Our Era, Our Brand: Lingdi Style3d · 2024 China Fashion Forum Panorama Resumption

The change of the times is an opportunity for brand success. Successful brands record the context of the development of the times. On this road, the two go forward hand in hand. From March 29 to 30, the "Lingdi Style3D • 2024 China Fashion Forum", sponsored by the China National Garment Association, co sponsored by Lingdi Style3D, and organized by Beijing Shengshijianian International Cultural Development Co., Ltd., successfully ended in Beijing with the theme of "a good era for good brands".

The forum will be held in two days Many theme conferences, such as the Thinker Conference, the New Quality Productivity Summit, the Sino French Fashion Dialogue, the Fashion Concept Festival, etc Against the background of the surging era, we invite practitioners and pioneers in finance, philosophy, international, enterprise, culture, art, and intelligence to have an insight into future trends, predict economic trends, link international horizons, explore the mysteries of intelligence, cross boundaries and constraints, and pursue true value, so as to help Chinese fashion brands become the choice of the times with connotation and value.

On the first day of the forum, Sun Ruizhe, President of the China Textile Industry Federation, Chen Dapeng, Vice President of the China Textile Industry Federation and President of the China National Garment Association, Jiao Pei, Vice President and Secretary General of the China National Garment Association, Liu Chen, Founder and CEO of Style3D, Liu Yujuan, a member of the Board of Directors of Mazars Group and Executive Partner of Mazars in mainland China, Zhang Rongming, Founder of Aimer and Chairman of Aimer Co., Ltd, EXCEPTION De MIXMIND/Fang Suo Mao Jihong, the founder of Commune, Xia Guoxin, the chairman and general manager of Shenzhen Golith Clothing Co., Ltd., Hu Dongmei, the secretary of the Party Committee and general manager of Dayang Group Co., Ltd., Hu Qiming, the founder of GOELIA Goliath brand, Ding Wujie, the chairman of Zhuoshang Clothing (Hangzhou) Co., Ltd., and Li Sanshou, the founder of ZHIZHI brand, Sun Qingfeng, Chairman of Shanghai Zhaowu Brand Management Co., Ltd., Gao Shuli, Chairman of Takata Fashion Group, Sand Guo Xiuling, founder of River Shajuan art cashmere brand, Wang Tao, president of Beijing Fangsheng Fashion Co., Ltd., Hu Biqiong, general manager of Yunchuang Design (Shenzhen) Group COO and WRONG brand, Luo Yonghui, general manager of Xiamen Mingyue Commerce and Trade Co., Ltd., Wang Shengyu, general manager of Nippon Fashion Group Co., Ltd., and Feng Guang, founder and CEO of Hangzhou Mile Xiangfan Clothing Co., Ltd, Mary, Founder of Fabric Library Ma, Zhang Lujian, brand founder of Rizhao RIZHUO, Little Rizhao, Yewu, Ajian Clothing Mobile, Liu Chaoying, founder and creative director of Chausheng CHAU • Rising Liu Zhijie, Kavon brand manager, Li Yingli, CEO of Hangzhou Youfan Information Technology Co., Ltd And other leading guests attended the event.

　 　 See through everything and keep pace with the times

Driven by the times, China's brand building is facing a rapid transition, from simply building a brand into a new stage of deep exploration of brand value and comprehensive accumulation of brand assets. What essence should Chinese brands see through the world? How to build a strong self to become a brand chosen by the times? On the morning of the 29th, a "thinker conference" brought an overhead perspective to the industry.

First of all, Sun Ruizhe, president of China Textile Industry Federation, made a keynote speech on "jointly creating a good brand of the times". In the turbulent era of change, China's clothing industry needs to spread its wings. Among them, brand has become an important support and leading force for China's clothing industry to achieve new take-off.

At present, it is appropriate to embrace the good times of good brands, First, we are ushering in a good era of increasingly prominent brand power, A number of Chinese brands shine in the face of the test of the times; Second, we are ushering in a good era of awakening consumer brand awareness, The consumption consciousness is gradually "specialized", the consumption concept is gradually "national trendy", and the consumption desire is gradually "national"; Third, we are ushering in a good era of high-quality brand innovation and development , from personalized customization, intelligent production to service-oriented manufacturing is profoundly changing the industry; Fourth, we are ushering in a good era of accelerating the international development of brands, and Chinese fashion forces are starting to compete with world brands on the same stage.

