AW24 China International Fashion Week Kicked Off, "Endowing" Chinese Fashion With Vitality And New Chapter

　　 On March 23, the spring was gradually flourishing, and the China International Fashion Week in Autumn and Winter 2024 hosted by the China Fashion Designers Association was grandly opened in Beijing With the theme of "Fu", this season continues to focus on Chinese aesthetics, intangible cultural heritage innovation, cross-border national trends, green sustainability, digital intelligence fashion, intellectual property and other high value points. The opening grand show "Six Rites · Zhang Xiaoqi" leads more than 130 major fashion events, including fashion shows, fashion trend release, trade fairs, theme exhibitions, high-end forums, professional events, and will be successively held in Beijing 751D · PARK Fashion landmarks such as Beijing Hotel were staged.

The opening show of "Originating from the Oriental Rising Sun and Moon" brought by "Six Rites · Zhang Xiaoqi" was grandly held in the Golden Hall of Beijing Hotel, the first banquet of the founding of the country, which played a prelude to AW24 China International Fashion Week. Leaders from the Central Social Work Department, the Ministry of Commerce, the Ministry of Foreign Affairs, the Ministry of Industry and Information Technology, the China Textile Federation and other ministries and superior units, representatives of provincial, municipal and local governments and industry associations, and elites from all walks of life gathered to witness the shining moment.

AW24 China International Fashion Week Opening Show "Six Rites · Zhang Xiaoqi"

In order to thank the "Liuli LOOLAYY" brand for its contribution to this season's fashion week, Mr. Chen Dapeng, Vice President of China Textile Industry Federation and President of China National Garment Association, on behalf of the Organizing Committee of China International Fashion Week, presented the "Honorary Commemoration of the Opening Show of China International Fashion Week in Autumn and Winter 2024" to Mr. Zhang Xiaoqi, President of Beijing Xingguang Shangze International Clothing Co., Ltd medal.

Mr. Sun Ruizhe, President of China Textile Industry Federation, announced the grand opening of China International Fashion Week in Autumn and Winter 2024!

AW24 China International Fashion Week is deeply linked with China's important textile and clothing industry belt, important universities, and industry leading brands, gathering 100+fashion brands and 170+designers for in-depth participation, covering a full range of categories, including men's clothing, women's clothing, dresses, sports and leisure, children's clothing, home clothes, accessories, digital fashion, and so on, showing a trend of embracing all rivers, Promote and promote the interaction and exchange of international fashion and culture, invigorate the new ecology of Chinese contemporary fashion, and help improve the new quality productivity of China's fashion industry.

If "fashion density" is a time scale, the highlights of this season's China International Fashion Week are very dense.

From the multiple dimensions of theme, activity planning, trend guidance, platform services, etc., this season's China International Fashion Week officially entered the era of "empowerment" - deeply integrating the domestic and foreign fashion industry chain, and sending out a strong voice that "endows" the aesthetic personality created by China's original fashion, rational technology and emotional expression of "empowerment" fashion, and "endows" China's fashion industry.

From industrial upgrading, fashion style, lifestyle to business model, from design, culture, scene, technology to technology, this season's China International Fashion Week is based on an international perspective and a big industry perspective. In a panoramic narrative, it presents us with the best in different fields of the fashion industry.

The starry show released the magnetic effect for this season's China International Fashion Week. The opening show "Six Rites · Zhang Xiaoqi" is dedicated to the study of traditional Chinese marriage culture, advocating a sense of ritual of oriental aesthetics and wisdom, using the design concept rooted in traditional culture and innovation, drawing on non hereditary handicrafts and modern fashion elements of plate making modeling, and presenting life's love and joy of life. The designers of this season take the source from the intangible cultural heritage craft of the Miao people in China, and show the great love of the world by telling the story of the mother butterfly of the Miao culture, presenting the courtesy of representing Chinese design and Chinese culture.

