Industry Event: China Fashion Conference Held In Shengze, Jiangsu Province

In today's world, the great changes that have not happened in a hundred years have accelerated the evolution. The global epidemic, which lasted for nearly three years, has become the biggest "black swan" that affects the development of the world economy, aggravating the complexity of the change. At the same time, high global inflation, extreme climate test, intensified geopolitical conflicts, undercurrent of globalization and many other variables are intertwined and superimposed, which cast a shadow on the world economic recovery, and significantly increase the complexity, severity and uncertainty of China's economic development environment. In this context, the development of China's clothing industry in the new era will inevitably face multiple pressures and challenges, such as demand contraction, supply shocks, weakening expectations and so on.

We should cultivate new opportunities in crisis and open a new situation in the changing situation. In the new historical period, what kind of era are we in? What opportunities do we face? What kind of confidence do we have? What kind of future will we write? I believe that it is the question of the industrial era issued by every clothing person.

From October 25 to 26, the 2022 China fashion conference, with the theme of "the times nurturing new machines and confidence casting the future", was solemnly held in Shengze, Wujiang, Jiangsu Province The theme meeting of 2022 China fashion conference and the 5th session of the 7th Council of China Garment Association, through the rich contents and forms of theme report, future forum, Shengze moment, times dialogue, parallel forum, enterprise visit, etc., we will explore a new path of industrial development in the new era with Chinese garment people, and meet the new opportunities and future of industrial development.

The conference was hosted by China Garment Association and the people's Government of Wujiang District, Suzhou, hosted by the people's Government of Shengze Town, Wujiang District, Suzhou, and co organized by China Oriental Silk Market Management Committee and Jiangsu clothing association. The event received the keen attention of the industry. In the theme meeting held on the afternoon of 25th, the small program, video number, Chinese clothing video number and chic video number of China clothing association were broadcast live together. A total of 38000 people watched the live broadcast, which ignited the industry hot spot again.

　　 01 Anchor confidence down to earth lighthouse pilot lights up ahead

At the theme meeting held on the afternoon of 25th, sun Ruizhe, President of the International Federation of textile manufacturers and President of China Textile Industry Federation, Chen Dapeng, vice president of China Textile Industry Federation and President of China clothing association, Yan Yan Yan, director of the social responsibility Office of China Textile Industry Federation and Secretary of the Party committee of China Textile Information Center, attended the theme meeting on the afternoon of 25th, Li Binhong, director of national textile product development center, Feng dehu, consultant of China Fashion Association and President of China Textile planning and Research Association, Zhou Qi, full-time vice president of China clothing association, Jiao Pei, vice president and Secretary General of China Garment Association, Ma Zhihui, vice president of China Textile Construction Planning Institute, and Zhu Shaofang, vice chairman of China Fashion Designers Association, Xie Fangming, vice chairman of China Fashion Designers Association; Liu Zhaoxiang, vice president of China Household Textile Industry Association; Yin Guoxin, vice president of China Fashion Association and former chairman and consultant of CHENFENG Group Co., Ltd.; Gao Min, vice president of China Fashion Association and President of Hanbo international group; Gong Huijuan, President of Jiangsu clothing association; Wang Guorong, deputy secretary and chief of Wujiang District Committee; Shen Chunrong, member of the Standing Committee of the Wujiang District Committee, deputy director of the District People's government, Secretary of the Party Working Committee of the Wujiang high tech Zone, Secretary of the Party Working Committee of Shengze Town and Secretary of the Party Working Committee of China's Oriental Silk Market; Zhang Jianhua, deputy director of the Wujiang high tech Zone Management Committee and director of the China Oriental Silk Market Management Committee; and Wu Haifeng, deputy director of the industry and Information Bureau of Wujiang district, Wu Minjuan, deputy director of Wujiang District Bureau of Commerce, and other leading guests from Wujiang district and Shengze Town, Suzhou City, Jiangsu Province, attended the meeting, including responsible persons of garment associations and chambers of Commerce from all over the country, executive directors and governing units of China Garment Association, representatives of local industrial clusters, textile and garment enterprises, and media.