Therefore, it is an opportunity to jointly create a good brand of the times, First, the quality of fine research , ultimate category, strengthen "quality", improve production efficiency and quality by promoting intelligent information technology, and adhere to the spirit of craftsmanship to create high brand recognition; Second, respect design , highlight genes, create "style", integrate contemporary design and market to enhance brand influence and aesthetic bargaining power, and introduce innovative elements from literature, film, television, games and other industries to meet consumer emotional value; Third, innovative marketing , integrate the boundary, integrate "channels", rely on urban agglomeration, county economy and other consumption space to improve market forecasting, integrated operation capacity, and focus on individual value to promote value creation and transmission; Fourth, we should carefully narrate, construct artistic conception, and culture "dreams", build brand communication links by means of exhibitions, music festivals and other diversified forms, and enhance consumers' sense of belonging from the brand's own value proposition; Fifthly, we need to improve capital, connect supply and demand, practice "responsibility", comprehensively promote green transformation in procurement, production, recycling and other links, establish the concept of environmental assets, and actively participate in global climate governance.

Finally, Sun Ruizhe sent a message that brave people enjoy the world and brave brands win the world. Let's not change our way and ambition, and open up a new world!

What is the new quality productivity? How is the new technology progressing? What are the applications in the textile industry? Liu Chen, Founder and CEO of Style3D Delivered a speech around the theme of "AI+3D: new quality productivity of fashion industry". He interpreted from the development of AGI, multimodal AIGC, AI aided design and other new technologies, Only when high-tech is combined with industry can new quality productivity be generated 。 At present, AI has realized the industrial model, and the enterprise model will be formed in the future; AI technology can be applied to the entire 3D digital chain. Through its role in the design, display effect, personalized customization and other links, it runs through the entire textile and clothing industry chain. It can be said that AI+3D is the source of new inspiration. Liu Chen finally concluded that we need new quality productivity from scientific and technological innovation. AI+3D is the new quality productivity of the fashion industry.

The report predicts that AI technology will bring a market of 150 billion to 300 billion dollars. Wang Feiyue, intelligent system expert and director of the State Key Laboratory of Complex System Management and Control, Institute of Automation, Chinese Academy of Sciences He brought the keynote speech of "Parallel Clothing: From the Large Model of Clothing to the Big Smart of Clothing". He pointed out that artificial intelligence would not lead to unemployment, but would require more manpower. The short-term impact of AI is to bring industry 5.0; The future world will be divided into Karl Popper's "three worlds", the physical world (asymmetric resources), the psychological world (asymmetric information), and the artificial world (asymmetric intelligence). The future clothing will be the integration of digital clothing and actual clothing, to meet people's three needs of health management, comfort and fashion novelty.

"At a time of great transformation in an era, it is more important to do the right thing than to do the right thing." Yu Guoming, Director of the Academic Committee of the School of Journalism and Communication of Beijing Normal University and Director of the Experimental Platform for Communication Innovation and Future Media of Beijing Normal University With the theme of "brand awareness and communication ecology in the era of generative AI", we share that generative AI will become the infrastructure of the future society from ChatGPT to Sora, and the biggest disruption it will bring is to enhance human equality. At the same time, the new ecology of brand recognition and communication under generative AI will change, which will bring about six transformations: changing the track, changing the scene, changing the engine, changing the mode, changing the means, and changing the platform.

　　 Zhizhi: Li Sanshou, founder of ZHIZHI brand It was pointed out in the sharing that no brand can live in the past experience, and it should achieve iteration through continuous self confrontation. Zhizhi brand's style series has always been committed to exploring the aesthetics belonging to Chinese women, and on this basis, Zhizhi in the future will not only be a Chinese brand, but also become a cultural brand that can be perceived by young consumers around the world. In this regard, Zhizhi has made unremitting efforts and practices, such as co creation of the brand and artists, explaining the perception of the traditional 24 solar terms from a modern perspective, and releasing a short film featuring "bosom friends" on the day of each 24 solar terms, becoming a fashion brand representing consumers' minds.

