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"Digital Commerce" Boosts Online Popularity Economy, And ICIE2023 Online Popularity Live E-Commerce Exhibition Will Be Opened In Guangzhou On May 15

2023/2/24 17:40:00 3

ICIE

In recent years, the head short video platforms have deployed live broadcast e-commerce business in succession. Driven by user habits and businesses, the total transaction volume of the live broadcast e-commerce industry has grown rapidly. According to statistics, as of June 2022, the number of live broadcast users of China's e-commerce has reached 469 million, accounting for 44.6% of the total number of Internet users. Considering the high penetration rate of short videos among mobile Internet users and the high conversion rate between short videos and live broadcast e-commerce, live broadcast e-commerce has huge room for improvement in the future. It is estimated that in 2023, China's live broadcast e-commerce market will reach 4.92 trillion yuan, and a multi trillion level market outlet is coming!

  

   New e-commerce business forms create trillions of market development opportunities

ICIE China (Guangzhou/Shenzhen) International Online Celebrity Live E-Commerce Trade Fair (hereinafter referred to as "ICIE Live Show") is co sponsored by Guangdong Live E-Commerce Association and Shanghai Extended Exhibition Service Co., Ltd., with the full cooperation of industry associations across Guangdong, and co organized by Cicada Mother Guangzhou Branch and Guangzhou Extended Exhibition Service Co., Ltd, The exhibition will be held at Pazhou Poly World Trade Expo in Guangzhou from May 15 to 17, 2023 and Futian Convention and Exhibition Center in Shenzhen from August 17 to 19, 2023. It aims to further deepen the communication and cooperation opportunities of the live broadcast e-commerce industry, promote the orderly, healthy and rapid development of the live broadcast e-commerce industry, create more "national fashion" new products for retail enterprises, and expand more product marketing channels, Help traditional retail enterprises seize the development trend of live broadcast e-commerce industry.

Gather the advantageous resources of live broadcast e-commerce to seize the development opportunity of live broadcast e-commerce industry

   Advantage 1 : Sponsored by an authoritative organization, it gathers unique live broadcast e-commerce resources

ICIE live show is based in Guangdong, with unique commercial resources and policy support, laying a solid foundation for the project. With the strong support of authoritative organizations such as Guangdong Province Live Broadcast E-commerce Association, and in line with the government's policy call, we will build a platform for live broadcast e-commerce industry trade cooperation, efficient product selection, exchange and learning services, explore the development trend of new formats and models of the domestic retail industry, and promote the healthy and orderly development of the live broadcast e-commerce industry.

   Advantage 2 : Covering the whole industry chain, tens of thousands of people from the live broadcast e-commerce industry went to Guangdong

Gather high-quality supply chain enterprises at home and abroad, 50+Guangdong Hong Kong Macao Bay Area featured products, 50+MCN institutions, 500+live e-commerce online celebrities, and hundreds of thousands of live e-commerce professional audiences in Guangdong. The sponsor plans to invite Taobao Live, Tiao Yin, Fast Hand, Little Red Book, Jingdong, Vipshop and other leading e-commerce platforms to connect with high-quality brands on site, creating more cooperation opportunities for the vast supply chain enterprises.

  Advantage 3 : Make full use of both domestic and international markets and resources to boost the dual cycle of domestic and international economy

All major e-commerce platforms have entered the overseas market one after another. The scale of overseas live broadcast, short video marketing, We Media, and overseas warehouse enterprises has grown rapidly. Relying on the sufficient supply potential in China, most supply chain enterprises are actively exploring the international market while deeply cultivating the domestic market, opening up new space for China's economic development, and adding new impetus to the recovery and growth of the world economy.

   Advantage 4: Red people match red products, open up new retail power

Invite top anchors and fashion celebrities in the live broadcast e-commerce industry to gather on the scene, hold live broadcast selection activities such as large-scale fashion conferences, rural new feature product releases, and gather supporting services such as selection, financial guarantee, logistics, product research and development, innovative technology, supply chain base hosting, to provide one-stop shopping services for the live broadcast e-commerce industry crowd.

