Guangdong Fashion Week: Gathering New Quality Productivity 2024 Guangdong Fashion Week - Spring Grand Opening

On April 16, 2024 Guangdong Fashion Week Spring (the 33rd) was grandly opened at Wanbo Fashion Plaza in Panyu, Guangzhou. With the theme of "honoring dreams", this season's Fashion Week will hold more than 50 official theme activities such as new product release, brand ordering, fashion exhibitions, economic and trade exchanges, conference forums, trade shows and sales fairs, and promote the construction of a new modern industrial ecology with industrial interconnection, factor integration, and regional synergy in the form of "debut, debut, and exhibition".

Ye Zhimin, Chairman of the Textile Light Foundation, Hua Bin, Director of the Commercial Exchange Department of the Department of Commerce of Guangdong Province, Xu Jiancheng, a third level researcher of the Department of Industry and Information Technology of Guangdong Province, Chen Yanchuan, Deputy Director of the Bureau of Commerce of Guangzhou, Zhang Hongwei, Deputy Director of the Bureau of Industry and Information Technology of Guangzhou, Huang Biao, Secretary of the Panyu District Committee of Guangzhou, Ye Shanhu, Deputy Secretary of the Panyu District Committee of Guangzhou, and Head of the District, Xu Yong, Director of the Standing Committee of the People's Congress of Panyu District and Chief of the Fashion Industry Chain of Panyu District, Qin Haishen, Secretary of the Party Leadership Group and Chairman of the CPPCC Panyu District, Liu Yueping, President of Guangdong Garment Industry Association, Bu Xiaoqiang, Executive President of Guangdong Garment Industry Association, Xie Bingzheng, Vice President of China Garment Association and Chairman of Beinlefen Group, Li Xiaoyan, President of Guangdong Garment Designers Association, Huang Ying, Executive Chairman of Guangdong Fashion Designers Association, Jian Weiyi, Chairman of Guangzhou Textile Industry and Trade Group, and Zhao Ailin, Dean and Professor of Fashion and Textile College of Hong Kong Polytechnic University Cho, Hong Kong Fashion Farm Mr. Ou Weiwen, director and professor of the Foundation, Mr. Guan Zhiping, president of the Macao Productivity and Technology Transfer Center, as well as distinguished guests from the fashion industry in Hong Kong and Macao, government and industry representatives of fashion industry clusters across the country, representatives of well-known brands, commercial institutions and platforms in the industry chain, fashion brand directors and designers participating in this fashion week Fashion experts and journalists from the central, provincial and urban media came to the scene to witness the glorious moment.

It is reported that this Fashion Week was guided by China Textile Industry Federation, China Garment Association, Guangdong Provincial Department of Industry and Information Technology, Guangzhou Panyu District People's Government and other units. It was co sponsored by Guangdong Provincial Garment Industry Association and Guangdong Provincial Garment Designers Association. Bienlefen, Guangzhou Textile Industry and Trade Enterprise Group Guangzhou International Light Textile City and Nancun General Chamber of Commerce jointly hosted.

Set sail at a new site to build a high-quality "strong magnetic field"

As a key event of Guangdong Provincial Department of Industry and Information Technology, Guangdong Provincial Department of Commerce, Guangdong Provincial Department of Commerce and Guangzhou Municipal "Fashion Publishing Platform", Guangdong Fashion Week 2024 Spring (the 33rd) settled in Guangzhou Panyu, a 100 billion level digital fast fashion industry cluster, bringing together leading enterprises, designers, supply chain upstream and downstream enterprises and industrial talents, Through a series of activities such as new product release, brand ordering, fashion exhibition, etc., the colorful movement of the fashion industry will be played together.

Panyu, as an important base of Guangdong garment industry, has profound industrial accumulation and strong innovation ability, and is an important engine for the development of the national and even global garment industry. The settlement of Guangdong Fashion Week in Panyu is not only an affirmation of its industrial status, but also a hope for the future development of the fashion industry in Panyu.

