Home >

Chengbei Market Of China'S Light And Textile Industry

2021/8/19 10:28:00 159

Textile City North Market

      Since the beginning of this year, China Light and Textile City North market has pressed the "fast forward key" of transformation and upgrading and organic renewal, closely centering on the "5 + 2" work idea of light and textile city group, strengthened market service awareness, promoted the transformation of market hardware facilities, optimized the market business environment, accelerated the development of market cultivation, and actively promoted the construction of digital market, Promote the steady improvement of market production, operation and management performance.

      In the process of resource gathering and integration after the collision of Keqiao Textile tradition and innovation, north market stands in a special position. In the words of Ruan Haifeng, general manager of North Market Branch of Zhejiang China Light and Textile City Group Co., Ltd., "compared with other brother markets, the environment and supporting facilities of the northern market may be a bit old, but it carries the entrepreneurial dream of generations of Keqiao people to get rich, creating more and more" leading geese "to help them fly higher and farther."

If we find the breakthrough point of development, we can open up a new situation. The north market management team will focus on innovation, consolidate and deepen the "three services" work, and actively promote the normalization and refinement of the "three services" work. The company's leading group, Party members and cadres, and front-line management staff actively go to the market to visit merchants, actively listen to the opinions and suggestions of market operators, and provide timely services to business households in accordance with the work requirements of "finding a prominent problem, proposing a solution, and doing a good job of helping practical matters".

Seize the opportunity and promote the upgrading of special zones with special features

At the end of June, the north market promoted industrial agglomeration, industrial innovation and industrial upgrading with new ideas, new mechanisms and new carriers. The fashion fabric exhibition area on the third floor of market area 1 was officially opened. At present, there are 82 business rooms and 15 business households have settled in. Ruan Haifeng told reporters: "this is an opportunity and a challenge for the development of the northern market."

In recent years, the third floor of the north market has been restricted by its geographical location, business model and market hardware facilities. In addition, the market area on the first floor is relatively small, but the rent is relatively high. In order to improve the balance, in the early stage, the north market management team carried out regional planning through field visits, registration of interested customers, and business household forum, combined with the opinions and suggestions of business owners, and invested about 460000 yuan in hardware transformation and upgrading, including whitewashing of the overall wall surface, registration of interested customers, and business household forum Ceiling and lighting works. At the same time, the north market also strengthened its publicity efforts by hanging large-scale advertising flags, placing opening billboards, setting up guide boards and shooting shaking sound, which enhanced the popularity of the fashion exhibition area and laid a good foundation for the market to attract investment and expand the market.

Xingsheng textile has set up outlets in Guangzhou, Keqiao and other places, and has advantages in fashion trend, production and trade. Since 2017, the company has set up a store in the north market. According to Chen qiongru, the principal, the exhibition hall on the third floor will help the market and operators win-win development, and the quality and efficiency will reach a higher level. When you come to the exhibition hall of zhengxingsheng Textile Co., Ltd., the fabrics of candy color are placed and the sample clothes design of famous brands are concise. The overall decoration style is fresh and elegant, fashionable and simple. There is not only abundant business negotiation space, but also a complete boutique exhibition area.

Ruan Haifeng said that as a market management service provider, we should actively promote market innovation, promote the development of the special area with the market, and accelerate the market transformation with the development of the special area, so that the two can interact and promote each other“ In the next step, we will do a good job in the promotion and investment promotion work of the fashion fabric exhibition area, and at the same time, we will fully explore and cultivate new business zones. According to the characteristics of the market fabric management, we plan to set up a lace fabric exclusive area on the second floor of the Second District, and focus on the foreign investment promotion work of lace operators in the second half of the year. "

A good way to improve business environment

The transformation and upgrading of the north market is realized by creating a fabric zone, which is a new practice of integrating traditional textile and fashion creativity. In the zone, you can also see the settings of T-stage and live broadcast area, which fully play the superposition function of each block. Ruan Haifeng told reporters that the establishment of a fabric zone is also one of the measures taken by the north market to optimize the business environment. The north market promotes organic renewal planning by integrating the original supporting services“ The northern market not only undertakes the industrial foundation and cultural heritage of the past and the present, but also connects with the future and actively cultivates the new economy. "

Chuangguan textile is mainly engaged in various kinds of Tencel, Xinjiang long staple cotton and lyocel fabrics. The store is located in the main entrance aisle of the north market. The simple and modern decoration style changes the impression of traditional stores. Shen GUANCHEN, general manager of the company, introduced that chuangguan textile mainly produces original, original, ecological and popular fabrics, and constantly radiates its own vitality on the basis of meeting the needs of customers. Chuangguan textile has set up a store in the north market in 2007, and it will renovate it every year. "On the one hand, it is to give customers a better experience. On the other hand, I think the store itself is a key part of the market environment. We should also continuously optimize and innovate our own office environment to" add to the cake "the overall business environment of the market

Through beautifying the "small family" and improving the "everyone", the north market management team is also optimizing and rectifying the market environment. This year, the northern market has made great efforts to improve the business environment. Taking the installation of smart meters as the breakthrough point, we should actively promote the digital construction of the market; Four new elevators were added to the market and put into use in early June to facilitate the entry and exit of business households and merchants; Continue to upgrade and improve market guidance signs; Complete the development plan of soft film light box; The daylighting wells in the three districts are reformed; The automatic smoke alarm system is added. On the premise of the original spray system, the fire warning system is added. The automatic smoke alarm system can quickly sense the fire smoke. Through the direct response of data, it can fight for gold for the staff for three minutes. The total number of transformation points is more than 7000, covering the whole market area.