YIN is gold and hidden. It is a sustainable humanistic gold jewelry and design jewelry brand with oriental character as its core and wisdom, interest and philosophy as its inspiration. Wu Yi, Founder and Principal of YIN Hidden Brand It was mentioned in the speech that YIN was born in the background of creating a brand due to "just need" and creating a modern gold jewelry that is "beautiful but not expensive". The branding of jewelry is mostly supported by the national cultural matrix and artistic influence, thus forming the aesthetic pricing power. The new generation of Chinese jewelry and gold jewelry brands need to compete on the cultural track, and then she told how YIN explored inspiration, cultural identity, and value expression in design.

"Chinese traditional culture is people-oriented, and it is the cultural reflection of everything on people." Zhao Tingyang, National First Class Professor of Arts, member of the Academic Department of the Chinese Academy of Social Sciences, and researcher of the Institute of Philosophy In the keynote speech of "Chinese cultural spirit in the world picture", it was shared that China's holism is a genius intuition and cannot form a theory. The basic unit of Chinese thinking is image rather than concept. Concepts can be defined with closeness, and images are open and freely linked. But the future is an era of artificial intelligence, and the interpretation of the world will turn upside down. In order to deal with infinity, mankind will usher in new enlightenment. Zhao Tingyang believes that the future may shift from people oriented to material oriented, and gain new enlightenment from all things.

Then the forum entered the segment of "Special Fashion Figures in 2024". In the 16 years since its establishment, "Extraordinary Fashion Figures", adhering to the core intention of "honoring the creator", has praised the cross-border integration of traditional handicrafts and avant-garde art worldwide, and has reconstructed the life aesthetics belonging to the contemporary society with a unique perspective and thinking, expressing the fashion significance of life, life and ecology. The winners in 2024 are: Yang Zhaoqun, the representative inheritor of the national intangible cultural heritage project paper-cut (Jintan Paper Cutting), Zhou Xueqing, a master of arts and crafts in Guangdong Province, the inheritor of intangible cultural heritage of arts and crafts, and the "Chinese Embroidery Lady", Lin Sanyuan, the straw weaving artist of intangible cultural heritage, He Yongdi, the founder of Yongdi Earth Cloth Inheritance Museum and the head of Chongming Earth Cloth Inheritance Base, cultural scholar Artist Pan Lusheng.

　　 New Normal of Brand's Integration of Data and Reality

"Digital" is releasing the potential of the times, accelerating the transformation of enabling economic and social values, and transforming from simple resources to vigorous productivity. The same is true in the clothing industry. The two fields of digital and fashion are converging at an unprecedented speed, thus giving birth to the huge potential of new quality productivity in the clothing field. In the afternoon of the 29th, the "New Quality Productivity Summit" led guests to deeply understand and grasp the digital future, and to take the lead by maximizing the value of data.

The actual progress of artificial intelligence is faster than expected, Zhu Jiaming, Doctor of Economics, Professor, Chairman of Academic and Technical Committee of Digital Finance Research Institute of Hengqin Guangdong Macao Deep Cooperation Zone In the keynote speech "Is AI approaching the 'Oppenheimer' moment? - AI: evolution, status quo and trend", it was pointed out that AI is accelerating its development and gradually approaching human thinking, and general AI may become a reality in 2027. Today's AI has realized the mixed growth of science, technology, capital and industry; The near and medium-term trend is AGI and approaching the "Oppenheimer" moment; The future AI international competition will fall into an unbalanced game state.

　　 Su Jian, Professor and Doctoral Tutor of School of Economics of Peking University, Director of National Economy Research Center of Peking University The theme of "2024 macroeconomic situation analysis and outlook" was shared. The medium and long-term factors affecting China's macro-economy include the global economy, the international environment and China's population problems. Today, the international trade environment facing China has changed, and people gradually realize that the foundation of international trade is values first; The population situation in China is not optimistic, which will lead to the overall contraction of consumption, the contraction of investment demand, the contraction of exports and other problems. He analyzed that the medium and long-term natural situation of China's macro-economy is the contraction of supply and demand.

　　 Jiang Qiping, Director of the Informatization Research Center of the Chinese Academy of Social Sciences and Editor in Chief of the Internet Weekly of the Chinese Academy of Sciences In the keynote speech of "Fashion creativity is also a new quality productivity", the topics such as "Technology is fashion" and "In what sense is fashion creativity a new quality productivity" were demonstrated. Jiang Qiping believes that technology is fashion, which represents a spirit of the times; Clothing is no exception. It reflects new and different values, so it is also heterogeneous productivity. For fashion design, Baumol once put forward the concept of efficiency of music, art and fashion, which is about quality efficiency, while the new quality productivity is the productivity to improve diversification efficiency, so fashion creativity is also included in the new quality productivity.

