New Chinese Style Becomes The Key Trend Of All Major Fashion Weeks This Season

Data shows that in 2023, the volume of notes about the new Chinese style on the Little Red Book will increase by more than 390%, and the total number of interactions will increase by nearly 190%. At present, the number of relevant notes has exceeded 2.6 million. On another social media platform, "New Chinese style clothing" has even exceeded 10 billion. According to the data released by Tmall Life Research Institute in March 2023, the turnover of new Chinese style has increased by more than 50% year on year, and the market size has reached 1 billion.

New Chinese style, a new style that ingeniously combines traditional Chinese elements with modern simple style, shows the uniqueness, inclusiveness and fashion of Chinese traditional culture because of the coexistence of ancient charm and new ideas at the moment when western aesthetics are popular. This fashion style, which focuses on practical low-key design and cutting and superior fabrics, is similar to the "old money style" which has always occupied a place in the fashion trend in recent years.

Different from the three-dimensional tailoring with prominent curves in the West, the clothes of the new Chinese style are mostly cut flat by the ancient method. The design of standing collar, facing front, loose clothes and sleeveless lines is the classic pattern of the new Chinese style design. This kind of Chinese plane tailoring is very inclusive of the body, and it also has a sense of relaxation, which is one of the most significant characteristics of the "old money style".

In terms of fabric, the common materials of new Chinese clothing, such as silk, satin, cloud brocade, and Song brocade, which exude a warm and glossy luster, can create an intellectual and noble atmosphere for the wearer. The elegant color system of cotton, linen and silk fabrics, which are dyed with plants and mud and contain the oriental Zen, has been infused with the temperament of calm and light. The self-confidence and admiration of young consumers for "Chinese style" is one of the important factors for the popularity of the new Chinese style.

Different from the grand system of traditional Chinese clothing, the "new Chinese style" clothing is more routine, and its unique oriental charm is an expression of spiritual spirit for the Chinese people who flow in the blood with a low profile and introverted, and it is also an extension of culture. Focusing on long-term value, not being influenced by trends, and pursuing details and quality... New Chinese style is becoming the oriental "old money style" of Chinese trendsetters.