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Let The High-Quality Products Of Our Country Carry Forward! Party Member'S "Three Guns" Gold Lettered Signboard

2021/6/8 17:02:00 0

Leading StockBrandThree Guns

Sangun brand is a well-known domestic brand of Dongfang International Group. Since its establishment in the 1930s, the original intention of the brand has always been unchanged, and the original intention of revitalizing national brands should be kept in mind. In the course of carrying forward the fine products of Chinese products, generation after generation of Communist Party members have gathered the strength of "three guns" brand forward.

Pure heart reshapes brand youth

Su Shounan, a national labor model and outstanding textile entrepreneur, is the founder of sangun brand and an old Communist Party member. In 1977, he became the director of Shanghai No.9 knitting factory. At that time, Shanghai No.9 knitting factory had more than 20 trademarks. Su Shounan concentrated on cultivating the three guns brand, which was born in the Anti Japanese War era and contains patriotic gene. In the 1980s, sangun brand won the title of "Shanghai famous trademark". In the early 1990s, sushounan organized the implementation of brand development strategy, continuously developed the leading market fist products with the world famous brand as the competitor, and made the national brand of sangun full of youth through annexation and expansion.

In the journey of revitalizing the three guns brand, there are many moving stories. Among them, it competes with international brands on the same stage, which fully demonstrates the elegant demeanor of three guns as a national brand. At the Chinese and foreign famous knitting products meeting held in 1995, Su Shounan put forward that the slogan should be "advocating national products, developing national industry, developing world famous brands, and Promoting Sino foreign exchanges". At the exhibition, the marketing strategies of overseas famous brands were flexible and diversified, and medium-grade products were added in the variety structure, and the market was expanded by making profits. However, sangun brand was better relying on quality and excellent cost performance ratio, and its sales revenue was greatly increased.

Su Shounan's strategy is to make sangun brand enter the ranks of world famous brands in the competition with world famous brands. He firmly believes that this goal can be achieved. In 1994 and 1995, the sales of sangun brand were at its peak. Many overseas enterprises were optimistic about the intangible assets of sangun brand, which amounted to hundreds of millions of yuan, and intended to carry out comprehensive cooperation on the condition that the foreign party held the shares. At that time, every time Shanghai No.9 knitting factory merged a loss making enterprise, it would increase the asset liability ratio of the enterprise, just like a "high fever". At that time, Baida knitting factory was just merged, and the total owner's equity of sangun brand was only more than 40 million yuan, and the asset liability ratio was as high as 96%. Huge funds were urgently needed to reduce business risks. However, Su Shounan is extremely calm in the face of foreign joint venture requirements. He clearly realized that sangun brand is in an extraordinary period of development, and high asset liability ratio is a temporary phenomenon formed under extraordinary circumstances. With the support of banks, as long as we rely on the advantages of the three guns brand and operate carefully, the high asset liability ratio will be gradually alleviated. Although the injection of huge amount of foreign capital will reduce the pressure of enterprise management, it will also cause the loss of brand. Therefore, Su Shounan, with a pure heart and a firm belief, wants to build the sangun brand into a national product.

The vanguard of Party members takes the lead in educating people with practical work

In recent years, in the face of the new development situation, in order to make the three guns brand shine new brilliance, Party members pioneers take the lead in practical work, train the team, and inject continuous strength into the iterative upgrading of the brand.

Under the leadership of Wang Weimin, Secretary of the Party committee and chairman of the board of directors of Leading Stock Co., Ltd., the leading group of the party and government of the enterprise, starting from the firm political belief, maintaining strategic determination, strengthening the construction of core competence, and combining with the actual situation of the company, learn to use new ideas and new methods, and make full preparation in ideology, concept and action, In order to cope with the complex and changeable economic pattern at home and abroad and the challenge of major epidemic situation faced by mankind.

In recent years, sangun brand has been actively integrated into the new development pattern with domestic big cycle as the main body and domestic and international double circulation promoting each other, seizing the strategic opportunity of global market, and promoting the process of sangun brand going out to sea through the simultaneous development of online and offline.

Tan Ming is the deputy general manager of leading shares, focusing on three gun brand export business. As a party member cadre, charge ahead, regardless of personal gains and losses. In response to the strategy of "global layout and transnational operation" of Orient International Group, in the past two years, under the leadership and coordination of Tan Ming, sangun brand successfully realized the landing of offline physical exclusive stores in Vietnam at a lower cost, which made a positive exploration for expanding the brand's overseas retail business. Under the leadership of Tan Ming, through strengthening the system construction, staff training and external publicity, the brand can quickly generate benefits overseas.

Faced with the situation that the import business started almost from scratch and there was a serious shortage of relevant talents, Tan Ming did not fear any difficulties at all. Instead, he bravely shouldered the heavy burden and became the most active person to study import business, pay attention to import market and research channel construction. He planned ahead of schedule, successfully completed the recruitment work of three overseas enterprises before the first China International Import Expo, and reached exhibition cooperation with these enterprises, which laid a foundation for the development of import business.