　　 Wang Yun, Dean of Industrial Design College of China Academy of Fine Arts, Director of Cultural Creative Design Intelligent Manufacturing Laboratory of China Academy of Fine Arts, Philosophy and Social Sciences Laboratory of the Ministry of Education Focusing on the theme of "the comprehensive structure of design and AIGC", this paper expounds the thinking and experiment of industrial design as a practical subject in China. Wang Yun analyzed from a macro perspective in the form of big data, video and other forms, and said that the proportion of AI in different dimensions such as people, works and technology is increasing. Later, he shared the design background and working principle of several works around the "Design Reactor" project.

"Nowadays, every link of the clothing industry contains digital technology." Cui Lili, Doctoral Tutor and Professor of Digital Economy Department of Shanghai University of Finance and Economics, Executive Director of E-commerce Research Institute Bring the content sharing of "digital intelligence technology empowers China's fashion industry: new quality productivity, the present and future of fashion industry". She believes that digital intelligence technology is undoubtedly a powerful tool of the times to boost the local clothing industry and also help Chinese brands to gallop in the international market. But at the same time, we should realize that the latest technology is important, but whether it can bring new quality productivity in the actual production scene depends on whether it can better match people's production habits.

The forum then entered the "pilot dialogue" segment, where six leaders of heavyweight enterprises carried out multi-dimensional intelligent exchanges on topics such as advanced practices and forward-looking layout of the development of new quality productivity.

　　 Ding Wujie, Chairman of Zhuoshang Clothing (Hangzhou) Co., Ltd : The new quality productivity puts forward higher requirements for the clothing industry. In response to this requirement, Zhuoshang Clothing is committed to creating a more experimental brand system and improving productivity through cooperation with excellent and creative talents and enterprises.

　　 Gao Shuli, Chairman of Takata Fashion Group : In recent years, the clothing industry is embracing technology, which is reflected in four aspects: first, the brand founder's perception has changed; Second, the original intention of the brand founder cannot be changed; Third, explore the core of the brand and tap the real needs of consumers; Fourth, think about how to combine local feelings with internationalization. In the new era, I see the hope of the clothing people.

　　 Hu Qiming, founder of GOELIA brand : Going out, the world is big. Since AI is so important to the industry, why don't we be more brave and go to the forefront of AI to learn? To borrow the words of President Sun Ruizhe, brave people enjoy the world, and brave brands win the world.

　　 Hu Dongmei, Secretary of the Party Committee and General Manager of Dayang Group Co., Ltd : New quality productivity requires continuous integration of intelligent technology and manual technology. Dayang Group has been committed to the production and R&D of large-scale suit customization for decades. Due to high technical requirements, complex processes and other factors, it has been restricted. Today, it has achieved the improvement of efficiency and quality through technology iteration, which is a qualitative breakthrough brought by science and technology.

　　 Sun Qingfeng, Chairman of Shanghai Zhaowu Brand Management Co., Ltd Focus on "new" and "quality", and analyze how the new quality productivity affects consumption from multiple perspectives such as new cognition, new ideas, new imagination, and new creation. He said that through the exploration of service objects, new cognition can be obtained, and the essence of new ideas is innovation.

　　 Hu Biqiong, COO of Yunchuang Design (Shenzhen) Group and general manager of WRONG brand : To build new quality productivity of garment enterprises, we can start from three perspectives of new manufacturing, new services and new business types. New manufacturing can solve the pain points such as precise delivery and value chain link length; The new service is reflected in the resonance of culture, emotional touch, and empathy for the voice of consumers; In terms of new business types, enterprises in the future need to establish more collaboration networks.

　　 Harmony but difference, beauty and common

At the important moment of the 60th anniversary of the establishment of diplomatic relations between China and France, on the morning of the 30th, the China Fashion Forum specially planned the theme conference of "China France Fashion Dialogue" to actively promote the dialogue and cooperation between China and France in the field of fashion art with the force of the forum, exchange their respective cultural heritage and fashion trends, and connect China and France with the beauty of clothing, adding new color to the future of cooperation. Guests first delivered opening speeches.

