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The Strategy Of "Co Creating Chinese Runners" Was Released, And Hongxingerke Created Running Shoes More Suitable For Chinese Sports

2023/3/9 15:38:00 186

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On March 3, 2023, Erke 303 Sports Science and Technology Day kicked off in Shanghai. At this annual science and technology conference, Hongxingerke officially released the brand strategy of "co creating Chinese runners" to create a running shoe matrix with science and technology, so that runners at each level can find their own running shoes; At the same time, multidimensional upgrading of runner service system will promote the healthy development of runner sports. In addition, the conference officially released a new co innovation product integrating multiple R&D achievements, a professional marathon racing carbon plate running shoe - Zhijing 1.0, and simultaneously launched a running shoe matrix, opening the curtain of "co creating Chinese runners" with sincere scientific and technological works.

In the context of the growing number of runners, Hongxingerke's brand strategy of "co creating Chinese runners" shows its determination to deepen the runner ecosystem and help the healthy development of China's running sports. With its precise positioning and professional services, it has opened a new track in the running market and opened a new direction for the brand's future development.

   Erke Wu Rongzhao, the chairman of the board, Wu Xie, a professor of the Sports Skills Research Center of Shanghai Sport University and a key member of the national key research and development project for the Winter Olympics, Chen Cheng, the general manager of Jingdong Retail Sports Outdoor Business Department, Li Zhixuan, the co creator of Hongxingerke's domestic products, Wuwei and hundreds of circle runners, hundreds of media representatives and representatives of Hongxingerke's fans witnessed the grand event, Jointly open a new era with runners.

  

The strategy of "co creating Chinese runners" enables Chinese people to wear more suitable Chinese running shoes

In order to shorten the distance with runners, constantly meet the actual needs of runners, and further focus on Chinese runners. At the press conference, Chairman Wu Rongzhao first released Hongxingerke's brand strategy - "Create Chinese Runners Together". Hon Sing Erke has been deeply engaged in the sports industry for more than 20 years, and has served 30 million Chinese runners. It has accumulated a large number of groups and resources in the field of running, and has professional advantages. Through in-depth and equal dialogue with runners, it has deeply insight into the pain points and needs of runner groups.

For this reason, Hongxingerke is open to Chinese runners to create a co creation platform from multiple dimensions such as design, technology and products. Professional runners such as Li Zhixuan, the first sister of Guoma, have become brand co creation officials and listen to the voices of many Chinese runners, aiming to better understand Chinese runners and make Hongxingerke more professional and scientific in the field of running, Provide more scientific services and equipment for runners.

Since last year, Hon Sing Erke has been making continuous efforts in the field of running. Through technology and innovation, it has constantly improved product functions, improved user experience, and formed a unique product reputation and competitiveness of popular models. Its product matrix is suitable for the needs of all levels and running scenes. Whether you are a junior runner, an advanced runner, an elite runner or a professional athlete, there is always a pair of running shoes suitable for you in Hongxingerke, which can deeply meet the demands of Chinese runners for professional products and quality and provide support for their scientific sports.

In addition to the strength in equipment, in 2023, Hongxingerke will further upgrade and improve the runner service system, constantly improve the runner ecosystem, and focus on serving Chinese runners in a multi-dimensional, multi perspective and multi-level way. Whether it is the Chinese Horse Running Hero Program, the Chinese Running League, or the data service for Chinese runners, Hongxingerke has always worked with Chinese runners to promote the healthy development of running and become the most solid backing for runners. So as to promote the competitive development of Chinese runners and the orderly development of the domestic running shoes industry. Use technology to meet the needs of scientific sports, and create more suitable Chinese running shoes for each Chinese runner.

Wu Rongzhao said that the strategy of "co creating Chinese runners" is Hongxing Erke's mission as a domestic brand, its responsibility for Chinese runners and its value for Chinese sports! Hung Sing Erke will never turn back and march forward bravely. In order to build a world leading sports brand, it is committed to being the companion and encourager of Chinese runners!

   Using technology to meet the sports needs of Chinese people, many new running products were unveiled

Science and technology are the core competitiveness of Hongxingerke's products. From the energy feedback of Qidan Technology, Qidan Technology to solve the problem of weak muscle strength, to Qiqi Technology to solve the PB needs of professional runners in the competition field, Hongxingerke has always used technology to meet the scientific sports needs of Chinese people.

