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Paris Olympic Games: From "Fridge" To Clothing And Equipment, China Is Everywhere

2024/7/30 14:08:00 4

　　 From today to August 11, the world will step into the glorious moment of the Paris Olympic Games. This is the glorious milestone of Chinese Olympic athletes and the world stage of China's textile industry. From the cute mascot "Fridge" to the dazzling array of sporting goods, clothing, and household goods, China's textile industry is everywhere, presenting the Chinese style "technology and romance" vividly. In the name of "Made in China", these products are "fighting" in all directions on the stage of the 2024 Paris Olympic Games.

　　 From "Fridge" to clothing and equipment, China is everywhere

　　 Recently, with the approaching of the Paris Olympic Games, the global demand for sports goods, souvenirs and other Olympic related goods is surging. China, as an indispensable manufacturing and export link in the global industrial chain, has quickly emerged in the Olympic economic arena with its excellent production capacity and high cost performance.

　　 Originally, Gipsy Toys and Doudou et Compagnie, two factories with a long history, were on the list of manufacturers of the Paris Olympic mascot "Frige". However, in fact, according to the statistics of the Paris Olympic Organizing Committee, 80% of the "Friggi" are made in China, most of which are produced in Yiwu. Although the remaining market share was borne by two French toy manufacturers, their raw materials and parts also came from China, and only the final assembly work was completed in China. The reason behind this choice is not only that France lacks textile factories that can produce millions of plush toys in a short time, but also that the "Fridge" made in China has an incomparable price advantage while its quality is excellent.

　　 Made in China is almost everywhere in the Olympic economy. From small keychain souvenirs, light table tennis, to a huge table, professional track and field track; From rich cultural and sports equipment, sophisticated sports equipment, to fashionable sports shoes and clothing, tens of thousands of products span the oceans, from Chinese enterprise assembly lines to Paris, bringing a strong sense of "Made in China" to this international sports feast.

　　 All kinds of functional fabrics carry the wisdom of Chinese textile enterprises

　　 In order to seize the precious opportunity of "Olympic economy", Zhejiang Dewei Technology Co., Ltd. has already introduced various functional fabrics to the Paris market in France. According to Song Qiujuan, the head of the company's export business, the company has supplied high-quality products of more than 40000 meters just to make short sleeve fabrics for athletes from the "host" countries of the Paris Olympic Games.

　　 In addition, at the Paris Olympic Games, the Chinese sports delegation wore a long sleeved T-shirt with standing collar and Chinese dragon elements, as well as the blue battle gown that swimmers wore when they entered the arena. Their fabrics also came from great technology. These fabrics are not only beautiful in appearance, but also contain the hard work of the research and development team of Dewei Technology. They set up a professional team of 15 people. After nearly three months of dedicated research and development, they finally overcame key technical problems such as instantaneous water absorption and quick drying.

　　 Xuan Dianwei, associate manager of the R&D Department of Dewei Technology Company, said: "When water drops on this fabric, it will be quickly absorbed and disappear without trace, and the color will gradually fade. At this time, when touching the surface of the fabric, you can no longer feel any residual water, because the water has been quickly discharged to the back of the fabric. This kind of fabric not only has excellent quick drying performance, but also can effectively lock the temperature and keep warm, which is highly recognized by the brand. "

　　 In addition to providing athletes with high-performance sports equipment fabrics, Dewei Technology has also carefully designed a windproof and warm jacket functional fabric for Olympic volunteers. This fabric also contains the wisdom of Dewei Technology: it uses special moisture absorption and quick drying technology, and has a terry structure on the skin surface to increase the thickness of the air layer, so as to improve the comfort and warmth of wearing.

　　 At the same time, Shaoxing Qianyong Textile Co., Ltd. also won the honor of ordering uniform equipment fabrics for the Paris Olympic Games. Xiao Xingshui, the general manager of the company, proudly said: "We continue to deepen the research and development of new technologies, new processes and new materials, and strive to reduce the carbon dioxide emissions of each square meter of fabric from raw materials to finished products to only 0.76kg, contributing to the cause of environmental protection."

　　 DENHAM, the world's top high-end denim brand, has taken the responsibility of designing the full set of uniforms of the Netherlands team for the 2024 Paris Olympic and Paralympic Games. Among them, the Kinetic Denim (functional tannin) fabric used by DENHAM is derived from the mixed multi-functional tannin fabric carefully developed by Guangdong Qianjin Denim Co., Ltd. It is not only famous for its lightness, only weighing 6 ounces, but also has 360 degree elasticity.