　　 Chen Dapeng, Vice President of China Textile Industry Federation and President of China Garment Association First of all, I made a speech to welcome the guests from afar. He said that China and France, as representatives of eastern and western cultures, each have a long history and fashion insights, and jointly promote the development of diversified fashion. France sets a benchmark for the global fashion industry with its unique aesthetic concept and exquisite technology; China has a civilization of 5000 years. Since the reform and opening up, it has ushered in rapid development. Chinese designers are committed to integrating traditional culture with modern life. At the same time, China's huge consumer market also provides fertile ground for the development of the clothing industry.

Over the years, China and France have been close to each other in the cultural field. On the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France, Chen Dapeng hopes that the two countries will carry out more exchanges and cooperation in culture and art, traditional crafts, design talents and other fields. At the same time, the two countries are constantly exploring opportunities for cooperation in digital intelligence, cross-border e-commerce, green development and other fields. It is hoped that the cultural exchanges between the two countries can further promote the diversified and innovative development of world fashion.

　 Pascal, Commercial Investment Counsellor of the French Embassy in China and Director of the China France Commercial Investment Office Kondrand In his speech, he said that the forum is an important bridge and link connecting the development of fashion industry between China and France. He said that French fashion industry is developed, fashion brands and design resources are rich, French fashion products have been loved by Chinese consumers for many years, and we fully understand the importance of the Chinese consumer market. At the same time, China's silk and clothing industries have a long history and strong industrial strength. Many new generations of designers are beginning to emerge in France. We believe that with the help of platforms such as this conference, opportunities for exchanges and cooperation between the fashion industries of China and France will further increase. We hope to take this opportunity to jointly promote international exchanges and cooperation in the fashion industry.

　　 Pascal, Executive Chairman of Advanced Customization and Fashion Federation Morand The speech said that this was his first return to China after the epidemic. 37 years ago, he witnessed the formal renaming of the Beijing Institute of Fashion Technology, and since then he has often come to Beijing for fashion exchanges. The Federation of Advanced Customization and Fashion has always kept close contact with the China National Garment Association. This year marks the 60th anniversary of the establishment of diplomatic ties between China and France, and such exchanges are even more meaningful.

The Federation of Advanced Customization and Fashion brings together the most talented designers in France and even the world, and has many members of international first-line brands and cutting-edge brands. The Federation has always been concerned about creativity and values, and has planned many activities such as Paris Fashion Week and Gaoding Fashion Week, which has had a far-reaching impact. The Federation welcomes creative talents from all over the world, including China, to France, and will always track and support these cutting-edge fashion teams.

Caroline, General Manager of China France Chamber of Commerce and Industry Penard Wei Jialing said in her speech that China and France have carried out close cooperation in the fashion industry. Fashion has become not only a cooperative link between the two countries' industries, but also a medium to promote the integration of the two countries in culture, life, economy and other aspects. As we all know, the French fashion industry has the industrial and cultural advantages that lead the world trend, while the Chinese fashion industry has the millennium heritage of integrating tradition and modernity. It is hoped that the fashion cooperation between the two countries can stimulate more creativity, innovation and sustainable development, and open a new chapter in future cooperation.

Liu Yujuan, a member of the board of directors of Mazars Group and executive partner of Mazars in mainland China, delivered a speech. The cooperation between China and France has achieved remarkable results. This fashion dialogue is also an important opportunity to deepen the fashion cooperation between China and France. Here, everyone looks forward to the future trends and shows the profound friendship between the two countries. Fashion is the integration of culture, art and lifestyle. Different concepts of the two countries will blend here, bringing more diversified fashion choices to global consumers. We sincerely hope that all guests can speak freely at this forum and contribute wisdom and strength to the development of the global fashion industry. Mazars Group will also provide more two-way assistance for such exchanges and cooperation.

The increasingly close fashion exchanges between China and France have brought prosperity and progress to cultural and economic fields. In the "round table dialogue", guests from China and France exchanged views on how to evaluate Chinese fashion, create advanced customization, and feel about Sino French cooperation based on their own fashion industry.

