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Jacket Experts Set Off A New Trend Of Winter Down

2023/12/8 18:49:00 0

　　 Looking at the development trend of fashion industry in recent years, environmental protection issues are increasingly valued, and sustainable fashion has become a common concern of the industry and consumers. More and more garment manufacturers and fashion brands practice the concept of sustainable development. While strengthening the creative style, they apply environment-friendly fabrics, renewable materials, and recycled fabrics to their products, pass on the concept of "slow fashion", and join consumers in sustainable development. Adhering to the consistent environmental protection concept, the leading Chinese fashion men's clothing brand Seven Wolves launched a series of "sustainability" activities to jointly start the winter nature journey with consumers, while personally promoting sustainable development and building a low-carbon and recyclable lifestyle.

　　 Let love circulate, old friends and new friends bloom again

　　 As the concept of global environmental protection and sustainability continues to be integrated into people's lives, Septwolves knows that responsible enterprises must take the initiative to give environmental and sustainable development responsibilities. From November 15 to 23, Septwolves joined hands to advocate the regeneration of low-carbon and sustainable lifestyle, an environmental protection national fashion brand, and jointly launched the "old for new" plan in the flagship store, inviting new and old friends to gather together, so that old jackets can return to consumers with a new look and regain their energy.

Seven Wolves Hand in Hand to Rejuvenate the Jacket and Lighten the Burden of Nature

　　 Baopu Recycling is a national trendy brand that advocates a low-carbon and sustainable lifestyle. It is also a pioneer in the overall industrial chain layout of recycling and recycling of disposable plastic packaging in China. This time, Seven Wolves and Baopu Regeneration jointly launched the "old for new" plan, inviting consumers to take old jackets to major offline stores to participate in the secondary creation by Baopu Regeneration, transforming them into handbags with unique personality DNA, so that old things can be reborn. When consumers go to the store to buy jackets, they can replace the jacket carefully designed by Seven Wolves with recycled 3M environmental protection paper bags, contributing to the promotion of sustainable development. " The "old for new" plan was launched from the first flagship jacket store, and will gradually be extended to all major terminal stores across the country to work with consumers to build a new green and fashionable life.

The designer is elaborately creating "jacket handbag"

　　 The implementation of the "old for new" plan is a microcosm of the seven wolves' active practice of the concept of sustainable development over the years. Seven Wolves continued to build a corporate social responsibility system covering environment, society and corporate governance, practiced the green and low-carbon concept in the whole chain from research and development to marketing, and actively participated in environmental protection and public welfare actions.

　　 In 2020, seven wolves and Yunnan Green Environment Development Foundation will start long-term strategic cooperation to jointly protect rare wild animals. Later, Seven Wolves realized strategic cooperation with the Publicity and Education Center of the Ministry of Ecological Environment, supported the United Nations Convention on Biological Diversity and COP15, and contributed to the protection of biodiversity.

　　 Seven Wolves also joined hands with industry chain partners and worked with China Textile Associated Press to take charge of LCA, and launched the first men's denim jacket marked with carbon footprint from the source of raw materials to product manufacturing, so as to promote environmental protection and sustainable development of the industry. The appearance of the co branded products of the "Be the Guardian of TA" public welfare series has further integrated the concept of public welfare into the living space, expanded the dimension of clothing design through the strength of aesthetics, and at the same time, let people feel the beauty of nature and fear, and arouse consumers' awareness of environmental protection.

　　 In this year's Milan Fashion Week show, the seven wolves used renewable functional fabrics to create new products with the theme of "double-sided realm and symbiosis", demonstrate the harmonious coexistence of human and nature, share the environmental protection attitude with the world, and demonstrate the social responsibility of the industry's leading brands again.

　　 Explore new aesthetics of outdoor snow fashion

　　 According to the White Paper on the Fashion Trend of 2024 Chinese Fashion Jackets jointly launched by Seven Wolves and the China Fashion Designers Association, the Chinese men's wear market has changed from a supply driven and incremental competitive situation to a new development environment of demand driven and technology game.