   Advantage 5 : Connect industry capital, carry out live broadcast industry investment attraction and talent exchange activities

The exhibition invited live broadcast e-commerce industry organizations, MCN institutions, and live broadcast celebrities to hold the "Signing Ceremony for Strategic Cooperation of Online Celebrity Live Broadcast Talents" and the "Award Ceremony for Incubation of Online Celebrity of MCN Institutions" on the spot, giving full play to the advantages of Guangdong live broadcast e-commerce resources, providing convenient channels for all parties to quickly reach high-quality and efficient cooperation, and achieving mutual benefit and win-win cooperation.

   Advantage 6 : More than 100 live broadcast industry speeches in three days to build a live broadcast e-commerce industry event

The exhibition invited a number of leading MCN institutions to participate in the forum activities, and made more than 100 speeches in three days. The industry's top TV players and industry experts gathered on the scene, covering all categories of live broadcast e-commerce industry, from theory to practice, from live broadcast e-commerce product selection strategies to online celebrity live broadcast delivery skills, to comprehensively interpret and answer questions for practitioners in the live broadcast e-commerce industry, Deeply understand the operation of live broadcast e-commerce.

   Seven theme exhibition areas, covering all hot selling categories

Seven exhibition areas were set up at the exhibition site, including online celebrity food and beverage exhibition area, online celebrity food and beverage exhibition area, clothing accessories exhibition area, general merchandise exhibition area, live broadcast e-commerce theme exhibition area, cross-border live broadcast e-commerce exhibition area, online celebrity live broadcast technology and equipment exhibition area, to help live broadcast e-commerce select products precisely and provide one-stop solutions for all categories of products.

   Accurate invitation of high-quality visitors to create a high-value live e-commerce professional exhibition

MCN institutions, e-commerce industrial parks, live broadcast e-commerce incubation bases; Online celebrity live broadcast selection manager, e-commerce live broadcast talent, KOL, KOC crowd; Producers/traders/distribution agents of popular categories of live broadcast e-commerce; Purchasing principals of department stores/supermarkets/chain stores; WeChat business/social e-commerce/community/community group buying and other new retail channels; Live broadcast e-commerce operators, live broadcast data analysis service providers, product marketing planning scheme providers; Industry association/media/live broadcast/short video platform and live broadcast e-commerce training institutions. 50+head MCN institutions, 100000+delivery staff, 50000+e-commerce selection officers, and zero intermediary fees help to accurately and efficiently connect live e-commerce resources.

  

   Industry leaders gather to talk about the new development trend of the live broadcast e-commerce industry

At the same time, there will be 2023 Live Broadcast E-commerce Industry Innovation and Development Summit Forum, ICIE 2023 Overseas Social Media Summit and TikTok Operation Conference, MCN Agency Online Celebrity Incubation Golden Star Award Ceremony, ICIE 2023 Celebrity&Red Products Matchmaking Meeting, Community Group Buying 10000 Leader Channel Matchmaking Meeting, Online Celebrity Contribution TOP List Award Ceremony The signing ceremony of the talent strategic cooperation of online celebrity live broadcast talent, 407 online celebrity selection festival and other wonderful activities of live broadcast e-commerce, as well as the top 10 webmasters with goods contributed by online celebrity live broadcast talent, live goods PK contest, top traffic IP, tens of millions of fans, and hundreds of millions of brand exposure. On site exhibitors, as long as their products are eye-catching and their supply chain is strong enough, they will have the opportunity to enter the super head anchor broadcast room for free. The anchor will help you quickly create explosive products and quickly enhance brand awareness.

The exhibition will invite high-quality supply chain enterprises at home and abroad, mainstream e-commerce platforms, well-known MCN institutions, live e-commerce online celebrities, and industry experts to the event to give full play to the advantages of live e-commerce resources, provide convenient channels for parties to achieve high-quality and efficient cooperation, drive the transformation of traditional industries, and achieve new growth in the digital economy. Welcome enterprises in the live broadcast e-commerce industry to actively participate in the live broadcast e-commerce industry event and share new opportunities for the development of the live broadcast e-commerce industry.

   Consultation on exhibition and visit: Wu Jing (General Manager) 13067931322


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