Wu Rongzhao, Chairman Of Hongxing Erke, Wrote An Article On The Development Of Domestic Products

With the substantial improvement of China's comprehensive national strength and the continuous enhancement of cultural confidence, the inherent sense of national pride of the younger generation in China, and the fact that generation Z has gradually become the main force of the current market consumption, all these have continuously promoted the rejuvenation of the national tide, as well as the continuous enhancement of cultural confidence Domestic brand Growing in a new posture provides fertile soil.

On July 15, Erke Wu Rongzhao, chairman of the board of directors of the industry, published a signed article in people's daily focusing on the development of domestic products and strengthening the self-improvement of domestic products. From the perspectives of domestic brands, inheriting national culture, helping new domestic products with science and technology, and jointly creating with consumers, the article discusses that Chinese brands should be based on new changes, meet new challenges, innovate in the adherence to heritage culture, and let Chinese brands shine brilliantly.

In recent years, in China Clothing market In China, the concept of the new generation of consumers is constantly changing, the taste is gradually rising, and the war between new and old brands is constantly unfolding, which can quickly win the favor of consumers, and make the domestic brands with a better understanding of the taste of Chinese people rise rapidly.

Clothing is an important carrier of culture, Traditional clothing With the broad and profound Chinese culture and the unique charm of the classical aesthetics, it blooms brilliantly. At present, Guochao clothing, through the creative transformation and innovative development of traditional clothing culture, not only meets the people's growing needs for a better life, but also injects new energy into the economic development and injects fresh blood into the clothing industry.

Since its establishment, hongxingerke has made its citizens witness the quality of domestic products with 22 years of ingenuity, and has continuously innovated in the process of cultural integration, making Hongxing Erke a "National People's" Erke ”。 We will change the original way of brand creation in the past, and carry out the "youth co creation program" launched since 2021, so that Chinese people can lead the continuous development of domestic products. In 2022, hongxingerke, together with China Fashion Designers Association and China International Fashion Week, launched the "hongxingerke youth co creation design competition", which gathered young Chinese design forces, carried forward national feelings with fashion language, jointly created domestic products with science and technology in multiple dimensions, explored the new future of Chinese goods movement with young people, and let Chinese design burst out more vigorous strength.

In the article, Wu Rongzhao should tell a good story about Chinese brands. At the moment of national strength becoming stronger and stronger, the young generation's recognition of national culture is more and more reflected in the support of domestic brands. Hongxing Erke should develop the market with higher quality products, better meet the needs of consumers, and bring beauty to consumers by showing historical memory, cultural relics and social life. In order to apply the inheritance and innovation of excellent traditional culture to products, Hongxing Erke has successively joined hands with top domestic institutions such as Henan Museum, Sanxingdui, China aerospace, etc., united with excellent national style IP such as king's glory and Guoman's "under one person" to create products with rich traditional historical and cultural flavor by using sports spirit to collide with national style aesthetics, The organic integration of traditional elements and fashion design will add Chinese culture background color to more sports products and show cultural confidence in an all-round way.

"Quality is the vitality of a brand, and technology plays an important role in promoting quality." Before writing for the people's daily, Wu Rongzhao attended the 2021 Boao Forum of Chinese entrepreneurs as an entrepreneur representative, Erke I will continue to make a speech. Hongxing Erke insists on leading the development of enterprises with scientific and technological innovation. At present, Hongxing Erke has more than 300 product patents and has been listed in the list of "2021 500 invention patents of private enterprises". It has adopted both scientific and technological input and quality control, and has established "e.k-lab" in cooperation with authoritative sports research institutions to create core competitiveness for the goal of "global leading sports brand". Let science and technology serve the needs of Chinese people's scientific movement, and create the most cost-effective products for Chinese people.

