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Protection Of Original Design And Construction Of Fashion Power

2021/9/26 13:23:00 0

Original Design

  

In order to strengthen the protection of clothing intellectual property rights, maintain the order of fair competition in the industry, promote the construction of clothing brands, and explore the protection scheme of original clothing design, the project was sponsored by China clothing association, undertaken by bosden International Holding Co., Ltd., and co organized by Alibaba anti counterfeiting Alliance (AACA) "Seminar on the protection of original design in China's garment industry" It was held in Changshu, Jiangsu Province. The meeting analyzed and exchanged the problems existing in the protection of China's clothing original design, discussed the existing laws and regulations, policy formulation, industry conventions, technical platform, domestic and foreign experience, and jointly explored the feasible scheme and innovation path suitable for the protection of China's clothing original design.


Yang Xiaodong, full-time vice president of China Garment Association; Qi Yuanxun, deputy secretary general and director of industry department; Mei Dong, executive director of bosden International Holding Co., Ltd.; hang Zhiwei, director and Cai Jiacheng, deputy director of China (Suzhou) intellectual property protection center; Xu Zhiwen and Hong Jin, vice chairman of Beijing anti infringement and counterfeiting alliance; Zhou Wei, vice president of Changshu people's court, Xi Yue, person in charge of Alibaba's original protection platform, and Wang Xin, deputy director of platform management department More than 30 representatives from key enterprises such as brand enterprises, platform enterprises and designer brands attended the meeting. The seminar was organized by Liao Bo, deputy director of Industry Department of China Garment Association host.


After more than 40 years of innovation and development of reform and opening up, China's clothing industry has completed the development stage of manufacturing power. No matter in terms of output, efficiency, export, or from the integrity of the industrial chain, "clothing power" deserves to be worthy. Facing the "fourteenth five year plan" and the long-term goal of 2035, China's clothing industry has opened a new journey of becoming a powerful fashion country. The original design of clothing is an important dimension and supporting force.


Speech by Yang Xiaodong, full time vice president of China Garment Association


Yang Xiaodong, full time vice president of China Garment Association In his speech, he said that the new journey of the "14th five year plan" has begun. China's clothing industry has changed from a manufacturing power to a fashion power. Relying on brand innovation and original design, it is on the agenda to show Chinese clothing culture and brand confidence and protect original clothing design. China Garment Association will improve its political position, strengthen industrial service and guidance, accelerate the development of industry self-discipline conventions and regulatory documents, and voice its voice from the height of the industry and support the protection of original clothing design. At the same time, the association will strengthen active communication with the State Intellectual Property Office and other departments to explore the feasibility of formulating original clothing design protection industry standards, gather the joint efforts of industry organizations and all social parties, jointly create a healthy, fair and legal competition environment and social atmosphere, and jointly protect the "blue sky" of high-quality development of the clothing industry.


At the meeting, leading experts from the anti infringement and counterfeiting alliance, intellectual property protection institutions, judicial departments and e-commerce platforms introduced the current situation of intellectual property protection in China and related technical means, and garment enterprises also shared cases based on working practice.


CEO of bosden International Holdings Limited   Meidong

Protecting the original design of clothing is the "pain point" and "difficulty" of the clothing industry. We should believe in China's strength, innovation driven, and symbiosis, and jointly explore innovative solutions to protect and defend original design, and transform the industry self-discipline of "advocating original design and protecting intellectual property rights" into concerted action leading to high-quality development, Create a bright future for Chinese clothing.


Vice president of Beijing anti infringement and counterfeiting Alliance   Xu Zhiwen

The anti infringement and counterfeiting alliance gathers the government, e-commerce platforms, consumers, authorized manufacturers / merchants, industry leaders / owners and other forces to explore "innovation protection", "Notarization + blockchain storage certificate", digital watermarking technology application, etc., to accurately crack down on infringement and counterfeiting and shoddy behaviors, and rely on the alliance patent pool to carry out licensing, and build a three-dimensional social co governance protection mechanism.


Person in charge of Alibaba's original protection platform   Evening moon


Deputy director of Alibaba platform governance Department   Wang Xin


Relying on the advantages of the platform, we will participate in social co governance, and build an intellectual property protection system of Alibaba, which includes infringement complaints, active prevention and control, offline attacks, ecological co governance and brand cooperation. The original protection platform uses technology to solve the Internet + intellectual property problems, making the original "simpler, more inclusive and more creative", and creating a healthy and energetic original development environment.


Director of China (Suzhou) Intellectual Property Protection Center   Hang Zhiwei

Under the existing legal system, we should give full play to the central functions of "rapid pre examination, rapid rights protection, cooperation protection, and navigation operation", protect the legitimate rights and interests of designers or clothing enterprises, encourage enterprises to invest in design and creation at ease, and help Chinese clothing become bigger and stronger, and become the leader of the clothing industry in the world from "made in China" to "designed in China".  


Vice president of Changshu people's court   Zhou Wei

Combined with many years of judicial practice, this paper analyzes several cases of intellectual property rights in the domestic clothing industry, discusses the difficult problems in judicial determination of trade secret protection, copyright, appearance patent, trademark protection, anti unfair competition, etc., and puts forward working suggestions on strengthening intellectual property protection of brand clothing enterprises, promoting fair competition and healthy development of clothing industry.

(the views of the guests were sorted out by China Fashion Association according to the on-the-spot speeches, but not confirmed by themselves.)


The brand representatives of bosden, Nippon fashion, Mak Huafei, guisichen, Hongdou industry, Hailan group, sunshine group, wutongtai, Jiangnan Buyi, Hengyuanxiang, anlifang, YAYING, Shanghai Zhihe, Ashton and other brand representatives, as well as the relevant responsible persons of Anta, Li Ning group, Dishu fashion, Erdos and other companies participated in the video conference In order to reduce the difficulty of right confirmation, cooperate to fight against counterfeiting and protect rights, and maintain the order of competition, we put forward many enlightening and feasible suggestions and innovative methods of clothing original design protection for China's clothing brand construction, fair competition and high-quality development of the industry.


Free exchange among participating enterprises



(arranged in the order of the speeches of the brand representatives on site)



Innovation is the first driving force to lead development. Protecting intellectual property is to protect innovation. Protecting original design and building a fashion power are the common mission and responsibility of millions of Chinese garment people. China's clothing industry will join forces with all parties to promote the protection of original clothing design with the attitude of "die with the sun" and "make contributions", gradually improve the system, build a platform, and build ecology, so as to make unremitting efforts to lead the high-quality development of China's clothing and realize the dream of China's clothing power.

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