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Xiushang · Ten Year Brand Clothing Exhibition Opens At Beijing International Design Week

2024/1/9 15:12:00 3

　　 On January 7, Xiong Ying · Gaiya Legend | Xiushang · Ten Year Brand Clothing Exhibition was grandly opened at the permanent venue of Beijing International Design Week. This exhibition was hosted by Gaiya Legend Brand and received strong support from General Investment Corporation, Zhangjiawan Design Town Company, Beijing International Design Week Co., Ltd. and other units. Many guests from the fashion, art and cultural circles gathered together to witness the opening of the fashion event.

　　 At the opening ceremony, Ms. Xiong Ying, the head of Gaia Legend, delivered a passionate speech. She reviewed the brand's ten years of development, shared the brand's efforts and achievements in inheriting oriental aesthetics and promoting fashion innovation, and gave a brief introduction to this exhibition.

　　 "In all dynasties, our civilization and culture are the leaders of the world, because the real fashion can not be separated from the cultural foundation. In this era, the fashion created by our civilization and culture is the time to lead the world," she said.

Tang Guihai, Assistant to the General Manager of Beitou Group, Secretary of the Party Committee and Chairman of Tongtou Company, delivered a speech

Wang Yudong, Chairman of Beijing International Design Week Co., Ltd., delivers a speech

　　 Tang Guihai, Assistant General Manager of Beitou Group, Secretary of the Party Committee and Chairman of Tongtou Company, and Wang Yudong, Chairman of Beijing International Design Week Co., Ltd. delivered speeches respectively. They spoke highly of the outstanding contribution of Gaia Legend in the field of fashion and cultural integration, and looked forward to working together in the future to carry out in-depth cooperation in more fields and jointly promote the prosperity and development of cultural fashion design industry.

　　 Witnessed by the guests, the signing ceremony between Gaia Legend and Zhangjiawan Design Town Company was also held in the opening ceremony. This signing is not only the starting point of cooperation between the two sides, but also a historic intersection in the field of fashion and design. The cooperation of Gaia Legend and Design Town will jointly write a new chapter in the fashion industry and inject new vitality and creativity into the global fashion industry.

Li Yangwei, host of Beijing Radio and Television Station, presided over the opening ceremony

　　 During the exhibition, the guests were full of praise for the exquisite workmanship, smart design and exquisite works, as well as for the decades long creative concept, and were even more moved by the brand's ten years of exploration and persistence in the integration of culture and fashion.

　　 With the theme of "Ten Years of Fashion Show", this exhibition comprehensively presents the classic clothing works of Gaia's legend in the past ten years from multiple perspectives through static display, dynamic show, deductive device, intangible cultural heritage process analysis experience, digital media show reproduction and other forms.

　　 Xiushang · Ten year Exhibition Hall, through the presentation and explanation of drawings, MINI platform, process machines, and production processes, let everyone clearly feel Xiong Ying's originality and the brand's ten years of development.

　　 The elaborately designed 24 solar terms theme exhibition area, with spring ploughing and summer solstice, autumn harvest and winter storage, is also pregnant with the harmonious coexistence of human and nature.

　　 The ten year special exhibition has gathered ten years of classic works of Gaia's legendary brand, which are unparalleled both in design and workmanship. These works not only show the exquisite craftsmanship and unique aesthetics of clothing, but also reflect the brand's in-depth exploration and inheritance of Chinese aesthetics and traditional clothing culture.

　　 In the exhibition hall of the 24th solar term, a brilliant flash ready to wear show was specially planned. This flash show brings a visual feast to the audience by combining fashion and lifestyle.

　　 The children's model performance started by Qi Junting in a black national style costume injected a trace of vitality into the exhibition hall. The guests at the meeting were full of praise and sighed about the wisdom of Gaia's legendary aesthetic education.

　　 The holding of the "Show · Ten Years" brand clothing exhibition is not only a review and summary of the ten years of Gaia's legendary brand, but also an important demonstration of the inheritance and innovation of oriental aesthetics. As a platform for fashion culture exchange, it has promoted the exchange and cooperation among fashion, art and culture circles. Looking forward to the future, Gaia Legend will continue to adhere to the brand concept of "Let the world listen to the voice of Chinese design", and continue to explore more possibilities to expand the development of fashion culture.

　　 In order to enrich the diversity of public cultural and entertainment life and provide a visual and spiritual aesthetic feast for the public, this exhibition is also open to the public free of charge from January 7 to 27.