The new national products have stepped into the 3.0 era, which is interwoven with national culture and science and technology. At the same time, it is also an era of opportunities and challenges. In the future, Chinese brands should explore new consumption blue ocean in meeting the needs of consumers in an all-round and multi-level way, integrate traditional culture into product research and development, lead product empowerment with scientific and technological innovation, promote brand upgrading with ingenuity and quality, and fulfill corporate mission with responsibility. Hongxing Erke has been self revolutionary in adhering to the inheritance of culture and aesthetic innovation, providing high-quality development samples for the development of domestic products, striving to be the new and new national trend in the eyes of the younger generation.

　　 The following is the original text of "leading the new trend of consumption with high quality domestic products" published by people's Daily:

Wu Rongzhao (entrepreneur representative, chairman of Hongxing Erke industry)

Sportswear takes into account both fashion and practicality, and has entered more and more people's daily life; Sports products with high appearance and good quality are favored by many consumers; The design of sports shoes draws inspiration from the Chinese Zodiac culture, integrates sports spirit and national aesthetics... For a period of time, Guochao clothing brands with both cultural connotation and fashion design have become the focus of public attention in various platforms, and the related products have been recognized by more and more consumers and become a new consumption fashion.

The beauty of China has a long history. Clothing is an important carrier of culture. The broad and profound Chinese culture and the unique charm of classical aesthetics are the important cultural soil for traditional clothing to bloom new brilliance. At present, China has become the world's largest clothing producer and exporter, and people's choice of clothing is becoming more and more diverse. Through the transformation of traditional clothing and home furnishing, it can not only meet the needs of people's life, but also meet the needs of people's life. Of course, how to develop the market with higher quality products, how to better meet the needs of consumers, Chinese brands need to continue to explore.

Chinese brands should tell a good story about China. As the physical carrier of traditional culture, Guochao clothing can not only bring consumers the enjoyment of beauty, but also enhance the connotation of the brand by showing historical memory, cultural heritage and social life. Using intangible cultural heritage technology for reference, the practicability and design sense of traditional fabrics and patterns are reflected; With the elements of Chinese land, mountains and rivers, the wind of mountains and seas is displayed; The exploration of some enterprises also enlightens us that Guochao clothing should be based on modern aesthetics, make full use of patterns, tailoring and materials, continuously innovate in cultural integration, and highlight cultural concepts in an all-round way, so as to let the details and style of Chinese culture be seen by more people Let more people like it.

Quality is the vitality of a brand, and technology plays an important role in promoting the quality. Many domestic brands, including Hongxing Erke, have been increasing their R & D investment and working hard to improve product quality. It should be noted that science and technology has great potential in restoring traditional crafts, improving artistic effects and designing brand-new products. From the computer printing technology surpassing the traditional screen printing technology, presenting realistic color images and three-dimensional effects on different fabrics, to 3D printing, greatly reducing the time of model making and pattern customization, and then using environmental protection technology to make clothes more comfortable and more environmentally friendly... Using new materials and new processes to create good products, and constantly promote the iterative upgrading of products, Scientific and technological innovation meets the needs of more people's scientific movement. From this point of view, the innovation and development of Guochao clothing is inseparable from the support of science and technology. Only by constantly cultivating internal skills can enterprises open a broader market space and make the brand upgrade more energetic.

The continuous development of domestic brands is the embodiment of the comprehensive strength of enterprises. In fact, with the continuous improvement of consumers' demand for quality of life and spiritual culture, Chinese brands should also explore new consumption blue ocean in order to better meet the needs of consumers. We should change the original way of brand creation and enhance the R & D capability of the brand in the form of "co creation"; There are not only "small but beautiful" with good quality and low price, but also "big and strong" of hard core design... Only by meeting the needs of consumers in an all-round and multi-level way, can Chinese brands be invincible in the market competition.

The growth of enterprises benefits from the great times, and the rise of domestic brands benefits from the great improvement of China's comprehensive national strength and the continuous enhancement of cultural confidence. The majority of enterprises take the initiative to innovate, based on new changes and meet new challenges, stimulate brand vitality with traditional culture, promote brand upgrading with ingenuity and quality, inherit culture and highlight aesthetics in persistence, find answers and find a way out in innovation, which will surely enable more domestic products to enter thousands of households and make the business cards of Chinese brands more beautiful.