　　 Huang Biao, Secretary of Panyu District Party Committee In his speech, he said that Panyu has a long history of fashion, the fashion gene has been handed down, and the fashion industry has made great achievements. At the moment when Panyu District has anchored the new strategic positioning of intelligent manufacturing innovation city, expanded the industrial development space with "ten thousand mu and one hundred billion yuan", expanded the hundred billion yuan industrial matrix with "five reconstructions", and helped the deep integration of the Dawan District with the construction of "enterprise friendly urban area", Guangdong Fashion Week has settled in Panyu. If it is added to the cake, it will certainly make the fashion gene background engraved in the industrial context of Panyu stronger With brighter characteristics and better quality, it will pool new quality productivity for the fashion industry in Panyu, build a world-class digital fast fashion industry cluster of 100 billion yuan, and inject strong power into the construction of high-quality development "strong magnetic field".

　 Liu Yueping, President of Guangdong Garment Industry Association In his speech, he said that as a high-profile fashion event at home and abroad, Guangdong Fashion Week has always been committed to building an international platform to show fashion charm and lead fashion trends. At present, the glorious chapter of the construction of the modern industrial system of textile and clothing has begun. As the provincial industry association and the "chain leader" unit of the clothing industry chain of Guangzhou fashion industry cluster, the association will give full play to the role of social organization, unite the industry, pool advantageous resources, and strive to promote Guangdong Fashion Week to become a fashion publishing platform with great international influence, Give full play to the display function and magnetic attraction effect of Guangdong Fashion Week, enable the high-quality development of the textile and clothing fashion industry with new quality productivity, and weave every "Lingnan clothes" that people need for a happy life!

At the opening ceremony, "Come to Panyu The signing ceremony of strategic cooperation with the theme of "The Right Time", including the "Guangdong Hong Kong Macao Greater Bay Area Fashion Intelligent Manufacturing Center" project, the Huimei Fashion Group headquarters project, the settlement of Lancome brand, the settlement of Yi Gai Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Yi Hua Sub branch, and the Agricultural Bank of China Guangzhou Huanan Sub branch's credit of. Subsequently, the Science, Industry and Commerce Information Bureau of Panyu District, Guangzhou also released the Action Plan of Panyu District, Guangzhou to Promote the High Quality Development of the Fashion Industry, focusing on the "six fashion products" such as fashion products, and promoting the upgrading of industrial varieties, quality and brands in the face of new needs.

Creativity blooms and leads the new era of fashion trend

Take clothes as language, show off the trend. The opening show was enthusiastically performed by Biyin Lefen, the leader of China's high-end sportswear. With the theme of "endless travel", it showed the charm of the collision and intersection of China's intangible cultural heritage culture, elite leisure and golf, and the new modern style continues to lead the new fashion of the elite.

As an important "first show" release platform of fashion industry and the fashion event of the Bay Area, this Fashion Week actively promotes the industrial synergy and integration of various cities in the Bay Area, promotes the comprehensive deepening of cooperation among industry parties in talent training, industrial development, commercial connectivity and other fields, and works together to create a "fashion bay area". At the opening ceremony, sponsored by the Hong Kong Special Administrative Region Government "Creative Hong Kong", Fashion The "Guangdong Hong Kong Macao Greater Bay Area Fashion Show 2024" sponsored by the Farm Foundation (FFF) also made an amazing appearance, SZMAN, TUYUE Tu Yue, the Fashion and Textile Institute of Hong Kong Polytechnic University, and Macao Productivity and Technology Transfer Center, four fashion design units from Hong Kong and other cities in the Greater Bay Area, demonstrated the diversified fashion and international characteristics of the Greater Bay Area in the form of fashion shows, and showed the creative vitality of fashion design in the Bay Area to the public.

In the next agenda, customized brands such as Ouding and Qunhao will also show their super strength with shocking new products. With intangible cultural heritage as the core and clothing as the carrier, brands such as Longkou, Shangjiukai, Xiaoru skirt coat and Mohua show the new Chinese style style of clothing industry through static exhibition and dynamic release, give play to brand value and transmit cultural power. At the same time, Fashion Week also pays attention to mining and cultivating the strength of original design. Huachi, Zhongyong Yunsha and other original design brands show their determination to design. Peanut Intelligence Bureau will work with Wukong, GGaholiday and other well-known fashion brands to express the trend attitude of the new generation. Also, Li Xiaoyan, the designer of the "Golden Summit Award", brought advanced customization to release "Spring is coming", which reflects the essence of Chinese traditional culture with unique design concepts, exquisite workmanship and high-quality materials, and shows the myriad changes of Chinese design.

