Textile And Garment Products Of The Third Phase Of The 133Rd Canton Fair Shine Brilliantly

Since the opening of the third phase of the 133rd Canton Fair on May 1, there have been a lot of people in the venues, exhibitors have brought a wealth of products, and buyers have been enthusiastic about negotiation and cooperation. According to CCTV, as of May 4, the total number of visitors to the 133rd Canton Fair has exceeded 2.7 million, a record high in the same period.

In particular, the third phase of the Canton Fair mainly displays five categories of products, including textile clothing, office bags and leisure products, shoes, food, medicine and health care. Among the 10400 enterprises participating in the fair, there are more than 9000 textile clothing booths with an exhibition area of 220000 square meters. The textile clothing sector has reached the scale of large and medium-sized professional exhibitions, and many new products New technologies are concentrated in the Canton Fair, which is crowded with a wide range of clothes, sportswear, scarves, gloves and other products.

Fashion in Fashion Design

Faced with the continuous upgrading of residents' consumption in recent years, and the gradual refinement, personalization, fashion and other development characteristics of the consumer market, many exhibiting clothing enterprises mainly played the "fashion, technology, green" brand at the Canton Fair.

After visiting the clothing exhibition area, CCTV reporters found that clothes are no longer simple necessities of life, but more like works of art. An exhibitor showed its first pair of jeans exported in 1978, 45 years ago.

According to the exhibitors, at that time, the enterprises mainly carried out simple processing in the form of "three processing and one compensation". There is also a denim jacket nearby, which the exhibitor was asked more about at the exhibition. The appearance design chose the current fashion style, the inner lining was made of waterproof fabric, and the outer layer was made from recycled recycled plastic bottles, which was designed and developed by the enterprise itself.

The potted plants, pillows and other decorations made of denim fabric are "new patterns" of denim fabric, which integrate clothing and cultural and creative industries, and improve the utilization rate of denim fabric. In another enterprise that designs and produces outdoor clothing, its booth is transformed from an old container, with light strips on the side to create a visual highlight, and lawn and camping tables and chairs are laid at the door for decoration, so that the overall booth presents an outdoor style consistent with the products.

In a sense, eye-catching booth design can not only attract customers, but also show the design ability and aesthetic ability of the enterprise.

In the catwalk activity of this "Canton Fair Fashion Week", we also demonstrated the inheritance and innovation of Guangdong intangible cultural heritage culture in clothing by displaying clothing products with Lingnan characteristics such as Guangxiu, Xingshi, Xiangyun gauze, etc. If the purchaser sees a catwalk dress on site, he can immediately contact the on-site exhibitors to open the "buy buy" mode.

Among them, Keqiao Optimality, Dalang Woolen Weaving and Shengze Weaving, three cluster enterprises, jointly appeared at the Canton Fair Fashion Week to release: Shengze released the regional brand cultivation plan of "Shengze Weaving" to promote the high-quality development of brand economy; On behalf of brand enterprises, the Dalang Woolen Weaving Area "weaves" sweaters at the Canton Fair to show new art and new value; Shaoxing Keqiao also released innovative new material achievements with the textile public area brand that Keqiao District focuses on building.

In the eyes of CCTV reporters, we can see the achievements of transformation and upgrading of the textile and clothing industry through the Canton Fair. As the world's largest and most complete industry chain, China's textile and clothing industry is moving from a "manufacturing factory" to a "fashion leader". Only by seeking innovation and change in technology and process can we win a place in the market competition. Many enterprises are also focusing on product quality, creativity and R&D design.

Future clothing "scientific and technological style"

In recent years, science and technology has continuously empowered the traditional garment industry, injecting new vitality into design and promoting industrial transformation and upgrading, from assisting garment design to strengthening fabric quality to increasing use functions.

On a 3D digital fabric integration platform, you can see some fabrics with different patterns and materials, and each piece has a two-dimensional code. Put this fabric into an intelligent scanner for identification, and it will appear on the computer terminal in 3D form. At the same time, designers can also change the clothing style on the computer. For example, this basic blouse can be redesigned in size and tailoring with the mouse. Then combine the selected fabric with the clothing style, and it can appear on the panel in the form of 3D clothing.

According to exhibitors, using computer graphics 3D simulation technology, enterprises can conduct 3D digitization of fabrics, styles and platforms, and digitize various elements used in clothing at ordinary times to help brands interact with suppliers.

Black technology can not only make clothing design more convenient, but also improve the waterproof and fireproof properties of fabric materials, providing more protection for workers. For example, a piece of flame retardant tooling displayed at the Canton Fair can not only insulate from fire and heat, but also prevent wind and water, and has breathable function, so that people will not feel stuffy. Exhibitors said that this kind of products have been tested under various extreme cold and fireproof conditions. At present, their products are exported to the United States and Europe.

Green and environment-friendly fabrics become highlights

In addition to bright clothes, textile raw materials and fabrics are also displayed in the exhibition area. Many textile and clothing enterprises have brought the latest products, hoping to go abroad and reap new opportunities with the help of the platform of the Canton Fair.

An enterprise in the textile raw materials and fabrics exhibition area brought traditional intangible cultural heritage fabrics, which attracted many merchants to stop and negotiate. The exhibitor said that these patterns represent some auspicious patterns of China, and would like to use the Canton Fair as a platform to promote our Chinese culture to the world.

In addition, more and more enterprises have begun to develop green and environmentally friendly products from textile fabrics to garment production in combination with the sustainable development trend of the industry and the concept of green and environmental protection. The products brought by an exhibitor used recyclable raw materials in the manufacturing process, and added degradable herbal fiber, reducing energy consumption and environmental burden. The person in charge said that the clothes brought to the Canton Fair this time were mainly new products, of which environmental protection products accounted for nearly 30%.

The exhibitor said that he had made a preliminary attempt at environmental protection products in the past few years. This season, he expanded the scope of environmental protection products to all categories. To participate in the Canton Fair is also to make environmental protection products fully tested through the exhibition platform.