How To Change The General Situation Of Small Order Quantity And Profit In The Fabric Market

For many fabric enterprises, this year's "nine gold and ten silver" came quietly.

The traditional peak sales season has come halfway. In an interview with China Textile News, the relevant responsible persons of many enterprises said that this year's "golden nine" was not as expected. Although October had just begun, the industry generally held a pessimistic view on the sales trend of that month.

Although the quality of this year's fabric market may not be as good as that of previous years, the industry generally believes that the market performance in the fourth quarter is still expected, and the market performance in the last two months may appear "tail raising" phenomenon.

　　01

The enterprise is cautious in production

In September, the price of textile raw materials began to rebound due to the soaring international oil prices. PTA and ethylene glycol prices rose rapidly, and polyester filament prices also rose strongly.

However, compared with the hot raw material market, the fabric market is quite calm.

"Now the concept of 'nine gold and ten silver' is getting weaker and weaker, and there is no clear timeline in the market," said the relevant person in charge of Shanghai Zhengjia Milk Silk Technology Co., Ltd. (hereinafter referred to as "Zhengjia Milk Silk"), "In previous years, since August, the factory has been operating at full capacity, and workers have basically had to work in three shifts. But in recent years, the market has been somewhat abnormal, and the concept of off-season and peak season has gradually blurred. Especially this year, the gold sales period is obviously not good enough."

"Since September, although the operating rate of the factory has rebounded compared with August, the overall order volume is small and the profit is very ordinary. The overall operating rate of the enterprise has not changed much." The head of a fabric enterprise in Wujiang, Jiangsu, admitted that there is a certain gap between the market this year and previous years.

"The market situation in September this year is similar to that in August. All the products sold are seasonal products. The order volume has decreased significantly compared with last year, and the order profit is low, about 5%." A salesperson from a fabric enterprise in Hangzhou, Zhejiang said.

According to the sample data monitoring of China Silk Metropolis, at present, the inventory of water jet and air jet weaving enterprises in Shengze, Jiangsu Province, remains at 35.3 days, down 0.5 days from the end of August. Although the overall inventory of the market has declined, it is only limited to the recently popular products, and the inventory of other products with moderate sales has not been improved. The market is still short of large orders, and most manufacturers report that it takes a long time to collect the final payment, and the pressure on finished product inventory is increasing, so the commencement and production are more cautious.

China Light Textile City also pointed out in the recently released market quotation that although the variety and style of fabric operators listed in September increased, the turnover was still relatively limited. The market turnover in recent days was still flat, the sales hotspots were still small, and the sales volume was still insufficient.

According to the past law, every year's "golden nine and silver ten" is the "climbing period" of fabric enterprises' sales. However, in recent years, the "golden nine and silver ten" seems to have been difficult to show a lively scene of oversupply.

　　02

High enthusiasm in subdivisions

Although the overall performance of market orders was lower than expected, it did not prevent some fabric enterprises from still delivering good answers.

Quanzhou Mutuge Textile Technology Co., Ltd. is one of them. Ye Xiangjia, the business manager of the company, told the reporter that at present, the company's order receiving is in good condition and is maintaining a steady upward trend. "We mainly develop and produce functional fabrics. In recent years, the enthusiasm of consumers for outdoor sports has driven our sales. The company not only conducts in-depth research and development for the needs of mass sports such as running, yoga, fitness, but also introduces more professional products for many minority sports needs. For example, racing is not popular in China, But there are many fixed audiences abroad. This kind of clothing fabric has a high technological content and relatively few manufacturers, so the profit will be guaranteed naturally. "

Under the increasingly fierce market competition, Shaanxi Buyu Textile Co., Ltd.'s foreign trade volume in the first seven months increased by 30% year on year. "The reason why Buyu has won the favor of foreign customers is that we have constantly promoted the upgrading of equipment and the improvement of product quality." Xu Xiao, deputy general manager of sales of the company, said that in recent years, the company has invested 1.5 billion yuan to build 42000 square meters of spinning workshops and 28000 square meters of weaving workshops. In order to improve production efficiency, the company has introduced international advanced production equipment and technology from Germany, Switzerland and other countries, and has 120000 spindle spindles and 392 large reel air jet looms. In the spinning process, the efficiency of the fully intelligent production mode is more than 15% higher than that of the traditional production mode.

Xu Xiao said that many customers came to the factory for inspection, and after seeing the new factory buildings and new advanced equipment, they had a deeper understanding of the company's production capacity, product quality and service. "A few days ago, a Southeast Asian customer came to visit us, and we soon signed a contract for 400000 meters of medical fabric, with a turnover of about 300000 dollars. We are very confident in the 'gold nine silver ten' market."

The recent sales of Jiangsu Mengfei Silk Weaving Co., Ltd. are also rising steadily. The relevant person in charge of the company said: "Our main customers are hotels. The upcoming" golden season "of the Mid Autumn Festival and National Day tourism can be described as" full of success ". This year, the tourism industry has recovered comprehensively, and the demand for hotels across the country has always maintained a trend of rapid growth. Therefore, the demand for hotel textile products by major hotels is also rising, so our order volume also continues to grow, and it is expected that The "nine gold and ten silver" will achieve higher goals. "

　　03

The market is expected to improve in the future

There are different opinions on the view of traditional peak season from the relevant responsible persons of fabric enterprises. For those who are optimistic, the bottom line lies in the good performance of orders; Some expressed that they could not see through the situation and thought that the foreign trade market was too calm; Others are not optimistic. They think that the recovery of terminal demand is not as expected, and the high inventory of downstream garment enterprises will affect the order placement.

However, when the forecast takes a longer view, most of the heads of enterprises are relatively positive about the market performance.

Ye Xiangjia said that the company is currently planning to build Mutuge Garment Intelligent Manufacturing Industrial Park in Guang'an, Sichuan, to build an intelligent garment manufacturing base integrating fabric production and production of ready to wear clothing such as running clothes, yoga clothes and elastic fitness clothes. After the completion of the project, the annual output value will be more than 1 billion yuan, the annual tax revenue will be more than 25 million yuan, and more than 1000 jobs will be created.

"I am optimistic about the market in the fourth quarter." The relevant person in charge of Zhengjia Milk Silk gave his own reasons. First, the rising price of raw materials will play a role in boosting; Secondly, as the weather turns cool, the demand for warm clothing increases, and lining consumption increases. In addition, after communicating with some foreign customers, the company expects that foreign trade orders will recover in the future. "

"On the whole, the fabric market in the first nine months of this year appeared differentiation. Through research, we found that men's clothing and functional clothing categories were the first to recover with full resilience; subsequently, along with the further recovery of residents' consumption willingness, we expect women's clothing terminal consumption is expected to release flexibility, and the fabric market is expected to further recover, but the competition will be more intense." Xu Xiao said.

Yang Ying, a researcher at Guosheng Securities, judged that there was pressure in the global textile upstream industry in the first half of the year, mainly due to the weak expectation of overseas clothing consumption and the high inventory of brand names in the early stage. Looking forward to the future, Yang Ying believes that the performance of most fabric enterprises is expected to gradually achieve month on month improvement in the fourth quarter, taking into account the final consumption of clothing, the progress of de stocking of downstream brands, the current orders of manufacturers and their performance.