Zhijing 1.0 is a full length carbon board running shoe for Hongxingerke professional marathon race. From research and development, design to testing, it integrates the research and development achievements of Hongxingerke. On the basis of Hongxingerke's service for 30 million runners, combined with the data of tens of thousands of Chinese people's foot shape, it co created with Li Zhixuan, the first sister of Guoma, and a hundred elite runners. In addition, it cooperated with the Sports Skills Research Center of Shanghai Institute of Physical Education to more comprehensively involve sports biomechanics in the design and research and development of running shoes, collect runner data, and field foot test feedback, After thousands of test modifications and more than a year of repeated debugging, Zhijing 1.0 was officially launched.

Zhijing 1.0 has adopted many exclusive black technologies and processes of Erke. It has made a comprehensive breakthrough in terms of curve treatment, rebound performance, boost performance and stability of shoes, and has become a real assistant for speed runners. From equipment to assistant, it is not only a change of role, but also an upgrade of the running shoes market. Zhijing 1.0 built professionalism with technology, and made unique running shoes in the market with professionalism, becoming the most professional choice for Chinese runners in racing competitions.

At the same time, Qitan LITE3.0, Zhijing slippers and Dongdong shoes and other running shoes matrix created for the needs of Chinese runners meet the equipment needs of Chinese runners in different stages and scenes. Among them, the Hongxingerke national product co creation official who participated in the co creation of Zhijing slippers and Dongdong shoes - Wuwei also shared the dressing skills on the scene.

  

At the meeting, Hongxing Erke also released a number of professional running clothes, covering all aspects of runners' sports. The professional running equipment suitable for Chinese runners, such as running vests, quick drying shorts and lightweight skin suits, also has unique scientific and technological charm, which effectively reduces sweating and sports friction during sports, improves the stretching degree and makes it lighter and thinner. It has become the perfect equipment during sports, and is a professional product created by Hongxingerke for runners with the greatest sincerity and professionalism.

New products with high appearance and high technology have become unique running equipment in the market and strong support for the strategy of "creating Chinese runners together". At the same time, these products have reached the acme at the professional level. They are sports equipment that truly meet the needs of Chinese people and show the scientific and technological power of Chinese brands to the world.

   Deepen the runner ecosystem and open a new track for Chinese runners

Hongxingerke has always maintained effective communication and high-frequency dialogue with the runner group, professional and elite runners and professional research institutions, so that it can deeply participate in all aspects of product development, inject more soul and vitality into the product, and create professional equipment most suitable for Chinese runners.

At the meeting, Hongxingerke reached a strategic cooperation with the Sports Skills Research Center of Shanghai Institute of Physical Education. Integrating biomechanics into the design of running equipment, according to the different body and sports characteristics of each runner, to provide better support for the runner's body, improve sports performance, reduce sports injuries, and deepen cooperation between the two sides will provide Chinese runners with more professional, diversified and scientific products and services, and create sports equipment more suitable for Chinese runners.

In order to promote the development of running, Hongxing Erke has specially set up a women's elite team, all of whom are elite runners from different professions. Hongxingerke will listen attentively to their voices and create products and services that are most suitable for Chinese runners in terms of product development and services.

In addition to making efforts on the professional equipment matrix, Hongxing Erke has also made deep efforts in Chinese runner services, expanding runner services in various channels, especially online runner service upgrading. On this Science and Technology Day, JD and Hongxing Erke are deeply linked to enrich the diversified product system with the advantages of both brands, Provide Chinese runners with professional and authoritative content and improve the all-round service system to jointly create new development of running.

From each part of a pair of shoes to each piece of fabric of professional competition sportswear, from a clear product matrix to a series of products with different needs, Hongxingerke adheres to the strategy of co creating Chinese runners, and uses advanced technology to create the core competitiveness of its products. Pay attention to the voice of every runner, listen to and analyze every opinion and suggestion, and insight into every appeal and pain point. Hongxingerke deepens the runner ecosystem, creates unique charm and vitality products, and takes the lead in opening Domestic brand A new track for Chinese runners.

The strategy of "co creating Chinese runners" is an effective strategic deployment for Hongxingerke to completely surpass its product performance, and is the mission and responsibility of national brands for Chinese runners and Chinese sports. It has laid a solid foundation for the continuous innovation and progress of domestic brands, building a global leading sports brand, and building a new benchmark.

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