　　 Pascal, Executive Chairman of Advanced Customization and Fashion Federation Morand : Advanced customization is a label and an expression of the ultimate feeling. We hope to retain the originality of this ultimate art. He said that he has always believed in the creativity of Chinese culture and brands. China has brilliant art in ceramics, silk and other aspects, which is creative expression. It is gratifying that today China is constantly pushing through the old to bring forth the new, and creative expression integrated into the blood still exists. Talking about the opportunities of Chinese brands in the development of high definition, Pascal Morand said that the embroidery craft of China's intangible cultural heritage has profound culture and heritage. If this traditional craft can be modernized and expressed, there will be many development opportunities in Gaoding.

Regarding the cooperation between the two countries, he said that the key to the cooperation between China and France in the fashion industry is to establish an effective communication and cooperation mechanism. Having the same values is the basis of cooperation, for example, the emotional communication between brands and consumers through digital technology, and the attitude expression between brands and consumers through advanced customization.

Finally, he said that Chinese culture has a natural attraction for French designers, and French culture also has a natural attraction for Chinese designers. This is the natural cornerstone for the establishment of cooperation between China and France in the fashion industry. He hoped that both sides can work together to open up more cooperation opportunities.

　　 Tao Xiaoma, Founder of Zhihe Brand, CEO of Zhihe Kafen Group, CEO of CARVEN Kafen Brand : CARVEN Kafen brand, as a high-end customized brand, is full of democratic spirit and committed to creating high-end fashion from a popular perspective. When Zhihe entered the international market, he felt that he lacked the opportunity to learn more deeply. Therefore, through the acquisition of the French brand Kafen, Zhihe was able to deeply understand the operation of the French fashion brand and gain more help in marketing. As a French brand, Kafen needs a long time of transformation to enter the Chinese market to generate local resonance, and Zhihe is also doing its best in this process.

　 Nicolas, CEO of Galeries Lafayette China Morineaux When choosing a brand, Galeries Lafayette will focus on the brand design, sales, the brand's own ability and the market's view of the brand. Since 2015, we have attracted many young designers to settle in, and now there are 35 Chinese brands in Lafayette Department Store. Lafayette Department Store will help these young designers operate, integrate their own resources in international promotion, and provide more space for Chinese designers.

In view of the impact of online channels on the business form of department stores, Lafayette Department Store emphasizes the irreplaceable sense of offline experience, consolidates the one-on-one relationship between businesses and customers, and cooperates more closely under the established fashion ecosystem; At the same time, we have also established our own online applet, and the proportion of online sales has continued to increase; Finally, we are also focusing on live broadcasting business, and we plan to set foot in live broadcasting in the future.

　 EXCEPTION de MIXMIND/Fang Suo Mao Jihong, founder of Commune : 2000 years ago, we established a deep connection with Paris Fashion Week and French fashion. In more than 20 years of contact and cooperation, French fashion, education and management have given me many learning opportunities. As the first batch of designers in New China, we tried our best to integrate China and the West, the past and the present, and kept learning and growing. Only then did we have the concept and scale of the present exception. In the future, the continuation of cultural diversity between China and France is an important direction for cooperation.

　　 Xia Guoxin, Chairman and General Manager of Golis Clothing Co., Ltd : The acquisition of the French brand IRO in 2016 is an important start for Golith to establish contact with the French fashion industry. Golith attaches great importance to the internationalization gene of IRO brand, and the design team retains its original staff. The change is to control IRO's channel development, product marketing, supply chain integration, etc. It can be said that this acquisition is the first step of Golith globalization. In 2023, Golith Group is determined to establish a brand design center in Europe, and finally selects Paris as the site after investigation.

　　 Guo Xiuling, Founder of Sand River Shajuan Cashmere : We have always pursued the path of restraint and pedantry. I have been dealing with cashmere all my life. 12 years ago, I ended international OEM and founded the cashmere brand Sand River, at the beginning of its establishment, was an international Chinese brand. Over the years, it has continued to participate in international exhibitions and markets in Paris, Japan and other countries. At the same time, we have deeply connected with the local culture, gathered inspiration from Tibet and brought it to Paris to express our true, revitalized and sustainable brand attitude.

　　 Fashion demands under multiple ideologies

The seemingly independent fields of society, aesthetics, science and technology, and culture actually reflect the flow of people's ideology together. The future changes and unlimited opportunities in the industry will be more from the outside. The brand will seek consensus and integration in the multi collision, which will breed more creativity. On the afternoon of the 30th, the "Fashion Concept Festival" was full of vitality combining the beauty of culture with the current life.

