Fabric Helps Designer Gaoding Brand Shine

Little stars converge into a brilliant galaxy. Recently, the winners of the Fashion Starlight List at the Starlight Night of China International Fashion Week in Autumn and Winter 2024 were announced, and Sun Yao, the "Jingwei Master" of Keqiao, won the brand award of "National Style Influence" for his high-end customization brand "NANCY" Sun.

Based on the times, extract the ancient and modern. Since the birth of the brand, "NANCY 'SUN" has always combined the romantic refinement of modern urban women with the mysterious imagination of Chinese classical mythology, reflecting the poetic and romantic nature of the East. Sun Yao, the founder and designer of the brand, told the reporter that she was very excited to win this award. In the future, she will continue to uphold respect for traditional culture, adhere to the new Chinese style design in the language of "NANCY 'SUN", and bring more new Chinese symbols and exquisite wearing experience into Chinese people's taste of life.

It is understood that at this China International Fashion Week, Sun Yao made a surprise appearance with the theme of "Luoshenfu · Encounter" of the "NANCY 'Sun" autumn and winter 2024 series. The three series and 47 sets of clothing are all inspired by the Rhapsody of Luoshen, which reinterprets the yearning for love and beauty in traditional myths from the perspective of modern urban women. In terms of craftsmanship, the combination of traditional Chinese embroidery and classic French embroidery perfectly interprets the charm of the new Chinese style light luxury style, with the impressionistic flowers such as orchids, autumn chrysanthemums, lotus seeds, and spring pines, as well as the patterns of magic animals such as phoenix, dragon, and skate.

Sun Yao insists on the whole manual customization process, and every stitch embodies the painstaking efforts and wisdom of the craftsman. Her unique design style has made her the exclusive fashion designer of the hosts of the Spring Festival Gala of many provincial and municipal radio and television stations in China. Sun Yao is one of the top ten designers in Jilin Province, and has also been employed as an off campus tutor by Shanghai Donghua University and other colleges in clothing design. In 2021, he was selected as a creative talent of "Jingwei Plan" in Keqiao District, Shaoxing City. In the same year, he officially settled down in Keqiao and founded Shaoxing Yisheng Clothing Co., Ltd.

"This is my second time on the stage of China International Fashion Week. The successful release of the show also benefited from the 'blessing' of Keqiao's high-quality fabrics." According to Sun Yao, in the selection of fabrics this time, she carefully selected acetic acid, yarn dyed T/R, elastic silk and other advanced materials, and skillfully incorporated the elements of sequins, adding a sense of magnificence to the clothing, Most of these fabrics come from operators of China Textile City.

Turning to the planning at the current stage, Sun Yao said that she was now preparing the catwalk clothes for the 2025 Spring/Summer China International Fashion Week in September this year. "The theme will continue to follow the inspiration of" Luoshen Fu "and open a new chapter. At that time, she hopes to carry out in-depth cooperation with more Keqiao fabric enterprises." Sun Yao said.

Keqiao's high-quality fabrics can help designers sublimate their inspiration, and Keqiao's textile enterprises can also learn new design concepts from them to promote product transformation and upgrading. In recent years, our district has actively introduced creative design talents, and new forces in the textile city continue to rise. The reporter learned from the Light Textile Urban Construction Management Committee that since its implementation in 2020, "Jingwei Master" has completed seven batches of high-level talent review work. Up to now, a total of 128 creative design talents have been selected, which continues to contribute to Keqiao's creative design industry.

(Source: Keqiao Daily)