Yang Jinchun, executive vice president of China Garment Association

　　 Yang Jinchun, executive vice president of China Garment Association As the host of the conference.

Wang Guorong, deputy secretary and chief of Wujiang District Committee

"Shengze was born out of silk and flourished because of textile. However, in response to the changing situation of the times, Shengze has evolved from an ancient silk town and a famous textile city to today's fashion capital. It is prosperous because of the market and famous for its fashion." Wang Guorong, deputy secretary and chief of Wujiang District Committee In his speech, Shengze has become the permanent publishing place of China's fashion index. It has initially formed a silk textile industrial cluster with complete categories, through top and bottom, and complete supporting facilities. It has built a complete industry chain of "from a drop of oil to a piece of cloth, from a silk to a brand", and has built a hundred billion level industry, a hundred billion level market, and a comprehensive industrial chain The development pattern of 100 billion level enterprises going hand in hand provides Wujiang with the opportunity to seize the integration development of Yangtze River Delta and the strategic superposition of science and technology innovation circle around Taihu Lake.

He said that at the important moment when the 20th National Congress of the Communist Party of China closes and strides forward to a new journey with high attitude, the holding of 2022 China clothing conference with the theme of "cultivating new machines with the times and building the future with confidence" will surely lead to the collaborative innovation and integrated development of the whole textile industry, create more high-quality development achievements of fashion, science and technology and green, and add splendor to the mountains and rivers of the motherland, Increase the temperature for people's livelihood.

Shen Chunrong, member of the Standing Committee of the Wujiang District Committee, deputy director of the people's Government of Wujiang District, Secretary of the Party Working Committee of Wujiang high tech Zone and Secretary of the Party committee of Shengze Town

For the future development of Shengze, a 100 billion level textile industrial cluster, Shen Chunrong, member of the Standing Committee of the Wujiang District Committee, deputy director of the people's Government of Wujiang District, Secretary of the Party Working Committee of Wujiang high tech Zone and Secretary of the Party committee of Shengze Town In the conference "Shengze moment: high quality construction of world-class industrial clusters", the theme of "yesterday, today and tomorrow of Shengze silk textile industry" was shared, and "yesterday", "today" and "tomorrow" were respectively corresponding to "details", "strength" and "starting again". The brilliant history and beautiful dream of Shengze were reviewed and prospected. He said that on China's modernization journey from a big textile country to a strong textile country, Shengze will go all the way, take advantage of the situation, step up from the regional market to a world-class base, answer the questions of the times with innovation and change, lead the race and deliver satisfactory answers.

Gong Huijuan, President of Jiangsu Garment Association

The report of the 20th National Congress of the Communist Party of China stressed that the focus of economic development should be placed on the real economy. The manufacturing industry is the "ballast stone" of the real economy and the consolidation of the national economy. The upgrading and development of the manufacturing industry is the most important part of the upgrading and development of the real economy. Textile and garment industry is a traditional pillar industry, an important livelihood industry and an international competitive advantage industry in Jiangsu Province. It has made important contributions to stable growth, promoting innovation, increasing employment and improving people's livelihood. Gong Huijuan, President of Jiangsu Garment Association In his speech, he said that in the next step, we will deeply study and implement the spirit of the 20th National Congress of the Communist Party of China, take the construction of high-end textile clusters as an opportunity to promote the coordinated development of cross regional cooperation and promote the high-quality development of Jiangsu textile and clothing.

Chen Dapeng, vice president of China Textile Industry Federation and President of China Garment Association

In this era of great change in which opportunities and challenges coexist, great dreams can be tolerated. Chen Dapeng, vice president of China Textile Industry Federation and President of China Garment Association At the meeting, he made the work report of China Fashion Association in 2021-2022. He stressed that although the industry has been facing difficulties and pressures since this year, we have also seen the resilience, vitality and strength of a market-oriented industry. In the face of difficulties and pressures, relevant enterprises and brands in the industry actively study the new changes in consumption and market, accelerate the digital transformation and adjustment and innovation, and regard the epidemic situation as a kind of tempering and forging, as well as an important lesson for building a century old enterprise, reflecting the industrial characteristics and spiritual outlook of opening up, innovation and striving as always.