Shanshan, Dishang, Nanshan Zhishang, Jeanswest, Dayang Chuangshi, Tambor, Jihua, Jinba Men's Wear, Hongxingerke, Hongdu and other leading brands in the industry will also bring their own "new works", which will demonstrate the "glory of Chinese goods" in the new consumption context in the form of trend release, fashion shows, theme art exhibitions, design events and other forms.

There are also star level shows of "Golden Summit Award" designers Wang Yutao, Liu Wei, Zhang Yichao, Chen Yu, Zhang Peng, Huang Gang, Shi Jie, Yang Jie, Li Zhen, Lin Qi, Chen Long, Li Wenjie, Long Jing, and other top designers, as well as "rising stars" from the 10+3 SHOWROOM Youth Designer Base planned to be included in the brand selection, which will collectively present China's fashion "when the year hits" The myriad weather.

In addition, this season's China International Fashion Week launched its first exclusive fashion segments, such as Shandong Day, Xiamen Day and Beifu Day, making China's important industrial belts and design colleges "out of the loop"; Many high-quality brands from the Pearl River Delta and Jiangsu, Zhejiang and Shanghai in the Yangtze River Delta have also become the strong "fresh force" of this season's fashion week; It will also link with important industrial clusters such as Shengze in Jiangsu, the "Silk City of China", and Qinghe in Hebei, the "Cashmere City of China", to show the source of high-quality production areas and cross-border cooperation achievements of "Golden Summit Award" designers, local brands, excellent designers, etc., and promote mutual empowerment of fabric research and development and design innovation.

The 751D · PARK 79 jar, the official main venue of the Fashion Week, will also become a "treasure jar" again. Brands selected in the 13th "10+3 SHOWROOM" Youth Designer Base, such as Xiangqiao Sheng, Shanyeqingzhi Shi Yan, Wulan Handmade Qu Degang, ZUYAO SONG Song Zuyao, Aipala Qiu Yiting, Shancongyun Wei Dan, Aiden YFeng Yang Feng, Yiyao Dongfang Xu Wenjie, will land at this season's China International Fashion Week in the form of "show+exhibition". On the show, we will combine cutting-edge concepts and new fabrics to create a personalized scene of subcultural trends, new urban workplaces, surreal dreams, or oriental artistic conception, which will open the inspiration profile for us to perceive a new generation of young designers; Outside the show, the official fashion week trade show DHUB design exhibition and accessories art exhibition, which are full of fashion brands and trendy people, dazzled with technology at the same time, so that the design force and cargo force can achieve flow superposition and accelerate the upgrading of new fashion business scenes.

The official announcement of the new AI new generation China International Fashion Week "Fu" digital fashion spokesperson "Huanghuang Phoenix"; China International Fashion Week "Fu" Digital Fashion Release 51 sets of digital fashion, 9 digital fashion designers&digital studios, AIGC show/fashion production; The digital interactive holographic experience of China International Fashion Week "The Real World: Here I am" show&group photo&cross dressing, digital clocking map&digital artwork... The digital fashion segment of China International Fashion Week, which integrates AI technology, is also wonderful.

Digital interactive show segment, clocking in group photo segment

At present, China International Fashion Week has established fashion links with 53 countries and regions on five continents, throwing olive branches to more and more fashion brands and well-known designers, so that more excellent domestic and foreign fashion designs can be seen each other.

This season's China International Fashion Week highlights the distinctive features of intangible cultural heritage innovation, design upgrading, integration of data and reality, industry linkage and other industry influences, and cooperates with China Textile Information Center, China Textile Industry Federation Social Responsibility Office, China National Garment Association, Diaoyin E-commerce, Paris Nari Lodi Trend Office and other domestic and foreign industry institutions in Shandong, Jiangsu, Fujian Guangdong, Zhejiang, Hebei and other important industrial belts have deep cooperation with Weibo, Tiaoyin, Fasthand and other head platforms. With design as the center, we continue to link and extend more high-quality industrial chain resources.