There is a shadow of power in fashion. Fang Xiaofeng, Deputy Dean of the Academy of Fine Arts of Tsinghua University and Editor in Chief of Decoration Bring the keynote speech of "Time First: Resonance between Science and Technology and Humanities". At present, the context of fashion is very complex, so what is fashion? Fang Xiaofeng believes that the influence of fashion is very broad. Culture, science and technology are often absorbed into the category of fashion, and even the underlying elements and rebellious thinking will become the inspiration of fashion. Fashion aesthetics is not simply providing styles, but injecting ideas into design. In the field of fashion, technology is not the most important. What is important is the control of culture over technology, and the transformation of achievements with more vitality. China in the new era is calling for a fashion movement that responds to social concerns.

　　 Jin Liugao, Founder of Creative Strategy, Chairman of Hong Kong Design and Creative Industry Association, and Liu Xiaokang, Vice Chairman of Asian Design Company He gave a speech on the topic of "lines in Chinese art". He first vividly interpreted the characteristics of Chinese painting art - line in the form of video. Then take the design of the dragon in the "Twelve Xiao" works as an example to explain the charm of lines. Through the innovative modern design concept, the most concise pen and ink can outline the extraordinary outline, run through the beginning and end in one go, capture the instant flexibility, and turn it into solid grass. He added that many designers start from lines when designing homes and cars.

　　 Song Jianming, Senior Professor of China Academy of Fine Arts, Deputy Director of the Academic Committee of the University, and Doctoral Supervisor Sharing the "beauty of fashion and color design", he said that beauty can be divided into three forms: objective state, subjective image and spiritual image. The root of aesthetic activities is a kind of spiritual thinking. Color is the translation of the human visual system to the external light waves, and the color that wakes up the spiritual image depends on the life attitude, value orientation, and advocating style and style in a specific time. Taking the logo design of the Hangzhou Asian Games as an example, he explained that its color should also reflect the spirit of guidance.

Research and creation are two inseparable parts. Zhang Lei, Founder and Design Director of Rong Design Library Focusing on the theme of "traditional future", he and his team members deconstructed many works from plane to three-dimensional from the oil paper umbrella process, and then turned to research "bamboo paper" and "brocade" and derived new works. Creating passion in the process of research and continuing research in the process of creation is the most basic design methodology. Zhang Lei believes that every handicraft is an origin, which can spread out branches of various materials from the origin, and form a research and design layout starting from traditional handicrafts.

The boundaries are gradually blurred. The development and change of various fields are influencing and infiltrating each other. They seek inspiration and innovation in the multi collision to make the brand more inclusive and dynamic. In the "concept dialogue" link, eight guests analyzed the collision between fashion and art, the intersection of science and technology and design, and the integration of culture and life around the brand design concept, what is good design and other topics.

　　 Meng Tianchu, principal of UNICA brand Our brand concept is to focus on the current society, pay attention to the problem that people lack social self-confidence, and form a relaxed attitude with fashion design. I think that good quality is good design in itself. Brands cannot produce industrial waste. Consumers should wear it to achieve self satisfaction and self satisfaction.

　　 JUMPER Zhang Peng, founder and art director of ZHANG brand : There are three different stages of brand building: looking at mountains is mountains, looking at mountains is not mountains, looking at mountains is mountains. In my opinion, good design must have connotation, which can let consumers experience inner resonance. JUMPER ZHANG is committed to creating a core that touches the heart, presenting the understanding of nature with design, and ultimately promoting good products and design to the world.

　　 Yang Yingying, Founder and Design Director of TUYUE Tuyue Brand TUYUE Tuyue's design concept is to help consumers relive Chinese elegance and create sustainable fashion. A good designer must be sincere and modest. We are also adhering to this concept and looking for our own fashion.

　　 CHICCO Mao Baobao, founder and design director of MAO, and designer of China Fashion Design "Golden Summit Award" : For good design, everyone has different definitions. To trace back to the root is to seize consumers and realize brand value. At present, China's original design brands are making continuous progress. Our mission is to carry forward China's original design and go overseas. CHICCO MAO brand will also march forward bravely on this road.