At present, the key words such as "double cycle", "carbon neutralization", "meta universe" and "new consumption" form a historic intersection, which provides the greatest certainty opportunity for the development of China's textile and garment industry, and injects infinite creative vitality. President Chen Dapeng pointed out that the two-way empowerment of digitalization and greening has stimulated the huge driving force of industrial transformation and content production space. Too many scenarios are waiting to be mined, and the infinite user experience needs iteration, which constantly opens up the historical market and diversified value increment.

Under the general tone of "keeping the word in the head and seeking progress in stability", China Garment Association actively implemented the strategy of digital innovation and green low-carbon development, focused on the high-quality development of the industry and did a good job of service for the industry enterprises. President Chen Dapeng cooperated to deal with the changing situation of the epidemic situation and boost the confidence of industry development; Consolidate basic research and lead the direction of industrial development; Adhere to scientific and technological innovation and accelerate the integration of digital technology and industry; Strengthen the cultural guidance to enable the development of fashion and creativity; Build a multi-dimensional industry service platform to promote industrial exchange and collaborative innovation; This paper reports on the work of the Secretariat of China Garment Association from six aspects including adhering to the guidance of Party building and ensuring the correct development direction of the association.

Sun Ruizhe, chairman of International Textile Manufacturers Federation and President of China Textile Industry Federation

In 2021, the total retail sales of clothing goods of units above the quota in China will reach 997.46 billion yuan, with a year-on-year increase of 14.2% and an average increase of 2.4% in two years. Sun Ruizhe, chairman of International Textile Manufacturers Federation and President of China Textile Industry Federation In his concluding speech at the conference, he said that China's garment industry has achieved a good start in the "14th five year plan" period, and has made positive progress in industrial upgrading, cultural creation, green innovation and other global markets and various subdivision fields, showing strong economic toughness, good development potential and fresh tension of the times.

From a global perspective, "digital intelligence new machine" to build a new driving force for development, "new cultural machine" to build a new idea of fashion, "double carbon new machine" to build a new value track are the starting points for China's textile and clothing industry to strive to become "the main driver of world textile technology, an important leader of global fashion, and a powerful promoter of sustainable development" by 2035.

"New old phase push Shu scroll, red and green hand to Cuifeng.". At the same time, President sun Ruizhe said that in the next stage, China's textile and clothing industry should focus on the following four aspects: let the light of science and technology shine on the clothing industry, plant new advantages of the industry, and be a dreamer of self-reliance and self-improvement; Let the soul of culture forge the clothing industry, create a new fashion, and be the spokesperson of Chinese fashion; Let the green power transform the clothing industry, transfer the new ecological value, and be the builder of the beautiful planet; Let the flower of consumption linger in the clothing industry, reshape the new scene of the market, and be the builder of a better life.

During the conference, Yang Jinchun, executive vice president of China Fashion Association, briefed China Fashion Association on relevant issues, including the establishment of Shanghai Office of China Garment Association, the addition and adjustment of vice chairman of men's clothing professional committee of China clothing association, and addition and adjustment of vice chairman of customization Professional Committee of China clothing association, The deputy chairman and Deputy Secretary General of the professional clothing Committee of China Garment Association were added and adjusted, and the personnel arrangement of relevant working mechanism was announced.

　　 02 Bright ideas, great minds offer wisdom and lead the future

During the clothing conference, one theme meeting and six parallel meetings gathered together the elites "smart brains" inside and outside the industry, continuously dedicated to a feast of ideas, explored new ideas and measures for the development of China's clothing industry in the new era from multiple angles and in-depth, and seized the opportunities and opportunities in the future.

The "future forum" was the leading speaker in the theme meeting. Experts and scholars from the State Key Laboratory, Renmin University of China and the Chinese Academy of Social Sciences brought theme sharing one by one around the three major development tenets of "technology green fashion".