In addition, it also links the fashion power of Russia, the United States, Italy, Japan, Tunisia and other countries, bringing a refreshing and wonderful presentation across the sea. In February this year, the Chinese Fashion Designers Association reached a strategic cooperation with the Moscow government fashion fund in Russia, making full use of their resources and advantages to promote bilateral exchanges between Chinese and Russian designers at China International Fashion Week and Moscow Fashion Week, and help Chinese and Russian designers bloom in the international fashion stage.

Following the appearance of Chinese designer Chen Zhihua with his brand ZHIHUA at Moscow Fashion Week on March 6, during this season's China International Fashion Week, the outstanding Russian designer brands ABZAEVA and IANIS CHAMALIDY recommended by Moscow Fashion Week will also make a wonderful appearance, realizing the "two-way rush" of the Chinese and Russian fashion industry.

Through the deep integration of global fashion industry chain resources, it is used by the industry and seen by the world, making the global "circle of friends" of Chinese fashion more and more large.

The industrial value, time value and experience value carried and supported by the great Chinese design can be represented in this season's China International Fashion Week. The popularity of the phenomenal TV drama Fanhua has triggered a revival of the traditional Chinese products. The launching ceremony of the "National Brand Renewal and Glory Reproduction - China Suit Industry Development Forum" and the "2025 White Paper on China Suit Fashion Trends" held by the China Fashion Designers Association and the leading brand of China's suit industry, Shanshan, has attracted much attention since it was officially announced, and its humanistic value is no less than a review of the annals of Chinese men's fashion.

In recent years, the popular horse face skirt and Chinese aesthetics have been constantly interpreted as more surprises and new ways of playing in the Z generation circle. In addition to being created new styles and shapes on the show, there are also many oriental figures in the exhibition. The two art exhibitions "Cui • Ying - New Proposition of Chinese Aesthetics in Hongdu" and "Colorful Draping Skirt - Selected Pictures and Innovative Design Works Exhibition of China's Most Beautiful Costume Series: Horse Face Skirt" will meet the public's deep imagination of oriental aesthetics from a more professional perspective.

In addition, this season's China International Fashion Forum focuses on national fashion upgrading, design upgrading, global co creation, data reality integration, sustainable innovation and other key sectors, bringing cutting-edge ideas and ideas to the industry in line with international standards; Official live broadcast platforms such as WeChat video number, Tiaoyin, and Fasthand will bring the "Fu" digital art release, fashion open class, and fashion week talk jointly created by eight designers, which will integrate and extend the boundaries of digital fashion, AIGC, fashion intellectual property, cultural confidence, and brand upgrading, and reach a younger and broader audience circle in a more online and relaxed form of communication.

As the only national fashion week and the leading driver of China's fashion industry, China International Fashion Week has always played a leading role in industry influence and resource advantages, and every season has attracted hundreds of media at home and abroad to report. This season also attracted more clothing anchor, KOL, KOC, fashion buyers and other in-depth participation from microblog, dithering, fast hand and other platforms, further empowering and channeling Chinese designers and brands, and gathering volume with traffic.

Chinese design is becoming an indispensable fulcrum in the global fashion system, and together with global fashion partners, it will promote an exciting new era. In this new way, China International Fashion Week will help China's textile and clothing industry to improve new quality productivity, promote China's fashion to participate in the global industry chain in depth, create a central platform for incubating creativity, carrying technology, linking regions, and transforming value, and create a new ecology of fashion week with unique Chinese characteristics.

When our eyes return to the theme of this season's China International Fashion Week, a new group image of Chinese design becomes clearer. Fu is a kind of sincerity of keeping watch and helping each other; Empowerment means giving more space for possibility. At this grand fashion event celebrating design and connection, let's gather in Beijing, the capital, and present the past and present of Chinese fashion on the national platform and confidently spread it in the global context.

On March 31, the "Starlight Night" of China International Fashion Week in autumn and winter 2024 will mark a bright end to this season's fashion week. Let's look forward to this season's China International Fashion Week, full of brilliant!

(Source: China International Fashion Week)