　　 Seven Wolves anchored the market development trend, increased scientific research and development, and created an aging free, multi scene product structure with functional technology fabrics, high-tech manufacturing processes, and intelligent black technology. In order to share the new experience of winter clothing brought by technology with more consumers, on November 17, Septwolves invited Wang Jun, the content director of Men's Fashion Leon and Ye Lu, an expert in outdoor exploration, to jointly start the winter down experience journey with guests from the Septwolves member club to experience the hard core strength of new jackets in the forest of Qinling Mountains.

Start the winter down experience from the Seven Wolf Exploration Camp

　　 Zibai Mountain, the first destination of the event, is located in the northwest of Liuba County, Hanzhong City. It is a branch of Taibai Mountain, the main peak of the Qinling Mountains. Zibai Mountain is planted all over the lofty mountains, surrounded by clouds all year round. Guests explored the natural impasse in winter between the mountain meadow and the forest, felt the value of nature and the responsibility of human beings to protect nature. Seven Wolves injected warmth into the outdoor journey with a new down jacket.

　　 The super running double-sided jacket jointly created by Seven Wolves and Aldo Cingolani, an Italian national treasure super running designer, is empowered by the outdoor theme of the event. The color contrast plastic bag on the chest of the jacket is reminiscent of the streamlined design and various extreme pneumatic structures on the super run. The interior of the jacket is filled with high-quality down materials, and the ergonomic lining also uses graphene heat storage materials. The combination of the two brings excellent and efficient warmth preservation. The short version is convenient to stretch flexibly when hiking, and the relatively slim design will not feel bulky even when carrying a backpack.

Super running co branded down jacket gives full play to its functional advantages in outdoor scenes

　　 The next day, the guests dressed in seven wolf down jackets climbed to the top of the beautiful Prince Mountain, explored the forest in the Qinling Mountains, and measured the natural energy with their feet. In the outdoor scene, the clothes you wear are easy to get dirty, and the cleaning of equipment every time you come back from the mountains is also a major event. The seven wolves machine washable cow milk leather down jacket saves us a lot of trouble. The delicate milk leather fabric is steel pressed to prevent fleece. Most importantly, this is a down jacket that can be directly put into the washing machine for cleaning. It is not only washable, but also fluffy and fast drying, which can be said to be the outdoor gospel in winter.

Wear a seven wolf machine washable cow milk leather down jacket to speak for nature

　　 In the evening, the guests settled in the countryside, where the sun gradually set in the valley, and the rapid drop of temperature was clearly felt. The 37 ° thermostatic jacket made of three proof fabric and equipped with an electronic intelligent temperature control device, the guests could easily adjust the temperature in different zones with their mobile phones to easily resist the cold. Under the twinkling star sky, everyone gathered around the campfire to share their stories with the Seven Wolf brand and discuss the environmental protection proposition of sustainable development.

With 37 ° thermostatic jacket, guests can enjoy the beauty of life together

　　 In this winter experience, the seven wolves' double-sided down defines the winter outdoor trend with scientific and technological attributes, allowing guests to experience the outstanding strength of the convergence of scientific and technological fabrics and functional design. Through the integration of outdoor scenes and new works, it shows the brand's profound accumulation in innovation and sustainable development.

　　 Since the birth of the brand, Septwolves has closely followed the development trend of the consumer market, led the development of the industry with leading technology and excellent quality, won the honor of "the first comprehensive market share of similar jacket products" for 23 consecutive years, and also accompanied consumers through the development and change of the times. For 33 years, seven wolves have defined 2023 as the "first year of brand strategy", launched a series of brand reconstruction plans, defined the brand positioning of "seven wolves=jacket experts", and implemented heavy measures in various fields such as product research and development, business layout, and marketing channels, which have achieved fruitful results that have attracted the attention of the industry.

　　 Starting a new journey with a new brand positioning, Seven Wolves innovatively launched a public welfare plan and an immersive experience activity, demonstrating the image characteristics of jacket products that are more scientific, fashionable and young, and communicating the brand's unique personality and values to consumers through jackets, forming a brand specific identity symbol. Taking this as a starting point, Seven Wolves will continue to focus on its main business, and strive to explore breakthroughs and innovations, so as to bring consumers a better wearing experience with constantly updated products.