Wang Feiyue, director of State Key Laboratory of complex system management and control, Institute of automation, Chinese Academy of Sciences

　　 Wang Feiyue, director of State Key Laboratory of complex system management and control, Institute of automation, Chinese Academy of Sciences Based on the theme of "6S social manufacturing based on parallel intelligence and meta universe - from made in China to intelligent manufacturing in China", this paper puts forward the intelligent trend from new it to big 5g, the new intelligent concept of parallel intelligent manufacturing and knowledge automation, and the new intelligent industry moving towards parallel intelligent industry in the era of industry 5.0.

In his opinion, alphago thesis will create an era of intelligent technology and intelligent industry. New it is no longer information technology, but an intelligent technology of "five forces in one", namely, the power of number, the power of law, the power of network and the power of chain. The blockchain will lay a reliable, reliable, available and efficient data base for artificial intelligence, and build a reinforced concrete foundation for intelligent systems. CPSS is the core of smart enterprises. It will realize the organic combination of personnel organization and physical entity system through intelligent human-computer interaction. Future intelligent machines will also be parallel machines based on CPSS. "6S" refers to safety, security, service, sensitivity, sustainability and smartness

Jin Yuanpu, director of Institute of cultural and creative industries, Renmin University of China

　　 Jin Yuanpu, director of Institute of cultural and creative industries, Renmin University of China With the theme of "the surging tide of China: Yuan universe, Chinese style and new fashion landscape", this paper interprets the concepts and relations of "yuancosmos", "virtual clothing" and "national trend" through several cases. He believes that "meta universe" is a new stage, new platform, new path and new realm to realize high-quality digital development, "new national tide" is the latest display of cultural confidence, "wearing" the national tide of time and space has created a market of 10 billion, and the clothing of "meta universe" and "new national tide" will bring about "super fashion wave".

Chen Ying, deputy director of sustainable development research center, Chinese Academy of Social Sciences

"Our climate is our future, our future is in our hands!" Chen Ying, deputy director of sustainable development research center, Chinese Academy of Social Sciences From the "what is the dual carbon goal", "China's green development transformation road under the dual carbon target" and "the green future of China's clothing industry", the theme sharing of "double carbon transformation: green future" was made. She pointed out that at present, global greenhouse gas emissions are at the highest level in human history, and it is urgent to deal with climate change. It is necessary to reduce greenhouse gas emissions immediately, rapidly and on a large scale. As the largest developing country in the world, China is a very important member in the process of global carbon action. China's "double carbon" policy is closely related to the international process of "carbon neutralization" and "carbon peak". In the international competition, China can not slow down the pace of green transformation, nor can it lose the confidence of "double carbon". Especially when the international dynamic has a certain impact and uncertainty on the global "carbon neutral" process, it needs to maintain its determination. As an important traditional pillar industry and people's livelihood industry in China, clothing industry needs to be guided by the "14th five year plan" and take sustainable development as the goal to carry out green development transformation.

"Dialogue of the times": new consumption breeds diversified brand opportunities

Facing new opportunities, China's clothing market is in great tension. Chinese clothing brands actively embrace change and self evolution. Through a deeper understanding of consumers, stronger R & D of products, and more strict control of traffic, they are rapidly rising on diversified tracks with continuous expansion of market segments. They are looking for the future in the new consumption reform, which brings us many surprises again and again.

stay "Dialogue of the times: new consumption breeds diversified brand opportunities" In the theme unit, Wang Jun, executive chairman of China Fashion Forum The four guests were asked about brand positioning, core competitiveness, digital opportunities and other issues that industry insiders were most concerned about. The guests exported their unique insights and wisdom on consumption trends, brand building, thinking innovation, and technology empowerment.

Ma guai, founder and chairman of plain white clothing

stay Ma guai, founder and chairman of plain white clothing It seems that the current consumer market presents three major trends of change, namely, the diversification of consumption ideas, the digitization of consumption patterns, and the stratification of consumer groups. She said that plain white clothing does not divide consumers by age, clothing occasion or function. The repurchase rate of brand consumers is as high as 90%. In the process of consumption, they even accompany the growth of brands.

Hong Boming, CEO and creative director of Jinba men's wear

For those who won the Golden Summit Award, the highest honor of Chinese fashion design, not long ago Hong Boming, CEO and creative director of Jinba men's wear As a 42 year old brand, Jinba is facing the problems of fashion transformation and consumer iteration. He believes that the only way for a brand to achieve value co creation is to better link consumers and consumers to realize value co creation under the brand's digital infrastructure construction and omni channel empowerment.