In addition, this Fashion Week will show the deep integration of fashion and other fields with the core concept of "fashion+", bringing cross-border surprises to the audience. In the aspect of fashion+life, the audience can experience the application of fashion elements such as coffee aesthetics, trendy light food and cultural and creative products in daily life; In the aspect of fashion+technology, the application of cutting-edge technologies such as Metauniverse and VR in the fashion industry will lead the audience to feel the beauty of the integration of technology and fashion; In the aspect of fashion+art, by exploring the art space and talking with art masters and fashion masters, we will lead the audience to embark on an immersive art journey.

Create a new chapter of fashion with new quality productivity

As a platform for gathering the strength of the fashion industry, Guangdong Fashion Week has never stopped exploring innovation. Through the continuous integration of resources and forces of all parties, this Fashion Week focuses on new quality productivity and makes great efforts in the word of "new". It is not only the first time to select the city's business center - Chimelong Wanbo Business District, bringing the charm of fashion to the place closest to consumers, but also to enrich the core of the Fashion Week by holding theme exhibitions, business forums, cross-border exploration and other activities.

The 2024 Guangdong Fashion Week Spring New Quality Productivity Theme Exhibition, which was launched for the first time, will carry the diversified "new" content outside the show venues, such as AI, Metauniverse, intelligent manufacturing, digital services, inspection and testing, and modern logistics, in the seven day fashion agenda, to meet the public's deep imagination of fashion and technology from a more professional perspective; The newly released "Sustainable Fashion Panyu Consensus" and the "Light Year Plan" for designer incubation provide the soil for exploring the sustainability of the fashion industry; Carry forward traditional culture. On the show ground, there are Beinlefen, Li Gongmin, Peanut Information Bureau, etc., who focus on the national trend. Lingnan non fragrance cloud yarn, nail gold embroidery meet Jiangnan Song brocade. Outside the show ground, there are the "genius mother" dream workshop of weaving action brought by the Textile Light Foundation and the China Women's Foundation, creating a famous scene of intangible heritage, new Chinese style and national trend; Joining hands with Mowei Cosmic Art Center to create a fashion wealth show, we have achieved cross-border integration of fashion design, art design, architectural design and art space.

In addition, this Fashion Week will also work with Xiyin, TEMU, Amazon, AliExpress and other cross-border platforms to help the transformation and upgrading of Shaxi, Puning and other foreign trade bases and help fashion go to sea; Cooperate with Hong Kong 3F and Macao Productivity Transfer and Promotion Center to build a fashion exhibition and exchange platform in the Bay Area and promote fashion integration in the Bay Area; Together with POP World, we joined hands with the national fashion industry cluster, gathering more than 100 regional brands from more than 10 industrial clusters across the country, including Panyu, Xintang, Shaxi, Keqiao and Xitang in Zhejiang, Shengze and Puyuan in Jiangsu, Dalian in Liaoning, Yinglin in Fujian, and jointly explored the collaborative construction of regional brands. These measures will become an important force to push Guangdong's fashion industry towards globalization.

It is worth mentioning that the "City of Fashion" will be launched in December 2023 As the only official and unified fashion release platform in the city, the "Guangzhou Release" brand has become the first window of Guangzhou fashion. Focusing on brand activities of six major fashion industries, including clothing, leather goods, beauty, cosmetics, jewelry, lighting and audio, and customized home furnishing, professional empowerment and spread the sound of fashion. 2024 Guangdong Fashion Week Spring is listed as the key spring support activity among the 28 key fashion activities in 2024. Fashion information will be released through columns, interviews, micro documentaries and other forms. The omnimedia matrix is used to run through mainstream media at all levels, connect all city stations across the country, radiate Hong Kong, Macao and overseas media, connect social media with industry media, we media, etc., focus on presenting Guangzhou's fashion design, manufacturing, marketing, brand achievements, and continue to polish the city card of Guangzhou as the "City of Fashion".