Return Force Single Product Live Broadcast Sold 30000 Pairs In 7 Days, Leading The Wave Of "National Consumption" With High Quality And Good Price

According to July 11 - 7 According to the cicada's mother data on January 17, Huili's popular model with a value of 159 yuan sold to 3W pairs in a week's live broadcast of tremolo, making it one of the most popular items on twitter platform in a week. Back force in recent years, tens of millions or even hundreds of millions of stepped sales doubled, is its "high quality and good price" product positioning, dozens of yuan can get a pair of classic skate shoes With more than 100 yuan, we can win the autumn and winter sanitary clothes that have just come into the market, and schoolbags with an average price of less than 200 yuan.

Many consumers have gone beyond the category of "high quality and good price" products to the recognition of brand strength and even the level of national feelings. Maybe this is the appropriate interpretation of Huili as the light of domestic products.

　　 Talking about time honored brands, the younger generation doesn't love big brand patriotic goods

With the ups and downs of the years, there are few enterprises that can still afford the "national brand". However, bearing the resilience of several generations of Chinese people to the beautiful memories of the youth era, the mission has been fulfilled. With excellent workmanship, high appearance design and strong product strength, it has made a blood road in the market, and has been rejuvenated. It has dialogue with young people in a fresh, interesting and personalized way to release the power of young trends.

In terms of products, Huili has insight into the consumption needs of young consumers, launched the design plan to strengthen the original design power, continuously launched new styles that meet the aesthetic needs of young people, and gradually enriched the product line. More and more young people have put on resilience again; In terms of marketing mode, Huili adopts the new strategy of "terminal direct supply platform + e-commerce platform" to create a new brand of domestic products. The consumption concept of the younger generation represents the current and future consumption trend, and it has grasped the resilience of young groups, Warrior Brand influence is also growing.

It is worth mentioning that Huili not only caters to the young people, but also influences the young generation with its own trend culture, and shows the ingenuity of the national time-honored brand to the next generation of consumers. "Inheriting classics" in Huili In the activity of "Innovating the future", the representatives of the post-10 generation entered the time-honored Chinese brands Warrior The children not only listen to the brand heritage story of nearly 100 years, but also feel the new charm of old brand domestic products through various kinds of new fashion joint names and cross-border cooperation, inherit the national spirit represented by time-honored brands, excavate and carry forward the excellent traditional Chinese culture, so that the next generation will be more patriotic and have stronger national self-confidence.

　　 The "richness" of multi category products and the "extreme cost performance" of people friendly and universal benefits

Through the cicada mother brand details page - industry analysis, we can see that resilience not only has a good performance in footwear, but also has a stable head in the major categories of shoes, boots, bags and bags. In the clothing and luggage category, Huili integrates more innovative elements and fashion concepts into the design. While paying more attention to the quality details of new categories, it also integrates the trend culture. Once the brand forms cultural awareness, it will greatly improve the consumer viscosity and enhance the brand vitality.

Today's young people are talking about the degradation of consumption structure, hoping to reduce unnecessary consumption categories and to buy high-quality products. As a result, they value cost performance more than brands. They no longer dislike domestic brands, but are proud to buy high-quality and beautiful domestic products. According to the market research, with the cost-effectiveness and rich product categories of people-friendly and inclusive, Huili is one of the most popular brands among college students nowadays. Maybe one of every three college students is a loyal customer of Huili.

Obviously, high-quality and affordable Guochao brand A "more and more wide" track, back to stick to for so many years, finally ushered in explosive growth, a good "national brand", the front is bound to be the star sea.