During the interview, the reporter found that the uniform and standardized lintel advertisement, channel ceiling production, light box guide sign, wall whitewash, wall tile laying, lighting, large advertisement hanging on the periphery of the market, round hall, middle passage, etc., are all promoting the benign and sustainable development of the market.  

Only by practicing internal skill, can we achieve the goal of long-term development

As a professional textile fabric market, the north market, whether it is combined with fashion and creativity to set up a special zone, or to continuously optimize the business environment, is essentially to do its own work, promote industrial transformation and market development.

For the market management service providers, in view of the current severe situation of epidemic prevention and control, on the basis of doing a good job in the body temperature measurement of the company's employees and employees of outsourcing units and other epidemic prevention and control work, comprehensively disinfect all corners of the market, overcome the practical difficulties of large number of business rooms and large flow of people, actively do a good job in epidemic prevention and control of its whereabouts at any time, Strengthen the management of personnel in and out of the market during the rest of the city, including the full closed management of the fitter's real name registration, temperature measurement and admission to the market. At the same time, the use of radio, electronic screens, banners, etc., to do a good job of epidemic prevention and control publicity.

For market operators, how to control the epidemic situation at the same time to grasp product development and marketing is the focus of the current work. Jinhong textile in the north market nearly 30 years, has completed the "new old" alternation, realized the company's own transformation“ In the past two years, under my leadership, the company's products began to transform to the direction of finished fabrics, directly expanding our customer source. In the original gray cloth advantage, 90% of the product pattern is our original According to Liang Jiayi, the person in charge of the company, Jinhong textile is currently focusing on salt shrinkable fabrics, which have strong texture sense, skin friendly comfort and strong plasticity. The company currently cooperates with Zara, leting, ur and other brands.

"For me, it's natural for me to graft the original advantages onto higher quality products, but in this process, it's the key to the development of an enterprise to practice internal skills and strictly abide by quality control." In order to better develop and maintain customers, the company sets up exhibition hall in the fashion fabric exhibition area on the third floor, and promotes the positive interaction between tangible market and intangible market through online business such as tremolo and wechat applet.

There is a long way to go; Don't forget your original intention and forge ahead. Carrying the dream and hope slowly, the high position positioning north market stands at the wind outlet of transformation and development. Through constantly updating the concept, mechanism and carrier, it strives to be an example of innovation and breakthrough, and strive to be a fashion development demonstration.

Ruan Haifeng

General manager of North Market Branch of Zhejiang China Textile City Group Co., Ltd

Break through multiple points and draw up an "upward line"

Take the lead and fight for the first, and climb again. Compared with the heat wave of high temperature, the enthusiasm of the north market management team and business operators is higher and higher. As the market with the largest floor area and the largest number of single business rooms in China's light and Textile City, the north market covers an area of 36000 square meters, with more than 4400 single business rooms, which witness the transformation of China's light and textile city from big to strong and going to the world.

In the first half of this year, Ruan Haifeng said that in the first half of this year, the company focused on the construction of digital market, investment promotion and engineering construction, focused on the centralized improvement of safety, order and health and long-term management, and made concerted efforts to improve market hardware facilities and business environment, so as to promote the prosperity of China Merchants.

The north market has more speed and passion. In the second half of the year, the north market will continue to further develop its working concept, innovate its working methods, and make efforts to improve the market environment, attract more investment, and improve the satisfaction of business households“ Under the new normal, if we want to realize the market development "climbing over the hurdle", only by doing a good job of transformation and upgrading "first hand chess", can we make a full use of the overall situation and win by surprise. " Ruan Haifeng said.

  • Related reading

China Textile City: Knitted Fabrics Continue To Sell Well In Autumn

Mall Express
|
2021/8/19 8:32:00
0

In Less Than 8 Months, The Export Value Of China Textile City Exceeded 1 Billion US Dollars

Mall Express
|
2021/8/17 10:16:00
1

China Light And Textile City: Orders From Cotton Distribution Department In Autumn Are Still Active

Mall Express
|
2021/8/17 10:05:00
5

China Textile City: Knitting Fabric Sales Highlights Continue

Mall Express
|
2021/8/13 15:05:00
1

China Textile City: The Rise Of Polyester / Ammonia Elastic Fabric

Mall Express
|
2021/8/11 17:53:00
5
Read the next article

A Number Of Shipping Companies Began To Raise A Number Of Surcharges

Maersk predicts that the three regions most affected by this year's golden week are North America, the Asia Pacific region and Northern Europe.