Tan Ming has more than 20 years of foreign trade experience, starting from the document clerk, familiar with all foreign trade processes, strong business ability. Inspired and helped by him, a number of young business backbones have emerged, which has injected momentum into the sustainable development of enterprises.

Party members shouldering the heavy responsibility of anti epidemic

There are 6 three-level Party organizations and 12 four-level Party organizations under the leading stock Party committee of the enterprise owned by sangun brand, and there are 315 party members. The Party committee of the enterprise is committed to tempering a grass-roots party organization team with high political standing and active responsibility. In 2020, the fight against new crown pneumonia has become a test of the core capacity building achievements of the company's grass-roots party organizations. Among them, the most outstanding performance is that the temporary Party branch of the mask workshop established to fight the epidemic has played a strong team fighting capacity.

Looking back on the fighting process of the temporary Party branch in the mask workshop in the new coronal pneumonia epidemic, the party members of the Party branch firmly fulfilled the promise of "the country needs, three guns will go all out", giving full play to the advanced nature of Party members, reflecting a strong sense of political mission and the spirit of responsibility. In the face of difficulties, all leading cadres and Communist Party members rushed forward to lead the staff to carry forward the enterprise style of "four tenacity, four fearlessness and four special abilities", adhere to the original intention in the anti epidemic, take the mission in the prevention and control, and interpret the cultural essence of "patriotism, first, fashion and health" with practical actions.

After the outbreak of the epidemic in early 2020, according to the requirements of the Party committee of the group, sangun brand quickly organized the emergency inter bank transfer of anti epidemic materials such as masks, and quickly established a disposable mask production workshop. The production of the whole mask workshop started from scratch, and everyone worked together to scientifically explore and optimize the mask packaging process from the aspects of production process, mask product number, auxiliary materials, packaging requirements, quality inspection, volunteer deployment and other aspects, so as to achieve accurate docking in the shortest time and save labor.

Since the outbreak of SARS in 2003, sangun brand has been focusing on underwear production for a long time, and has not produced masks for a long time. In order to put the enterprise into the production of masks at the critical moment required by the state, Li Tianjian, a member of the Communist Party and deputy general manager of sangun, immediately organized the technical center personnel to handle the relevant production license, formulate the relevant production technical standards and processes of the company's civil masks, and implement the layout adjustment of equipment and facilities for the production of anti epidemic materials, And do a good job in docking and coordinating the production requirements of epidemic prevention materials of Shanghai Economic and Information Commission. In order to ensure the efficient and smooth progress of various epidemic prevention projects such as mask production line and purification workshop, and ensure the safe delivery and production of equipment and facilities, he often works late at night, sometimes even sticks to his post for several consecutive days, and even has no time to take care of his father who is seriously ill in the hospital.

Since Dafeng was transferred back to Shanghai, Wang Zhen, a Communist Party member and director of the knitting workshop, only knows how to make warm underwear. He teaches himself mask production online. He leads his "Dafeng team" to stick to the production line every day, learning and exploring. He spends more than ten hours a day in the mask workshop, and sometimes even stays up all night studying the production process of mask machines Equipment operation and maintenance technology, only to be able to smoothly debug the mask production line in the shortest time, improve production capacity. In the process of organizing the production of mask workshop, due to the impact of the epidemic situation, people returning to Shanghai during the Spring Festival have been greatly affected, and the mask production has encountered the difficulty of labor shortage. Wang Shiyong, Secretary of the temporary Party branch of the mask workshop, deputy secretary of the Party committee and chairman of the trade union of the company, led the party organization secretaries of the business departments and subsidiaries to take the lead in setting an example and joining the volunteer army of mask packaging.

Huang Weifeng, the head of the leading shares and three gun party Mass Work Department, is a 26 year old Party member. As a party worker, Huang Weifeng not only focuses on the propaganda work of the mask workshop, but also is responsible for the installation and debugging of the sealing machine in the mask packaging workshop. For each machine, he has to operate the machine himself, be familiar with the performance of the components, teach the volunteers how to use it, remind them of the precautions and key points of operation on site, and regularly inspect the equipment maintenance during the safety production.

At the beginning of the establishment of the temporary mask workshop, the failure of the mask machine was frequent. New equipment, new process, new process, so that everyone seems a little confused. Not familiar with the ultrasonic welding machine, Huang Weifeng invited maintenance technicians from the factory and taught the principle of ultrasonic welding together with the maintenance personnel. The conveying tension of melt blown fabric and non-woven fabric on roller is not synchronous, and the production process is not smooth. In order to complete the company's established tasks, he and workshop technicians jointly research and innovate. By carefully consulting the equipment parameters and data calculation, with the accumulated excellent professional knowledge, he finally produced the design drawings, improved the synchronous roller and stabilized the production. The successful test of synchronous roller technical transformation was affirmed by two equipment suppliers, and the technical scheme of follow-up equipment was adjusted rapidly. In addition to the success of technical transformation, Huang Weifeng improved the synchronous rollers of all different types of mask machines in batches, which contributed to the quality increase of mask production.

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