Iron hand, co founder of inXX

　　 Iron hand, co founder of inXX Frankly speaking, small brands can also be bigger, and how to do well is the key. At present, fashion has become a part of life. In the face of consumers whose aesthetic appreciation is gradually improved, brands should always have insight into market demand and adhere to brand value thinking. Because no matter how the times and the consumer market change, consumers' pursuit of a better future and quality life will not change.

Sun Jindan, founder of ABC camping country

　　 Sun Jindan, founder of ABC camping country It is believed that "circle economy" has become an important entry point for enterprises. Driven by a variety of factors in the social environment, the society began to circle, and Commerce began to circle. He also gave an example to illustrate that people who are totally unrelated to each other will appear in the same community because of their common interests.

　　 03 High bright points of wisdom come out frequently, and the voice of the industry comes one after another

On the 26th, six parallel conferences with the key words of "new manufacturing", "new consumption", "new national trend", "new development", "new mode" and "new value" were held to bring people theme contents such as digital technology, intelligent retail and oriental aesthetics. The participants had unique views and frequent highlights, contributing to the sharing of avant-garde and highly saturated wisdom.

Du Yanbing, deputy secretary general and director of science and Technology Department of China Garment Association

New materials, new energy and other hard technologies continue to make breakthroughs, and digital intelligence technologies represented by big data and cloud computing are constantly innovating and iterating. Facing the imperative and challenging digital intelligence transformation, what are the driving forces and resistance of garment enterprises? In the parallel conference "new manufacturing: product upgrading, digital intelligence transformation", Du Yanbing, Deputy Secretary General of China Garment Association and director of science and Technology Department As the forerunner, he said that the core of the digital transformation of intelligent manufacturing is innovation.

Liu Li, President of the Institute of fashion science and technology, Beijing Institute of fashion

As the designer of the Winter Olympics clothing, Liu Li, President of Institute of clothing science and technology, Beijing Institute of fashion The theme was shared in the form of video, focusing on the four key technical issues of "fast, protect, warm and beautiful", four kinds of product innovation were presented to the participants, namely, the clothing for racing items, protective materials and equipment, low temperature resistant materials and clothing for skill projects. She said that in the future, the project team will continue to uphold the spirit of the Beijing Winter Olympics, insist on writing papers on products, do research in projects, and transform the achievements into enterprises.

Liu Zheng'an, vice president of China garment science and Technology Innovation Research Institute

　　 Liu Zheng'an, vice president of China garment science and Technology Innovation Research Institute Sharing the topic of "Ten Trends of intelligent garment manufacturing", we can get a glimpse of the development status and future development trend of intelligent garment manufacturing. He said that digital collaborative manufacturing will become the basis of the industrial end, and intelligent manufacturing that cannot link consumption scenes will eventually be eliminated.

Gao xuanjiao, information director of digital transformation of Shanggong Fuyi garment

　　 Gao xuanjiao, information director of digital transformation of Shanggong Fuyi garment Under the title of "the current situation and route of digital transformation of clothing", this paper starts from the following aspects: what is digitalization, what is the status quo of garment industry in the process of digital transformation, how garment enterprises should carry out digital transformation, and what Fuyi has done in the process of digital transformation. She said that only by protecting the privacy and security of data and using good data to promote the development of enterprises can we truly do a good job in digital transformation.

Li Xin, deputy secretary general and director of Cooperation Department of China Garment Association

Under the background of the digital economy era, consumers' lifestyle and shopping habits have undergone great changes. In the face of new consumption, how should garment enterprises take the initiative to attack? The parallel conference of "new consumption: Retail insight and intelligent decision making" will take you to grasp the market pulse and further stimulate the potential and vitality of the consumer market. Li Xin, deputy secretary general and director of Cooperation Department of China Garment Association As the forerunner of this parallel meeting.