　　 After countless careful experiments and unremitting efforts, Qianjin Jeans has achieved key technological breakthroughs in many fields for this fabric. In the research and development of the weight of the fabric, thanks to the comprehensive use of unique hollow structure Weihua fiber and aerogel fiber, the weight of the fabric was successfully reduced to about 5.5 ounces, which was 200% less than the traditional denim fabric, realizing an unprecedented lightweight experience. At the same time, the introduction of aerogel fiber also marks a major technological innovation. This kind of fiber, which is composed of more than 80% air, not only has a feather like lightweight texture, but also shows excellent anti-static performance and strong water management ability. In addition, on the white fabric, a new material that imitates the reflection of light from silver ants is also innovatively used to achieve an amazing super anti penetration effect.

　　 Wang Zongwen, the general manager of Qianjin Jeans, said: "We have extremely strict requirements for ourselves, and the texture of this fabric must be an unprecedented innovation. After numerous explorations and attempts, we have finally created a unique texture effect on this denim fabric, which makes people stand out, and demonstrates Qianjin Jeans' unremitting pursuit of quality and innovation." 　　

　　 Chinese brand, win honor with Olympic athletes 　　

　　 With the increasing commercial value of the Olympic Games, the competition for sponsor seats has become increasingly fierce. In this context, more and more Chinese clothing brands have successfully "met at the peak" with their outstanding strength and profound heritage.

　　 In October last year, Anta signed a contract with the International Olympic Committee to officially become the official sports clothing supplier of the International Olympic Committee for the next four years, with the contract period extended to 2027. This landmark cooperation not only highlights Anta's leading position and influence in the global sports market, but also injects new impetus into the internationalization process of Chinese brands.

　　 On the field of Paris Olympic Games, Chinese Olympic athletes will go out with the most enthusiasm and the most firm belief, and behind this is the all-round daily equipment provided by Anta Group. During the Paris Olympic Games, Anta has brought the 2024 Anta champion all-weather series of Olympic theme products to Chinese athletes, including the Anta champion glory jacket and the Anta champion glory 2nd generation comfortable jogging shoes. These products not only inherit the design inspiration of the award-winning clothes of the Chinese sports delegation for the Paris Olympic Games and the beauty of the integration of the elements of the Eiffel Tower, but also find a perfect balance between function and fashion. They not only provide solid protection and support for athletes in training and competition, but also show their unique charm and value in various scenes such as daily travel and urban commuting.

　　 Anta champion all-weather series of glorious charge jackets use the same water repellent technology as the national team clothing and lightweight three-layer nylon film fabric, providing athletes with championship level protection and lightweight comfortable wearing experience. At the same time, the jacket is also made of environmentally friendly recycled nylon fabric, demonstrating Anta's firm commitment to sustainable development.

　　 In addition to clothing, the "Lazybag" couch in the Olympic Village was also presented by Ruili Home Textile (Jiaxing) Co., Ltd., which showed ingenuity in the production process, and specifically recycled the sponge leftovers, which not only realized the effective transformation of waste, but also demonstrated the company's deep commitment to environmental protection.

　　 In the judo and wrestling arena of the Paris Olympic Games, the "Taishan" sports mat meticulously built by Taishan Sports Industry Group was integrated with smart chip technology for the first time. This innovation enabled the sports mat to have a powerful function of collecting athletes' strength, speed and regional information. At the same time, the addition of nano antifouling and antibacterial coating ensured the cleanness and hygiene of the mat surface, Effectively prevent the growth and spread of microorganisms.

　　 In addition, there are countless Chinese enterprises from Zhejiang, Guangdong, Fujian, Shandong and other places to join hands and contribute to the Paris Olympic Games. According to statistics, from January to April this year, the total export volume of sports goods and equipment in Zhejiang Province has exceeded 10 billion yuan, with a year-on-year growth of 24.8%, of which the export volume of sports goods in Yiwu has climbed at an astonishing rate of 45.6%. This series of data reflects the flexibility and efficiency of local enterprises in responding to changes in global market demand.

　　 The export of sports goods and equipment in Fujian Province has also shown a strong growth trend. The total export value from January to May has exceeded the 5 billion yuan mark, and Xiamen is the top with an export value of 2.99 billion yuan.

　　 The export of sports goods in Shandong Province also increased by 2.98 billion yuan in the first quarter, with a year-on-year growth rate of 28.1%. This series of eye-catching data once again confirmed the strong competitiveness and influence of Made in China in the global market. From sports equipment to sports equipment, to sports shoes and clothing, Chinese textiles and products made in China are conquering consumers around the world with their outstanding quality and unique charm.

　　 From the former "world factory" to the present "cradle of brands", China's textile industry, whether in the traditional field or high-tech field, has attracted global attention and recognition for its high quality and technological content by virtue of the Olympic Games. A complete industrial chain, continuous technological innovation and the concept of green and low-carbon development together constitute the core competitiveness of Chinese textile and clothing enterprises. On the stage of the Paris Olympic Games, "Made in China Intelligently" not only occupies a pivotal position, but also further improves the international influence and popularity with its outstanding performance.