　　 Yu Huining, Founder of EVENING Brand : EVENING is a brand driven by content. In 2009, I embarked on the road of exploration. At that time, I started from art exhibitions, photography, etc. During the process, I found that design itself was a process of finding and solving problems, so I accumulated rich content materials and experience. In my mind, a good design is one that can express a clear interest.

　　 Hu Zhen, founder of MR.DANDY suit customization ：MR. DANDY is engaged in the suit customization industry. The brand insists on using the best surface and auxiliary materials in the world to provide customers with a life experience focusing on satisfying modern life. For high-end customized brands, I think good design is to meet the needs of customers. This satisfaction lies not only in the shape, fabric, style, but also in serving the customer's lifestyle.

　　 Nonhuman brand manager is Weishen At present, the focus of MONHUMAN brand is product design, hoping to constantly expand the audience of designer brand, so that Chinese consumers can experience our design. Avant garde design is doomed to be unacceptable to everyone, so it is a good design in the current context with a certain degree of innovative design and consideration of audience preferences.

　 Hu Changxiao, Co founder of F426 Brand : The brand F426 originated online and is extending offline. The brand hopes to not only bring more freshness to consumers, but also meet their demand for use, that is, for taking. The vision of the brand is to make life simple and solve the clothing problems of contemporary young people.

Subsequently, 42 brands were honored on the "Coming of Light · Youth Pilot Star 2024" sponsored by China Fashion Forum. As the intersection of culture, art and commerce, the fashion industry is constantly emerging new forces. They dare to challenge and constantly try new designs, new materials and new ways. Maybe they are not giants, but they have unique creative ideas, keen insight and firm brand beliefs, which inject new vitality and creativity into the fashion industry and are valuable industry resources.

They are: MASON LUMIERE、MR. DANDY, ICUT, QIANSHAN THREEINARL, NOROOTS, UNICA, F426, SHIRUSHI, MEDECOO, MERDICO, EVENING, Re BLUE, LONGYA, SUPATAO, MOODBOX, MERRYCHENG, YOU EAR, RED COPPER, LALABOBO, ZERO COSMOS, UTO Youtu, DEXPERADO, MOLE'NERATION, Lou de Nannan, Xian Yunji, shenshen, ZYNNI, From5 Fangwu, Xingshixian, 33 Trentetrois, Tear Bottle, Aimei, YYWR Yiyi Weiren, ATTEMPT, NONHUMAN, Airu, OVV, orange aspire, JUMPER ZHANG, KEYMEN Custom, LITAN, TUYUE Tuyue, La Kavon

　　 Chen Dapeng, Vice President of China Textile Industry Federation and President of China Garment Association In his closing speech, he said that focusing on the brand foundation and strengthening the brand ability, the brand is an important carrier of quality, technology, reputation and culture, and a core element to promote high-quality development of the industry and enhance international competitiveness.

First of all, in the face of a good era, trust can be seen 。 We see that China's "demographic dividend" is rising towards "talent dividend". The total number of human resources, scientific and technological human resources, and R&D personnel rank first in the world, and the capital factor has also changed from shortage to abundance; At present, China's middle-income group has more than 400 million people, and the demand for goods and services has changed from "yes" to "no". The momentum of consumption upgrading is strong; AI has become the standard of the fourth industrial revolution, and is at the starting point of group technological change. It breeds a new quality of the productivity of the fashion industry, and injects new momentum and new paradigm into the development of fashion brands.

Second, to become a good brand, deep cultivation can lead to excellence 。 We can see that a good brand in a good era is deepening the technological innovation of products, the integration of digital intelligence in the market, the reconstruction of time and space of culture, the moral value of development, always maintaining the uniqueness and innovation of the brand, and continuously demonstrating the competitiveness and influence of the brand. Third, local feelings and world vision. A good brand and a good era are bound to complement each other. From a good Chinese brand to a world brand with a strong voice, Chinese brands will resonate with the context of global fashion industry development. Let us live up to this great era, take the brand as the sail, hold the "big country" in mind, anchor the "ambition", and forge ahead bravely towards a bright future of brand power and fashion power!

　　 The more you know, the more you act

Chinese clothing brands are showing unprecedented potential and vitality. In the future, let us gather wisdom and strength in the magnificent changes of the times and the surging and resonance of world civilization, to achieve China's fashion reputation that is famous internationally and open up a new world for the construction of a fashion power. Let's meet again next spring!