Xia Yue, director of brand culture Department of Jiangsu Hongdou Industry Co., Ltd

"From a shirt, open the way to comfort." Xia Yue, director of brand culture Department of Jiangsu Hongdou Industry Co., Ltd With the title of "welcome the change of users, open up the way of comfort", through reviewing the changes of the industry, insight into the changes of users, channels and products. He said that the creation of red bean 0 comfortable shirt has brought a new shirt wearing experience for modern men and created a comfortable men's wear track. In the future, red bean men's wear will continue to take "comfort" as the goal, continue to cultivate men's wear track, and constantly innovate.

Wang Guoxiang, executive vice president of langzi Co., Ltd

　　 Wang Guoxiang, executive vice president of langzi Co., Ltd The topic of "retail development and constraints" was shared. He said that only by doing well and strengthening ourselves, from products to supply chain, and then to embracing retail changes, can we be invincible.

Zhai Kun, ecological director of Tencent smart retail vertical industry and head of cloud selection Alliance

Traditional brands actively promote online, while many new brands achieve global growth through private domain. Zhai Kun, ecological director of Tencent smart retail vertical industry and head of cloud selection Alliance With "private domain 2.0 era clothing industry growth advanced guide" as the title, through a large number of data sharing. He said that the majority of private users are women, but the difference in the proportion of male and female users is narrowing. With the advent of the era of "other economy", the continuous upgrading of male consumption concept will bring new consumption opportunities to the private domain.

Tencent smart retail: private sector guide for China's clothing industry in 2022

As the "first private domain advanced methodology" of the clothing industry, Tencent smart retail: private domain guide for China's clothing industry in 2022 was also released at the meeting. This guide selected a dozen of typical private domain cases of clothing enterprises, comprehensively interpreted the advanced methods of public and private domains in the clothing industry, and helped garment enterprises to transform into digital enterprises and grow against the trend.

Cao Chaoyun, deputy ecological director of Tencent smart retail industry

In the past, people looked for goods, but now they look for people. Cao Chaoyun, deputy ecological director of Tencent smart retail industry He delivered a speech on "private innovation business sharing of Tencent smart retail clothing industry". He said that through the "advertising + commercialization" launch and the continuous optimization and improvement of the commodity system, Tencent smart retail has improved the transaction conversion rate in different sales scenarios.

Liu Xiaoqing, deputy director of the industry department of China Garment Association and chief editor of China clothing magazine

Does Guochao = oriental aesthetics? Now is the best time to enhance the discourse power of Chinese fashion. How to construct the oriental aesthetics with contemporary characteristics and the spirit of the times is worth thinking about for each brand and designer. In the parallel conference of "new national tide: contemporary expression of Oriental Aesthetics", Liu Xiaoqing, deputy director of Industry Department of China Garment Association and chief editor of China clothing and apparel magazine As the introduction person. From reviewing the development stages and hot events of Guochao, she put forward three problems that the brand needs to face under the trend of "new national trend" -- opportunities and challenges, inheritance and reconstruction, promotion and construction.

Wu Jianhua, chairman of Suzhou shangjiukai silk technology and Culture Co., Ltd

"The" new wave of nations "is an inevitable product of China's development to this era, and it is also a combination of science and technology, culture, creativity and art." Wu Jianhua, chairman of Suzhou shangjiukai silk technology and Culture Co., Ltd The theme of "inheriting intangible cultural heritage and unlocking the new tide of the country" was shared. Taking the brand as an example, he elaborated how to excavate Chinese traditional culture, humanities and art. Taking Song Dynasty aesthetics as the base and song brocade as the core, he combined oriental aesthetics with innovative methods to show the "new trend" clothing of intangible cultural heritage.

Bian Xiangyang, director of Shanghai Fashion City Promotion Center and professor of Donghua University

　　 Bian Xiangyang, director of Shanghai Fashion City Promotion Center and professor of Donghua University Taking "fashion in the era of meta universe" as the theme, this paper comprehensively combs the relationship between "meta universe" and fashion and its presentation forms, which opens up new space and imagination for brand exploration in the direction of "new national trend".

