stick to the traditional foreign trade business, and the other seized the opportunity of epidemic prevention materials.

Compared with tradition Foreign trade business For Shen Xiying's team, epidemic prevention materials and their export are new areas for Shen Xiying's team: "at that time, we didn't know much about the knowledge and situation of epidemic prevention materials export. They were all brand-new, and a lot of knowledge was learned by doing."

At that time, in order to win more orders, on the one hand, the team stood in line every day to maintain uninterrupted telephone communication with overseas customers. Due to the time difference, the team often started from 4:00 p.m. and had to be busy until late at night or even early in the morning. On the other hand, Shen Xiying is constantly running in the front line, fully mastering and learning the situation of various factories and foreign trade companies, sharing learning in the team in time, and also setting up an anti epidemic materials assault team in the company. If there is no production line, we can make machines and arrange assembly lines by ourselves. The proofing master and the follow-up master can do all the work on the machine. We just pull out a production line in the workshop.

7 million masks, 14 tons of melt blown cloth, 1.3 million nitrile gloves... Batch after batch of orders, Shen Xiying's team experience is also constantly accumulating, "from the initial completely did not understand, to the beginning to have a systematic understanding, to be able to have an inquiry one minute to return." Therefore, by the time of receiving a large order of 2.7 million pieces of isolation clothing, Shen Xiying's team already had enough knowledge reserve and strong executive power. The 9-person anti epidemic material team was temporarily dispatched to fight with five factories and 500 workers for 45 consecutive days. Every day, he watched the production line until 8:00 p.m., and even more than 12:00 p.m. when it came to shipment. In this way, we will stick to our posts all month, and finally deliver 2.7 million pieces of isolation clothes to customers on schedule with quality and quantity.

Shen Xiying is very satisfied with the team's spirit and combat effectiveness: "the team has a clear division of labor, close cooperation, smooth shipment, safe collection, quality and service are highly recognized by customers, which reflects the hard-working" sanniu spirit "of Hongdou foreign trade personnel, and the characteristics of fast, stable and practical team of the three New York companies."

Running against time is not only the normal situation of Shen Xiying's foreign trade work in recent 20 years, but also a collective spirit, which has been inherited in the company's team.

Clothing foreign trade as a very traditional work, overtime for "foreign trade people" is like a common meal. Often, to ensure the order shipping time, the whole team worked in the factory for several days and nights without rest until the goods were loaded into the container, so that they could go home to sleep. Especially in July, the hottest month of the year, it is the peak of the company's coat shipment. The time is tight and the task is heavy. The merchandiser and workers often have to work in containers under the high temperature of 50 degrees, but there is no complaint. This makes Shen Xiying feel deeply: "the core competitiveness of winning orders is cost, service and supply chain integration, And all this depends on the team's hard work and pressure, as well as the spirit of selflessness and mission. "

At present, in addition to focusing on traditional foreign trade, the three companies in New York have separately set up two groups, one is responsible for the development of new customers of traditional foreign trade and epidemic prevention materials, and the other is responsible for the new projects of sheen and vipshop's self built brand. It is a new business segment of the company and is mainly promoted by EVA and coco, two post-90s young employees.

The new business sector has high requirements on time and efficiency. For example, sheen, there is only 5 days for each order from the customer's order to the production to the completion of delivery, and the delivery time is not negotiable“ All year round. " Coco, the head of Sheen's business, asked himself. This May Day holiday, COCO Finally, he took the time to climb the mountain, but he was still dealing with the business while climbing the mountain: "manager Shen is constantly learning. Why don't we make progress?"

If "spell" is the quality coco learned from Shen Xiying, then "warm" is Shen Xiying's greatest feeling. The young employees of Shen Xiying's team grew very fast by giving them trust, support and help, boldly using young employees as business directors and training the team.

"They have to be better than me!" This is not only the requirement of Shen Xiying to the team, but also the pride that the team gives back to her.

Shen Xiying is very modest about the award of the vanguard of red bean party members: "behind the honor is not only my efforts, but also the efforts of a group of people who have achieved my honor as a pioneer of Party members." She said that the achievements always belong to the past. As a party member, she is shouldering a heavy responsibility. In the future, she will continue to uphold the group's "forty million" spirit, give full play to the vanguard and exemplary role of Party members, continue to lead the team's small partners to work hard, repay the company's trust with better achievements, and do not live up to this honor.

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