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Struggle Hard! Struggle! Red Bean Group Sprint To Achieve Double Growth In The Fourth Quarter

2021/10/9 15:02:00 1

Red Bean

Red bean international company foreign trade business division signed a foreign trade order of 3.09 million US dollars; On October 6 and 7, the domestic sales orders of GM steel exceeded 64000; On October 7, tmall underwear flagship store of Hongdou home e-commerce company sold Gmv of 2.2 million yuan, a new daily sales record; On the basis of speeding up the live broadcast of Douyin, all brands of red beans have carried out the live broadcast of offline stores... In the hot National Day golden week, the pace of development of red beans is accelerating, and the pace of innovation is accelerating!

On October 6, at the morning meeting of the group, Zhou Haijiang, chairman of the board of directors of Hongdou Group, once again stressed that in the coming four seasons peak season, the group companies should pay close attention to the team morale and confidence, with the spirit of struggle and the attitude of no waiting for time, and closely follow the group's "15 catch" to attack the market and strive to achieve double growth!

In the face of the current complex and changeable economic environment at home and abroad, Zhou Haijiang held a "strong attack on the market" on September 23 In his speech at the on-site meeting of the home company, the company said that enterprises must strengthen their confidence, take the initiative to respond to changes, accelerate the evolution, and turn the crisis into opportunity. He also proposed to grasp the target decomposition to achieve double increase, grasp the live broadcast of shaking sound, grasp the store online, and grasp the alliance of different industries.

Trumpet blowing, drum beating, rapid development, bravely competing for the first! The group companies actively implement the spirit of the group meeting, seize the opportunity to seize the moment, seize the opportunity to seize the development, seize the target, and strive to overcome the difficulties, so as to accelerate the evolution of the group. During the National Day holiday, the foreign trade business department of red bean International Co., Ltd. paid close attention to foreign trade orders and made outstanding achievements of US $3.09 million. Among them, the business department No. 2 of import and export company deeply dug out old customers and potential customers, and signed an order of 1.06 million US dollars; Li Jiao team of Hongdou No.2 import and export company focused on Zara customers and seized 530000 US dollars of children's clothing orders.

On October 7, red bean Co., Ltd. held a "strong attack on the market" Achieve double growth - red bean shares fight for the fourth quarter mobilization meeting. ". At the meeting, the company's e-commerce, chain, commodity center and other line leaders respectively fully mobilized the work of the fourth quarter

Specific plans. At the meeting, daiminjun, chairman of the board of Hongdou Co., Ltd., and Wang Changhui, the general manager, made work arrangements, pointed out the combat readiness landing plan for the fourth quarter of the decisive battle, stressed that change should be regarded as an opportunity, and all staff should work hard to win the market battle, achieve double growth and achieve the sales target in the fourth quarter.

  

On the basis of a 20% year-on-year increase in profits in the first half of the year, Hongdou home company has further strengthened the excellent performance management, mainly promoted the red bean velvet, continued to promote high-end, and strengthened the online to attack the market and achieve double growth. As a representative of the new domestic brand, red bean home has been committed to product upgrading and development for many years, focusing on the soft innovation of fabric and technology, favored by consumers. In the fourth quarter, red bean home will continue to promote the popularity of Fuchsia bean velvet, and will develop new technology products such as extremely soft and warm thin underwear, soft and elastic medium thick underwear, soft and warm hot underwear, so as to meet the personalized needs of the market. In terms of high-end products, red bean home company will also launch red bean cashmere underwear containing cashmere and silk, so as to achieve the ultimate softness and comfort. As a new outlet for e-commerce live broadcasting, Douyin live broadcasting has attracted more and more attention from businesses. Hongdou home is actively testing the water shaking sound, and its performance is constantly rising. On September 13, the daily sales of Douyin live studio of Hongdou home has exceeded 400000 yuan. In the fourth quarter, red bean home will quickly cultivate professional anchor team through five aspects: camera performance ability, speech skills professional ability, traffic undertaking ability, on-the-spot response ability, and transformation and transaction ability. Red bean home e-commerce company will fight for the fourth quarter by promoting the head talent with goods, IP co branding, and do a good job in double 11 and 12 to achieve double growth!

  

Chen Jie, manager of Hongdou GM Thailand sales No.1 company, said confidently: "the international development of GM is making great strides forward. My team and I will always keep the original intention, strictly self-discipline, cultivate the U.S. market, continuously improve the brand influence and market share, and ensure the realization of double growth throughout the year." In 2021, the sales target of the company led by Chen Jie aims at 1 billion yuan, striving to increase by 250% year-on-year. Zhou Bing, the director of Hongdou home e-commerce No.2 company, led the team to achieve double growth in sales and profits in 2020, ranking third in the group's business director and factory director above the vice ministerial level. He felt that this achievement was not enough. For the fourth quarter of the struggle, he said that we should "focus on the continuous evolution of users, commodities, channels and teams, and achieve the growth target of 30% in 2021!"

Only struggle can have harvest! Entering the fourth quarter, the clarion call of striving is particularly loud and clear. Now the whole group is sprinting for the fourth quarter with full enthusiasm, high morale and the spirit of seizing the day and night, and will surely achieve full harvest!

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