Zhao Yue, President of Beijing Youti clothing Consulting Co., Ltd

"Entrepreneurs need to take new maps and find new coordinates." Zhao Yue, President of Beijing Youti clothing Consulting Co., Ltd Based on years of brand consulting and brand experience, this paper puts forward suggestions for brand internationalization with the theme of "Application of Oriental Aesthetics in new brand incubation".

Hu Kehua, deputy director of social responsibility Office of China Textile Industry Federation

Under the "double carbon" economy, what is the practical path of sustainable development of textile and clothing industry? How to establish a green cycle ecosystem through linkage with industrial chain and supply chain? After listening to the parallel conference "new development: low carbon fashion green practice", you will find the answer. Hu Kehua, deputy director of social responsibility Office of China Textile Industry Federation As the forerunner of the conference, he said that he hopes to work with more textile and garment related enterprises to practice green, sustainable and high-quality development.

Yang Dayun, founder of fashion transparency Innovation Center ftic

　　 Yang Dayun, founder of fashion transparency Innovation Center ftic Through the way of video, focusing on the "double carbon" and "3060" goals, the participants were shared with the participants how to make sustainability the core competitiveness of the brand. With the global "ESG", namely environment, social and corporate governance, has become an important indicator to measure a high-quality enterprise. He stressed that the depth and width of enterprises' practice of sustainability should be in line with their ability. Starting with sustainable fabrics, low-carbon economy and rural revitalization, enterprises can gradually build a carbon emission management platform to realize efficient and efficient digital one-stop service.

Yu Ru, vice president of Fujian qipilang Industrial Co., Ltd

Seeking balance and innovation between environmental protection and fashion, Fujian qipilang Industrial Co., Ltd To complete "evolution" from another perspective Yu Ru, vice president From the fashion industry trend, seven wolf fashion Road, enterprise outlook three aspects to interpret the "new era fashion road". He said that seven wolf has joined hands with famous designer Tuomas merikoski to integrate realism into the products and launch the "guardian of Ta" co branded series of public welfare and environmental protection. In the future, seven wolves will continue to build a platform to achieve the dream of fashion industry, standing on the world fashion stage to voice for Chinese fashion.

Zhou Rongxing, senior director of supply chain center of SEMAR

When the green trend swept the fashion industry, SEMAR also called out "low carbon" forest "live," horse "action The slogan. Zhou Rongxing, senior director of supply chain center of SEMAR Taking "green supply chain practice of clothing brand: Digital empowerment & material innovation" as the topic, the paper shares the remodeling of brand core value, the innovation coordination of sustainable technology, and the transparency of digital empowerment. He said that by 2030, the proportion of green, low-carbon and sustainable products will increase to 8-10%.

Liao Bo, deputy director of Industry Department of China Garment Association

In the face of the rise of new formats such as live broadcast, community and content e-commerce, global growth has become the only way for brands. How to change "flow" into "retention" and "new mode: channel evolution, global growth" conference leads brands to realize multi-dimensional value sustainable growth. Liao Bo, deputy director of Industry Department of China Garment Association As the forerunner of this parallel meeting.

Qu Jing, vice president and director of Guangzhou Huimei Fashion Group Co., Ltd

　　 Qu Jing, vice president and director of Guangzhou Huimei Fashion Group Co., Ltd With the theme of "global operation, helping brands & users" two-way rush ", this paper shows us the brand construction of realizing new growth of users through online empowerment and offline. In the short video shooting, the brand will wear into a variety of scenes, emphasizing the tonal beauty of daily life. In addition, the brand also continues to export the concept of comfortable life, emphasizing the emotional value of comfort and ease to consumers, so as to convey the brand concept.

Zhang Xiqin, co founder of Soro brand

　　 Zhang Xiqin, co founder of Soro brand Based on the topic of "creating value co-existence", this paper shared the theme from the development trend, value creation and channel evolution of customization industry. He said that the clothing customization brands should establish the dependency relationship, strong alliance, business upgrading, collaborative symbiosis, to achieve the effect of "1 + 1 > 2".

Zhao Jiuzhou, chief account director of Amazon fashion category

Fashion e-commerce has great development potential. Data shows that fashion e-commerce will grow at a compound annual growth rate of 7.18% in the next four years, and the sales volume will reach more than 1 trillion US dollars in 2025. Zhao Jiuzhou, chief account director of Amazon fashion category With the theme of "entering Amazon now, opening the fashion category of cross-border e-commerce business" as the topic, we shared the consumption trends and preferences of the selected products from the U.S., Japan and Europe stations, providing new ideas for new fashion category sellers to enter 2023 and overtake on corners.

Li Xuefei, deputy director of Brand Development Department of China Garment Association

In the development process of new economy, new model and new format characterized by data driven, mode innovation, cross-border integration and green sharing, what new value and characteristics can China's fashion intellectual property protection bring? How can science and technology empower fashion in the protection of intellectual property rights? The parallel conference of "new value: ecological co construction of intellectual property rights" focuses on the ecological topic of intellectual property protection, providing important guidance for technological innovation and brand building of the industry. Li Xuefei, deputy director of Brand Development Department of China Garment Association As the forerunner of the meeting, she said that intellectual property protection has a long way to go and requires the active participation and support of the whole industry.

"China clothing intellectual property protection platform" officially launched

In order to better protect the intellectual property rights of enterprises and safeguard the legitimate rights and interests of enterprises, the China clothing association publicly released the self regulatory Convention on intellectual property protection of China's clothing industry on June 16, 2022. Based on the Convention, the association actively promotes the construction of professional intellectual property protection platform. In this meeting, China clothing association and andun.com jointly build and operate the "China clothing intellectual property protection platform" officially launched.

Gao Zhibo, general manager of andun.com (Shanghai)

What are the specific measures and functions of the platform's one-stop intellectual property protection scheme for enterprise users, Gao Zhibo, general manager of andun.com (Shanghai) He said that the launch of the platform aims to vigorously improve the level of enterprise knowledge innovation and high-quality development, create a good industrial innovation ecology, stimulate enterprise cultural creation and intangible asset management level, and enhance the soft power of the industry development.

Bai Jie, chairman of Jiangsu Digital Property Trading Co., Ltd

New concepts such as "meta universe", "NFT" and "digital virtual human" are in hot demand, Bai Jie, chairman of Jiangsu Digital Property Trading Co., Ltd With the theme of "elements of the meta universe - digital works", he proposed three solutions based on the current situation of digital works from the perspective of specialization: protection from the source; Digital capital increase of works assets; Distribution system to realize intellectual property value-added.

Yan Wuzhou, legal director of bosden International Holdings Limited

As a "down jacket expert", how does bosden lay out its intellectual property protection? Yan Wuzhou, the legal director of bosden International Holding Co., Ltd., takes "respecting creation and jointly safeguarding the intellectual property rights of the clothing industry" as the title, comprehensively analyzes several common infringement forms in the clothing industry, and provides corresponding suggestions.

After a number of meetings, industry leaders and guests visited Wujiang Hengxin Weaving Co., Ltd., Suzhou oumengia pleated fabric Co., Ltd., Jiangsu romanolan group, Wujiang Fuhua Weaving Co., Ltd., Shengze Oriental textile city and other enterprises and industrial clusters, It also shows the confidence and strength of textile enterprises in the new era.

During the visit, antistatic, graphene and other functional "black technology" fabrics and antibacterial attracted many delegates to stop to understand. In addition, the trend of popular fabric and pattern design are also popular. It can be seen that the forward-looking fabric trend will provide important inspiration and reference for clothing design material selection.

Through the two-day conference and related series of activities, we can see the vigorous spirit of Chinese garment people. Despite the changing times, only opportunities and confidence can not be lost. Just as the theme of 2022 China fashion conference - "the era cultivates new machines and confidence builds the future", this is the best interpretation of the industry development in the new era, and it is also the concept and belief that the industry should have at present.

Looking at the pines in the dusk, the clouds are still calm. Chinese garment people are full of confidence in building world-class enterprises, world-class brands and world-class industrial clusters, comprehensively improving the soft power of the industry, and creating the Chinese spirit, Chinese value and Chinese fashion discourse power of fashion power.

Let's go hand in hand to meet 2023 China fashion conference and go to the future!

(source: China clothing association)